Wrapping Happiness
Wrapping Happiness is an India-based, private consumer gifting company founded in 2021 and headquartered in Gurgaon, offering curated gift products for personal occasions such as birthdays and anniversaries.
- Company typePrivate
- Founded2021
- HeadquartersGurugram, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Wrapping Happiness does
Wrapping Happiness is a private, for-profit company headquartered in Gurgaon, India, founded in 2021. Based on its short website description, the company appears to operate in the personal gifting vertical, offering unique and curated gift products targeted at consumers purchasing for friends and family across occasions such as birthdays and anniversaries. The implied customer base is primarily consumer-facing (B2C), serving individuals in India seeking differentiated gifting options beyond commodity options available in mass-market retail.
The company reports a headcount of 251–500 employees, which is notable for a relatively young (founded 2021) gifting business and suggests an operationally scaled model — potentially encompassing sourcing, curation, packaging, fulfillment, and customer service functions rather than a pure digital marketplace. However, no specific information on product lines, technology stack, revenue model, pricing structure, distribution channels, or marketing approach is available from the supplied data. The company's own website (wrappinghappiness.com) was inaccessible at the time of capture, displaying only a verification/loading page ("One moment, please... Please wait while your request is being verified"), and no management team, funding history, customer logos, or third-party coverage was provided.
Consequently, while the basic firmographic positioning — an India-based, mid-sized, consumer gifting business — is identifiable, the business model's specific mechanics (e.g., own-inventory vs. marketplace, D2C vs. marketplace-listed, average order value, unit economics) cannot be determined from the input data. Any deeper inference would be speculative and is therefore omitted from this description.
Wrapping Happiness firmographics
Firmographics- Name
- Wrapping Happiness
- Website
- https://wrappinghappiness.com
- Company type
- Private
- Founded year
- 2021
- Headcount range
- 251–500 employees
- Short description
- Wrapping Happiness is an India-based, private consumer gifting company founded in 2021 and headquartered in Gurgaon, offering curated gift products for personal occasions such as birthdays and anniversaries.
- Ownership category
- akta.pro rank
Wrapping Happiness industry classification
Industry- Product category
- Gift Wrapping Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Services-Miscellaneous Business Services (7380), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)
- akta.pro secondary industries
- Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Corporate & Client Gifting Programs (HSACANAE), Anniversary & Milestone Celebration Services (HSACACAD), Birthday Party Services (HSACACAA), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Wrapping Happiness is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
Wrapping Happiness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Wrapping Happiness product offering
Product offeringCore offering
Wrapping Happiness is a gift presentation company that provides unique and beautifully designed gift wrapping services for personal occasions such as birthdays and anniversaries. The company focuses on making gifts visually distinctive for friends and family through customized wrapping solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Wrapping Service A service that wraps gifts in unique and beautiful packaging for personal occasions such as birthdays and anniversaries, targeted at individuals who want to give memorable and visually distinctive presents to friends and family.
Companies that use Wrapping Happiness
Customer profileIdeal customer profiles1 record
Wrapping Happiness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wrapping Happiness partnerships and signals
Strategic signalExpansion highlights1 record
Wrapping Happiness competitors and assessment
Company assessmentDirect peers
- Ferns N Petals: India's largest gifting and floral services company, operating across occasions (birthdays, anniversaries, weddings) with delivery, customization, and corporate gifting — the most directly comparable scaled competitor to Wrapping Happiness.
- IGP (Indian Gifts Portal): Major online gifting retailer in India offering personalized and occasion-based gifts with nationwide delivery, directly competing for the same birthday/anniversary customer as Wrapping Happiness.
- Archies: Established Indian greeting-card and gifting retailer; competes at the intersection of cards, gifts, and emotional/occasion-based purchasing, overlapping Wrapping Happiness's core use cases.
- GiftstoIndia24x7: Online gifting platform serving India with flowers, cakes, and personalized gifts across occasions including birthdays and anniversaries; comparable in assortment and delivery model.
Emerging players
- Oye Happy: India-based curated and quirky gifting brand focused on personalized and unconventional gifts for occasions; comparable as a niche, design-forward D2C gifting player targeting similar customer occasions.
- Bigsmall.in: India-focused online gifting and novelty retailer offering personalized and themed gifts; overlaps with Wrapping Happiness on the personalized gift and presentation-led value proposition.
- The Knot Shop (India): India-based D2C gifting brand offering curated, themed gifts and hampers; comparable as a design-led niche gifting peer targeting similar occasion-based consumer demand.
Broad incumbents
- Amazon India (Gift Shop): Mass-market e-commerce incumbent offering a deep gifting catalog with gift-wrap options; competes with Wrapping Happiness for occasion-driven purchases, especially via convenience and logistics scale.
- Flipkart (Gifting): India's largest homegrown e-commerce platform with a substantial gifting and accessories vertical; comparable as a broad incumbent that already bundles gift-wrapping into the purchase experience.
Regional players
- MyFlowerTree: India-focused online florist and gifting retailer with same-day and midnight delivery for birthdays and anniversaries; comparable in last-mile delivery model and occasion-led positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Wrapping Happiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wrapping Happiness leadership team
Management profileNumber of profiles
Wrapping Happiness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wrapping Happiness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wrapping Happiness
What does Wrapping Happiness do?
Wrapping Happiness is a gift presentation company that provides unique and beautifully designed gift wrapping services for personal occasions such as birthdays and anniversaries. The company focuses on making gifts visually distinctive for friends and family through customized wrapping solutions.
When was Wrapping Happiness founded?
Wrapping Happiness was founded in 2021. It employs 251 to 500 people.
Where is Wrapping Happiness based?
Wrapping Happiness is headquartered in Gurugram, India, in the Asia region.
Who are Wrapping Happiness's main competitors?
Direct peers on record are Ferns N Petals, IGP (Indian Gifts Portal), Archies and GiftstoIndia24x7. Emerging players are Oye Happy, Bigsmall.in and The Knot Shop (India). Broad incumbents are Amazon India (Gift Shop) and Flipkart (Gifting). MyFlowerTree is listed as a regional player.
Does Wrapping Happiness have an API?
No public API is recorded for Wrapping Happiness.
What industry is Wrapping Happiness in?
Wrapping Happiness's product category is Gift Wrapping Services. Its primary akta.pro industry code is HSACANAF, Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons), with a secondary code of HSACANAC, Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts). Its NAICS code is 459420 and its SIC code is 7380.