Waxing and Skincare by Celeste

What Waxing and Skincare by Celeste does

Waxing and Skincare by Celeste (legal entity: Waxing and Skicare by Celeste LLC) is a privately held, founder-operated waxing and skincare spa company headquartered at 325 W. Main St, El Cajon, California, operating three retail storefronts in El Cajon, Santee, and Temecula, all in Southern California. The company specializes in Brazilian and full-body waxing for women and men, alongside an adjacent skincare menu that includes facials, microdermabrasion, chemical peels (including a proprietary pumpkin enzyme peel and Jessner peel), acne treatment, blackhead extraction, hyperpigmentation treatment, back facials, and men's facials. Its core technical differentiator is a proprietary three-wax hair removal system that combines eucalyptus-infused soft wax, 100% bees hard wax, and an in-house-made natural sugar wax, applied with talcum powder prep and single-use applicators; an in-house sugar wax formula is also retailed directly to consumers.

The business is monetized almost entirely through fee-per-service professional services, with Brazilian wax starting at $45, facials starting at $75, and chemical peels starting at $90, supplemented by retail product sales through a dedicated online storefront (store.waxingbyceleste.com) and $10 new-client acquisition discounts on services of $45 or more. Its go-to-market is direct-to-consumer and community-led: appointment-based walk-in traffic driven by local SEO (an in-house "Waxing Blog"), Yelp and Google Business review aggregation (1,800+ five-star reviews), and active social profiles (Facebook, Instagram, YouTube, Pinterest, Twitter), with bookings fulfilled through the company website and the Genbook third-party reservation platform. Customer segments are primarily San Diego County local consumers, with specialized offerings for men (manscaping, Manzilian), pregnant clients, and acne-prone/teen clients, and a stated 4-6 week repeat-customer cadence that drives recurring service revenue.

Name

Waxing and Skincare by Celeste

Legal name

Waxing and Skicare by Celeste LLC

Website

https://waxingbyceleste.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Waxing and Skincare by Celeste is a private, founder-operated Southern California spa company operating three retail locations in El Cajon, Santee, and Temecula, specializing in Brazilian and full-body waxing using a proprietary three-wax system, alongside facials, chemical peels, and acne treatments for women, men, and pregnant clients.

Ownership category

akta.pro rank

Product category

Waxing and skincare spa services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industry

Bikini & Brazilian Hair Removal Services (HSALAGAC)

Keywords

• Waxing spa services
• Brazilian wax specialty
• Facial skincare treatments
• Chemical peel services
• Men's waxing manscaping

Headquarters

HQ city

El Cajon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Waxing Services: Fee-per-service waxing (Brazilian, bikini, body, men's waxing, male Brazilian/Manzilian, vajacial, etc.) performed by licensed estheticians. Brazilian wax priced starting at $45; repeat-customer cadence of every 4–6 weeks drives recurring revenue.
2. Skincare Treatments: Fee-per-service skincare treatments including facials (starting at $75), chemical peels (starting at $90), microdermabrasion, pumpkin peel, Jessner peel, acne treatments, blackhead extraction, hyperpigmentation treatment, and back facials.
3. Retail Product Sales: Online storefront at store.waxingbyceleste.com sells branded waxing/skincare retail products to consumers between visits; supports post-sale and at-home aftercare revenue.
4. New Client Acquisition Discounts: $10 off any service of $45 or more for new clients to drive first-time bookings and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Waxing and Skincare by Celeste operates a specialty waxing and skincare spa business across three Southern California locations (El Cajon, Santee, Temecula). Its core offering is fee-per-service professional waxing, anchored by a signature Brazilian wax and supported by men's waxing, body waxing, bikini, leg, underarm, facial, and intimate waxing performed with a proprietary in-house three-wax blend. The second core offering is clinical skincare, including facials, chemical peels, microdermabrasion, acne treatment, blackhead extraction, and hyperpigmentation treatment. A small retail line of branded aftercare products is sold through an owned online storefront.

Product overview

Waxing and Skincare by Celeste operates a single, unified spa brand (not a multi-product software platform) with three physical locations in El Cajon (325 W. Main St, El Cajon, CA 92020), Santee (9175 Mission Gorge Rd, Santee, CA 92071), and Temecula, California. The offering is organized into two core service lines: (1) Waxing - anchored by the signature Brazilian Wax and supported by Body Waxing, Men's Waxing (including Manzilian), Bikini Wax, Leg Wax, Underarm Wax, Buttocks/Anal Wax, Ear Waxing, Facial Wax/Brows, and Vajacial, all performed with a proprietary three-wax blend of eucalyptus-infused soft wax, 100% beeswax hard wax, and an in-house Sugar Wax; and (2) Skincare - including Facials, Deep Pore Cleansing Facial, Microdermabrasion, Chemical Peels (Pumpkin Peel, Jessner Peel, plus light/medium/deep peels), Blackhead Removal & Extraction, Acne Treatments, Hyperpigmentation Treatment, Back Facial, and Men's Facial. A supporting online shop (store.waxingbyceleste.com) and a Genbook-powered Book Now flow round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Wax Full hair removal service for the intimate area (pubic, labia, perineum, anus) using a combination of soft wax, hard wax, and in-house sugar wax; clients may opt for a mini landing strip or full bare. Priced from $45.
• Body Waxing Full body hair removal services covering legs, arms, back, and face, performed with the spa's proprietary wax blend.
• Men's Waxing / Manscaping Waxing services tailored for men, including back, chest, shoulders, and intimate (Manzilian) areas.
• Bikini Wax Removes hair only around the bikini line / panty line, offered as a less extensive alternative to the Brazilian wax.
• Leg Wax Full leg hair removal wax service offered at the Santee location.
• Underarm Wax Underarm hair removal wax service offered at the Santee location.
• Buttocks / Anal Wax Hair removal from the buttocks and anal area, performed as part of intimate waxing services.
• Ear Waxing Ear hair removal wax service offered at the Santee location.
• Facial Wax / Brows Facial hair waxing including brows and other facial areas, performed at the Santee location.
• Vajacial Post-wax facial treatment for the intimate area, offered at the Santee location.
• In-House Sugar Wax Proprietary sugar wax paste made in-house using natural ingredients (sugar, lemon, water); adheres primarily to hair rather than skin, marketed as suitable for sensitive skin and across all body areas.
• Skincare Treatments Umbrella category for the spa's facial and skincare services including chemical peels, microdermabrasion, facials, deep pore cleansing, acne treatment, and hyperpigmentation treatment.
• Pumpkin Peel Level I enzyme-based chemical peel derived from pumpkin fruit; provides gentle exfoliation, promotes cell turnover, hydrates skin, and addresses acne, fine lines, and hyperpigmentation.
• Jessner Peel Medium chemical peel using a potent acidic liquid to reduce fine lines, wrinkles, age/dark spots, acne scars, and hyperpigmentation by removing the top layer of skin.
• Chemical Peels Light, medium, or deep chemical peel services addressing wrinkles, crow's feet, fine lines, sun damage, acne scars, hyperpigmentation, and melasma. Priced from $90.
• Microdermabrasion Exfoliation-based facial treatment to improve skin texture, address sun damage, age spots, fine lines, and clogged pores.
• Facial Treatments Standard facial services including deep cleansing, extraction, and skin regeneration, customized per skin condition. Priced from $75.
• Deep Pore Cleansing Facial Deep cleansing facial designed to clear excess oil, unclog pores, and improve skin clarity.
• Blackhead Removal & Extraction Professional extraction of blackheads and whiteheads using sterile tools and extractor apparatus to minimize scarring and bacterial spread.
• Acne Treatments Customized acne treatment plans combining manual extractions, chemical peels, and topical products for adult and teenage acne.
• Hyperpigmentation Treatment Skincare service addressing uneven skin tone and dark spots through peels and topical regimens.
• Back Facial Facial treatment adapted for the back area to address congestion, acne, and skin texture.
• Men's Facial
• Branded Aftercare Retail Products Owned e-commerce storefront selling branded waxing and skincare retail/aftercare products to consumers for at-home use between visits.

Quantifiable outcome

• Brazilian wax results last 3–6 weeks after first session, with finer and sparser regrowth over repeated visits
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GenbookcoreTechnology or IntegrationGenbook powers online appointment booking and reservation management across the waxingbyceleste.com site. The third-party platform surfaces embedded booking widgets (e.g., waxingbycelestetemecula.genbook.com) and aggregated customer reviews that are repurposed as social proof on the website.
• YelpcoreGTM or Marketing PartnerActive Yelp business profiles for the Temecula and El Cajon locations are linked sitewide and serve as a primary channel for the 1,800+ five-star review count referenced in marketing copy.
• Google Business ProfilecoreGTM or Marketing PartnerGoogle Business listings with maps, directions, and review aggregation are linked sitewide (e.g., g.page/waxingbyceleste) and referenced in the blog as a key review surface for prospective clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Massage Envy: Subscription-based national spa chain with facial and skincare services adjacent to waxing. Comparable as a multi-location skincare/spa brand, though waxing is not its primary offering.
• Ideal Image: National aesthetics brand offering laser hair removal, facials, and skincare treatments. Direct competitor on skincare services and a key substitute for clients considering longer-term hair removal versus repeated waxing.
• Hand & Stone Massage and Facial Spa: Large national spa franchise offering massage, facials, and waxing services. Overlaps with Celeste on facial/skincare services and waxing add-ons, but operates a much broader portfolio including massage as the anchor service.

Direct peers

• European Wax Center: National waxing franchise with hundreds of locations, specializing in Brazilian wax services with proprietary Comfort Wax. Direct competitor in the dedicated-wax-spa category, but at vastly larger scale and with a franchise rather than owner-operated model.
• Hello Sugar: Specialty sugaring and waxing franchise with studios across multiple states. Direct overlap with Celeste's sugaring and Brazilian wax offerings; relevant benchmark for franchise-style expansion of a similar service menu.
• Sugaring NYC: New York-based sugaring and waxing studio chain emphasizing natural sugaring technique. Closely comparable on the in-house sugar wax technique and natural-product positioning that Celeste highlights as a key differentiator.
• Waxing the City: Waxing-focused franchise offering Brazilian and full-body waxing services across U.S. locations. Closely comparable on service menu and target demographic; differs in franchise scale and marketing model.

Regional players

• SEV Laser Aesthetics: Aesthetics chain with strong California presence offering laser hair removal alongside skincare and waxing services. Comparable hybrid offering of hair removal and skincare, with regional overlap in Southern California.

Emerging players

• VIO Med Spa: Growing medical spa franchise offering aesthetics services including waxing, facials, peels, and injectables. Comparable on the skincare and chemical peel service menu; relevant emerging benchmark for service-mix expansion.
• Wax Poetic: Boutique waxing studio concept with locations in select U.S. cities, focused on intimate waxing and skincare. Comparable in boutique positioning and Brazilian/intimate-wax specialization, though smaller scale than Celeste's current footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waxingbyceleste
• YouTubeyoutube.com/channel/UCm9z8kpyWjxyF4aa11OheWQ/about
• Facebookfacebook.com/celestewaxing
• LinkedInlinkedin.com/company/waxing-and-skincare-by-celeste
• Instagraminstagram.com/waxingbyceleste
• Pinterestpinterest.com/waxingbyceleste

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waxing and Skincare by Celeste