Soudal Quick-Step Pro Cycling Team
Soudal Quick-Step Pro Cycling Team is a UCI WorldTour cycling franchise owned by DECOLEF LUX SARL, fielding approximately 30 riders and 72 staff across Grand Tours, classics, and stage races. It generates revenue primarily through title sponsors Soudal and Quick-Step, secondary equipment partners, prize money, and official merchandise sales.
- Company typePrivate
- Founded2003
- HeadquartersLuxembourg, Luxembourg
- Headcount—
- GTM typeB2B
- OfferingServices
What Soudal Quick-Step Pro Cycling Team does
Soudal Quick-Step Pro Cycling Team is a UCI WorldTour professional cycling franchise operating under the "Wolfpack" brand, owned by Luxembourg-registered DECOLEF LUX SARL and headquartered in Belgium. The core operation fields approximately 30 riders across major Grand Tours (Giro d'Italia, Tour de France, Vuelta a España), one-day classics, and stage races globally, supported by 72 staff members and a roster spanning 9 nationalities. The organization runs a multi-tier competitive ecosystem: the WorldTour team, the Soudal Quick-Step Devo Team (U23 development squad, established 2022), an Italian U19 satellite partnership with Riboli Team Autozai Contri, and a women's WorldTour affiliate branded AG Insurance - Soudal.
The business model is sponsorship-anchored, with two co-title sponsors — Soudal (chemical solutions) since 2022 and Quick-Step (flooring) since the team's 2003 founding — providing the primary revenue base. Secondary partners (Specialized for bicycles, Castelli for apparel, Safety Jogger, Ekopak, Klein Constantia) supply equipment and additional sponsorship. Revenue is complemented by UCI and race-organizer prize money and direct-to-consumer merchandise sales through the official Wolfpack Webshop (thewolfpack.shop). Sponsorship visibility is monetized via kit branding, vehicles, and the team's global race calendar.
Recent strategic activity centers on ecosystem expansion: a 2026 rider safety initiative with AG Insurance-Soudal, Castelli, and RAGAZ, plus ongoing development of the women's and U19 satellite teams. The 2023 rebrand from Deceuninck-Quick-Step to Soudal Quick-Step marked a sponsor transition, and the team has accumulated 73 national titles and 1,000+ career victories across its 23-year history.
Soudal Quick-Step Pro Cycling Team firmographics
Firmographics- Name
- Soudal Quick-Step Pro Cycling Team
- Legal name
- DECOLEF LUX SARL
- Website
- https://soudal-quickstepteam.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Soudal Quick-Step Pro Cycling Team is a UCI WorldTour cycling franchise owned by DECOLEF LUX SARL, fielding approximately 30 riders and 72 staff across Grand Tours, classics, and stage races. It generates revenue primarily through title sponsors Soudal and Quick-Step, secondary equipment partners, prize money, and official merchandise sales.
- Ownership category
- akta.pro rank
Soudal Quick-Step Pro Cycling Team industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Soudal Quick-Step Pro Cycling Team is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Soudal Quick-Step Pro Cycling Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Sponsorship Revenue: Main funding comes from title sponsors Soudal and Quick-Step, plus secondary sponsors Specialized, Castelli, Safety Jogger, Ekopak, and others who pay for branding visibility on team kit, vehicles, and race presence
- Prize Money: Race victories and podium finishes generate prize money from UCI WorldTour and other race organizations
- Merchandise Sales: Official Wolfpack webshop selling team merchandise including kits, apparel, and collectibles
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Soudal Quick-Step Pro Cycling Team product offering
Product offeringCore offering
Soudal Quick-Step Pro Cycling Team operates a UCI WorldTour professional cycling squad that competes in Grand Tours, one-day classics, and stage races worldwide, fielding approximately 30 riders supported by 72 staff. The organization sells official team merchandise through the Wolfpack webshop and generates the majority of its revenue from title and secondary corporate sponsorships that secure branding visibility on team kit, vehicles, and at race venues.
Product overview
Soudal Quick-Step Pro Cycling Team operates as a professional cycling organization built around a unified World Tour team (The Wolfpack), supplemented by a development squad (Devo Team) for nurturing young talent, and a women's team (AG Insurance - Soudal). The team maintains an official webshop for merchandise sales. The organization focuses on competitive road cycling across Grand Tours, one-day classics, and stage races, with a roster of approximately 30 riders supported by 72 staff members across 9 nationalities.
Differentiator
Problem solved
Functional benefit
Brands
- Soudal Quick-Step Devo Team: Development team for under-23 riders transitioning to professional cycling
- AG Insurance - Soudal Team
Quantifiable outcome
- 73 national titles won in past 23 years
- +5 more outcomes
Companies that use Soudal Quick-Step Pro Cycling Team
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Soudal Quick-Step Pro Cycling Team technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soudal Quick-Step Pro Cycling Team partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, primary and secondary.
- AG Insurance - SoudalcoreInsurance company partnering on rider safety initiative. AG Insurance Soudal, Castelli and RAGAZ joined forces to explore the future of rider safety, combining expertise from insurance, apparel, and safety technology sectors.
- RAGAZcoreSafety technology partner in the rider safety initiative with AG Insurance Soudal and Castelli.
- Riboli Team Autozai ContricoreItalian U19 satellite team partnership creating a clear development pathway for young Italian talent. Autozai Contri becomes the Italian U19 satellite team of The Wolfpack, working to discover, guide and develop the next generation of Italian cycling talent.
- SoudalprimaryTitle sponsor - European chemical solutions company (sealants, adhesives, PU foams). Soudal has been with the team since 2022, providing primary title sponsorship funding and brand visibility.
- Quick-StepprimaryTitle sponsor - Belgian flooring company. One of the team's longest-standing partners, providing title sponsorship and significant brand exposure through team kit and race presence.
- SpecializedcoreBicycle sponsor providing all team bikes and equipment. Official technology partner supplying the hardware used in all competitions.
- Castellicorecycling apparel sponsor providing team kits, race clothing, and performance apparel. Key equipment supplier for all team clothing needs.
- Safety JoggersecondarySafety footwear sponsor providing shoes for the team staff and riders for off-bike use.
- EkopaksecondaryWater solutions sponsor providing hydration and water solutions for the team.
- Klein ConstantiasecondarySouth African wine estate sponsor providing team hospitality and gifts.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Soudal Quick-Step Pro Cycling Team competitors and assessment
Company assessmentDirect peers
- Movistar Team: Spanish-registered WorldTour team with Grand Tour heritage; competes with Soudal Quick-Step on stage-race podiums and shares a similar corporate-title sponsorship model.
- EF Education-EasyPost: UCI WorldTour squad with education-sector and logistics corporate sponsors; competes directly with Soudal Quick-Step across the classics and Grand Tour calendar.
- Bahrain Victorious: WorldTour team with sovereign-linked title sponsorship; competes alongside Soudal Quick-Step on Grand Tour general classification and one-week stage races.
- Groupama-FDJ: French-registered WorldTour team; an established rival competing in classics and Grand Tours with a similarly structured insurance/financial corporate title sponsor.
- AG Insurance-Soudal Team: Women's WorldTour team affiliated with Soudal Quick-Step; sibling organisation sharing sponsors and rider pathway, competing in the women's peloton.
- INEOS Grenadiers: British-registered WorldTour team backed by a large corporate sponsor (INEOS); competes with Soudal Quick-Step across Grand Tours and one-day classics with a similar rider payroll profile.
- UAE Team Emirates - XRG: UCI WorldTour team operating as a direct rival to Soudal Quick-Step, with similar Grand Tour ambitions, large corporate title sponsorship, and a comparable rider salary structure.
- Team Visma - Lease a Bike: Top-tier WorldTour squad with comparable roster size and Grand Tour focus; competes head-to-head with Soudal Quick-Step in classics and stage racing, sponsored by a Dutch corporate title sponsor.
- Lidl-Trek: WorldTour team co-titled by retail (Lidl) and equipment (Trek) sponsors; peers with Soudal Quick-Step on co-title sponsorship structures and races both against them and supplies equipment to comparable teams.
Others
- Specialized Racing: Bike and equipment supplier to Soudal Quick-Step and several other WorldTour teams; comparable as a commercial partner cycling ecosystem player rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soudal Quick-Step Pro Cycling Team social profiles
Digital presenceSoudal Quick-Step Pro Cycling Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soudal Quick-Step Pro Cycling Team leadership team
Management profileNumber of profiles
Profiles6 records
Soudal Quick-Step Pro Cycling Team subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soudal Quick-Step Pro Cycling Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soudal Quick-Step Pro Cycling Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soudal Quick-Step Pro Cycling Team
What does Soudal Quick-Step Pro Cycling Team do?
Soudal Quick-Step Pro Cycling Team operates a UCI WorldTour professional cycling squad that competes in Grand Tours, one-day classics, and stage races worldwide, fielding approximately 30 riders supported by 72 staff. The organization sells official team merchandise through the Wolfpack webshop and generates the majority of its revenue from title and secondary corporate sponsorships that secure branding visibility on team kit, vehicles, and at race venues.
Is Soudal Quick-Step Pro Cycling Team a public or private company?
Soudal Quick-Step Pro Cycling Team is a private company. It is classified as corporate owned and is currently operating.
When was Soudal Quick-Step Pro Cycling Team founded?
Soudal Quick-Step Pro Cycling Team was founded in 2003.
Where is Soudal Quick-Step Pro Cycling Team based?
Soudal Quick-Step Pro Cycling Team is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Soudal Quick-Step Pro Cycling Team make money?
Three revenue lines are on record. Sponsorship Revenue is the primary driver. The others are prize Money and merchandise Sales.
Who are Soudal Quick-Step Pro Cycling Team's main competitors?
Direct peers on record are Movistar Team, EF Education-EasyPost, Bahrain Victorious, Groupama-FDJ, AG Insurance-Soudal Team, INEOS Grenadiers, UAE Team Emirates - XRG, Team Visma - Lease a Bike and Lidl-Trek. Specialized Racing is listed as an others.
Does Soudal Quick-Step Pro Cycling Team have an API?
No public API is recorded for Soudal Quick-Step Pro Cycling Team.
What industry is Soudal Quick-Step Pro Cycling Team in?
Soudal Quick-Step Pro Cycling Team's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711211 and its SIC code is 7948.