AdGood
AdGood Foundation is a 501(c)(3) nonprofit operating a CTV advertising platform that connects TV publishers' donated inventory with verified nonprofit organizations at up to 70% discounts, offering managed services, Magnite Deal ID programmatic access, and a GenAI self-serve ad manager.
- Company typePrivate
- Founded2024
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdGood does
AdGood Foundation is a 501(c)(3) nonprofit organization founded in 2024 and headquartered in Los Angeles that operates a Connected TV (CTV) advertising platform connecting TV publishers with unused ad inventory to nonprofit organizations that cannot otherwise afford premium television advertising. The platform aggregates donated inventory from 25+ streaming publishers — including Samsung TV Plus, A+E Networks, LG Ad Solutions, Plex, Stingray, and Cineverse — representing 1B+ monthly impressions, 200M+ US Smart TVs, and 65M+ US households, and routes it to verified 501(c)(3) organizations at discounted CPMs (up to 70% below traditional CTV pricing). Publishers receive tax deductions and CSR credit for donated inventory, which is the economic mechanism that funds the nonprofit discount.
The platform is delivered through three layers: a managed-service offering for enterprise nonprofits (media planning, reporting, and LeadsRx-powered attribution linking ads to real-world outcomes), a programmatic Deal ID seat on Magnite for buyers who want to access inventory through their own DSPs, and a Self-Serve GenAI Ad Manager — a web application at am.adgood.org, launching late Q1, that uses Google's Veo 3 generative video model to produce CTV ads starting at $200 per campaign. An AdGood Nonprofit Media Fund accepts tax-deductible donations from companies and individuals that are applied directly to CTV campaigns for verified nonprofits.
The business model combines usage-based CPM fees on advertising, managed-service fees for larger campaigns, and a donation-funded media fund. GTM is hybrid: PLG via the GenAI self-serve tool for smaller nonprofits, enterprise field sales with attribution reporting for larger accounts, and channel partnerships with Samsung Ads, LG Ad Solutions, and A+E Global Media as flagship supply partners. The leadership team — Founder/CEO Kris Johns (ex-AdPool, ex-Wurl, ex-Maker Studios), CRO Craig Heiting (ex-Wurl, ex-Time Warner), and CTO Andy DeNicola-anchored Andy Hardwick (ex-Wurl EMEA CTO) — carries deep CTV and AdTech operating experience that underwrites publisher relationships and platform credibility.
AdGood firmographics
Firmographics- Name
- AdGood
- Legal name
- AdGood Foundation
- Website
- https://adgood.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdGood Foundation is a 501(c)(3) nonprofit operating a CTV advertising platform that connects TV publishers' donated inventory with verified nonprofit organizations at up to 70% discounts, offering managed services, Magnite Deal ID programmatic access, and a GenAI self-serve ad manager.
- Ownership category
- akta.pro rank
Where AdGood is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdGood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CTV Advertising (CPM): AdGood charges nonprofits a low CPM (cost per thousand impressions) for access to premium CTV inventory. This is the primary revenue stream, with discounted rates specifically designed for nonprofit budgets. Publishers donate unused inventory, and AdGood makes it available at significantly reduced costs.
- Nonprofit Media Fund Donations: Tax-deductible donations from companies and individuals that are applied directly to CTV ad campaigns for verified 501(c)(3) organizations. AdGood manages targeting, reporting, and optimization for funded campaigns.
- Platform Services: Managed service fees for comprehensive campaign support including media planning, campaign reporting, and attribution services for nonprofits requiring white-glove service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Low-cost CPM pricing for all nonprofits |
| Unit Pricing | Pay-as-you-go | Self-Serve GenAI Ad Manager |
| Other | Pay-as-you-go | Nonprofit Media Fund |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AdGood product offering
Product offeringCore offering
AdGood is a 501(c)(3) nonprofit foundation that operates a Connected TV (CTV) advertising platform connecting TV publishers with unsold ad inventory to 501(c)(3) nonprofit organizations at significantly discounted CPM rates (up to 70% below traditional CTV advertising). Publishers donate unused inventory in exchange for tax deductions and CSR benefit; AdGood then makes that inventory available to nonprofits via a self-serve GenAI Ad Manager, managed services, or programmatic DSP access through Magnite.
Product overview
AdGood is a 501(c)(3) nonprofit organization operating as a unified CTV advertising platform that bridges the gap between unused TV ad inventory and nonprofits that cannot afford premium advertising. The core platform provides access to premium CTV inventory from top publishers (A+E, Plex, LG, Samsung, and 25+ streaming platforms) at significantly discounted rates, serving as the foundation. Built on this inventory are three service layers: Managed Service (full-service media planning, campaign reporting, and enterprise attribution), Programmatic DSP Access (Deal ID via Magnite for self-directed buying), and the Self-Serve GenAI Ad Manager (AI-powered ad creation tool using Google's Veo 3 for rapid video production starting at $200). The AdGood Nonprofit Media Fund complements these offerings by accepting tax-deductible donations to fund free CTV campaigns for verified nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- AdGood CTV Platform A nonprofit-focused Connected TV (CTV) advertising platform that provides discounted premium TV ad inventory from A+E Networks, Samsung TV Plus, LG, Plex, Cineverse, and 25+ other streaming platforms to 501(c)(3) nonprofit organizations, enabling them to reach new audiences and maximize impact.
- GenAI Ad Manager Self-serve AI-powered tool enabling nonprofits to create professional-quality CTV video ads in minutes through a guided step-by-step process. Integrates Google's Veo 3 model. No technical expertise, CTV buying experience, or production team required. Campaigns start at $200.
- Managed Service
Quantifiable outcome
- 70% cost reduction compared to traditional CTV advertising
- +3 more outcomes
Companies that use AdGood
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
AdGood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
AdGood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- LeadsRxcorePartnership to combine discounted CTV inventory with marketing attribution technology, enhancing transparency and performance measurement for nonprofit advertising. Enables nonprofits to connect ad impressions to key outcomes and optimize campaigns in real time.
- Samsung AdsflagshipSamsung Ads and AdGood partnership to donate premium Connected TV (CTV) inventory to nonprofits, enabling them to run TV campaigns on high-quality Samsung TV Plus environments. Provides targeted advertising tools, impact measurement, and campaign support.
- Samsung AdsflagshipCollaboration to make CTV advertising more affordable and accessible for nonprofits, especially during the holiday season. Provides discounted ad space on Samsung TV Plus.
- ViantcorePartnership to expand data-driven CTV advertising capabilities for nonprofits, leveraging Viant's identity resolution and data targeting technology.
- A+E Global MediaflagshipPartnership to expand nonprofit access to premium CTV advertising through A+E Networks' vast content library and distribution reach.
- LG Ad SolutionscorePartnership to empower nonprofits nationwide with accessible Connected TV advertising through LG's smart TV platform.
- PlexcorePartnership to reduce CTV ad costs for nonprofits by providing access to Plex's streaming platform inventory.
- StingraycorePartnership to reduce CTV ad costs for nonprofits through Stingray's music and entertainment streaming inventory.
- MagnitecoreAdGood maintains a seat on Magnite's CTV advertising platform, providing programmatic access to premium inventory with Deal ID for all targeting, optimization, and reporting capabilities.
- Google (Veo 3)coreIntegration of Google's Veo 3 AI video generation technology into AdGood's GenAI Ad Manager platform for nonprofit ad creation.
- WurlminorMultiple AdGood executives previously worked at Wurl, which was acquired by AppLovin for $430 million. Wurl's Content Discovery was the first CTV performance marketing platform.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
AdGood competitors and assessment
Company assessmentDirect peers
- Google Ad Grants: Google's flagship program offering up to $10,000/month in free Search advertising to verified 501(c)(3) nonprofits. It is the most entrenched free/non-discounted advertising channel for nonprofits and the most direct competitor to AdGood's value proposition of giving nonprofits access to premium ad inventory they otherwise could not afford.
- Meta for Nonprofits: Meta's program providing ad credits, fundraising tools, and discounted/grant advertising to nonprofits across Facebook and Instagram. It competes with AdGood for the same nonprofit advertising budget by offering free digital advertising on Meta's owned platforms.
- Microsoft for Nonprofits: Microsoft's nonprofit program offers donated and discounted advertising on Microsoft Advertising (Bing), Azure credits, and productivity tools to eligible nonprofits. It is a direct competitor for the same 'free/discounted advertising for nonprofits' positioning.
- TikTok for Good: TikTok's purpose and nonprofit program providing ad credits and cause-marketing support to mission-driven organizations. Like AdGood, it positions premium video ad inventory as accessible to nonprofits that couldn't otherwise afford it, though on TikTok rather than CTV.
- Media Cause: A digital advertising agency and consulting firm purpose-built for nonprofits, offering paid search, paid social, and creative services to mission-driven organizations. Closely comparable model of dedicated nonprofit ad-services, though differentiated by channel (mostly web/social versus CTV).
- Good-Loop: A purpose-driven advertising platform that pairs brand campaigns with charitable donations per impression/view. Like AdGood, it bridges brand-side ad inventory with nonprofit outcomes, though it commercializes the model on the brand side rather than the supply side.
Broad incumbents
- Magnite: The largest independent CTV/Video SSP, which is also AdGood's key technology partner (Deal ID access via AdGood's Magnite seat). It is a broad incumbent in CTV monetization rather than a direct competitor, but its inventory and pricing posture materially shape AdGood's supply economics.
- The Trade Desk: A leading demand-side platform for CTV and digital advertising. While serving commercial advertisers as its core market, its scale and nonprofit-supporting capabilities frame the broader CTV competitive backdrop AdGood operates in.
- FreeWheel (Comcast): A major CTV/Video ad monetization and ad-serving platform owned by Comcast. Like Magnite it provides the broader CTV infrastructure layer within which AdGood's nonprofit-focused inventory wedge exists, and is a partner/advertiser analog for premium CTV access.
Others
- Network for Good: A Bonterra-owned software platform providing fundraising, donor CRM, and grant tools to nonprofits, often bundled with digital advertising credits/grants. It is an adjacent, enabling provider for the same nonprofit customer base that AdGood serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AdGood social profiles
Digital presenceAdGood compliance and trust
Trust signalCompliance1 record
AdGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdGood leadership team
Management profileNumber of profiles
Profiles7 records
AdGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdGood
What does AdGood do?
AdGood is a 501(c)(3) nonprofit foundation that operates a Connected TV (CTV) advertising platform connecting TV publishers with unsold ad inventory to 501(c)(3) nonprofit organizations at significantly discounted CPM rates (up to 70% below traditional CTV advertising). Publishers donate unused inventory in exchange for tax deductions and CSR benefit; AdGood then makes that inventory available to nonprofits via a self-serve GenAI Ad Manager, managed services, or programmatic DSP access through Magnite.
Is AdGood a public or private company?
AdGood is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AdGood founded?
AdGood was founded in 2024. It employs 1 to 10 people.
Where is AdGood based?
AdGood is headquartered in Los Angeles, United States, in the North America region.
How does AdGood make money?
Three revenue lines are on record. CTV Advertising (CPM) is the primary driver. The others are nonprofit Media Fund Donations and platform Services.
Who are AdGood's main competitors?
Direct peers on record are Google Ad Grants, Meta for Nonprofits, Microsoft for Nonprofits, TikTok for Good, Media Cause and Good-Loop. Broad incumbents are Magnite, The Trade Desk and FreeWheel (Comcast). Network for Good is listed as an others.
Does AdGood have an API?
No public API is recorded for AdGood.