Spruce Industries

What Spruce Industries does

Spruce Industries, founded in 1965 and headquartered at 759 E. Lincoln Avenue in Rahway, New Jersey, is a privately held janitorial supply distributor serving facility management customers in the New Jersey and New York region. The company targets four primary verticals: Education, Government, Property Management, and Service Providers (contract cleaning companies), with named procurement access via the Educational Services Commission of New Jersey (ESCNJ Contracts #14/15-34 and #15/16-44) and the Morris County Cooperative (Contract #25). Sub-brands include the Beyond the Products blog and the Spruce Institute training division.

The product and service portfolio spans consumable janitorial supplies (cleaning chemicals, EPA-registered disinfectants from brands including Clorox and Spartan, paper products), cleaning equipment (autoscrubbers, pressure washers, electrostatic sprayers, touch-free dispensers), and value-added services such as equipment sales, rentals, loaner programs, on-site Mobile Service Unit maintenance, and a 37-point equipment inspection program. Software and digital tools include an e-commerce online ordering platform (catalog, quick order, custom order pad, quote requests), the Facility 360 facility management and inspection portal, and the Spruce Institute online training platform offering custodial courses with customizable programs, personalized logins, and reporting for facility management teams.

Revenue is generated through one-time product sales, equipment rental and loaner transactions, on-site service and repair fees, and training subscriptions. Distribution combines a company-owned truck fleet providing free freight on orders over $250 within the NJ/NY region with FedEx/UPS parcel shipping, common carrier freight for heavy shipments, and customer pick-up at the Rahway warehouse. Pricing is quote-based and not publicly disclosed. The company maintains a 15-day return policy and markets through educational content (Beyond the Products blog), social channels (Facebook, Twitter, LinkedIn), direct account management, and a 24/7 online storefront. Legal entity is Spruce Industries, Inc., incorporated in New Jersey, USA; the company reports 11–50 employees and has no subsidiaries, parent, M&A, or external investment disclosed in the input data.

Name

Spruce Industries

Legal name

Spruce Industries, Inc.

Website

https://spruceindustries.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Spruce Industries, founded in 1965 in Rahway, New Jersey, is a private regional janitorial supply distributor serving education, government, property management, and contract cleaning service customers in the NJ/NY area with cleaning products, equipment, training, and facility management services.

Ownership category

akta.pro rank

Product category

Janitorial Supplies Distribution

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE), Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Janitorial supplies
• Cleaning equipment
• Facility maintenance
• Custodial supplies
• Commercial cleaning

Headquarters

HQ city

Rahway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Janitorial Supplies: Direct sales of cleaning supplies, tools, equipment, and chemicals to facility managers, schools, government entities, and service providers through online ordering and phone orders.
2. Equipment Rental and Loaner: Rental of autoscrubbers for day or week-long use, and loaner equipment programs for customers requiring 24/7 operations.
3. Service and Repairs: Mobile service unit performing equipment maintenance including 37-point inspections, preventative maintenance, and repair services for cleaning equipment.
4. Training Services: Custodial and cleaning training programs through Spruce Institute, including customized training programs for facility teams with reporting capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Spruce Industries distributes janitorial supplies, cleaning chemicals, tools, and equipment to facility managers across the New Jersey/New York region. The company sells physical cleaning products (disinfectants, paper goods, floor care chemicals) and cleaning equipment (autoscrubbers, pressure washers, electrostatic sprayers), complemented by equipment rental, on-site mobile repair and preventative maintenance, and a training platform (Spruce Institute) for custodial staff.

Product overview

Spruce Industries is a janitorial supply distributor offering a comprehensive portfolio of cleaning products, equipment, and services. The core offering includes janitorial supplies (disinfectants, chemicals, paper products), cleaning equipment (autoscrubbers, pressure washers, electrostatic sprayers), and equipment servicing (repairs, rentals, preventative maintenance). The company operates an e-commerce online ordering platform and maintains a training division called Spruce Institute that provides custodial training courses. The product lineup features touch-free dispensers, EPA-registered disinfectants from brands like Clorox and Spartan, and equipment from manufacturers including SOLO. Services extend to mobile first service, 37-point inspections, and facility audits.

Differentiator

Problem solved

Functional benefit

Products and services

• Janitorial Supply Products Core line of cleaning supplies, chemicals, disinfectants, paper products, and tools sold to facility managers, schools, government entities, and service providers for day-to-day facility maintenance.
• Cleaning Equipment Sales
• Equipment Rental and Loaner Program
• Equipment Service and Repairs
• Spruce Institute Training Programs
• Facility 360

Quantifiable outcome

• Orders over $250 ship freight-free within NJ/NY region
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AFFLINK: Distribution and solutions network for JanSan, packaging, and foodservice products serving independent distributors and end-customers. Operates in the same JanSan distribution category with overlapping customer verticals including education and government.
• Imperial Dade: One of the largest JanSan and foodservice distributors in North America with deep Northeast U.S. coverage, including the NJ/NY region where Spruce operates. Direct competitor across janitorial supplies, equipment, and facility solutions with similar vertical mix and contract-based GTM.
• BradyPLUS: National JanSan, foodservice, and industrial packaging distributor formed from roll-ups of regional distributors. Competes head-on with Spruce across product breadth, vertical specialization, and contract-based sales to education and government customers.

Emerging players

• CleanFreak.com: Online-focused JanSan and cleaning supplies retailer/distributor serving commercial and residential customers. Competes with Spruce on price, assortment visibility, and shipping convenience, particularly for smaller accounts that self-serve online.
• Zoro: E-commerce-focused MRO and janitorial supplies distributor owned by Grainger, targeting SMB and mid-market buyers with broad assortment and digital ordering. Represents the online-native competitive threat to Spruce's traditional sales model in the same NJ/NY customer base.
• Direct Supply: Distributor and solutions provider focused on senior living, healthcare, and education facilities, offering equipment, supplies, and procurement technology. Overlaps with Spruce's education vertical and competes for similar institutional procurement budgets.

Broad incumbents

• Uline: Large direct-distributor of shipping, industrial, and janitorial supplies known for fast nationwide shipping from multiple regional warehouses. Competes with Spruce on janitorial and cleaning product SKUs, especially for customers that value broad catalog and delivery speed.
• Grainger: Large multi-line industrial MRO distributor offering janitorial supplies alongside maintenance, safety, and facility products. Provides broad assortment and next-day delivery competition to Spruce in the NJ/NY region, particularly for facility and property management customers.
• HD Supply (Home Depot Pro): Multi-category facility and MRO distributor serving property managers, hospitality, and government customers. Overlaps with Spruce in janitorial and facility maintenance supplies, but operates nationally with far broader product portfolio.

Regional players

• CleanSource: Regional janitorial and facility supplies distributor serving the Mid-Atlantic U.S. with a mix of products, equipment, and service. Comparable to Spruce as a similarly sized regional player with overlapping verticals and government/education contract focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/spruceind
• Facebookfacebook.com/spruceindustries
• LinkedInlinkedin.com/company/spruce-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spruce Industries