Rotronics
Rotronics is a UK battery management solutions distributor and authorised service partner supplying Midtronics, CTEK, DEFA and other branded testers, chargers, and EV safety tools to automotive workshops, fleet operators, emergency services, and OEM dealer networks, supported by its proprietary ROBIS cloud analytics platform.
- Company typePrivate
- Founded-
- HeadquartersDarlaston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rotronics does
Rotronics Battery Management Solutions Limited is a UK-based, privately held distributor and service partner specialising in battery management technology for automotive workshops, fleet operators, emergency services, and vehicle manufacturer dealer networks. Founded in 1989 and operating as a subsidiary of the Assessimus Group, the company is headquartered in Tortworth, Gloucestershire, with 11–50 employees and more than 35 years of industry experience. Rotronics holds authorised UK distribution and service-centre status for six battery equipment brands — Midtronics, CTEK, DEFA, GL Technics, Powervamp, and Traction Direct — and is an OEM-approved supplier for JLR, VW Group, and Mercedes-Benz dealer programmes. Its product portfolio spans 12V/24V battery testers (EXP, CPX, DCA, MVT, MDX, xLVS series), 12V/24V chargers, power packs and emergency starters, workshop equipment (brake bleeders, AdBlue solutions, tyre lifts), and EV-specific tools (xIM-100 immobiliser, xMB-9640 module balancer, GRX-5100 service tool).
The company's proprietary platform, ROBIS, is described as the industry's first and only data-driven battery management platform, providing cloud-based KPI dashboards, warranty reporting, and fleet-wide battery performance analytics. Case-study evidence suggests material customer outcomes — a 95% reduction in non-starts and 80% reduction in battery replacements at Norfolk Fire & Rescue over a five-month period, and only one roadside jump start in four years at CS Ellis Group — with full ROI reported within 4–6 months of programme deployment.
Rotronics generates revenue through four streams: one-time hardware sales (battery testers, chargers, power packs, workshop equipment), recurring ROBIS SaaS subscriptions at approximately £20 per workshop per month, authorised repair and calibration services (including VW-mandated annual VAS-6161 calibration), and aftersales training. Distribution is consultative and sales-led via direct enquiry and a book-a-call model, supplemented by event participation (Bus & Coach Expo) and channel partnerships. The company operates primarily in the UK, with European market exposure through OEM dealer approvals.
Rotronics firmographics
Firmographics- Name
- Rotronics
- Legal name
- Rotronics Battery Management Solutions Limited
- Website
- https://rotronicsbms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rotronics is a UK battery management solutions distributor and authorised service partner supplying Midtronics, CTEK, DEFA and other branded testers, chargers, and EV safety tools to automotive workshops, fleet operators, emergency services, and OEM dealer networks, supported by its proprietary ROBIS cloud analytics platform.
- Ownership category
- akta.pro rank
Rotronics industry classification
Industry- Product category
- Battery Management Equipment
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)
- akta.pro secondary industries
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
Keywords
Where Rotronics is headquartered
LocationHeadquarters
- HQ city
- Darlaston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rotronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Battery Testing Equipment Sales: Sale of battery testers (EXP Series, CPX Series, DCA Series, MVT Series, MDX Series, xLVS Series) and accessories including cables, clamps, printers, and SD cards. One-time hardware purchase model.
- Battery Charger and Power Pack Sales: Sale of battery chargers (12V/24V), power packs, emergency starters/boosters, and associated accessories. One-time hardware purchase model.
- Workshop Equipment Sales: Sale of workshop equipment including Perfecta brake bleeders, AdBlue solutions, Easy Lift tyre lifters, and associated spare parts.
- ROBIS Subscription: Monthly SaaS subscription for ROBIS cloud-based battery management platform. Norfolk Fire case study references approximately £20 per workshop per month. Enables battery test result tracking, KPI reporting, and fleet analytics.
- Repair and Calibration Services: Authorised service centre for Midtronics, CTEK, Traction, DEFA, Powervamp, and GL Technics products. Includes annual calibration and verification services (e.g., VAS-6161 annual calibration mandated by VW Group). Six-month repair guarantee.
- Training Services: Aftersales training services to ensure customer confidence in using battery management equipment and processes correctly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Showroom Chargers (Mercedes-specific) - 32A and 50A models |
| Unit Pricing | Pay-as-you-go | Workshop Chargers - various power ratings |
| Unit Pricing | Pay-as-you-go | Tyre and Workshop Equipment |
| Unit Pricing | Pay-as-you-go | 24V Products |
| Subscription | Monthly | ROBIS Platform Subscription |
| Unit Pricing | Pay-as-you-go | Spare Parts and Accessories |
| Other | Multi-year contract | Bespoke Battery Management Programme |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Rotronics product offering
Product offeringCore offering
Rotronics distributes and supports branded battery testing, charging, and workshop equipment (Midtronics, CTEK, DEFA, GL Technics, Powervamp, Traction Direct) to UK automotive workshops, fleet operators, emergency services, and vehicle manufacturer dealership networks. The company also develops and sells ROBIS, a proprietary cloud-based battery management analytics platform that tracks test results across fleet operations, and operates an authorised service centre providing repair, calibration, and training for the brands it represents.
Product overview
Rotronics Battery Management Solutions is a UK-based distributor and service provider offering a comprehensive portfolio of battery management products and services. The core offering consists of Midtronics-branded battery testers (EXP, CPX, DCA, MVT, MDX, xLVS series) using conductance profiling technology, CTEK/DEFA battery chargers (12V and 24V), and the proprietary ROBIS cloud-based analytics platform for fleet battery data management. Supporting products include emergency starters (Projecta Intelli-Start, CTEK RB series, NATO/PRO booster packs), workshop equipment (brake bleeders, AdBlue solutions, tyre lifts), EV-specific tools (xIM-100 immobiliser, xMB-9640 module balancer, GRX-5100 service tool), and vehicle manufacturer-specific equipment (VAS-6161 for VW, CPX-917P for Mercedes). The company provides authorised repair, calibration, and training services, operating as an Assessimus Group Company with over 35 years industry experience.
Differentiator
Problem solved
Functional benefit
Brands
- ROBIS: Industry's first and only data-driven battery management platform. Web-based system that tracks testing results across entire operations, providing insights into workshop performance and battery health.
Products and services
- ROBIS Battery Management Platform Cloud-based battery management analytics platform that tracks battery test results across operations, provides KPI dashboards, regional performance rankings, warranty reports, and proactive maintenance scheduling for workshops and fleet operators. Compatible with Midtronics battery testers.
- CPX-900 ROBIS Battery Tester Advanced 12V/24V battery diagnostic tool using Midtronics Conductance Profiling technology with Reserve Capacity testing, cranking health reporting, and Wi-Fi/Bluetooth connectivity for ROBIS cloud upload.
- CPX-917P Mercedes Battery Tester Advanced 12V/24V battery diagnostic tool designed specifically for Mercedes trucks and passenger vehicles, using Conductance Profiling technology with Reserve Capacity testing and Mercedes warranty claim process support.
- EXP-1000 FHD Battery Tester Professional battery tester for 12V/24V applications with battery pairing feature for testing individual batteries in 24V sets, using conductance-based Midtronics technology.
- EXP Series Battery Testers (12V/24V) Midtronics EXP series battery testers supporting 12V and 24V applications with conductance profiling technology.
- CPX Series Battery Testers (12V/24V) Midtronics CPX series advanced battery diagnostic testers for 12V and 24V applications with conductance profiling.
- DCA Series Battery Testers (12V) Midtronics DCA series battery testers for 12V applications.
- MVT Series Battery Testers (12V) Midtronics MVT series battery testers for 12V applications.
- MDX Series Battery Testers (12V) Midtronics MDX series battery testers for 12V applications.
- xLVS Series EV Battery Tester Battery testing equipment for electric vehicles, supporting 12V auxiliary battery testing in EV applications.
- ChargeXpress Pro 50/2 Battery Charger Midtronics diagnostic charger with twin output for 12V/24V applications, providing powerful diagnostic charging for heavy-duty fleet use.
- PRO 25S Battery Charger Midtronics PRO 25S diagnostic charger for workshop battery charging applications.
- CX PRO 100-2 Battery Charger Midtronics 100A twin output charger accommodating a wide range of battery types and use cases for fleet workshops and independent operators.
- 12V Battery Chargers CTEK and other brand 12V battery chargers for automotive and workshop applications.
- 24V Battery Chargers 24V battery chargers for commercial vehicles, trucks, and buses.
- XS-7000 Battery Charger CTEK universal automatic 7-step charger delivering 7A for 12V batteries from 14-150Ah with CTEK CONNECT compatibility.
- NXT 5 Battery Charger CTEK 5A intelligent 12V battery charger supporting multiple battery types including LiFePO4 with 8-step charging process and RECOND mode for deeply discharged batteries.
- Projecta Intelli-Start Emergency Starter JLR-approved 12V/24V jump starter capable of starting vehicles up to 8.0L Petrol and 7.0L Diesel, featuring 750A output, LiFePO4 internal battery, automatic voltage detection, and surge protection.
- TB 1224 HDD Booster Pack Heavy-duty 12V/24V jump start pack with 2x 26Ah dry-cell batteries, 2400A peak output, powder-coated steel case, suitable for buses, trucks, and plant maintenance with 2m detachable cables.
- PRO 2400/1200 Booster Pack High-powered 12V/24V booster pack suitable for vehicles up to 1500HP with 2400A/1200A cranking, Anderson connector, operates in extreme temperatures from -30 to +60C, with lifetime case guarantee.
- RB 4000 Emergency Jump Starter CTEK 12V emergency jump starter with up to 4000A peak current, 24,000mAh lithium-ion battery, up to 45 jump starts per charge, reverse polarity protection, USB-A/C ports, and integrated LED flashlight.
- RB 3000 Emergency Jump Starter CTEK 12V emergency jump starter with up to 3000A peak current, 16,000mAh lithium-ion battery, up to 30 jump starts per charge, reverse polarity protection, and integrated LED flashlight.
- Easy Lift Tyre Lifter Tyre lifting equipment for efficiently raising, lowering, and moving wheels in workshop environments.
- Perfecta Brake Bleeders Brake bleeding equipment for vehicle maintenance, including VAS-6860 VW Group brake bleeder with associated spare parts.
- AdBlue Solutions AdBlue handling and dispensing solutions for workshops servicing diesel vehicles.
- VAS-6161 VW Battery Tester VW-approved Midtronics battery tester available in Version 1 and 2025 Model (VAS-6161A), with VW Group mandating annual calibration for service centres.
- Midtronics xIM-100 EV Immobiliser EV immobilisation tool for first responders that connects to Type 1/Type 2 charge port to immobilise electric vehicles at emergency scenes, featuring LED status indicators (green = immobilised, red = not immobilised), integrated pry bar, and IP66/IP67 protection.
- Midtronics xMB-9640 Module Balancer Module balancing equipment for electric vehicle battery packs.
- Midtronics GRX-5100 EV Battery Service Tool Midtronics battery service tool for electric vehicles.
- XHVS-3000 EV Safety Inspection Tool EV safety inspection tool for electric vehicles.
- Juice Booster Portable EV Charger Portable EV charging solution for electric vehicles.
- Authorised Service & Repair Centre Authorised repair and calibration service for Midtronics, CTEK, Traction, DEFA, Powervamp, and GL Technics products, including annual Midtronics calibration and verification with dated certificate.
- Training Services Aftersales training services to ensure customer confidence in using battery management equipment and processes correctly, including workshop technician training on battery management workflows.
Quantifiable outcome
- 95% reduction in roadside non-starts (Norfolk Fire case study: from 40 to 2 non-starts over 5-month winter period)
- +5 more outcomes
Companies that use Rotronics
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Rotronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rotronics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MidtronicscoreMidtronics is the primary technology brand for Rotronics' battery testers. Products include EXP Series, CPX Series, DCA Series, MVT Series, MDX Series, xLVS Series, and xIM-100 EV immobiliser. Rotronics is an authorised Midtronics service centre providing repairs, calibration, and annual verification. Midtronics Conductance Profiling technology is a core differentiator.
- CTEKcoreCTEK is a major battery charger brand distributed by Rotronics. Products include MXS series, PRO series, NXT series, CS ONE, XS 7000, RB 3000/4000 booster packs, and MXS 25 battery support units. Rotronics is an authorised CTEK repair centre (PRO charger range).
- DEFAcoreDEFA is a brand for showroom chargers, workshop chargers, and related accessories distributed by Rotronics. Products include Showroom 32A and 50A chargers, Workshop 125A power supply, and associated cables. Rotronics is an authorised DEFA service centre.
- GL TechnicscoreGL Technics (brand of Perfecta brake bleeders) is distributed and supported by Rotronics. Products include VAS-6860 brake bleeder equipment. Rotronics engineers have received full training from GL Technics for quality and reliability. Rotronics is an authorised GL Technics repair centre.
- PowervampcorePowervamp is a brand of battery support and power equipment distributed by Rotronics. Rotronics is an authorised Powervamp service and repair centre.
- Traction DirectcoreTraction Direct brand battery management equipment is distributed and supported by Rotronics. Rotronics is an authorised Traction repair centre.
- Assessimus GroupcoreAssessimus Group is the parent company of Rotronics Battery Management Solutions Limited. Assessimus logo appears on Rotronics website footer.
- Hella Gutmann Solutions (HGS)minorHella Gutmann Solutions recommended the use of CTEK MXS 25 battery support unit in conjunction with their HGS mega macs 42SE and CSC Tool calibration equipment for Autoglass windscreen replacement operations. HGS delivered hands-on training to Autoglass technicians.
- Jaguar Land Rover (JLR)coreJLR has approved specific Rotronics products for use by JLR Retailers. In June 2025, JLR released a bulletin adding Projecta Intelli-Start as an approved product purchasable through Rotronics. Products include JLR Battery Conditioner for Showroom & Workshop.
- VW GroupcoreRotronics supplies approved battery maintenance equipment and spare parts for VW Group service centres. Products include VAS-6161 battery tester spares, VAS-6860 brake bleeder spares, Showroom 32A/50A chargers, and Easy Lift tyre lifters. VW mandates annual calibration of VAS-6161 testers.
- Mercedes-BenzcoreRotronics provides Mercedes-approved battery maintenance products including CPX-917P Mercedes-specific battery tester, Showroom 32A and 50A Mercedes chargers, and workshop chargers. Supports Mercedes battery warranty claim process.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Rotronics competitors and assessment
Company assessmentDirect peers
- Midtronics: US-based manufacturer of conductance-based battery testing equipment (EXP, CPX series) used across automotive workshops and fleets. Midtronics is both Rotronics' primary technology partner and a direct channel competitor with its own global sales force, making it the most directly comparable peer.
- CTEK: Swedish manufacturer of intelligent battery chargers (MXS, PRO, NXT series) and emergency starters (RB series) distributed by Rotronics in the UK. CTEK sells through partners but also directly in many markets, overlapping with Rotronics across chargers and battery support units.
- Hella Gutmann Solutions: German diagnostic equipment maker (mega macs range) serving automotive workshops; already a co-development partner of Rotronics (recommended CTEK MXS 25 with CSC Tool for Autoglass). Directly comparable in workshop diagnostic and battery support equipment.
- Manbat: UK-based battery distributor serving automotive workshops, fleets, and OEM channels. Closest UK geographic peer in the battery distribution and support market with overlapping workshop and fleet customer base.
- EcoBat: European battery distributor operating across multiple countries with automotive, commercial vehicle, and industrial battery offerings. Comparable as a multi-country battery specialist distributor with adjacent service capabilities.
- GS Yuasa: Major battery manufacturer with established UK sales and distribution (Yuasa is well-known in UK automotive battery market). Comparable in automotive battery ecosystem presence and workshop distribution channels.
Broad incumbents
- Bosch Automotive Service Solutions: Division of Bosch providing diagnostic and service equipment (battery testers, workshop tools) plus broad fleet telematics. Larger incumbent with overlapping workshop equipment offerings and significantly broader portfolio.
- Snap-on Incorporated: Global tool and equipment manufacturer/distributor serving automotive workshops, fleets, and dealerships. Overlaps with Rotronics in workshop battery and charging equipment via franchise networks.
- Geotab: Fleet management platform with battery health telematics and EV fleet monitoring features. Comparable as a fleet data and asset management platform, though broader in scope than Rotronics' battery-specific ROBIS.
- Samsara: IoT and fleet management platform with vehicle diagnostics and telematics used by enterprise fleets. Indirectly comparable as a software-led fleet asset intelligence business, though not battery-specialised.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rotronics social profiles
Digital presenceRotronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotronics leadership team
Management profileNumber of profiles
Profiles1 record
Rotronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotronics
What does Rotronics do?
Rotronics distributes and supports branded battery testing, charging, and workshop equipment (Midtronics, CTEK, DEFA, GL Technics, Powervamp, Traction Direct) to UK automotive workshops, fleet operators, emergency services, and vehicle manufacturer dealership networks. The company also develops and sells ROBIS, a proprietary cloud-based battery management analytics platform that tracks test results across fleet operations, and operates an authorised service centre providing repair, calibration, and training for the brands it represents.
Is Rotronics a public or private company?
Rotronics is a private company. It is classified as corporate owned and is currently operating.
When was Rotronics founded?
Rotronics was founded in -1. It employs 11 to 50 people.
Where is Rotronics based?
Rotronics is headquartered in Darlaston, United Kingdom, in the Europe region.
How does Rotronics make money?
Six revenue lines are on record. Battery Testing Equipment Sales are the primary driver. The others are battery Charger and Power Pack Sales, workshop Equipment Sales, ROBIS Subscription, repair and Calibration Services and training Services.
Who are Rotronics's main competitors?
Direct peers on record are Midtronics, CTEK, Hella Gutmann Solutions, Manbat, EcoBat and GS Yuasa. Broad incumbents are Bosch Automotive Service Solutions, Snap-on Incorporated, Geotab and Samsara.
Does Rotronics have an API?
No public API is recorded for Rotronics.
What industry is Rotronics in?
Rotronics's product category is Battery Management Equipment. Its primary akta.pro industry code is TLAKAGAJ, Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection), with a secondary code of IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing. Its NAICS code is 811210 and its SIC code is 5013.