What EyeTi does

EyeTi is a privately held Dutch holding company (EyeTi BV) headquartered in 's-Hertogenbosch, Netherlands, that operates as a long-term investor in B2B and B2G-focused IT companies. Founded in 2008, the group has grown through a disciplined buy-and-build strategy to nine wholly-owned operating subsidiaries covering the full IT lifecycle: hardware distribution (Aces Direct, Azerty), Apple enterprise solutions (Pro Warehouse, Pro School), IT brokering for large enterprise and government (Solitee), POS, Auto-ID and OEM services for retail, healthcare, logistics and industry (Duranmatic, Adivo, HQ Healthcare), authorized IT hardware repair and refurbishment (Microfix with its GreenFix label), secure IT recycling (IT Recycling), sustainable lifecycle management (SiSo), and device financing and lifecycle services (Byndle). The portfolio companies operate autonomously but share back-office services in strategy, finance, acquisitions, governance and ESG from a core holding team of six professionals.

EyeTi monetizes through hardware resale, professional and managed services, brokering/transaction fees, repair and refurbishment, recycling processing fees, and device financing. It sells primarily via direct enterprise and government field-sales teams, channel/authorized reseller relationships with Apple, HP, HPE, Jamf and Schneider Electric, and an Azerty-led e-commerce channel for B2C and SMB. Notable platform assets include the Aces 8 customer engagement methodology, Solitee's IT Broker Platform, the e-FIT procurement platform used for the NATO NCIA contract, and the GreenFix refurbishment label. Customer anchors include the NATO Communications and Information Agency (up to €60M IDIQ over five years via Solitee), the Dutch State under the Rijksbrede Apple-aanbesteding framework (€150M via Pro Warehouse), and Universiteit Utrecht, alongside a long tail of Dutch SMB and vertical customers. Sustainability is a core commercial differentiator: two subsidiaries hold EcoVadis Platinum (top 1% globally), and the group recycles over 90% of hardware received, with 150,142 products in the circular chain in 2025.

Revenue mechanics are anchored by multi-year enterprise and government contracts negotiated individually rather than via public pricing, and the group has stated a €500M revenue target by 2026. The company employs approximately 593 people across its subsidiaries and a six-person holding team, and is led by Director Tom Coehorst. EyeTi is not listed, has no identified external PE/VC sponsor, and operates exclusively in the Netherlands and Benelux. No AI/ML capability or proprietary data flywheel has been disclosed.

Name

EyeTi

Legal name

EyeTi BV

Website

https://eyeti.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

EyeTi is a privately held Dutch holding company that owns nine autonomous B2B and B2G IT subsidiaries spanning hardware distribution, Apple enterprise services, IT brokering, POS/Auto-ID, repair, recycling, and device lifecycle management across the Netherlands and Benelux.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hardware Sales: Sale of IT hardware including computers, peripherals, Apple devices, POS systems, and enterprise equipment through subsidiaries like Azerty, Aces Direct, and Pro Warehouse.
2. IT Brokering/Matching Services: Solitee acts as IT broker matching IT product supply with customer requirements, earning margins on facilitated transactions.
3. Hardware Repair Services: In-warranty and out-of-warranty repair services for IT hardware through Microfix, including PremiumCare extended warranty programs.
4. Financial and Lifecycle Solutions: Byndle provides leasing, financing, trade-in, and lifecycle management services for IT devices, enabling customers to finance hardware purchases.
5. IT Recycling Services: Safe data destruction and recycling of retired IT hardware for business customers, with revenue from processing fees and recovered materials.
6. IT Services and Consulting: Managed IT services, consulting, implementation, and support services across portfolio companies including Duranmatic (POS, Auto-ID) and Pro Warehouse (Apple services).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

EyeTi is a Dutch private holding company that invests in and supports nine autonomous IT businesses serving the B2B and B2G markets in the Netherlands and Benelux. The portfolio spans IT hardware distribution, Apple enterprise solutions, IT brokerage, POS/Auto-ID systems, hardware repair and refurbishment, IT recycling, sustainable lifecycle management, and device financing/lifecycle solutions. EyeTi functions as a long-term shareholder providing shared services in strategy, finance, acquisitions, governance, and sustainability to its portfolio companies.

Product overview

EyeTi is a long-term investor and strategic holding company that owns nine autonomous IT businesses serving the Dutch B2B and B2G markets. The portfolio spans IT hardware distribution (Azerty, Aces Direct), Apple enterprise solutions (Pro Warehouse / Pro School), IT brokerage (Solitee), POS/Auto-ID (Duranmatic / Adivo / HQ Healthcare), hardware repair and refurbishment (Microfix with GreenFix), IT recycling (IT Recycling), sustainable lifecycle management (SiSo), and financial/lifecycle solutions (Byndle). The businesses operate independently under EyeTi's ownership, sharing a common mission of using IT to build a better world, with shared services in strategy, finance, acquisitions, governance, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Aces Direct IT Business Partner offering hardware, software, and services to larger SMB and enterprise customers, operating under the proprietary Aces 8 methodology for continuous customer engagement and service delivery.
• Azerty Full-service IT hardware partner offering computer hardware, components, and peripherals for both business and consumer customers with fast delivery and personal service via e-commerce.
• Byndle Specialist in financial, trade-in, and lifecycle solutions for smartphones, tablets, and laptops, helping business clients manage device lifecycles sustainably through leasing, financing, trade-in, and lifecycle management services.
• Duranmatic IT services provider for retail, hospitality, logistics, healthcare, and industry, offering point of sale (POS), Auto-ID, and OEM solutions through sub-brands Adivo and HQ Healthcare.
• IT Recycling Specialist in safe and sustainable data destruction and recycling of retired IT hardware for the business market, recovering over 90% of incoming hardware, with WEEELABEX, ISO 9001, ISO 14001, and ISO 27001 certifications.
• Microfix Independent Authorized Service Provider for in-warranty and out-of-warranty repairs of IT hardware, printers, and telecom equipment, offering PremiumCare extended warranty programs and the GreenFix refurbishment label for enterprise device reuse.
• Pro Warehouse Apple Premium Business Partner and one of 27 Apple Authorised Enterprise Resellers worldwide, offering Apple device procurement, rollout, management, and support, and operating the Pro School sub-brand for the education segment.
• SiSo Sustainable IT lifecycle management specialist supporting clients across business, healthcare, education, and government sectors with hardware procurement, reuse, and responsible disposal.
• Solitee IT broker matching a wide range of IT product and service offerings with customer needs, with an extensive partner network covering data center solutions, workplace setup, IT security, BYOD, storage, virtualization, and cloud computing for enterprise and government.

Quantifiable outcome

• 90%+ of IT equipment recycled
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• DigidromenminorOthersEyeTi is a proud partner of Digidromen, a foundation that provides school-age children from less privileged families with their own laptops. The partnership helps bridge the digital divide and supports children's learning and development.
• Hewlett Packard Enterprise (HPE)coreTechnology or IntegrationY_O_T (Your OEM Team) label of Aces Direct operates as HPE OEM Integrator, winning HPE OEM Integrator of the Year award twice. Solitee holds Preferred Gold partner status with HP.
• NATO Communications and Information Agency (NCIA)coreStrategic or Co-development PartnerSolitee won multi-year IDIQ contract with NATO NCIA for supply of notebooks, desktops and accessories worth up to €60 million over five years under e-FIT program.
• ApplecoreChannel Partner/ Reseller/ DistributorPro Warehouse is one of 27 Apple Authorised Enterprise Resellers worldwide and Apple Premium Business Partner. Pro Warehouse won Rijksbrede Apple-aanbesteding for Dutch government.
• WEEELABEXminorOthersIT Recycling is WEEELABEX certified, the Dutch standard for responsible and transparent IT hardware collection and recycling.
• EcoVadisminorOthersMultiple EyeTi portfolio companies (Solitee, Pro Warehouse, Aces Direct, Microfix) hold EcoVadis ratings, with Solitee and Pro Warehouse achieving Platinum status.
• Schneider ElectricminorChannel Partner/ Reseller/ DistributorSolitee participates in mySchneider IT partner program and won Fastest Growing Partner of the Year award at Schneider Electric IT Partner Award Event.
• JamfcoreTechnology or IntegrationPro Warehouse is largest Jamf partner in Benelux and received Security Partner 2023 award. Jamf provides Apple device management and security solutions used by Pro Warehouse.
• ISO (International Organization for Standardization)minorOthersPortfolio companies hold various ISO certifications including ISO 9001 (quality), ISO 14001 (environmental), ISO 27001 (information security), and ISO 19600.
• CoolsetminorOthersCoolset supports companies with sustainability reporting according to relevant standards including VSME.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro Netherlands: Global IT distribution major with Dutch operations distributing enterprise hardware and software through resellers. Comparable channel model to EyeTi's VAR/distribution subsidiaries at a much larger scale.
• Bechtle AG: European IT holding with €6B+ revenue offering IT hardware, services and managed solutions across multiple geographies. Bechtle is the most direct large-scale comparator to EyeTi's model of bundling hardware distribution, services, and managed solutions under an integrated platform.
• ALSO Group: Pan-European IT distribution and services platform serving resellers, retailers and enterprise customers. Operates a broad portfolio model similar to EyeTi across hardware, cloud, and value-added services in adjacent geographies.
• Computacenter: UK-listed enterprise IT infrastructure provider combining hardware distribution, managed services and lifecycle support. Comparable to EyeTi in serving large enterprise and public-sector customers with vendor-authorized hardware and services.
• Softcat plc: UK-listed IT reseller and infrastructure provider selling hardware, software and services to enterprise and public sector. Similar business model and customer overlap (mid-market and government) to EyeTi's portfolio companies in adjacent geography.
• Reply Group: Italian-listed IT services and consulting group operating across Europe. Comparable in offering enterprise IT consulting, managed services and integration similar to EyeTi's strategy and M&A holding model.

Direct peers

• Wortell: Netherlands-based Microsoft-focused IT services and managed-services provider. Operates in the same Dutch enterprise and public-sector market with hardware, cloud and lifecycle offerings competing head-to-head with EyeTi subsidiaries such as Aces Direct and Pro Warehouse.
• Cegeka: Benelux-headquartered IT services and managed-services group spanning cloud, data, security and workplace services. Closest geographic competitor to EyeTi in serving Dutch and Belgian enterprise and government customers with bundled IT offerings.
• Central-IT (Norriq-related): Dutch IT distribution and services competitor with strong enterprise channel presence. Direct rival to Azerty and Aces Direct in distributing business hardware to Dutch enterprise customers.

Regional players

• Dustin Group: Nordic-headquartered IT hardware and services reseller. Comparable in business mix to EyeTi's Azerty and Aces Direct (IT hardware distribution plus services), but operating in the Nordics rather than Netherlands/Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eyeti

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeTi