What +Pluswerk does

+Pluswerk AG is a full-service digital agency headquartered in Munich, Germany, operating as a network of ten wholly-owned partner companies across Germany, Austria, Poland, and Romania. Founded in 2015, the company employs 160 experts and serves more than 1,000 customers, ranging from mid-market and enterprise clients to universities and public-sector institutions. The core technology stack is built on three open-source platforms — TYPO3 (enterprise content management), Pimcore (product information, master data, and digital asset management), and Shopware (e-commerce) — over which +Pluswerk offers strategy, UX/UI design, web development, online marketing, analytics, accessibility (WCAG 2.2), cloud hosting, and AI readiness services.

The company monetizes primarily through project-based digital transformation engagements billed via custom quotes, hourly consulting, and retainer arrangements, supplemented by recurring managed-services and cloud hosting contracts (delivered through its mobilistics GmbH subsidiary). Distribution is consultative and direct, targeting enterprise and public-sector buyers across DACH and Central/Eastern Europe, with demand generation supported by deep involvement in the TYPO3 and Pimcore open-source communities, an annual +Pluscamp event, and thought-leadership content. Leadership consists of CEO Jens Krumm and Supervisory Board Chairman Hans-Jörg Raphael (founder of network partner raphael GmbH).

+Pluswerk holds Platinum partnership status with the TYPO3 Association and Pimcore, is a certified Shopware partner, and has won multiple industry awards including the T3Awards 2025 (Culture), TYPO3 Award 2024 (Health), and German Design Award 2024. Recent strategic moves include the 2024 acquisitions of Polish AI/Pimcore specialist LemonMind and Viennese accessibility specialist Earlybird GmbH, plus the launch of dedicated industry verticals such as a PET and packaging compliance practice.

Name

+Pluswerk

Legal name

+Pluswerk AG

Website

https://pluswerk.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

+Pluswerk AG is a Munich-based full-service digital agency network with 160 experts across 10 locations in Germany, Austria, Poland, and Romania, serving 1,000+ enterprise, mid-market, university, and public-sector clients on open-source platforms TYPO3, Pimcore, and Shopware.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based digital transformation engagements including consulting, UX/UI design, web development, e-commerce implementation, online marketing, and ongoing support. Revenue generated through custom project quotes, hourly consulting, and retainer arrangements.
2. Managed Services and Hosting: Cloud hosting services and long-term maintenance/support contracts for implemented platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

+Pluswerk is a full-service digital agency that implements and customizes open-source platforms (TYPO3 for enterprise websites and content management, Pimcore for product information and digital asset management, Shopware for e-commerce) for mid-market, enterprise, university, and public-sector clients. Services span digital strategy consulting, UX/UI design, web development, e-commerce implementation, online marketing, analytics, accessibility, cloud hosting, employer branding, and AI readiness workshops, delivered as project-based engagements and recurring managed services.

Product overview

+Pluswerk is a Full-Service Digitalagentur (full-service digital agency) operating as a network of independently managed partner companies across Germany, Austria, Poland, and Romania. Its core product offering is not a single unified software platform but rather a portfolio of services and specialized technology implementations anchored by three open-source platforms: TYPO3 (enterprise content management), Pimcore (product information management and digital asset management), and Shopware (e-commerce). These three platforms serve as the technical foundation, each representing a distinct practice area. Surrounding these core platforms, +Pluswerk offers a comprehensive suite of digital services including consulting, UX/UI design, web analytics, social media marketing, SEO, content creation, accessibility, cloud hosting, employer branding, brand consulting, and agile project management. AI-enabled offerings include Smart Search (natural language website search) and an AI Readiness Workshop for evaluating website compatibility with AI systems. The company also organizes industry events including the PIMCORE Community Dev Days and participates in community initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung / Digital Consulting Strategic digital consulting covering e-commerce, new work models, online marketing, IT organization, and digital transformation, delivered through a 'Digital Roadmap' methodology for enterprise and mid-market clients.
• UX/UI Design User experience and interface design services creating digital interfaces that work, convert, and achieve measurable success for brands and target groups.
• Corporate Websites (Digital Experience) Enterprise website implementation and digital experience platforms, primarily built on TYPO3, with services covering strategy, design, development, and ongoing support.
• Digital & E-Commerce Customized online stores and innovative digital shopping experiences for increased sales and profit, primarily built on Shopware, with ERP integrations and long-term support.
• Online Marketing Online marketing services reaching the right customer on the right topic via the right channel, including SEO, Google Ads/SEA, social media marketing, and analytics.
• Social Media Marketing Social media strategy and advertising services across LinkedIn, YouTube, Instagram, TikTok, X (Twitter), Mastodon, and XING/Kununu, including microtargeting, lookalike audiences, and custom audiences.
• Analytics und Web-Tracking Web analytics and tracking implementation using Google Analytics, Matomo (open source), and Google Tag Manager for E-commerce tracking, scroll-depth measurement, remarketing, and social media success measurement.
• Text & Redaktion (Content & Editing) Professional copywriting and editorial services creating SEO-optimized content for websites, blogs, and social media, combining AI-assisted generation with human editorial oversight for brand-consistent, search-engine-optimized output.
• Cloud-Hosting Cloud hosting services with a focus on security and performance for digital platforms, delivered through the +Pluswerk partner network including mobilistics GmbH.
• Barrierefreiheit (Accessibility) Digital accessibility services ensuring websites conform to WCAG 2.2 standards, enabling access for people with and without disabilities.
• AI Readiness Workshop Workshop service that evaluates whether a website is technically and structurally set up so that AI systems (ChatGPT, Google Gemini) can correctly capture and utilize its content.
• Employer Branding, Recruiting & Personalmarketing Employer branding and recruitment marketing services to attract and retain talent, integrated with organizational brand positioning.
• Markenberatung und Branding (Brand Consulting) Brand consulting services including brand development, brand strategy, brand positioning, brand architecture, brand design, brand implementation, and brand controlling with customized KPIs.
• Konzeption (Conception) Digital conception and project design services covering goal definition, content structure, web design, and interactive elements, applying agile methods such as Scrum and Kanban.
• Agile Management & Realisations-Methoden Agile project management and delivery consulting, implementing methods such as OKR, Scrum, Kanban, and Design Thinking for digital transformation projects.
• Hochschulexperten (University Websites) Specialized digital services for universities and higher education institutions, including TYPO3-based website solutions and higher-education-specific digital marketing (student recruitment, university branding).
• Happy Path Methode A consulting methodology describing the ideal customer journey without detours, stumbling blocks, or friction losses, applied to sales, marketing, and higher education student recruitment.
• PET- und Verpackungsindustrie Beratung Industry-specific consulting for PET and packaging manufacturers and producers, addressing sustainability requirements, complex value chains, strategic product data usage, and AI application implementation.

Quantifiable outcome

• 1000+ customers served across enterprise, mid-market, universities, and public sector
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• CORS GmbHminorStrategic or Co-development Partner · 10 November 2026Co-organizer of PIMCORE Community Dev Days 2026 with CORS GmbH (Wels, Austria). The event brings together Pimcore core developers, Symfony developers, and PHP experts in Frankfurt.
• Earlybird GmbH (Vienna)coreChannel Partner/ Reseller/ Distributor · 1 December 2024Earlybird GmbH, specializing in digital accessibility and TYPO3/intranet/web application development, joined +Pluswerk network on December 1, 2024. Strengthens presence in Austria and accessibility expertise.
• LemonMind (Poland)coreChannel Partner/ Reseller/ Distributor · 1 January 2024LemonMind, a Polish digital agency specializing in Pimcore and AI, joined the +Pluswerk network in 2024 to strengthen European expansion and add Pimcore and AI expertise from Poland.
• TYPO3 AssociationcoreStrategic or Co-development PartnerTYPO3 Association Platinum Member and TYPO3 Solution Partner. +Pluswerk actively participates in TYPO3 community governance, sponsors TYPO3 events, and contributes to platform development. CEO Jens Krumm is standing for election to the TYPO3 Association Board in 2026.
• PimcorecoreStrategic or Co-development PartnerPimcore Platinum Partner (listed as Silver Partner in some footer sections, primary status is Platinum). +Pluswerk organizes the PIMCORE Community Dev Days, contributes to the Pimcore ecosystem, and serves as a key implementation partner for enterprise Pimcore projects. Vice President of Pimcore (Philipp Krüger) participated in +Pluscamp 2025.
• ShopwarecoreTechnology or IntegrationCertified Shopware partner with expertise in Shopware 5 and Shopware 6 implementations for complex e-commerce projects, including ERP integrations.
• TYPO3 GmbHcoreStrategic or Co-development PartnerDaniel Fau (CEO TYPO3 GmbH) delivered a keynote at +Pluscamp 2025. TYPO3 GmbH and +Pluswerk collaborate on TYPO3 platform events and community initiatives.
• Semikolon CoachingminorImplementation/ SI/ Consulting PartnerExternal coaching partner providing communication training, workshop design, and facilitation tools (LEGO Serious Play, eigenland, Mentimeter) for internal +Pluswerk team development at annual +Pluscamp.
• mobilistics GmbHcoreTechnology or IntegrationExternal hosting provider for pluswerk.digital. mobilistics GmbH is a +Pluswerk network partner providing cloud hosting at highest German quality and security standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• dkd Internet Service GmbH: dkd is a long-established German TYPO3 specialist agency offering enterprise CMS, e-commerce, and digital experience services. Directly comparable on TYPO3 platform expertise and enterprise customer base.
• jweiland.net: jweiland is a German TYPO3 specialist agency with deep platform expertise in hosting, support, and enterprise CMS implementations. Closely comparable on TYPO3 platform specialization and hosting/managed services offering.
• TechDivision GmbH: TechDivision is a leading German e-commerce agency specializing in Shopware and similar open-source commerce platforms. Directly comparable on the Shopware practice and e-commerce implementation services.
• AOE GmbH: AOE is a German full-service digital agency specializing in TYPO3 and open-source enterprise platforms, with comparable services in consulting, UX/UI, and digital transformation — directly overlapping with +Pluswerk's core TYPO3 and e-commerce practice.
• Portaltech Reply: Portaltech Reply is a Shopware-focused digital commerce agency and one of the most prominent Shopware implementation partners. Directly comparable on Shopware expertise and enterprise e-commerce delivery.
• diva-e Digital Enterprise GmbH: diva-e is one of Germany's largest independent digital agencies with similar end-to-end digital transformation services across enterprise and mid-market clients. Closely comparable in scale, service portfolio, and DACH-centric enterprise focus.
• codeq GmbH: codeq is a German TYPO3 agency with deep platform expertise in enterprise websites and content management. Directly comparable in TYPO3 specialization and DACH enterprise customer segment.

Regional players

• pixelart GmbH: pixelart is an Austrian digital agency specializing in TYPO3, Pimcore, and Shopware. Comparable in platform expertise and full-service digital agency model, but focused primarily on the Austrian market rather than competing across DACH.

Broad incumbents

• Accenture Interactive: Accenture Interactive is the digital experience arm of Accenture, offering end-to-end digital transformation services to enterprise clients globally. Overlaps with +Pluswerk on enterprise digital transformation but operates at much larger scale and broader scope.
• Netcentric, A Cognizant Company: Netcentric is a European digital experience agency specializing in Adobe, Sitecore, and other enterprise CMS platforms. Comparable on enterprise digital experience delivery but operates at broader scope across multiple platform ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pluswerk
• Instagraminstagram.com/pluswerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Pluswerk