LeadsRx
LeadsRx is a multi-touch attribution SaaS platform serving 5,000+ enterprise marketers and agencies with proprietary Universal Pixel technology for cross-channel marketing measurement. It is a wholly owned subsidiary of Unbounce, scheduled for full discontinuation on October 30, 2026.
- Company typePrivate
- Founded2015
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadsRx does
LeadsRx is a multi-touch attribution (MTA) software platform that helps enterprise marketers and agencies measure marketing performance across digital, broadcast radio, streaming audio, linear TV, and CTV/OTT channels. Founded in 2015 and headquartered in Vancouver, Canada, with a Denver, Colorado office, the company operates with 1–10 employees and is a wholly owned subsidiary of Unbounce Marketing Solutions Inc. Its product portfolio comprises three core modules — LeadsRx Attribution™ (algorithmic MTA across all channels), LeadsRx Privacy Studio™ (a Data Clean Room governance framework), and LeadsRx Journey™ (customer journey analytics) — all built on a proprietary Universal Pixel™ that captures anonymous, first-party data without relying on third-party cookies.
The platform serves a diversified customer base of more than 5,000 global and local brands and agencies, with documented use cases spanning ecommerce/DTC (Shopify, WooCommerce, BigCommerce, Adobe Commerce native integrations), media and broadcast (podcast, CTV/OTT, radio attribution), B2B technology, retail, and agency-client reporting. LeadsRx monetizes through annual SaaS subscriptions on a quote-based pricing model with no public tiers, supported by both self-service signup and enterprise sales engagement, plus an optional managed service offering ("People + Data = Better"). The company has reported an NPS more than double the SaaS B2B industry average and a 4-week implementation timeline versus up to 4 months for competing tools.
In January 2026, parent company Unbounce issued End-of-Life Terms of Service announcing that the LeadsRx platform will be fully discontinued on October 30, 2026. No new features or renewals will be offered, engineering efforts are limited to essential maintenance and security, and customers are being guided toward alternative platforms such as Podscribe for audio and CTV measurement. The company maintains GDPR (since 2018) and CCPA/CPRA compliance but is operating in a structured wind-down rather than a growth phase.
LeadsRx firmographics
Firmographics- Name
- LeadsRx
- Legal name
- LeadsRx, Inc.
- Website
- https://leadsrx.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadsRx is a multi-touch attribution SaaS platform serving 5,000+ enterprise marketers and agencies with proprietary Universal Pixel technology for cross-channel marketing measurement. It is a wholly owned subsidiary of Unbounce, scheduled for full discontinuation on October 30, 2026.
- Ownership category
- akta.pro rank
LeadsRx industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
- akta.pro secondary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where LeadsRx is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LeadsRx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: LeadsRx operates as a subscription-based SaaS platform providing access to marketing attribution software products including LeadsRx Attribution, Privacy Studio, and Journey. Customers access the platform on a subscription basis with implementation and support included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and agency plans with custom pricing based on scope and requirements. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
LeadsRx product offering
Product offeringCore offering
LeadsRx is a multi-touch attribution (MTA) software platform that uses a proprietary Universal Pixel™ to capture anonymous, first-party data across digital, broadcast radio, streaming audio, linear TV, and CTV/OTT channels. The platform provides algorithmic attribution models, customer journey analytics, and a privacy governance framework (Data Clean Room) to help enterprise marketers and agencies measure omni-channel marketing performance without relying on third-party cookies.
Product overview
LeadsRx is a unified multi-touch attribution (MTA) platform that helps enterprise marketers and agencies measure marketing performance across all channels. The product portfolio consists of three core integrated modules: LeadsRx Attribution™ (core MTA platform for omni-channel marketing measurement), LeadsRx Privacy Studio™ (privacy governance and data clean room framework), and LeadsRx Journey™ (customer journey analytics for understanding individual consumer behavior). All products leverage the proprietary Universal Pixel™ technology that captures anonymous, first-party data. The platform is designed for ecommerce, DTC brands, media companies, agencies, and enterprise organizations, with a focus on privacy-first measurement without relying on third-party cookies.
Differentiator
Problem solved
Functional benefit
Brands
- LeadsRx Attribution™: Multi-touch attribution platform providing omni-channel insights for marketers to evaluate campaigns across all channels throughout the sales funnel.
- LeadsRx Privacy Studio™
- LeadsRx Journey™
- Universal Pixel™
Products and services
- LeadsRx Attribution™
- LeadsRx Privacy Studio™
- LeadsRx Journey™
- Managed Service
Quantifiable outcome
- D2C manufacturer reduced marketing spend by more than 44% without impacting year-over-year revenue
- +2 more outcomes
Companies that use LeadsRx
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
LeadsRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
LeadsRx partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopifycoreIntegration partnership enabling automatic addition of LeadsRx Universal Pixel to Shopify merchant stores for immediate order and conversion tracking. Part of seamless ecommerce platform integration strategy.
- Shopify PluscoreEnterprise-level Shopify integration for large-scale ecommerce merchants requiring advanced attribution capabilities.
- WooCommercecoreWordPress/WooCommerce integration allowing ecommerce businesses using WooCommerce to implement LeadsRx attribution with automatic pixel installation.
- BigCommercecoreIntegration with BigCommerce platform enabling seamless attribution tracking for BigCommerce storefronts.
- Adobe Commerce (formerly Magento)coreIntegration with Adobe Commerce (formerly Magento) providing attribution capabilities for enterprise ecommerce implementations.
- PodscribeminorRecommended alternative for audio advertising measurement and attribution post-LeadsRx end-of-life. Podscribe is the leading independent omni-channel advertising measurement platform for podcasts, streaming audio, radio, social, CTV and video ad performance. Advisory recommendation only; no data sharing or technical integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LeadsRx competitors and assessment
Company assessmentDirect peers
- Rockerbox: Multi-touch attribution platform serving enterprise marketers and agencies with cross-channel measurement and unified marketing analytics. Most direct functional overlap with LeadsRx Attribution™ and Journey™.
- Northbeam: MTA and marketing analytics platform purpose-built for DTC and ecommerce brands, with heavy Shopify/Shopify Plus integration. Directly comparable to LeadsRx's ecommerce attribution product and native Shopify integration.
- Triple Whale: DTC-focused attribution and analytics platform with native Shopify, WooCommerce, and BigCommerce integrations. Competes head-to-head with LeadsRx for ecommerce attribution buyers.
- Wicked Reports: Multi-touch attribution platform focused on ecommerce and direct-response advertisers. Closely comparable algorithmic attribution approach and customer profile.
- Podscribe: Independent omni-channel advertising measurement platform focused on podcasts, streaming audio, radio, social, CTV, and video. Publicly recommended as LeadsRx's EOL alternative for audio measurement, making it the closest peer in the audio/podcast attribution niche.
- Singular: Marketing attribution and analytics platform covering web, mobile, and cross-device journeys. Comparable in omni-channel measurement scope and enterprise/agency buyer profile.
- Kochava: Omni-channel attribution and measurement platform with strong identity-resolution capabilities. Comparable in cross-device, cookieless attribution technology and Privacy/Clean Room-adjacent positioning.
Broad incumbents
- AppsFlyer: Large-scale attribution platform with mobile heritage expanding into web and CTV. Overlaps with LeadsRx on cross-channel attribution but at much larger scale and broader scope.
- Adobe Analytics: Enterprise-grade analytics suite within Adobe Experience Cloud offering attribution, customer journey analytics, and integrated martech. Competes with LeadsRx for enterprise marketers requiring comprehensive measurement as part of a broader martech stack.
- Google Analytics 4: Free, widely deployed web/app analytics and attribution product from Google. The default low-cost incumbent that LeadsRx must differentiate against on impartiality, cookieless attribution, and cross-channel coverage including broadcast and CTV.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LeadsRx social profiles
Digital presenceLeadsRx compliance and trust
Trust signalCompliance2 records
LeadsRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadsRx leadership team
Management profileNumber of profiles
Profiles3 records
LeadsRx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadsRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadsRx
What does LeadsRx do?
LeadsRx is a multi-touch attribution (MTA) software platform that uses a proprietary Universal Pixel™ to capture anonymous, first-party data across digital, broadcast radio, streaming audio, linear TV, and CTV/OTT channels. The platform provides algorithmic attribution models, customer journey analytics, and a privacy governance framework (Data Clean Room) to help enterprise marketers and agencies measure omni-channel marketing performance without relying on third-party cookies.
Is LeadsRx a public or private company?
LeadsRx is a private company. It is classified as corporate owned and is currently operating.
When was LeadsRx founded?
LeadsRx was founded in 2015. It employs 1 to 10 people.
Where is LeadsRx based?
LeadsRx is headquartered in Portland, United States, in the North America region.
How does LeadsRx make money?
One revenue line is on record: saaS Subscription Licensing.
Who are LeadsRx's main competitors?
Direct peers on record are Rockerbox, Northbeam, Triple Whale, Wicked Reports, Podscribe, Singular and Kochava. Broad incumbents are AppsFlyer, Adobe Analytics and Google Analytics 4.
Does LeadsRx have an API?
Yes. LeadsRx provides a developer API that enables customers to export attribution, conversion, and reporting data. The API supports CSV and API exporting methods for historical data. The End-of-Life Terms of Service mentions 'Developer API instructions for attribution, conversion, and reporting data' as part of their data export tooling.
What industry is LeadsRx in?
LeadsRx's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL), with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 518 and its SIC code is 7370.