Genbook
Genbook is a San Francisco-based SaaS company, founded in 2006, that provides appointment scheduling and business administration software to small businesses. It operates with a small team serving the SMB segment via its cloud platform.
- Company typePrivate
- Founded2006
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Genbook does
Genbook is a privately-held SaaS company founded in 2006 and headquartered in San Francisco, United States. It provides a cloud-based platform that enables small businesses to schedule appointments and manage day-to-day business administration. Its primary URL, genbook.com, hosts the product offering, and the company operates with a small team of 11-50 employees, consistent with a focused SMB-oriented software vendor.
The company's product surface centers on online appointment scheduling and operational admin tooling for service-based small businesses — the segment that needs low-friction booking workflows without enterprise complexity. Distribution is direct (web self-serve), and the revenue model is consistent with SaaS subscription pricing for SMBs, though specific tiers, pricing, and feature details for Genbook are not present in the input data. The platform appears to compete in the broader online scheduling category against a fragmented set of SMB SaaS providers; notably, the provided data also references "Booksy," a separate and considerably larger scheduling platform, and the two should not be conflated when assessing Genbook's positioning.
Genbook's disclosed capital history comprises two funding events totaling roughly $6.3M: a $2.2M seed round in September 2006 led by Neo Technology Ventures, and a follow-on round of approximately $4.1M in January 2012 with investors unspecified in the source. Leadership is anchored by founder Rody Moore, supported by Marc Woodward (VP Business Development), Christopher Fowler (VP Product), and Cornelia Oancea (Director of Communications & Customer Care). The combination of modest cumulative funding, small static headcount, absence of recent disclosed financing, and 18 years of continuous operation suggests an operationally mature, possibly self-sustaining SMB SaaS rather than a venture-scaled, hyper-growth company.
Genbook firmographics
Firmographics- Name
- Genbook
- Website
- https://genbook.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 11–50 employees
- Short description
- Genbook is a San Francisco-based SaaS company, founded in 2006, that provides appointment scheduling and business administration software to small businesses. It operates with a small team serving the SMB segment via its cloud platform.
- Ownership category
- akta.pro rank
Genbook industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer & Office Equipment (3570), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
Keywords
Where Genbook is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Genbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription revenue from business management software. Base plan at $29.99/month plus $20 per additional user. Includes all features with no tiered limitations.
- Payment Processing: Integrated payment processing fees for transactions processed through the platform (separate from subscription)
- Marketplace Commission: Revenue generated from bookings made through the Booksy Marketplace platform connecting providers with customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single unified plan at $29.99/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Genbook product offering
Product offeringCore offering
Genbook is a SaaS platform that enables small businesses to schedule appointments and manage their day-to-day business administration. The company operates the platform as its primary commercial offering, targeting the small business segment with online scheduling and admin tooling.
Differentiator
Problem solved
Functional benefit
Products and services
- Genbook Scheduling Platform SaaS platform that enables small businesses to schedule appointments and manage their day-to-day business administration online, replacing manual scheduling and admin work with a centralized cloud-based system.
Quantifiable outcome
- 20% increase in bookings per customer
- +1 more outcomes
Companies that use Genbook
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Genbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Genbook partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights1 record
Genbook competitors and assessment
Company assessmentDirect peers
- Vagaro: Booking, payments, and marketplace platform focused on beauty, wellness, and fitness. Comparable on scheduling + payments core, with a stronger verticalized marketplace layer than a horizontal player like Genbook.
- Booksy: Cloud-based booking and scheduling platform for beauty and wellness professionals. Closely comparable to Genbook in core functionality (online booking, calendar, payments, marketing), but specialized in the beauty/wellness vertical with a two-sided marketplace.
- Setmore: SMB appointment scheduling platform with calendar, payments, and customer management. Closely comparable product scope and target customer (small service businesses), competing on price and ease of use.
- Acuity Scheduling: Squarespace-owned online scheduling SaaS for SMBs and solo practitioners. Direct comparable on product category (scheduling, calendar, payments) and target customer (small service businesses), differing in distribution and go-to-market scale.
- Appointy: Cloud-based appointment scheduling software for SMBs across service verticals. Direct comparable on online booking, reminders, payments, and marketing features targeting the same small-business customer base.
- SimplyBook.me: Online booking SaaS for service-based SMBs across many verticals. Direct comparable on product (customizable booking site, payments, reminders, marketing) and target SMB segment.
- Calendly: Widely adopted scheduling SaaS for professionals and SMBs. Comparable on core scheduling functionality, with a broader reach across both B2B and consumer use cases and a stronger freemium growth motion.
Broad incumbents
- Mindbody: Established SaaS platform for fitness, wellness, and beauty SMBs, now part of ClassPass. Comparable vertical-specialized scheduling and business management functionality, with much broader scale and capital.
- Square Appointments: Square's free/paid appointment scheduling product targeting SMB service businesses, integrated with Square's payments ecosystem. Comparable as a horizontal SMB scheduler bundled with payments, but backed by Block's distribution and capital.
Emerging players
- Fresha: Beauty and wellness SaaS with a marketplace plus integrated payments. Comparable scheduling + payments + marketplace stack; fresher, faster-growing entrant with a global SMB customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Genbook social profiles
Digital presenceGenbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genbook leadership team
Management profileNumber of profiles
Profiles4 records
Genbook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genbook
What does Genbook do?
Genbook is a SaaS platform that enables small businesses to schedule appointments and manage their day-to-day business administration. The company operates the platform as its primary commercial offering, targeting the small business segment with online scheduling and admin tooling.
When was Genbook founded?
Genbook was founded in 2006. It employs 11 to 50 people.
Where is Genbook based?
Genbook is headquartered in San Francisco, United States, in the North America region.
How does Genbook make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and marketplace Commission.
Who are Genbook's main competitors?
Direct peers on record are Vagaro, Booksy, Setmore, Acuity Scheduling, Appointy, SimplyBook.me and Calendly. Broad incumbents are Mindbody and Square Appointments. Fresha is listed as an emerging player.
Does Genbook have an API?
No public API is recorded for Genbook.
What industry is Genbook in?
Genbook's product category is Appointment Scheduling Software. Its primary akta.pro industry code is BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 33411 and its SIC code is 3570.