Catchoom

Computer Vision & Visual Search Softwarecatchoom.com

Catchoom provides image recognition, visual search, augmented reality, and AI product tagging solutions for retailers, brands, and consumer goods companies, delivered via its CraftAR platform and DeepProducts fashion-AI product line.

Company typePrivate
Founded2011
HeadquartersBarcelona, Spain
Headcount11–50
GTM typeB2B
OfferingSoftware

What Catchoom does

Catchoom Technologies S.L. is a Barcelona-based computer vision and AI company that provides image recognition, visual search, augmented reality, and AI-powered product tagging solutions for retailers, brands, advertising agencies, and consumer packaged goods companies. Founded in 2011 as a spin-off from Telefónica R&D by computer vision experts David Marimon (CEO) and Tomasz Adamek (CTO), Catchoom sells its technology primarily under the CraftAR brand — comprising a cloud SaaS service, on-premise Enterprise deployment, and an SDK suite covering iOS, Android, Unity, and web — alongside DeepProducts, a fashion-specific AI product tagging solution that auto-generates 150+ categories and 30+ attributes per product from images.

The core technology stack processes 2D images and 3D objects using proprietary computer vision algorithms, which the company reports have been independently benchmarked at 98% match accuracy (Layar test, 2013), with multi-region server infrastructure delivering sub-second response times globally. Solutions span Visual Search, Automatic Product Tagging, and Augmented Reality, enabling scan-to-shop experiences, automated catalog enrichment, and 3D product visualization.

Catchoom monetizes through tiered SaaS subscriptions for the CraftAR Service, SDK and REST API licensing, enterprise on-premise perpetual licenses, and a developer self-service channel. Direct enterprise field sales — supported by a New York sales office and a Barcelona headquarters — targets retailers, brands, and agencies, complemented by event-driven demand generation at NRF, Mobile World Congress, and Shoptalk. The company reports over 100 customers including Nordstrom, KLM Royal Dutch Airlines, Shazam, Migros, Condé Nast, Bosch, Almirall, Privalia, Scotch & Soda, and Uvinum, with 750M+ cumulative interactions powered to date. Disclosed outside capital is limited to a 2012 seed round of approximately $765,708 from Spanish VC Inveready and Spanish public R&D grants; no revenue figures are publicly disclosed and headcount is approximately 15-20 employees.

Catchoom firmographics

Firmographics

Name: Catchoom
Legal name: Catchoom Technologies S.L.
Website: https://catchoom.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Catchoom provides image recognition, visual search, augmented reality, and AI product tagging solutions for retailers, brands, and consumer goods companies, delivered via its CraftAR platform and DeepProducts fashion-AI product line.
Ownership category
akta.pro rank

Catchoom industry classification

Industry

Product category: Computer Vision & Visual Search Software
akta.pro primary industry: Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

Image recognition software
Visual search technology
Augmented reality solutions
AI product tagging
Computer vision platform

Where Catchoom is headquartered

Location

Headquarters

HQ city: Barcelona
HQ country: Spain
HQ region: Europe

Offices2 records

Markets served

Catchoom business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

CraftAR SaaS Subscriptions: Cloud-based Software-as-a-Service subscriptions for image recognition and AR capabilities. Pricing scales with usage requirements including number of scans, API calls, and feature tiers. Subscription plans range from basic to enterprise with add-ons for specific technologies (on-device recognition, AR, etc.).
SDK and API Licensing: Revenue from licensing software development kits for mobile (iOS, Android) and cross-platform (Unity) development, as well as REST API access for backend integrations.
Enterprise On-Premise Solutions: CraftAR Enterprise offering for on-premise deployment of image recognition and AR technology for organizations requiring data sovereignty or offline capability.

Pricing tiers

Model	Billing	Price
Subscription	Annual	CraftAR Service SaaS with tiered subscription plans
One time/ perpetual license	Multi-year contract	Enterprise On-Premise License

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Catchoom product offering

Product offering

Core offering

Catchoom provides computer-vision based image recognition, visual search, augmented reality (AR), and AI-driven product tagging technology for retailers, brands, and agencies. Its CraftAR platform delivers cloud and on-device image recognition, AR capabilities, and SDKs for iOS, Android, Unity, and web, while DeepProducts offers fashion-specific AI for automatic product attribute extraction from images. Solutions enable scan-to-shop experiences, interactive print campaigns, and enriched e-commerce catalogs.

Product overview

Catchoom is a visual search and AI technology vendor for retail, offering a platform-plus-products architecture centered around its CraftAR brand. The core CraftAR Service (SaaS) provides Image Recognition and Augmented Reality tools including SDKs, CraftAR Creator, Management API, and analytics. CraftAR Enterprise offers on-premise deployment for enterprise needs. DeepProducts is a fashion-specific AI solution for automatic product tagging with 150+ categories and 30+ attributes. The product portfolio also includes specialized SDKs (Cloud IR, On-Device IR, AR, Pro SDK) and the CraftAR Unity Plugin for game engine integration. Solutions span Visual Search, Automatic Product Tagging, and Augmented Reality for retail and eCommerce applications.

Differentiator

Problem solved

Functional benefit

Brands

CraftAR: Image Recognition and Augmented Reality technology platform providing SDKs, cloud APIs, and content management tools for creating interactive experiences
DeepProducts

Products and services

CraftAR Service SaaS platform providing Image Recognition and Augmented Reality tools for creating interactive experiences. Includes cloud-based image recognition, AR capabilities, SDKs for iOS/Android, CraftAR Creator WYSIWYG tool, Management API, and analytics dashboard for retail and brand customers.
CraftAR Enterprise On-premise Image Recognition and AR solution for enterprise customers requiring private deployment, data sovereignty, or offline capability. Offers the same recognition technology as CraftAR Service hosted on customer infrastructure for industries with strict data privacy requirements.
DeepProducts – AI For Fashion AI-powered automatic product tagging solution specifically designed for fashion eCommerce. Automatically retrieves and assigns 150+ categories and 30+ fine-grained attributes (color, pattern, fabric, fit, style) to fashion products from images, streamlining catalog management and enriching product descriptions for fashion retailers.

Quantifiable outcome

98% accuracy rate in product recognition, verified in third-party benchmark tests by Layar
+5 more outcomes

Companies that use Catchoom

Customer profile

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Catchoom technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Catchoom partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Catchoom competitors and assessment

Company assessment

Direct peers

ViSenze: ViSenze provides visual search and product discovery AI for retail and e-commerce, including automated product tagging. It directly competes with Catchoom's CraftAR Visual Search and DeepProducts offerings across fashion and retail verticals.
Syte: Syte is a visual AI platform for e-commerce specializing in fashion visual search and automated product tagging. It competes head-to-head with Catchoom in fashion retailers' catalog discovery and scan-to-shop use cases.
Vue.ai: Vue.ai offers AI-powered product tagging, catalog automation, and visual merchandising for fashion retail. Its automated tagging capabilities overlap directly with Catchoom's DeepProducts fashion AI.
Lily AI: Lily AI provides AI-driven product attribute tagging for fashion and home retailers, focused on enriching product catalogs. It is a direct competitor to Catchoom's DeepProducts fashion tagging solution.
Clarifai: Clarifai offers a general-purpose computer vision platform with image recognition APIs used across retail and other verticals. It competes with Catchoom's CraftAR on developer-focused visual AI integrations.
Blippar: Blippar provides AR and image-recognition technology for brand marketing and retail activations. Its web-AR and visual search capabilities overlap with Catchoom's CraftAR AR and IR offerings.
Zappar: Zappar offers AR content creation tools and SDKs for marketing and packaging, similar to Catchoom's CraftAR AR solutions. It targets the same brand-and-agency AR-campaign use cases.
Wikitude: Wikitude provides an AR SDK with image recognition and tracking capabilities, overlapping with Catchoom's CraftAR SDK offerings. It serves similar developer and enterprise AR integration needs.

Broad incumbents

Google Cloud Vision AI: Google Cloud Vision offers general-purpose image recognition APIs as part of a broader AI/ML portfolio. While not retail-specialized, it competes with Catchoom on price and accuracy for general visual recognition workloads.
Amazon Rekognition: Amazon Rekognition provides image and video analysis APIs as part of AWS. It represents a low-cost, broad incumbent alternative that retailers may choose over specialized vendors like Catchoom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Catchoom financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Catchoom leadership team

Management profile

Number of profiles

Profiles7 records

Catchoom funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Catchoom M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catchoom

What does Catchoom do?

Is Catchoom a public or private company?

Catchoom is a private company. It is classified as venture growth investor backed and is currently operating.

When was Catchoom founded?

Catchoom was founded in 2011. It employs 11 to 50 people.

Where is Catchoom based?

Catchoom is headquartered in Barcelona, Spain, in the Europe region.

How does Catchoom make money?

Three revenue lines are on record. CraftAR SaaS Subscriptions are the primary driver. The others are SDK and API Licensing and enterprise On-Premise Solutions.

Who are Catchoom's main competitors?

Direct peers on record are ViSenze, Syte, Vue.ai, Lily AI, Clarifai, Blippar, Zappar and Wikitude. Broad incumbents are Google Cloud Vision AI and Amazon Rekognition.

Does Catchoom have an API?

Yes. Catchoom offers a Management API (RESTful) that allows backend services to directly inject new content or update existing content into the CraftAR CMS, designed for bulk operations. They also provide a Cloud Image Recognition API for cloud-based image recognition scanning. Both are available as part of the CraftAR Service platform. Developer documentation is at catchoom.com/documentation.

What industry is Catchoom in?

Catchoom's product category is Computer Vision & Visual Search Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.