Megaphone
Megaphone is a Melbourne-headquartered full-service digital marketing agency with offices in Sydney and Brisbane, serving 500+ brands across eCommerce, fashion, beauty, and B2B with paid media, SEO, email, content, Amazon, and creative services delivered by 100+ specialists leveraging top-tier Google, Meta, TikTok, and Amazon Premier Partner access.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Megaphone does
Megaphone is a full-service digital marketing agency headquartered in Melbourne, Australia, founded in 2013 by Max Hertan and operating under the legal structure Aiquire AI Pty Ltd / Megaphone Industries Trust. The firm delivers performance-led paid media (Google, Meta, TikTok, Amazon, programmatic), SEO, email marketing, lead generation, content marketing, and in-house creative production (graphic design, video, photography, audio) across offices in Melbourne (260 Collins Street), Sydney, and Brisbane, with active client engagements extending into the United States and United Kingdom. Its core technical differentiator is a data-driven testing infrastructure built on approximately $10M/month of managed Google Ads spend and 10+ years of cross-platform performance data, leveraging exclusive Premier Partner status with Google (Top 3%), Meta (Premier), TikTok (Gold Academy), and Amazon (Registered Service Provider) for first-in-line access to beta advertising technology.
The company operates a sales-led, subscription-based services model with monthly retainers starting at $4-5K (inclusive of servicing and ad spend) and standalone SEO packages from $1,997/month, served by 100-150+ in-house specialists deployed in dedicated account pods (SEO lead, strategist, copywriters, designer, data expert). Customer concentration is distributed across 500+ brand relationships spanning fashion/activewear (Lululemon, Puma, F45, FCUK), home/lifestyle (Linen House, Brumate), beauty, wellness, non-profits (Make-A-Wish, OzHarvest), financial services (Wayflyer), and SMB eCommerce, with a stated 96% client retention rate. The client-facing tech stack includes live reporting software, an eCommerce playbook, and a suite of free SEO/ROAS/calculators that drive top-of-funnel lead generation. Marketing channels span organic and paid media on Google, Meta, TikTok, LinkedIn, YouTube, Twitter/X, Instagram, Facebook, a weekly MegaBites newsletter, PR/earned media, and an integrated ecosystem of finance, 3PL, tech, and coaching partners for cross-sell.
Megaphone's revenue mechanics combine recurring retainer service fees with managed ad spend pass-through. The company is privately held and founder-controlled under a trust structure, with no disclosed institutional funding rounds or M&A activity. The business has scaled primarily through organic growth, supported by a sustained award trajectory (Deloitte Technology Fast 50 in 2017, 12 Stevie Awards in 2022 including Gold for Fastest-Growing Company of the Year in Asia/Australia/New Zealand and Gold for Employer of the Year, AFR Fast 100 in 2023, and consecutive #1 Social Media Agency rankings from 2021-2023).
Megaphone firmographics
Firmographics- Name
- Megaphone
- Legal name
- Aiquire AI Pty Ltd and The Trustee for Megaphone Industries Trust (trading as Megaphone Marketing)
- Website
- https://megaphone.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Megaphone is a Melbourne-headquartered full-service digital marketing agency with offices in Sydney and Brisbane, serving 500+ brands across eCommerce, fashion, beauty, and B2B with paid media, SEO, email, content, Amazon, and creative services delivered by 100+ specialists leveraging top-tier Google, Meta, TikTok, and Amazon Premier Partner access.
- Ownership category
- akta.pro rank
Megaphone industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Megaphone is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Megaphone business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing comprehensive services including Google Ads, Meta Ads, TikTok Ads, SEO, Lead Generation, Email Marketing, Content Marketing, Amazon Marketing, and Programmatic advertising. Revenue generated through service fees and advertising spend management.
- Monthly Service Retainers: Ongoing monthly service packages with minimum investment of $4-5K including servicing fee and advertising spend. SEO services start at $1,997/month. Long-term client relationships with 96% retention rate driving recurring revenue.
- Ad Spend Management: Agency manages client advertising budgets across multiple platforms (Google, Meta, TikTok, Amazon). The agency spends approximately $10M per month on Google Ads alone on behalf of clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SEO Services starting price |
| Subscription | Monthly | Full-Service Marketing Packages |
| Freemium | Pay-as-you-go | Google Ads New Account Credit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels15 records
Megaphone product offering
Product offeringCore offering
Megaphone is a full-service digital marketing agency that plans, executes, and manages performance-driven advertising campaigns across Google, Meta, TikTok, Amazon, and programmatic channels, complemented by SEO, email marketing, lead generation, and content marketing services. The agency pairs an in-house creative team producing ads, video, and photography with AI-powered bid optimization and a decade of proprietary ad-spend data to scale customer acquisition for eCommerce and service-business clients.
Product overview
Megaphone is a full-service digital marketing agency offering a comprehensive suite of advertising and marketing services. The core offering includes Google Ads Management, Social Media Advertising, and TikTok Ads as primary digital advertising channels. Supporting services include Search Engine Optimisation (SEO), Email Marketing, Lead Generation, Content Marketing, Amazon Marketing, and Programmatic Advertising. The agency also provides in-house Creative Services for ad design and content production. All services are delivered by a dedicated team with exclusive partnerships with Google (Top 3% Premier Partner), Meta (Premier Partner), TikTok (Gold Academy Partner), and integrations with platforms like Klaviyo, Shopify, and Yotpo.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Management Performance-driven Google advertising campaigns spanning search, display, shopping, and video ads, executed by a team trained directly by Google HQ, leveraging Smart Bidding and the agency's Top 3% Premier Partner status.
- Social Media Advertising Paid social media advertising across Facebook, Instagram, and other platforms, combining in-house creative design with data-driven optimization as a Premier Meta Partner.
- TikTok Ads TikTok advertising and organic-to-paid growth campaigns executed as a Gold Academy TikTok Partner, with viral short-form video creation and first-in-line access to TikTok advertising technologies.
- Search Engine Optimisation (SEO) Organic search optimization services covering on-page, off-page, and technical SEO plus content marketing, designed to improve search rankings and organic traffic. SEO packages start at $1,997/month.
- Email Marketing Email campaign strategy, design, segmentation, A/B testing, and automation, with Klaviyo platform integration for email and SMS marketing; reported to deliver 36:1 ROI and 64.6% average open rates.
- Lead Generation Multi-channel lead generation combining Google Ads, social media, and email to deliver qualified inbound and outbound leads for service businesses and B2B clients.
- Content Marketing Creative content strategy and production including blog posts, visual content, copywriting, and branded assets designed to build brand authority and drive engagement and leads.
- Amazon Marketing Full-service Amazon advertising and account management including product listing optimization, PPC campaigns, keyword research, and competitor analysis as an official Amazon registered service provider.
- Programmatic Advertising Automated digital advertising across multiple channels using programmatic buying technology for efficient ad spend, audience targeting, and reach beyond search and social.
- Creative Services In-house design and production team providing graphic design, video production, product photography, audio engineering, and user-generated content to support advertising campaigns end-to-end.
Quantifiable outcome
- 8.99x ROAS with $16.19 CPA achieved for Retro Print Merchants
- +11 more outcomes
Companies that use Megaphone
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles3 records
Megaphone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Megaphone partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GooglecoreTop 3% Google Premier Partner with 48% YOY growth. First-in-line access to new advertising technologies. Google team trained directly by Google HQ. Megaphone spends $10M per month on Google Ads and receives exclusive insights and beta features.
- MetacorePremier Meta Partner with top-tier status. Agency receives first-in-line updates from Meta HQ and passes learnings directly to clients. Partners during peak periods like Black Friday to generate significant returns ($3.1m to $22.8m).
- TikTokcoreGold Academy TikTok Partner - highest tier partnership. Australia’s first organic-to-paid TikTok growth service. First-in-line access to new TikTok advertising technologies and trends.
- AmazoncoreOfficial Amazon registered service provider. Australia’s only full-service digital agency specializing in Amazon marketing. Provides dedicated account manager at Amazon HQ for clients. Fast-track to sales with expert-led Amazon marketing.
- KlaviyocoreTop-tier partner with first-in-line updates directly from Klaviyo HQ. Email marketing generates 36:1 ROI. Agency provides email marketing services using Klaviyo platform with 64.6% average open rates.
- ShopifycoreTop-tier partner. Integrated with Shopify for eCommerce clients. Facilitates seamless shopping experiences and conversion optimization for Shopify merchants.
- 3PL PartnersminorThird-party logistics partners as part of Megaphone Ecosystem to improve logistics and shopping for clients. Part of comprehensive business-growth ecosystem.
- Business CoachesminorPart of Megaphone Ecosystem providing business coaching to clients as part of holistic growth approach.
Scale indicators18 records
Recent moves8 records
Expansion highlights5 records
Megaphone competitors and assessment
Company assessmentBroad incumbents
- Ogilvy: Global advertising agency network offering creative, media, digital, and PR services. Overlaps with Megaphone's full-service digital capabilities but operates at much larger scale with broader portfolio including traditional advertising.
- Dentsu Creative: Global advertising network offering integrated digital marketing services across paid media, creative, and CX. Broader incumbent operating across multiple geographies with similar eCommerce and brand performance services.
- GroupM (WPP): WPP's media investment group managing paid media planning and buying globally. Competes for the same enterprise ad budgets but operates at vastly larger scale as part of the WPP holding company.
Direct peers
- KlientBoost: US-based performance marketing agency offering PPC, social ads, and CRO with strong creative and landing page capabilities. Comparable full-service paid media offering for eCommerce and SaaS clients.
- Ignite Visibility: US-based full-service digital marketing agency offering SEO, paid media, social media marketing, and email marketing. Comparable service breadth and mid-market to enterprise eCommerce focus.
- Disruptive Advertising: US-based digital marketing agency focused on PPC, SEO, and conversion rate optimization with similar Premier Google Partner positioning. Comparable in service mix (paid media + creative + CRO) and target customer profile (mid-market eCommerce).
- King Kong Digital Marketing: Australian performance marketing agency specializing in Google Ads, Facebook Ads, and SEO for eCommerce and service businesses. Comparable in scale, Australian market focus, and full-funnel digital service suite.
- Reload Media: Australian full-service digital marketing agency offering Google Ads, Meta Ads, SEO, and creative services. Direct competitor in the same Australian mid-market and eCommerce segment with overlapping service offerings and similar target customers.
- Online Marketing Sydney: Australian digital marketing agency offering Google Ads, SEO, and social media advertising. Competes directly for the same mid-market Australian eCommerce and service business clients.
Others
- Wayflyer: Growth capital provider for eCommerce brands and Megaphone's named finance partner. Related as a strategic ecosystem partner rather than direct competitor; both serve the same eCommerce growth customer base with complementary services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Megaphone social profiles
Digital presenceMegaphone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Megaphone leadership team
Management profileNumber of profiles
Profiles4 records
Megaphone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Megaphone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Megaphone
What does Megaphone do?
Megaphone is a full-service digital marketing agency that plans, executes, and manages performance-driven advertising campaigns across Google, Meta, TikTok, Amazon, and programmatic channels, complemented by SEO, email marketing, lead generation, and content marketing services. The agency pairs an in-house creative team producing ads, video, and photography with AI-powered bid optimization and a decade of proprietary ad-spend data to scale customer acquisition for eCommerce and service-business clients.
Is Megaphone a public or private company?
Megaphone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Megaphone founded?
Megaphone was founded in 2013. It employs 101 to 250 people.
Where is Megaphone based?
Megaphone is headquartered in Melbourne, Australia, in the Oceania region.
How does Megaphone make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are monthly Service Retainers and ad Spend Management.
Who are Megaphone's main competitors?
Broad incumbents on record are Ogilvy, Dentsu Creative and GroupM (WPP). Direct peers are KlientBoost, Ignite Visibility, Disruptive Advertising, King Kong Digital Marketing, Reload Media and Online Marketing Sydney. Wayflyer is listed as an others.
Does Megaphone have an API?
No public API is recorded for Megaphone.
What industry is Megaphone in?
Megaphone's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 54181 and its SIC code is 7311.