Tribeca Rooftop

What Tribeca Rooftop does

Tribeca Rooftop + 360° is a private, single-geography event-venue operator headquartered at 2 Desbrosses Street in the TriBeCa neighborhood of Manhattan, New York City. Founded in 1999 and owned by Apogee Events, Inc., the company operates three distinct event spaces — Tribeca Rooftop (29,000–30,000 sqft interior + rooftop with panoramic Manhattan skyline and Hudson River views), Tribeca 360° (17,000–30,000 sqft single-level 11th-floor space), and The Hudson Room (3,000 sqft first-floor venue at Hudson and Canal) — totaling approximately 49,000–63,000 sqft of usable event space accommodating 175–400 seated guests or up to 700 cocktail guests.

The business sells bundled private-event packages rather than à la carte venue rental, bundling the physical space with in-house catering led by Executive Chef Joe Jenkins, a premium open bar, full professional staffing (Director of Sales, Sales Managers, Operations Managers, on-site event managers), linens, china, glassware, silverware, votive candles, and coat check. Technical differentiation rests on physical infrastructure rather than software: a 25-foot glass-enclosed atrium, 60-foot wrap-around quartz bar (added in the 2024 renovation), 2,000 sqft dance floor, 100+ custom Italian drop lights, color-changing LED wall lighting, and an exclusive in-house audio-visual partnership with AV Workshop for integrated sound, lighting, and pin spotting. After a major capital expansion in 2024 (a $6M+ renovation that converted the 12th floor from former photography studios into indoor event space), the venue positions itself as a premium "blank canvas" customizable for weddings, corporate galas, and social celebrations. The website is currently promoting FIFA viewing parties, indicating continued engagement with corporate and group-event demand.

The go-to-market model is sales-led and consultative: all bookings originate via website contact form, email, or phone, with no self-service or third-party reseller channel, supported by a dedicated sales team, listing presence on WeddingWire (4.8 stars) and The Knot (5.0 stars), an active content/SEO marketing footprint (blog, Instagram, Facebook, Pinterest), and a curated preferred-vendor ecosystem spanning florals, entertainment, AV, hotels, and neighborhood hospitality. Revenue is generated almost exclusively from event-hosting fees, catering, and bar service in NYC, with social impact positioning reinforced through a Rethink Food zero-food-waste partnership. Pricing is opaque (quote-based) and not publicly disclosed.

Name

Tribeca Rooftop

Legal name

Apogee Events, Inc

Website

https://tribecarooftopnyc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Tribeca Rooftop + 360° is a New York City private event-venue operator in TriBeCa, owned by Apogee Events, Inc., that hosts weddings, corporate events, and social celebrations across three waterfront properties with in-house catering, bar, and AV services.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Arts, Entertainment, and Recreation (71), Caterers (722320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industry

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Event venue hosting
• Wedding venue rental
• Corporate event space
• Private event catering
• Rooftop event space

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental and Event Hosting: Core revenue is generated through renting the Tribeca Rooftop, Tribeca 360°, and The Hudson Room event spaces for private events including weddings, corporate events, galas, fundraisers, mitzvahs, and social celebrations. Pricing is quote-based and not publicly disclosed; bookings are handled via direct sales inquiry.
2. In-House Catering and Culinary Services: The venue operates an in-house catering team led by Executive Chef Joe Jenkins, providing custom menus for events — including cocktail hour hors d'oeuvres, food stations, sit-down dinners, desserts, and specialty cuisine options. Menu customization and dietary accommodations are offered. This is included as part of the private event package.
3. Beverage and Bar Service: A fully stocked premium open bar is included in event packages, with options for signature cocktails, champagne, wine, beer, and custom beverage orders. Bar service is provided as part of the bundled private event offering.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Tribeca Rooftop + Tribeca 360° is a New York City event venue company that rents three private event spaces — Tribeca Rooftop (29,000–30,000 sqft dual indoor/rooftop), Tribeca 360° (17,000–30,000 sqft), and The Hudson Room (3,000 sqft) — and bundles them with in-house catering led by Executive Chef Joe Jenkins, premium open bar service, professional staffing, and audio-visual production through exclusive partner AV Workshop. The venues host weddings, corporate events, galas, fundraisers, mitzvahs, and social celebrations for 175 to 700 guests in the TriBeCa neighborhood of Manhattan.

Product overview

Tribeca Rooftop + 360° operates as a multi-venue event hospitality company offering three distinct event spaces: Tribeca Rooftop (29,000-30,000 sqft dual indoor/outdoor venue), Tribeca 360° (17,000-30,000 sqft single-level venue), and The Hudson Room (3,000 sqft first-floor space). The company provides comprehensive event services including in-house catering led by Executive Chef Joe Jenkins, audio-visual production through AV Workshop partnership, and complete private event packages. Venues can accommodate 175 to 400 seated guests or up to 700 cocktail guests. The portfolio serves corporate events, weddings, and social celebrations with full design flexibility and blank-canvas configuration options. The company is owned and operated by Apogee Events, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Tribeca Rooftop: A dual event space with rooftop access and interior venue showcasing panoramic views of the cityscape and riverside, featuring a 25ft glass enclosed atrium and 2,000 sqft dance floor.
• Tribeca 360°
• The Hudson Room

Products and services

• Tribeca Rooftop Venue Rental Premier event venue with 29,000 to 30,000 sqft usable space featuring dual indoor and rooftop areas with a 25 ft glass-enclosed atrium. Accommodates 175 to 400 seated guests or 700 cocktail guests with panoramic views of the Manhattan skyline and Hudson River.
• Tribeca 360° Venue Rental Single-level event venue on the 11th floor with 17,000 to 30,000 sqft usable space featuring expansive panoramic views of the cityscape and riverside. Includes a 1,500 sqft dance floor, 12 ft high ceilings, private entrance with attended elevators, and pin spot lighting system.
• The Hudson Room Venue Rental First-floor event venue located at the corner of Hudson and Canal, offering 3,000 sqft usable space with 12 ft ceilings and adjustable LED lighting. Features include coat check attendants, on-site event manager, optional dance floor, and built-in sound system.
• In-House Catering Services Full-service catering led by Executive Chef Joe Jenkins, offering customizable menus for weddings, corporate events, mitzvahs, and social celebrations. Services include cocktail hour packages, sit-down dinners, food stations (Mediterranean table, sushi bar, raw bar, martini bar, taco station, steakhouse station), and dessert options including custom wedding cakes.
• Corporate Event Hosting
• Wedding Event Hosting
• Social Event Hosting
• Private Event Package
• Audio-Visual Production Services

Quantifiable outcome

• Zero-food-waste service through Rethink Food partnership — excess food from all events is donated and converted into nutritious community meals for communities impacted by food insecurity.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

26 partnerships are on record, tiered core, preferred and minor.

• Rethink FoodcoreStrategic or Co-development PartnerApogee Events (parent company of Tribeca Rooftop + 360°) partners with Rethink Food, a nonprofit focused on creating a sustainable and equitable food system. Through this partnership, excess food and ingredients from all events hosted at the venue are donated to Rethink Food, which converts them into nutritious community meals for communities impacted by food insecurity. This enables the venue to offer clients a zero-food-excess service, aligning with sustainability trends and providing a meaningful social impact element to event planning.
• AV WorkshopcoreTechnology or IntegrationAV Workshop is the exclusive in-house audio-visual partner for Tribeca Rooftop + 360°. The partnership provides integrated sound, lighting, pin spotting, and visual technology services that are specifically optimized for the venue's unique acoustics, layout, skylight infrastructure, and configuration. The AV Workshop team has deep familiarity with the venue, enabling immediate response to client needs, seamless coordination during events, and customized technical solutions for any event format.
• Hank Lane MusicpreferredChannel Partner/ Reseller/ DistributorFeatured on the preferred vendor list as a music and entertainment partner for events at Tribeca Rooftop + 360°. Ian Magid, contact at 212.767.0600. Provides live music, bands, and DJ services for events. Clients are referred to Hank Lane Music through the venue's preferred vendor program.
• Creations MusicpreferredChannel Partner/ Reseller/ DistributorListed as a preferred music and entertainment vendor. Steven Troy, contact at 212.579.0096. Provides live music and entertainment services for events at the venue.
• Time Machine EntertainmentpreferredChannel Partner/ Reseller/ DistributorPreferred music and entertainment vendor. Joe Corey, contact at 1.800.2.Say.I-Do. Provides entertainment services for events.
• Around Town EntertainmentpreferredChannel Partner/ Reseller/ DistributorPreferred music and entertainment vendor. Adam Michaels, contact at 917.679.8636. Provides entertainment services for events.
• Total EntertainmentpreferredChannel Partner/ Reseller/ DistributorPreferred DJ and entertainment vendor. Marc Jason, contact at 212.684.0060. Specializes in disc jockey services for events at the venue.
• Allen Dalton ProductionspreferredChannel Partner/ Reseller/ DistributorPreferred entertainment vendor. Allen Dalton or Marc Sebastian, contact at 212.935.4000. Provides DJ and entertainment production services.
• Mercury EntertainmentpreferredChannel Partner/ Reseller/ DistributorPreferred entertainment vendor. Marlon Morris, contact at 718.760.0101. Provides entertainment services for events.
• Cornucopia FlowerspreferredChannel Partner/ Reseller/ DistributorPreferred florist and event designer. Listed on the venue's preferred vendor list as a floral design partner for weddings and events at Tribeca Rooftop + 360°.
• Fleurs NYCpreferredChannel Partner/ Reseller/ DistributorPreferred florist. Listed on the venue's preferred vendor list for floral design and event décor services.
• StonekellypreferredChannel Partner/ Reseller/ DistributorPreferred florist and event design vendor on the venue's preferred vendor list.
• Dejuan Stroud Inc.preferredChannel Partner/ Reseller/ DistributorPreferred florist and event designer. Listed on the venue's preferred vendor list.
• Frank Alexander NYCpreferredChannel Partner/ Reseller/ DistributorPreferred florist and event designer. Listed on the venue's preferred vendor list.
• The Roxy HotelminorOthersFeatured as a recommended nearby hotel for out-of-town guests attending events at Tribeca Rooftop + 360°. Part of a list of preferred hotel options for event guests traveling to New York City.
• Arlo HotelsminorOthersRecommended nearby hotel for event guests. Part of the venue's curated list of hotel recommendations for out-of-town attendees.
• Sixty SoHominorOthersRecommended nearby hotel for event guests. Part of the venue's curated list of hotel recommendations.
• The DominickminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list for out-of-town guests.
• The BeekmanminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list.
• Fouquet's New YorkminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list.
• Soho Grand HotelminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list.
• ModernHaus SoHominorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list.
• Smyth TribecaminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list for Tribeca-area stays.
• Conrad New York DowntownminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list.
• New York Marriott DowntownminorOthersRecommended nearby hotel. Part of the venue's hotel recommendation list for event guests.
• Rosa: Agave and Wine LoungeminorOthersRecommended nearby bar and lounge in Tribeca for pre-event drinks or post-event cocktails. Featured in the venue's neighborhood guide for guests. Rosa offers agave-forward cocktails, wine, and Latin-inspired flavors in a warm lounge atmosphere — positioned as a stylish pre- or post-event stop for event attendees.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 620 Loft & Garden: Iconic Manhattan rooftop and garden event venue atop Rockefeller Center offering panoramic city and river views with similar blank-canvas event hosting, in-house catering, and a comparable wedding/corporate client mix.
• The Liberty Warehouse: Brooklyn waterfront event venue offering panoramic Manhattan skyline views, in-house catering, and an exclusive AV partner — a comparable premium NYC-metropolitan event venue for weddings and corporate events.
• Cipriani Wall Street: Landmark downtown Manhattan event venue housed in a former bank with in-house catering, premium bar, and AV capability, competing directly for large corporate galas and weddings in the same TriBeCa/Financial District catchment.
• The Foundry: Long Island City raw-industrial event venue with rooftop space and in-house catering for weddings and corporate events, occupying a similar high-end Manhattan-market niche as Tribeca Rooftop.
• Gotham Hall: Large Manhattan private event venue in NoMad offering full-service in-house catering, bar, and AV for corporate galas, weddings, and fundraisers — competing for the same NYC corporate-event RFPs.
• Rainbow Room: Iconic 65th-floor Manhattan venue with panoramic skyline views, in-house catering and bar, and a 25+ year operating history — directly comparable premium positioning and event format to Tribeca Rooftop.
• Tavern on the Green: Iconic Central Park event venue with in-house catering and bar services hosting weddings, corporate events, and social celebrations, comparable scale and full-service hosting model.
• Guastavino's: Landmark Manhattan event venue under the Queensboro Bridge with vaulted ceilings, in-house catering, and panoramic views, targeting the same high-end wedding and corporate gala customer base.

Broad incumbents

• The Pierre, A Taj Hotel: Upscale Manhattan hotel with a long-running event and wedding program offering ballrooms and rooftop service; represents the broader hotel-venue competitive set competing for NYC corporate galas and luxury weddings.

Others

• Apogee Events (sister venues: Flowerfield, Land's End): Parent-owned sister event venues operating under the same Apogee Events umbrella, sharing brand infrastructure and cross-promotion — relevant for understanding internal benchmarks rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tribecarooftop360nyc
• Instagraminstagram.com/tribecarooftopand360
• Pinterestpinterest.com/tribecarooftopand360
• Xx.com/tribecarooftop

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tribeca Rooftop