Ateles

What Ateles does

CAG Ateles is a Nordic professional services and systems integration firm headquartered in Stockholm, with additional offices in Linköping and Borås (Sweden) and a regional office in Oslo (Norway). The company specializes in digital commerce and product information management for B2B manufacturers, distributors, wholesalers, and retailers, operating as a full-service provider (helhetsleverantör) from initial analysis and pre-study through implementation, hosting, maintenance, and ongoing KPI-driven optimization.

The firm's core technology stack is built around Pimcore, for which CAG Ateles serves as the main Nordic partner (huvudpartner), deploying the platform's combined PIM, MDM, DAM, CMS, and E-commerce capabilities. Complementary offerings include Adobe Commerce and Shopware implementations, B2B portal digitalization, conversion rate optimization and A/B testing, and emerging AI services centered on Agentic Commerce and Product Experience Management (PXM) for AI-ready product data enrichment.

Commercially, CAG Ateles operates a consultative, project-based engagement model with no publicly disclosed pricing. Revenue is generated entirely through professional services — strategy work, platform implementation, and recurring hosting and optimization contracts. Named enterprise customers span diverse industries including building materials (Maxbo, Melbye), educational publishing (Gleerups), mobility (KINTO/Toyota), pharmacy retail (Boots), packaging (Packoplock, Pantamera), and media (Berling Media), indicating a deliberately diversified vertical mix rather than concentrated exposure to any single sector.

Name

Ateles

Legal name

Ateles Consulting AB

Website

https://ateles.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

CAG Ateles is a Nordic digital commerce and PIM/MDM consultancy headquartered in Stockholm with offices across Sweden and Norway, serving as Pimcore's main Nordic partner for B2B manufacturers, distributors, wholesalers, and retailers seeking end-to-end e-commerce and product data transformation.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting & PIM/MDM Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Digital commerce consulting
• PIM implementation services
• Master data management
• B2B e-commerce portals
• Digital transformation services

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services and Consulting: CAG Ateles generates revenue through professional services including digital transformation consulting, PIM/MDM implementation, e-commerce development, and ongoing optimization. Services range from initial analysis and pre-study phases through development, hosting, maintenance, and continuous business optimization against KPIs. The company operates as a full-service provider ('helhetsleverantör') for digital commerce.
2. Pimcore Implementation Services: As Pimcore's main partner in the Nordic countries, CAG Ateles provides Pimcore implementation services including business case development, solution specification, and system implementation. Pimcore is available as open-source (community version with no license costs) or Enterprise license.
3. Digital Commerce Solutions: Revenue generated from providing e-commerce solutions, B2B portals, and digital transformation services including Shopware and Adobe Commerce implementations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CAG Ateles is a Nordic digital commerce and transformation consulting firm providing Pimcore-based PIM/MDM/DAM/CMS/E-commerce implementations, Adobe Commerce and Shopware e-commerce solutions, B2B portal digitalization, conversion rate optimization (CRO/A/B testing), and AI / Agentic Commerce readiness services. The firm operates as a full-service provider (helhetsleverantör) covering initial analysis and pre-study, development, hosting, maintenance, and continuous KPI-driven optimization for B2B and B2C clients in Sweden and Norway.

Product overview

CAG Ateles is a consulting and systems integration firm specializing in digital commerce and product information management, with Pimcore as its core technology platform. The portfolio combines Pimcore's open-source Digital Experience Platform (PIM/MDM, CMS, DAM, CDP, E-commerce) with specialized consulting services. Key offerings include: Pimcore as the foundational DXP combining PIM/MDM, CMS, DAM, CDP and E-commerce capabilities in one platform; MDM services for establishing single sources of truth across organizational data; PIM for structured product information management; PXM as the strategic layer enriching product data for AI-ready multi-channel experiences; DAM for digital asset organization and distribution; CMS as headless or traditional content management; E-commerce solutions for B2B and B2C; B2B portal digitalization; CRO and A/B testing services; and AI solutions for Agentic Commerce and generative AI integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pimcore Implementation Services End-to-end Pimcore implementation for B2B and B2C clients combining product information management, master data management, digital asset management, content management, and e-commerce in a unified platform. Available in Community (open-source) and Enterprise editions. For manufacturing, distribution, and retail enterprises in the Nordics.
• E-commerce Solutions Digital commerce solutions spanning B2B and B2C channels, enabling online sales, customer portals, and integration with PIM/DAM for consistent product information across touchpoints. Built on Pimcore, Adobe Commerce, and Shopware platforms. For retail, manufacturing, and B2B enterprises.
• B2B Portal Digitalization Digital transformation services for B2B commerce, including customer portals, self-service ordering, quote management, punch-out catalogs, and integration with ERP systems. Targeted at manufacturing, wholesale, and distribution enterprises.
• CRO & A/B Testing Services Conversion Rate Optimization services using A/B testing methodology to improve website performance, customer experience, and sales outcomes through data-driven design decisions. For e-commerce and digital commerce clients seeking to maximize revenue from existing digital channels.
• AI Solutions / Agentic Commerce Readiness AI integration services focused on Agentic Commerce, enabling autonomous AI agents to interact with product data for B2B automation. Includes implementation of Pimcore's generative AI features for content creation, translation, categorization, SEO optimization, image generation, and semantic data enrichment. For B2B and manufacturing enterprises preparing for AI-driven commerce.
• Master Data Management (MDM) Consulting Strategic consulting and implementation of master data management to establish a single source of truth for product, customer, and supplier data across the organization. Enables governance, data quality, and regulatory compliance. For enterprises with complex multi-system data environments.
• Product Experience Management (PXM) Consulting Product Experience Management as a strategic consulting layer on top of PIM/MDM/DAM infrastructure, enabling AI-ready product data enrichment and multi-channel distribution. Semantically processes data from PIM, ERP, DAM, and CRM systems for consistent customer interactions across channels.

Quantifiable outcome

• Companies with strong PXM (Product Experience Management) will rank higher with AI agents, be selected more often, and gain entirely new types of visibility in Agentic Commerce
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• PimcorecoreImplementation/ SI/ Consulting PartnerCAG Ateles is Pimcore's main partner (huvudpartner) in the Nordic countries, functioning as their local representative. As a strategic implementation partner, CAG Ateles provides Pimcore implementation services including business case development, solution specification, and ongoing system implementation. They offer both community (open-source) and enterprise versions of Pimcore, which combines PIM/MDM, DAM, CMS, CDP, and E-commerce capabilities.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Avensia: Nordic digital commerce and PIM/MDM specialist focused on B2B e-commerce, product information, and omnichannel solutions. Directly comparable to CAG Ateles in geography (Sweden/Norway/Denmark), core offerings (PIM, MDM, e-commerce implementations), and B2B manufacturing/distributor customer base.
• Making Science: Digital transformation and e-commerce consultancy with strong European footprint offering PIM, MDM, and B2B/B2C commerce implementations. Comparable to CAG Ateles as a digital commerce systems integrator serving enterprise clients, with overlapping platform partnerships.

Broad incumbents

• Valtech: Global digital services firm with deep digital commerce, PIM, and customer experience practices, including a Nordic presence. Comparable to CAG Ateles as a broader digital commerce systems integrator, but at significantly larger scale and broader geographic reach.
• Akeneo: Enterprise PIM platform vendor (SaaS and on-prem). Comparable to CAG Ateles' Pimcore-centric stack as a competing PIM/MDM platform that Nordic enterprises evaluate, with its own partner ecosystem of implementation SIs.
• inRiver: Nordic-origin PIM platform vendor specializing in product information management for B2B manufacturers and distributors. Comparable to the Pimcore PIM/MDM layer that CAG Ateles implements; represents a competitive platform choice in the same Nordic PIM market.
• Deloitte Digital: Global consulting firm's digital experience and commerce practice, including a substantial Nordic presence. Competes with CAG Ateles for large Nordic B2B digital commerce transformation engagements, with broader portfolio and balance sheet.
• Accenture (Accenture Interactive / Song): Global SI with a dedicated commerce and PIM practice competing for Nordic enterprise digital transformation mandates. Comparable to CAG Ateles on the e-commerce/PIM/digital transformation services axis, though at vastly larger scale.
• Contentserv: Enterprise PIM and product experience management platform vendor. Comparable to the Pimcore PXM/MDM stack that CAG Ateles implements, representing a competing platform that Nordic enterprises evaluate alongside Pimcore-led engagements.

Regional players

• Init Group: Nordic IT and digital services firm delivering e-commerce, PIM, and enterprise application implementations across Sweden and the Nordics. Comparable to CAG Ateles as a regional digital commerce and PIM implementation partner with overlapping B2B customer segments.

Emerging players

• Eliq (Eliq Solutions): European PIM/MDM and digital commerce implementation partner with Pimcore and comparable platform expertise. Comparable to CAG Ateles as a regional SI focused on PIM-driven digital commerce for B2B industrial clients, though operating in different European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtelesConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ateles