Waterbrook Winery
- Company typePrivate
- Founded1984
- HeadquartersWalla Walla, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Waterbrook Winery firmographics
Firmographics- Name
- Waterbrook Winery
- Legal name
- Waterbrook Winery
- Website
- https://waterbrook.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Waterbrook Winery industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Waterbrook Winery is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waterbrook Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: The winery sells wines through multiple tiers: Columbia Valley (value tier), Reserve (limited production), Tasting Room Exclusives, Icon Collection, and Waterbrook Clean (alcohol-removed). Sales occur through the tasting room, online shop, and wine club shipments.
- Wine Club Membership: Waterbrook offers multiple wine club tiers (Reserve Club, Icon Club, Case Club, Culinary Club) and Canoe Ridge Vineyard club tiers (Estate Club, Collectors Club, Custom Club) with three shipments per year, offering discounts, exclusive access, and member benefits including complimentary meals.
- Tasting Room and Hospitality: Revenue from tasting flights, glasses, bottles, full-service restaurant dining, private events, weddings, corporate events, and experiential activities including cooking classes, blending sessions, vineyard hikes, and recreational activities (bocce, disc golf, fishing).
- Canned Wine (Alaska Airlines): Premium canned wines are sold exclusively through Alaska Airlines, expanding distribution beyond the winery's direct channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Reserve Club - 2 bottles Reserve + 2 bottles Icon per shipment |
| Subscription | Multi-year contract | Icon Club - 4 bottles Icon Collection per shipment |
| Subscription | Annual | Case Club - Full case shipment (3 bottles each of 4 wines) |
| Subscription | Multi-year contract | Culinary Club - 2 Icon wines + recipes + ingredients per shipment |
| Subscription | Multi-year contract | Canoe Ridge Estate Club - 4 bottles tasting room exclusives per shipment |
| Subscription | Multi-year contract | Canoe Ridge Collectors Club - 6 bottles cellar-worthy wines per shipment |
| Subscription | Annual | Canoe Ridge Custom Club - 12-bottle custom case every 6 months |
| One time/ perpetual license | Pay-as-you-go | Sweetheart Special - Dinner for two |
| One time/ perpetual license | Pay-as-you-go | Blending Seminar tickets |
| One time/ perpetual license | Pay-as-you-go | Fine Wine & Sunshine Concert tickets |
| One time/ perpetual license | Pay-as-you-go | Walla Walla Valley Fest Brunch |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Waterbrook Winery product offering
Product offeringCore offering
Waterbrook Winery manufactures and sells estate-grown Washington wines across multiple tiers (Columbia Valley, Reserve, Tasting Room Exclusives, Icon Collection, and Waterbrook Clean alcohol-removed wines). The winery operates as a destination experience in Walla Walla, WA, combining a full-service restaurant and tasting room with private event hosting, wine club subscriptions, and on-site experiential offerings.
Product overview
Waterbrook Winery offers a diversified portfolio of wine products and hospitality services centered around their estate vineyard in Walla Walla, Washington. The core wine portfolio spans multiple tiers: Columbia Valley (entry-level varietal wines), Reserve (premium limited-production wines), Tasting Room Exclusives, and the Icon Collection (pinnacle tier). They also offer Waterbrook Clean (alcohol-removed wines) and canned wines distributed via Alaska Airlines. Their wine club program includes multiple Waterbrook tiers (Reserve Club, Icon Club, Case Club, Culinary Club) and Canoe Ridge Vineyard tiers (Estate Club, Collectors Club, Custom Club), with three annual shipments and various member benefits. The winery complements their product sales with hospitality services including a full-service tasting room, restaurant, private event hosting for weddings and corporate functions, and recreational activities like bocce ball, disc golf, fishing, and cooking classes.
Differentiator
Problem solved
Functional benefit
Brands
- Canoe Ridge Vineyard: Sister winery brand of Waterbrook, operated under the same ownership with separate wine club offerings
Products and services
- Columbia Valley Wines True-to-varietal wines offering uncompromising quality at value pricing from the Columbia Valley AVA, representing Waterbrook's entry-level tier of fruit-forward, varietally correct wines.
- Reserve Wines Limited-production premium wines offering the best selections from vineyard sources to barrels, with extended time in French oak and a refined barrel program.
- Tasting Room Exclusive Wines Wines available exclusively at the Waterbrook tasting room and online, offering unique limited releases not found elsewhere.
- Icon Collection The pinnacle of Waterbrook's winemaking representing the very best in Northwest modern style, available exclusively at the tasting room and online.
- Waterbrook Clean (Alcohol-Removed Wines) Premium alcohol-removed wines that allow enjoyment of Waterbrook's winemaking tradition without alcohol, for health-conscious consumers.
- Canned Wines Premium Waterbrook wines available in canned format, distributed exclusively through Alaska Airlines.
- Private Event Hosting Venue rental services for weddings (50-150 guests), corporate events, birthday parties, anniversaries, rehearsal dinners, and holiday gatherings, with multiple indoor and outdoor spaces and full A/V capabilities.
- Full-Service Restaurant Dining Farm-to-table dining experience featuring local and seasonal ingredients from the winery's own garden and surrounding farms, paired with Waterbrook wines, including a Friday three-course curated dinner service.
- Tasting Room and Outdoor Experience Hospitality Tasting room flights, glasses, bottles, plus outdoor recreational experiences including bocce ball, disc golf, fishing, horseshoes, picnics, cornhole, fire pits, and the Canoe Room private space.
- Elevated Experience Seminars Educational and hands-on experiences including vineyard hikes, production tours, cooking classes, and sommelier-led blending sessions where guests create and bottle their own Bordeaux blend.
- Waterbrook Wine Club Subscription Program Subscription-based wine club offering Reserve Club, Icon Club, Case Club, and Culinary Club tiers with three shipments per year, member discounts, complimentary tasting room meals, and exclusive first access to limited releases.
- Canoe Ridge Vineyard Wine Club Subscription Program Sub-brand wine club offering Estate Club, Collectors Club, and Custom Club tiers with member discounts, three annual shipments, and cross-benefits with sister Precept Wine destinations.
Quantifiable outcome
- 100+ combined Best Buys and 90+ point scores
- +3 more outcomes
Companies that use Waterbrook Winery
Customer profileSegments4 records
Ideal customer profiles4 records
Waterbrook Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Waterbrook Winery partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Hope HealsminorNon-profit organization where founder Annette, who was previously homeless, presents Welcome Home Baskets to those who were previously without a home. Waterbrook donated 50% of Drag Extravaganza ticket sales to Hope Heals.
- Special Olympics WashingtonminorWaterbrook donated half of Fine Wine & Sunshine concert series proceeds to support Special Olympics Washington.
- Christian Aid Center in Walla WallaminorWaterbrook donated 50% of concert ticket sales to support the Christian Aid Center in Walla Walla.
- Chef Sarah PerryminorChef Sarah Perry prepared a 4-course meal for the Orchard & Vineyard: A Cosmic Celebration event, showcasing the perfect pairing of Cosmic Crisp apples with Waterbrook and Canoe Ridge wines.
- Canoe Ridge VineyardcoreSister winery under Precept Wine, sharing wine club benefits with Waterbrook. Members can access wines from both portfolios and enjoy member benefits across both tasting room locations. Joint culinary events and blending sessions feature wines from both properties.
- Battle Creek CellarsminorSister winery under Precept Wine located in Portland, OR. Wine club members can visit and receive 50% off wine flights and 10% off bottle purchases.
- Browne Family VineyardsminorSister winery under Precept Wine with locations in Seattle, WA, Bellevue, WA, Tacoma, WA, Walla Walla, WA, and Spokane, WA. Wine club members can visit and receive 50% off wine flights and 10% off bottle purchases.
- Sawtooth WineryminorSister winery under Precept Wine located in Caldwell, ID. Wine club members can visit and receive 50% off wine flights and 10% off bottle purchases.
- Ste. ChapelleminorSister winery under Precept Wine. Wine club members can visit and receive 50% off wine flights and 10% off bottle purchases.
- Gruet WineryminorSister winery under Precept Wine located in Albuquerque, NM and Santa Fe, NM. Wine club members can visit and receive 50% off wine flights and 10% off bottle purchases.
- Alaska AirlinesminorWaterbrook premium canned wines are sold exclusively through Alaska Airlines, providing brand visibility to airline passengers and travelers.
Scale indicators7 records
Recent moves3 records
Expansion highlights5 records
Waterbrook Winery competitors and assessment
Company assessmentBroad incumbents
- Chateau Ste. Michelle: Washington state's largest and most iconic winery with extensive national three-tier distribution, hospitality, and wine clubs; comparable as a Washington wine incumbent that Waterbrook competes with for DTC mindshare in the state.
Direct peers
- Spring Valley Vineyard: Walla Walla AVA estate winery producing limited-production, single-vineyard Cabernet-led Bordeaux blends with strong critical acclaim, directly comparable to Waterbrook's Reserve/Icon program.
- Woodward Canyon Winery: Long-established Walla Walla Valley winery known for estate-grown Cabernet Sauvignon and a destination tasting room; comparable as a heritage, family-style destination winery with similar varietal focus and on-premise hospitality.
- Ste. Chapelle Winery: Idaho-based Precept Wine sister winery sharing wine club member benefits with Waterbrook; comparable as a sister destination winery with tasting room and hospitality.
- Three Rivers Winery: Walla Walla-based winery offering tastings, dining, and event hosting with a comparable destination hospitality and estate production model in the same AVA.
- Cayuse Vineyards: Boutique Walla Walla Valley estate winery famed for biodynamic Syrah and Rhône varietals; comparable as a critically acclaimed, allocation-driven premium producer in the same AVA.
- L'Ecole No 41: Historic Walla Walla Valley winery founded in 1983 (one year before Waterbrook), specializing in estate-grown Bordeaux and Rhône varietals with a destination tasting room and direct-to-consumer club, making it the closest geographic and stylistic peer to Waterbrook.
- Canoe Ridge Vineyard: Sister winery under the same Precept Wine ownership, sharing cross-club benefits with Waterbrook; produces estate Walla Walla/Columbia Valley wines with a parallel tasting room and wine club program.
- Browne Family Vineyards: Sister winery under Precept Wine with multiple tasting rooms across Washington (Seattle, Bellevue, Tacoma, Spokane, Walla Walla); relevant as a same-portfolio DTC hospitality peer that shares wine club benefits with Waterbrook.
- Grüet Winery: New Mexico-based Precept Wine sister winery specializing in sparkling wines; comparable as a sister destination winery offering cross-property benefits to Waterbrook's wine club members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Waterbrook Winery social profiles
Digital presenceWaterbrook Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterbrook Winery leadership team
Management profileNumber of profiles
Profiles3 records
Waterbrook Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterbrook Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterbrook Winery
What does Waterbrook Winery do?
Waterbrook Winery manufactures and sells estate-grown Washington wines across multiple tiers (Columbia Valley, Reserve, Tasting Room Exclusives, Icon Collection, and Waterbrook Clean alcohol-removed wines). The winery operates as a destination experience in Walla Walla, WA, combining a full-service restaurant and tasting room with private event hosting, wine club subscriptions, and on-site experiential offerings.
Is Waterbrook Winery a public or private company?
Waterbrook Winery is a private company. It is classified as corporate owned and is currently operating.
When was Waterbrook Winery founded?
Waterbrook Winery was founded in 1984. It employs 51 to 100 people.
Where is Waterbrook Winery based?
Waterbrook Winery is headquartered in Walla Walla, United States, in the North America region.
How does Waterbrook Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, tasting Room and Hospitality and canned Wine (Alaska Airlines).
Who are Waterbrook Winery's main competitors?
Chateau Ste. Michelle is listed as a broad incumbent. Direct peers are Spring Valley Vineyard, Woodward Canyon Winery, Ste. Chapelle Winery, Three Rivers Winery, Cayuse Vineyards, L'Ecole No 41, Canoe Ridge Vineyard, Browne Family Vineyards and Grüet Winery.
Does Waterbrook Winery have an API?
No public API is recorded for Waterbrook Winery.
What industry is Waterbrook Winery in?
Waterbrook Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.