What WiredCo. does

WiredCo. is an Australian independent marketing agency founded in 2014 and headquartered in Manly, New South Wales. The firm operates a proprietary "Brandformance" methodology that integrates long-term brand building with short-term performance marketing into a single offering, delivered across seven integrated service disciplines: Paid Media & Performance, Creative & Content, Earned Media & Creators, Social Media Marketing, Search & LLM Visibility, Strategy & Research, and Affiliate & Partnerships. The agency employs approximately 30+ people spanning paid media, creative, social, accounts, SEO/GEO, and support functions under founder-led leadership (Ange Hampton, Founder & CEO; Michelle Hampton, Managing Director & Co-owner; David Kennedy, Managing Director & Partner).

The client base consists of enterprise consumer brands across nine industry verticals — FMCG (Mutti, Peters/Maxibon), automotive (Honda Australia), telecommunications (Boost Mobile), fashion & eCommerce (The Iconic), fitness (Club Lime), tourism (CCIA), recruitment (Indeed), and travel & snow sports (Rhythm Japan). WiredCo generates revenue through project-based fees, retainers, and campaign management fees typical of a B2B professional services model, winning business via competitive pitches, direct outreach, and referrals. The firm is privately held, founder-controlled, with no disclosed external capital, and has accumulated multiple industry awards including AdNews Digital Agency of the Year, B&T Independent Agency of the Year, Campaign Asia APAC Specialist/Content/Social Agency of the Year, and Drum Global Employer of the Year.

WiredCo has positioned itself at the intersection of traditional brand work and emerging AI-driven discovery channels. The agency maintains a dedicated Search & LLM Visibility practice spanning SEO, GEO, AEO, AIO, and LLM Visibility across Google, ChatGPT, Gemini, and Perplexity, and is an official OpenAI ChatGPT Ads pilot partner in Australia. Geographic focus remains primarily Australia, with APAC recognition via Drum APAC and Campaign Asia APAC awards and select international clients.

Name

WiredCo.

Legal name

WiredCo®

Website

https://wiredco.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WiredCo. is an Australian independent marketing agency that provides integrated brand and performance marketing ("Brandformance") services to enterprise consumer brands across FMCG, automotive, telecommunications, eCommerce, tourism, and recruitment verticals, including AI/LLM visibility and OpenAI ChatGPT Ads capabilities.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Paid Social Advertising (BPAFACAB)

Keywords

• Integrated marketing services
• Brand performance marketing
• Paid media advertising
• Creative content production
• AI search optimization

Headquarters

HQ city

Manly Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing integrated brandformance services including paid media, creative, earned media, SEO, social media, affiliate partnerships, and research. Revenue generated through project-based fees, retainers, and campaign management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

WiredCo. is an Australian B2B marketing agency that delivers integrated "Brandformance" services — combining long-term brand building with short-term performance marketing — across seven service verticals: Paid Media & Performance Marketing, Search & LLM Visibility, Creative & Content, Earned Media & Creators, Social Media Marketing, Affiliate & Partnerships, and Strategy & Research. Services are sold to enterprise consumer brands on a project, retainer, or campaign basis, with media channels spanning paid social, paid search (including ChatGPT Ads and Amazon Ads), OOH/DOOH, video/TV, audio/radio, programmatic, and affiliate, plus organic and AI-search optimisation.

Product overview

WiredCo. is an award-winning Brandformance marketing agency offering a unified suite of seven integrated marketing services built around its proprietary Brandformance methodology that combines brand building with performance marketing. The core offerings include: Paid Media & Performance Marketing (covering paid social, search, OOH, video, audio, programmatic and affiliate), Search & LLM Visibility (SEO, GEO, AEO, AIO for Google, ChatGPT, Gemini and Perplexity), Creative & Content (strategy, production, social management), Earned Media, Influencer & Experiential (PR, creator marketing, brand activations), Social Media Marketing (full-service), Strategy & Research (consulting and research), and Affiliate & Partnerships. These services work together as an integrated offering targeting consumer brands seeking to build long-term equity while delivering short-term performance outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandformance Methodology WiredCo.'s proprietary integrated marketing methodology that combines long-term brand building with short-term performance marketing in a single, unified strategy, claimed to be 4X more effective at achieving campaign goals. Designed for enterprise consumer-brand marketers seeking both equity and ROI.
• Paid Media & Performance Marketing Full-funnel paid media service covering paid social, paid search (including ChatGPT Ads and Amazon Ads), OOH and DOOH, video and TV advertising, audio and radio, retail and programmatic media, and affiliate marketing. Built for consumer brands seeking short- and long-term growth through integrated paid media ecosystems.
• Search & LLM Visibility Discovery and visibility service covering SEO, AI Search Optimisation, GEO (Generative Engine Optimisation), LLM Visibility, AEO (Answer Engine Optimisation), AIO (Artificial Intelligence Optimisation), and Brand Discoverability across Google, ChatGPT, Gemini, Perplexity, and emerging AI platforms. Aimed at brands needing organic and AI-driven discoverability.
• Creative & Content Creative strategy, brand platform development, ideation, content production, organic social creation and management, and community engagement. Designed for consumer brands seeking distinctive, earned-first creative ideas that deliver commercial outcomes.
• Earned Media, Influencer & Experiential Earned media and PR strategy and execution, fame-driving campaigns, creator and influencer marketing, brand activations, and issues management. Targeted at brands seeking cultural relevance and measurable earned-media outcomes.
• Social Media Marketing Full-service social media management and content creation across platforms, for consumer brands seeking sustained social presence and engagement.
• Strategy & Research Paid, owned, and earned media strategy, marketing consultancy, and quantitative and qualitative research. Used by consumer-brand marketers to inform brand and campaign planning.
• Affiliate & Partnerships End-to-end affiliate marketing and partnerships management for brands seeking performance-driven partner programmes.

Quantifiable outcome

• Brandformance approach is 4X more effective at achieving campaign goals
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OpenAI (ChatGPT Ads Pilot)coreGTM or Marketing Partner · 5 April 2026WiredCo is officially part of OpenAI's pilot program for ChatGPT Ads in Australia, alongside clients Boost Mobile, THE ICONIC, and Rhythm Japan. This represents a new advertising channel for AI-native formats.
• PlayLab CreativeminorStrategic or Co-development PartnerProduction partner for the Mutti 'Confessions of a Muttiholic' docuseries campaign. Collaboration with director Harry Sanna on three-part documentary series.
• Honda AustraliacoreGTM or Marketing PartnerWon competitive pitch to lead Honda's social and content strategy across full portfolio including cars, motorcycles, power equipment, and marine. Joining existing agency village.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CHEP Network: CHEP Network is a larger Australian agency offering creative, media, customer experience, data and technology services. It is comparable as an integrated agency alternative, but is a broader incumbent with a larger network-backed platform.
• The Monkeys: The Monkeys is a leading Australian creative agency within Accenture Song, known for major brand campaigns. It is comparable in competing for brand strategy and creative work with enterprise consumer clients, though it sits within a much larger consulting and agency group.

Direct peers

• Sparro: Sparro is a Sydney-based independent digital marketing agency offering paid media, SEO, content, data and digital strategy. It is comparable to WiredCo’s performance marketing, SEO and AI-search visibility work for brands seeking measurable growth.
• Thinkerbell: Thinkerbell is an Australian independent creative agency known for combining brand, PR, earned media and campaign effectiveness. It is comparable to WiredCo because both compete for consumer-brand mandates that blend distinctive creative ideas with measurable commercial impact.
• Hatched Media: Hatched Media is an Australian independent media agency providing media strategy, planning and buying for brands. It is comparable where WiredCo competes on paid media ecosystems and performance-led campaign delivery.
• Special Australia: Special is an independent creative agency network with a strong Australian presence and high-profile consumer brand campaigns. It overlaps with WiredCo in brand strategy, creative platforms and integrated campaign execution for ambitious consumer brands.
• Atomic 212: Atomic 212 is an Australian independent media agency focused on media planning, buying, performance and data-led growth. It is comparable to WiredCo’s paid media and performance marketing offering, though it is more media-specialist than full creative agency.
• Howatson+Company: Howatson+Company is an Australian independent advertising and creative agency serving major brands with integrated creative, media and customer work. It is comparable as an independent agency competing for enterprise brand-platform and campaign work in Australia.
• Megaphone: Megaphone is an Australian digital marketing agency offering performance marketing, paid social, SEO and creative services. It is comparable to WiredCo’s digital performance and social marketing work, especially for growth-oriented consumer brands.
• Orange Line: Orange Line is an Australian digital marketing agency focused on SEO, paid media, analytics and growth strategy. It is comparable to WiredCo’s search, paid media and performance-led service lines, though with less emphasis on brand-platform creative.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wiredco/posts/?feedView=all&viewAsMember=true
• Instagraminstagram.com/wiredco_
• TikToktiktok.com/@wiredco
• Facebookfacebook.com/TheWiredCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiredCo.