All4cycling
- Company typePrivate
- Founded2006
- HeadquartersVarese, Italy
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
All4cycling firmographics
Firmographics- Name
- All4cycling
- Legal name
- Lunar Sport S.r.l.
- Website
- https://all4cycling.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
All4cycling industry classification
Industry- Product category
- Cycling Apparel and Equipment Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where All4cycling is headquartered
LocationHeadquarters
- HQ city
- Varese
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
All4cycling business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce Retail: Direct-to-consumer online sales of cycling apparel, accessories, components, and bicycles. Products are sold at varying price points with standard transaction-based purchasing. The company offers free shipping above €79 and maintains a 60-day return policy to drive customer confidence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
All4cycling product offering
Product offeringCore offering
All4cycling is a multi-brand online cycling retailer selling technical apparel, accessories, components, maintenance products, complete bicycles, and sports nutrition from 300+ brands. A core differentiator is official licensed merchandise from professional cycling teams (World Tour, Pro Teams, National Teams) and major events (Giro d'Italia, Tour de France, La Vuelta, Maratona dles Dolomites), including exclusive collaborations such as Nimbl x Nike.
Product overview
All4cycling is an online e-commerce platform specializing in cycling apparel, equipment, and accessories. The offering is a multi-brand marketplace with a unified shopping experience built on Shopify. The core product portfolio spans technical cycling clothing (jerseys, jackets, shorts, base layers) for men, women, and children; official pro team and national squad merchandise; cycling event apparel (Tour de France, Giro d'Italia, La Vuelta); helmets and eyewear; cycling shoes for road, MTB, gravel, and triathlon; bicycle accessories including electronics, bags, and hydration systems; bike components (tires, drivetrain, wheels, pedals); maintenance products; complete bicycles (road, MTB, gravel, e-bike); and sports nutrition. The store operates alongside business services (All4cycling Business, All4cycling Team) and offers a gift card program. The platform integrates with major payment processors and shipping carriers for order fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Apparel (Abbigliamento) Technical cycling clothing including jerseys, jackets, gilets, shorts, bibs, base layers, gloves, and triathlon wetsuits for men, women, and children, covering road, MTB, gravel, triathlon, and commuter use.
- Team and National Squad Apparel Officially licensed pro team and national team cycling apparel from World Teams (EF Education EasyPost, Netcompany Ineos, Lidl Trek, Red Bull Bora Hansgrohe, Team Jayco AlUla, Soudal Quick-Step, Team Visma | Lease a Bike, UAE Team Emirates - XRG), Pro Teams (Pinarello-Q36.5, Tudor Pro Cycling, Bardiani CSF, TotalEnergies, Euskaltel-Euskadi, Laboral Kutxa, Unibet Rose Rockets), and national teams (Italy, Norway, Spain, Great Britain, Belgium, Denmark, France, Germany).
- Event Apparel Official cycling event merchandise for Tour de France, Maratona dles Dolomites, La Vuelta, Giro d'Italia, Paris Roubaix, Eroica, Strade Bianche, and UCI World Championships, including replica jerseys and event-specific apparel.
- Helmets and Eyewear (Caschi e occhiali) Cycling helmets for road, time trial, city, MTB, full-face, BMX, and children's use, alongside cycling eyewear, sunglasses, masks, and lens accessories.
- Cycling Shoes (Scarpe) Road, winter, women's, children's, triathlon, gravel, MTB, and flat pedal cycling shoes, plus shoe accessories including insoles and cleats.
- Bicycle Accessories (Accessori) Bike electronics (cyclocomputers, GPS devices, sports watches, bike lights), bags and backpacks (frame bags, saddle bags, backpacks, bike travel bags), water bottles and cages, bike trainers, locks, fenders, child seats, and car bike racks.
- Bike Components (Componenti) Bike components including tires, inner tubes, drivetrain parts (derailleurs, cranksets, chains, cassettes), wheels, pedals including power meter pedals, brakes, handlebars, saddles, seatposts, and forks.
- Bike Maintenance (Manutenzione) Bike maintenance products including lubricants, greases, chain oils, brake oils, suspension oils, cleaning detergents, brushes, sponges, tubeless kits, sealants, tire repair kits, patches, valves, pumps, tools, and workstands.
- Bicycles (Biciclette) Complete bicycles including road, MTB, gravel, e-bikes (road e-bikes, front e-MTB, full-suspension e-MTB, urban e-bikes), fitness/urban bikes, BMX, children's bikes, frames, and indoor trainers.
- Health and Nutrition (Salute) Sports nutrition (energy bars, protein bars, mineral salts, energy drinks, energy gels, proteins, food and snacks) plus massage creams and oils, body care products, electrostimulators, compression socks, and scales.
- Gift Card Digital gift cards available for purchase as presents for cyclists, redeemable on the All4cycling storefront.
- All4cycling Business B2B service for team apparel procurement and corporate cycling solutions, enabling organizations and teams to source cycling gear in bulk.
- All4cycling Team Team purchasing program for groups and cycling teams to coordinate and order apparel and equipment for multiple riders.
Quantifiable outcome
- 60-day return policy for customer confidence
- +1 more outcomes
Companies that use All4cycling
Customer profileSegments3 records
Ideal customer profiles3 records
All4cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
All4cycling partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Giro d'ItaliacoreOfficial Giro d'Italia store partnership - selling official merchandise, replica jerseys, and event-specific cycling apparel including Maglia Rosa and commemorative items.
- Tour de FrancecoreOfficial Tour de France store partnership - offering official Maillot Jaune merchandise, Tour de France branded apparel and accessories.
- Maratona Dles Dolomites - EnelcoreOfficial Maratona Dles Dolomites store - selling event-specific merchandise and commemorative cycling apparel for the major alpine cycling event.
- EF Education EasyPostminorOfficial merchandise supplier for the EF Education EasyPost World Team, selling team jerseys and apparel.
- Netcompany IneosminorOfficial merchandise supplier for the Netcompany Ineos professional cycling team.
- Lidl TrekminorOfficial merchandise supplier for the Lidl Trek World Team.
- Red Bull Bora HansgroheminorOfficial merchandise supplier for the Red Bull Bora Hansgrohe World Team.
- Team Jayco AlUlaminorOfficial merchandise supplier for the Team Jayco AlUla World Team.
- Soudal Quick-StepminorOfficial merchandise supplier for the Soudal Quick-Step professional cycling team.
- Team Visma | Lease a BikeminorOfficial merchandise supplier for Team Visma | Lease a Bike World Team.
- UAE Team Emirates - XRGminorOfficial merchandise supplier for the UAE Team Emirates - XRG World Team.
- Pinarello - Q36.5 Pro Cycling TeamminorOfficial merchandise supplier for the Q36.5 Pro Cycling Team.
- Tudor Pro Cycling TeamminorOfficial merchandise supplier for the Tudor Pro Cycling Team.
- Bardiani CSF 7 SaberminorOfficial merchandise supplier for the Bardiani CSF 7 Saber professional cycling team.
- TotalEnergiesminorOfficial merchandise supplier for the TotalEnergies professional cycling team.
- Euskaltel - EuskadiminorOfficial merchandise supplier for the Euskaltel - Euskadi professional cycling team.
- Laboral KutxaminorOfficial merchandise supplier for the Laboral Kutxa - Fundación Euskadi professional cycling team.
- Unibet Rose RocketsminorOfficial merchandise supplier for the Unibet Rose Rockets development team.
- Italian National TeamminorOfficial merchandise supplier for the Italian National Cycling Team.
- NimblcoreExclusive collaboration between Nimbl and Nike creating limited edition cycling shoes. Nimbl x Nike Ultimate Exceed available exclusively on All4cycling.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
All4cycling competitors and assessment
Company assessmentDirect peers
- Merlin Cycles: UK-based online cycling retailer specializing in bikes, components, and apparel with international shipping. Operates a similar DTC multi-brand model to All4cycling across road and MTB categories.
- Chain Reaction Cycles: Northern Ireland-headquartered global online cycling retailer with a multi-brand catalog spanning bikes, components, apparel, and accessories. Highly comparable to All4cycling in assortment breadth, DTC e-commerce model, and global shipping footprint.
- Wiggle: UK-based online multi-brand cycling and triathlon retailer with deep apparel, components, and accessories assortment and worldwide shipping. Closest direct peer in model, scale category, and customer base.
- Bikeinn (Tradeinn): Spanish online specialist cycling retailer within the Tradeinn multi-sport vertical-commerce group. Operates a similar multi-brand e-commerce model with global shipping across cycling disciplines.
- Probikeshop: French online cycling retailer offering bikes, components, apparel, and accessories from multiple brands with European-centric shipping. Mirrors All4cycling's multi-brand online-retail orientation in a neighboring geography.
- Bike-Components: German online cycling retailer focused on components, accessories, and apparel with strong own-brand positioning. Comparable to All4cycling in the multi-brand e-commerce model with European shipping depth.
- Ribble Cycles: UK direct-to-consumer bicycle brand with online custom bike configurator and multi-brand accessories. Comparable as an online-first cycling retailer, though with stronger own-brand bike manufacturing depth than All4cycling.
Broad incumbents
- Decathlon: Global sporting goods retail giant with a significant cycling category (bikes, apparel, accessories) sold through own-brand and third-party products. Overlaps with All4cycling in cycling assortment but competes as a mass-market incumbent with broader sporting goods breadth.
- Specialized: Major premium cycling brand selling bikes, components, and apparel directly to consumers globally. Not a direct multi-brand retailer, but represents the brand-DTC threat that constrains All4cycling's assortment and pricing power.
- Canyon: German direct-to-consumer premium bicycle manufacturer selling road, MTB, gravel, and e-bikes online globally. Not a multi-brand retailer, but a clear DTC competitor that captures demand All4cycling's marketplace catalog would otherwise serve.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
All4cycling social profiles
Digital presenceAll4cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
All4cycling leadership team
Management profileNumber of profiles
All4cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All4cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All4cycling
What does All4cycling do?
All4cycling is a multi-brand online cycling retailer selling technical apparel, accessories, components, maintenance products, complete bicycles, and sports nutrition from 300+ brands. A core differentiator is official licensed merchandise from professional cycling teams (World Tour, Pro Teams, National Teams) and major events (Giro d'Italia, Tour de France, La Vuelta, Maratona dles Dolomites), including exclusive collaborations such as Nimbl x Nike.
Is All4cycling a public or private company?
All4cycling is a private company. It is classified as corporate owned and is currently operating.
When was All4cycling founded?
All4cycling was founded in 2006. It employs 11 to 50 people.
Where is All4cycling based?
All4cycling is headquartered in Varese, Italy, in the Europe region.
How does All4cycling make money?
One revenue line is on record: E-commerce Retail.
Who are All4cycling's main competitors?
Direct peers on record are Merlin Cycles, Chain Reaction Cycles, Wiggle, Bikeinn (Tradeinn), Probikeshop, Bike-Components and Ribble Cycles. Broad incumbents are Decathlon, Specialized and Canyon.
Does All4cycling have an API?
No public API is recorded for All4cycling.
What industry is All4cycling in?
All4cycling's product category is Cycling Apparel and Equipment Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 45911.