Wax Poetic

What Wax Poetic does

Wax Poetic is a privately held, woman-owned independent day spa founded in 2013 by Emily Rose, operating as a single-location business at 118 East Main Street, Suite A, in downtown Carrboro, North Carolina. The company serves individual consumers in the Carrboro/Chapel Hill area seeking beauty, skincare, and wellness services, with a stated positioning as an inclusive, safe-space environment. Its service offering spans nine core categories: waxing, VPL (Variable Pulsed Light) hair removal and skin rejuvenation, customized facials using Eminence Organics products, Osmosis Infusion with Revitapen nano-channeling, lash extensions/lifts/tints, brow lamination and microblading, makeup application (including bridal packages), and massage therapy (neuromuscular, Swedish, shiatsu modalities). The customer base is broadly horizontal — individual consumers seeking self-care — with a secondary niche of clients with sensitive or oncology-affected skin.

The business model is service-based direct-to-consumer, monetized through unit-priced pay-as-you-go transactions. Service pricing ranges from $14 (small bits waxing) to $1,122 (120-minute VPL hair removal), with mid-tier facial packages at $163-$276 and premium microblading at $650. A retail attach revenue stream exists through on-site and online (Eminence-site redirected) sales of Eminence Organics skincare products, including oncology-safe formulations. The go-to-market is digital-first: appointments are booked almost exclusively online through the Vagaro platform, with phone/text (919-923-6556) and email ([email protected]) as secondary channels; the website operates on Squarespace. No delivery or e-commerce fulfillment is operated by Wax Poetic; product retail is fulfilled by Eminence.

The team consists of 9 named practitioners (Owner & Esthetician Emily Rose, Lead Esthetician Anubhava, VPL specialist Terri, four additional estheticians, a licensed massage therapist with 15+ years of experience, and a Spa Director), supported by firmographic data indicating 14 total employees. The business has no disclosed funding, no parent company, no subsidiaries, no institutional ownership, and no public listing. Operating geographies are limited to North Carolina, with a single physical retail location. There are no documented regulatory actions, M&A activity, or leadership transitions beyond the founder.

Name

Wax Poetic

Legal name

Wax Poetic

Website

https://waxpoeticnc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Wax Poetic is a woman-owned independent day spa in downtown Carrboro, NC, offering waxing, VPL laser hair removal and skin rejuvenation, facials, massage, lash and brow services, microblading, and makeup to individual consumers using Eminence Organics products.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)

akta.pro secondary industries

Bikini & Brazilian Hair Removal Services (HSALAGAC), Eyebrow Waxing & Sugaring Services (HSALAIAB), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Special Occasion Makeup (Non-Bridal) (HSALAHAB), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Hair removal services
• Facial skincare treatments
• Lash brow services
• Beauty wellness services

Headquarters

HQ city

Carrboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Spa and Beauty Services: One-time service fees for waxing, facials, massage, lash extensions, brow services, makeup application, and VPL treatments. Services range from $14 for small bits to $265 for combo packages.
2. Skincare Product Retail: Retail sales of Eminence Organics skincare products. Customers can purchase through online shop link redirected to Eminence website for direct shipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wax Poetic is a single-location, woman-owned day spa in downtown Carrboro, NC that provides in-person beauty, skincare, and wellness services including waxing, VPL (Variable Pulsed Light) hair removal and skin rejuvenation, customized Eminence facials, Osmosis Infusion with Revitapen, massage therapy, lash and brow services (extensions, lift, tint, lamination, microblading), and professional makeup application. All skin and body treatments are delivered by licensed practitioners using Eminence Organics products, with retail skincare also available through an online shop redirect.

Product overview

Wax Poetic is a single-location day spa offering a comprehensive suite of beauty and wellness services. The core offering centers on waxing and VPL (Variable Pulsed Light) hair removal services, complemented by customized facials using Eminence Organics products, massage therapy, lash and brow services (extensions, lift, tint, lamination), makeup application, and semi-permanent brow enhancement through microblading. All skin and body treatments utilize Eminence Organics unless otherwise specified, with products also available for retail purchase online.

Differentiator

Problem solved

Functional benefit

Products and services

• Waxing Services Professional hair removal by waxing across brows, lips, chin, face, underarms, arms, legs, bikini areas, chest, back, abdomen, and small bits, priced per area (e.g., Brazilian $78, Full Legs $81, Small Bits $14), with typical return cadence of three to five weeks for finer, less dense regrowth. Targeted at individual consumers seeking longer-lasting and smoother results than shaving.
• VPL (Variable Pulsed Light) Hair Removal Light-based hair removal using the Ultra Plus VPL system with short, safe, controlled pulses of filtered light tailored to the individual, with little or no downtime; priced by treatment length from 15 minutes at $248 to 120 minutes at $1,122, requiring 6-8 sessions for best results. For individual consumers wanting long-term hair reduction.
• VPL Skin Rejuvenation Light-based skin rejuvenation treatment on face, neck, chest, and hands (pricing $159-$699 by area) that minimizes sun damage, improves skin tone and texture, and reduces hyperpigmentation, rosacea, fine lines, facial veins, and pore size using Ultra Plus VPL. Recommended cadence is one session per decade of life.
• Eminence Customized Facial 50-60 minute customized facial priced at $163 featuring deep cleanse, extraction, masking, massage, and moisturizing using Eminence Organics, tailored per session to the client's mood and skin concerns across anti-aging, anti-acne, hydrating, clarifying, brightening, or refining goals. A back-facial variant is also offered at $163.
• Osmosis Infusion 40-50 minute treatment at $193 delivering a deep infusion of potent, steroid-free vitamin A and customized additives that renew, firm, and even tone like a peel with the gentleness of a facial massage. Available optionally with the Revitapen nano-channeling device at the same price.
• Organic Body Wrap 45-55 minute Eminence treatment at $113 combining heat and healing touch to promote toxin release and produce supple, even, and firm skin from nape of neck to tip of toe; also available as a combined Customized Facial + Body Wrap at $276 for 80-90 minutes.
• Lash Extensions Semi-permanent application of faux lashes using black surgical glue, with individual lashes adhered to natural lashes lasting 20-30 days; full first-time set $265 and lash fills $105. For clients seeking low-maintenance lash fullness on a recurring two-week to monthly fill schedule.
• Organic Lash Lift and Brow Lamination Organic Lash Lift at $142 (includes tint, lasts 8-10 weeks) and Organic Brow Lamination at $107 (includes wax and tint, results last over a month), offered individually or as a combo at $220. Uses organic products; for clients wanting semi-permanent curl and brow shape without daily styling.
• Brow and Lash Tinting Vegetable-based dye application to add color and density to lashes and brows, with Brow Tint $25, Lash Tint $32, and a Tint Trifecta (brow wax/tint + lash tint) at $58. Suitable for grays, fair-haired clients, or anyone wanting more definition without mascara.
• Microblading and Semi-Permanent Brow Enhancement Semi-permanent cosmetic tattooing for brows using Microblading, Powder Brow, or Combination Brow techniques, all priced at $650 with a complimentary consultation (valued at $30) and a perfecting touch-up 5-8 weeks after the initial session; touch-ups $299, recommended every 9-24 months.
• Makeup Application Services Professional makeup application in four tiers - Silver 'Elevated Everyday' (45 min) $92, Gold 'Special Occasion' (60 min) $115, Platinum 'Photo Ready' (75 min) $138, and Bridal (90 min) $249 - plus bridesmaid/mother ($132), junior bridesmaid ($41), flower girl ($20), strip lashes ($10), and makeup lessons ($136). Targeted at individuals and bridal parties seeking professional results.
• Massage Services Customized massage blending neuromuscular, Swedish, and shiatsu modalities to address muscle tension, promote relaxation, and improve energy flow; Signature 75 minutes at $165 and The Extra Mile 100 minutes at $225, with complimentary aromatherapy available. Delivered by a Licensed Massage and Bodywork Therapist.
• Skincare Consultations Complimentary (free) consultations with licensed estheticians on skincare or better living through spa services, bookable online. Designed to convert prospects into Eminence Customized Facial, Osmosis Infusion, product retail, or other service bookings.
• Eminence Organics Skincare Products (Retail) Retail skincare line from Eminence Organics sold through Wax Poetic's online shop link (which redirects to the Eminence website for direct shipment), including oncology-safe skincare products for sensitive-skin clients. All products free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colorants and fragrances, mineral oils, petroleum, and other harsh cosmetic chemicals.

Quantifiable outcome

• VPL hair removal typically requires 6-8 treatments for best results
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Eminence OrganicscoreOthersWax Poetic is a proud retailer of Eminence Organics skincare products. All skin and body treatments are performed using Eminence Organics unless otherwise specified. The products are free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colorants and fragrances, mineral oils, petroleum, and other harsh cosmetic chemicals. Eminence line includes oncology-safe skincare products for clients with sensitive skin.
• VagarocoreTechnology or IntegrationVagaro is the online booking platform used by Wax Poetic for appointment scheduling. Customers book through Vagaro at https://www.vagaro.com/us03/waxpoetic. Credit card information is stored securely through Vagaro for appointment hold and contactless checkout.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Massage Heights: Franchise day spa offering massage, facials, and skin care services. Comparable multi-service offering to Wax Poetic, primarily at suburban locations.
• European Wax Center: Largest U.S. waxing-focused service chain with comparable body and bikini waxing menus. Directly comparable to Wax Poetic's core waxing services, although EWC operates a franchise model at significantly larger scale.
• Heyday: Boutique facial-focused day spa with strong brand identity and digital-first booking. Compares directly to Wax Poetic's facial and skincare services with a modern, premium positioning.
• Hand & Stone Massage and Facial Spa: Multi-service day spa chain offering waxing, facials, massage, and lash services. Closely comparable service mix and target customer to Wax Poetic, though at franchise scale.
• Woodhouse Spa: Boutique day spa chain offering facials, massage, body treatments, and waxing. Closely comparable in service breadth and premium positioning to Wax Poetic.
• The Now Massage: Boutique wellness studio offering massage and select beauty services with a strong brand identity. Comparable independent operator positioning to Wax Poetic.
• Waxing the City: Waxing-focused day spa franchise offering body and facial waxing plus select skincare. Directly comparable to Wax Poetic's core waxing services and target customer.
• Burke Williams Spa: Full-service urban day spa with massage, facials, body treatments, and waxing. Comparable multi-service boutique spa model to Wax Poetic.

Broad incumbents

• Massage Envy: National subscription-based wellness chain offering massage, facials, and stretch services. Broad incumbents in the same day spa category with overlapping massage and facial offerings, but not as waxing-focused.

Emerging players

• Ideal Image: National aesthetic services brand specializing in laser hair removal, skin rejuvenation, and injectables. Comparable to Wax Poetic's VPL laser hair removal and skin rejuvenation services, though with a broader medical-aesthetic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wax-poetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wax Poetic