all inclusive Fitness

What all inclusive Fitness does

all inclusive Fitness is a German budget-segment fitness studio chain operating as A.I. Fitness GmbH from Rosenheim, Bayern. The company runs 190+ owned-and-operated studios across Germany — covering major cities (Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf) and numerous secondary markets — and serves over 700,000 members with a payroll of 2,800+ employees. Its core offering is a recurring monthly membership (starting at €35 under the Summer Deal, with standard, student, Flex, and switcher tiers) that grants access to any studio in the nationwide network, plus a sizable portfolio of add-on modules: structured group courses (AI Kurse, HIGH ENERGY, STRENGTH, BODY & MIND, HEALTH, PLAYGROUND, CYCLING), personal training, body composition analysis, nutrition counseling, wellness services (sauna, massage bed, solarium, collagen bank), vibration training, Ladies Areas, functional fitness zones, and HYROX preparation. The corporate structure is a group of five regional GmbH subsidiaries (Süd, Bayern, Göttingen, Celle, Laatzen) under common ownership led by Geschäftsführer Stephan Schulan.

The business model is a hybrid of subscription recurring revenue (monthly memberships) plus professional services revenue (personal training, nutrition counseling) and ancillary transactional revenue (transponder fees, supplement store, wellness services). Go-to-market is direct-to-consumer via walk-in studios and online enrollment at ai-fitness.de, with a secondary B2B motion for corporate wellness (Firmenfitness). The technology stack is conventional operational SaaS — a mobile app, member self-service portal (dein.ai-fitness.de), HubSpot CRM, Zendesk support, Brevo email, Google Analytics/Ads, and a third-party OMQ chatbot — with no proprietary AI/ML capability despite the brand name. Member acquisition is driven by free trial sessions, seasonal promotions, student/Schüler/Azubi discounts, referral programs, and active presence on Instagram, TikTok, Facebook, and WhatsApp.

The company's strategic posture is consolidation-led expansion within Germany: it has rebranded former competitor locations (e.g., FIT STAR Nürnberg–Eberhardshof), scaled to 190+ studios, and built a structured talent pipeline through dual-study partnerships with IST-Studieninstitut, DHfPG, and IST-Hochschule. Differentiators concentrate on nationwide access, premium equipment (Matrix, Gym80, LifeFitness, Power Plate) at budget pricing, and breadth of in-studio services rather than any technology moat.

Name

all inclusive Fitness

Legal name

A.I. Fitness GmbH

Website

https://ai-fitness.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

all inclusive Fitness is a German budget fitness chain operating over 190 owned studios nationwide with 700,000+ members, offering monthly memberships starting at €35 with full network access plus add-on training, wellness, and nutrition services.

Ownership category

akta.pro rank

Product category

Budget Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Functional Fitness / Cross-Training Groups (HSADABAH), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Budget fitness studios
• Gym memberships
• Group fitness classes
• Personal training services
• Fitness wellness amenities

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Membership Subscriptions: Core revenue from recurring monthly membership fees. Standard membership allows access to one home studio, with the ability to train in all 190+ locations across Germany. Monthly billing with flexible cancellation terms after minimum contract period.
2. Personal Training and Consultations: Additional revenue from personal training supervision, nutrition consulting, and specialized services like body analysis
3. Nutrition Store: Sale of nutritional products and supplements through the integrated nutrition store
4. Transponder and Access Control: Members receive a transponder for studio access. Replacement transponders available for €15. Transponder can be loaded for additional products and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

all inclusive Fitness operates a German nationwide network of more than 190 budget-priced fitness studios under a unified membership that grants access to equipment, group classes, personal training supervision, and on-site wellness amenities. The core commercial product is a recurring monthly gym membership, supplemented by paid personal training, body composition analysis, nutrition counseling, and an integrated nutrition and gift voucher store.

Product overview

all inclusive Fitness operates a German-wide budget fitness studio chain with over 190 locations. The core offering is a gym membership providing access to training equipment, free weights, and cardio machines. The product portfolio is organized as a unified membership platform with multiple integrated add-on modules including group fitness courses (AI Kurse, HIGH ENERGY, STRENGTH, BODY & MIND, HEALTH, PLAYGROUND, CYCLING), personal training supervision, body analysis services, nutritional counseling, and wellness facilities (sauna, massage bed, solarium, collagen bank). Additional services include Ladies Areas, functional training zones, vibration training (Power Plate), HYROX preparation facilities, an online Nutrition Store, gift voucher shop, self-service member portal, and a personalized Fitness Year Review feature. The company also offers B2B corporate fitness programs and partnership opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Studio Membership

Quantifiable outcome

• Access to 190+ studios nationwide with single membership
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IST-StudieninstitutcoreStrategic or Co-development PartnerEducational partnership for dual studies and training programs. Students in Sport- und Fitnesskaufmann (sports and fitness business administration) apprenticeships receive training through the IST institute. Additional certifications included: Sport & Gesundheitstrainer (IST) and Sport & Fitnessbetriebswirt (IST).
• DHfPG (Deutsche Hochschule für Prävention und Gesundheitsmanagement)coreStrategic or Co-development PartnerPartner for dual study programs including Bachelor of Arts in Fitnessökonomie, Fitnesstraining, and Gesundheitsmanagement. Students receive practical experience in studios combined with academic study.
• IST-HochschulecoreStrategic or Co-development PartnerAcademic partner for Bachelor of Arts in Fitnesswissenschaft und Fitnessökonomie dual study program.
• Corporate BenefitsminorGTM or Marketing PartnerEmployee benefits platform providing discounts on products and services to staff members.
• Urban Sports ClubminorGTM or Marketing PartnerSports club network partnership offering additional fitness benefits to employees as part of employee benefits program.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Regional players

• PureGym: PureGym is the UK's largest budget gym chain, operating a near-identical low-cost, multi-location, no-frills model. While primarily UK-based, it is a global comparable for the budget fitness thesis.

Direct peers

• basic-fit: Basic-Fit is Europe's largest budget fitness chain, headquartered in the Netherlands and actively expanding into Germany. Its low-cost, high-volume operating model is highly comparable to all inclusive Fitness and could compete in shared German cities.
• Mrs.Sporty: Mrs.Sporty is a German women-focused fitness franchise with a similar budget-friendly, multi-location access model. It overlaps with all inclusive Fitness on price-sensitive consumers and the use of single-membership multi-studio access.
• clever fit: clever fit is a German-headquartered budget fitness franchisor with dozens of studios across Germany, Austria, and beyond. It directly competes with all inclusive Fitness on price, multi-studio access, and broad course offerings.
• Fit/One: Fit/One is another German budget fitness chain with a similar low-price, equipment-rich, multi-studio value proposition. It competes head-to-head with all inclusive Fitness for price-sensitive members across German cities.
• McFit: McFit is Germany's largest budget fitness chain under the RSG Group, operating a comparable high-volume, low-price studio model with multi-location access. It is the most direct competitor to all inclusive Fitness in the German best-price segment.
• INJOY: INJOY is a German fitness chain offering multi-location memberships at competitive price points. It directly competes with all inclusive Fitness in mid-sized German cities with comparable value-for-money positioning.

Broad incumbents

• Holmes Place: Holmes Place operates premium health clubs in Germany with comprehensive wellness, spa, and fitness offerings. It competes for Germans willing to pay more for an upscale experience, representing a broader incumbent in the same industry.
• Fitness First: Fitness First is a premium German fitness club operator offering full-service memberships with group classes, pools, and wellness areas. It targets higher-ARPU members but overlaps in the broader German fitness club market.
• Kieser Training: Kieser Training is a long-established German strength-training chain with a premium, medically-oriented positioning. It serves overlapping customers but at a higher price point, making it a broader incumbent in the German fitness market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ai.Fitness
• Instagraminstagram.com/ai_fitness_de/?hl=de
• TikToktiktok.com/@ai_fitness_de
• LinkedInlinkedin.com/company/allinclusivefitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about all inclusive Fitness