ND Promotion

What ND Promotion does

N.D.Promotion (株式会社N.D.Promotion) is a privately held Tokyo-based talent management and entertainment production company founded in 2017. The company operates across four integrated divisions: an Entertainment Production Division representing actors, models, and influencers; an Advertising Division offering campaign planning, media planning, casting, creative production, and ad delivery; a Media Division operating Nom de plume, a Z-generation trend media platform with over 600,000 combined social media followers across TikTok, Instagram, YouTube, and X; and Z Research Institute (Z総研), a think tank providing Gen Z consumer insights, surveys, and corporate seminars. The company maintains headquarters in Harajuku (Shibuya) and an Ebisu branch office co-located with group company ContentAge, and operates a professional photo/video production studio near Meiji-Jingumae station.

The business serves enterprise clients seeking to reach Japanese Z-generation and Alpha-generation demographics, with a disclosed client roster including Sanrio, Kose, L'Oreal Japan, Oriental Land, Lotte, Dai-ichi Life, Toho, TV Asahi, Nippon Television, Sony Music, Dentsu, and Hakuhodo. Revenue is generated through four streams: talent representation and management fees, advertising and promotion services fees, advertising and content revenue from the Nom de plume media platform, and studio rental fees. Pricing is project-based and negotiated per engagement with multi-year contracts typical for talent representation. The company is led by President and Representative Director Seiya Sato (佐藤聖哉), with Yuichi Kanamaru (金丸雄一) serving as Chairman.

The company holds two wholly owned subsidiaries — ContentAge Inc. (community platform, media, and marketing solutions) and NDP Entertainment Holdings (talent production and entertainment business) — creating a holding structure under the parent entity. There are no disclosed funding rounds, institutional investors, or public market participation, indicating founder/management-led ownership. Distribution is single-country (Japan) with no disclosed international expansion, and client engagements are conducted directly with corporate clients and through major advertising agency partners.

Name

ND Promotion

Legal name

株式会社N.D.Promotion

Website

https://ndpromotion.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

ND Promotion is a Tokyo-based talent management and entertainment production company operating four integrated divisions (talent management, advertising, owned media, and Gen Z research) to help Japanese enterprise clients reach Z-generation and Alpha-generation consumers across digital and mass media channels.

Ownership category

akta.pro rank

Product category

Talent Management & Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Talent management services
• Advertising agency services
• Influencer marketing
• Digital media platform
• Consumer market research

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Management & Representation: Managing and representing actors, models, and influencers across entertainment industry. Revenue from talent activities including dramas, movies, commercials, and media appearances.
2. Advertising & Promotion Services: Communication strategy, campaign planning, media planning, research, casting, creative production, and ad delivery services for corporate clients.
3. Media Operations (Nom de plume): Operation of Z-generation focused trend media platform 'Nom de plume' covering fashion, beauty, and food content. Media platform generates revenue through content and advertising.
4. Studio Operations: Photo and video production studio rental and services, located near Meiji Shrine with professional equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

N.D.Promotion is an integrated entertainment and advertising company that manages and represents a roster of Z-generation and Alpha-generation actors, models, and influencers, and delivers full-service advertising campaigns (strategy, casting, creative production, and media planning) for corporate clients. It also operates the Z-gen trend media platform "Nom de plume" and the Z-generation research think tank "Z総研" (Z-Sōken), offering one-stop, insight-driven brand empowerment solutions targeting young Japanese consumers.

Product overview

ND Promotion operates as a multi-divisional entertainment and advertising company with four main business units: Entertainment Production (talent management for actors, models, influencers), Advertising (campaign planning, casting, creative production, media), Media (operates Nom de plume Z-generation media platform with 600K+ followers), and Z総研 (Gen Z research think tank). The company also operates studio facilities for production work. The structure combines talent representation with advertising services and media operations, enabling one-stop solutions for clients targeting the Z-generation demographic through both digital and mass media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Nom de plume: Z世代向けトレンドメディア。最新のファッションや美容、フード情報などの他に編集部独自のタレントやアーティストへの取材コンテンツを運営。SNSの総フォロワー数は60万人超え。
• Z総研 (Z-Soken)
• ContentAge
• NDP Entertainment Holdings

Products and services

• Entertainment Production Division (芸能プロダクション事業部)

Quantifiable outcome

• Nom de plume media platform reaches 600,000+ social followers
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Keter Co., Ltd.coreStrategic or Co-development PartnerStrategic partnership for talent management. Keter transferred management of talent Noah Sato to N.D.Promotion while maintaining advertising and promotion partnership. Collaboration enables comprehensive support for talent's career expansion across digital and mass media.
• Rice Curry Co., Ltd.minorStrategic or Co-development PartnerCommunity data platform company collaborating on talent Sara Kawamichi's management, combining community brand, media, and marketing solutions.
• Digital Entertainment ConsortiumminorOthersIndustry consortium membership for digital entertainment industry collaboration and standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UUUM: One of Japan's largest influencer marketing and creator-management agencies, representing YouTube, TikTok, and social-native talent while selling integrated campaign services to Japanese enterprises — directly comparable size and offering to N.D.Promotion.
• Amuse Inc. Japanese entertainment and talent management firm operating artist representation alongside content and brand-partnership businesses, listed on TSE Growth — comparable mid-cap talent+entertainment operator.
• VAZ: Japanese talent agency specializing in Z-generation creators and SNS-native talent, offering casting, brand-tie-up, and content-production services for advertising clients — close competitor in influencer representation.
• BitStar: Japanese creator-economy company focused on TikTok and short-video talent management, with influencer casting and brand-campaign services aimed at Gen Z audiences — analogous in business model and target demographic.

Broad incumbents

• Dentsu Inc. Japan's largest advertising agency group with end-to-end creative, media, and digital offerings — works with N.D.Promotion on talent booking but represents a much larger, more diversified competitive mass.
• Stardust Promotion: Major Japanese entertainment conglomerate managing a large actor/model/influencer roster with multi-divisional media and advertising-adjacent businesses — broader incumbent competing for the same Gen Z casting work.
• Yoshimoto Kogyo: Largest Japanese talent-management and content conglomerate, with agency, broadcast production, and digital businesses that span the same value chain as N.D.Promotion — dominant incumbent setting competitive dynamics.
• Hakuhodo Inc. Japan's second-largest advertising agency group with full-service campaign, media, and digital practices — partner of N.D.Promotion on talent placement and a benchmark for enterprise ad spend.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nomdeplume_yk
• YouTubeyoutube.com/@ND_Film

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ND Promotion