Southeast Mortgage of Georgia, Inc.

What Southeast Mortgage of Georgia, Inc. does

Southeast Mortgage of Georgia, Inc. is a privately held, vertically integrated direct mortgage lender founded in 1993 by Cal Haupt and Kathy Gyselinck in Duluth, Georgia. The company originates conventional, FHA, VA, USDA, jumbo, renovation, and non-warrantable condo loans for home purchase and refinance borrowers across 10 licensed southeastern states, with physical branches in Georgia, Florida, Alabama, and North Carolina. Following its 2000 transition to a direct lender model via Fannie Mae and Freddie Mac Seller/Servicer certifications, Southeast Mortgage internalized underwriting, processing, closing, post-closing, and secondary operations, and later added Ginnie Mae issuer status to support government-backed loan production.

The company's core technology platform is its SoutheastGO mobile application, which enables consumer pre-approval in as little as 15 minutes and provides real-time loan tracking, supplemented by an online application portal, a partner-facing SoutheastGO dashboard for realtors and builders, and a public-facing mortgage calculator. Differentiated service offerings include the LockSmart extended rate lock program (90-235 day locks with one-time float downs and refundable upfront lock fees) and vertical construction financing up to 95% of construction costs for builder partners. The company holds Fannie Mae, Freddie Mac, Ginnie Mae, and Freddie Direct Lender certifications.

Revenue is generated through transaction-based origination fees, credit report pass-through fees ($33 individual, $66 joint tri-merge), and state-specific VA appraisal pass-through fees ($650-$900). Go-to-market is sales-led and channel-partner-driven: the company operates direct branch origination, a realtor partner program providing marketing support and co-branded assets, and a dedicated builder partner program with specialized construction financing. Distribution is reinforced by Official Home Loan Lender sponsorships of Georgia Bulldogs and Georgia Tech Athletics. The company is structured as a Georgia corporation with an employee ownership component and has been profitable every month over its 30+ year history.

Name

Southeast Mortgage of Georgia, Inc.

Legal name

Southeast Mortgage of Georgia, Inc.

Website

https://southeastmortgage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Southeast Mortgage of Georgia is a privately held, vertically integrated direct mortgage lender founded in 1993, originating home purchase and refinance loans across 10 southeastern states through 8 branches, a proprietary mobile app, and realtor and builder partner channels.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Call Center / Tele-Sales Mortgage Origination (FSALAAAC)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinance services
• Construction financing loans
• Government-backed mortgages

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination Fees: Traditional mortgage origination fees charged on home purchase and refinance transactions. Revenue generated from loan origination, processing, and closing fees on mortgage loans including conventional, FHA, VA, USDA, and jumbo loans.
2. Credit Report Fees: Fees charged for credit reports: $33 for individual tri-merge credit report, $66 for joint tri-merge credit report (both non-refundable).
3. Appraisal Fees: VA loan appraisal fees ranging from $650-$900 depending on state and county. Property appraisal ordered by lender from approved licensed real estate appraisers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Southeast Mortgage of Georgia, Inc. is a direct residential mortgage lender originating home purchase and refinance loans, including Conventional, FHA, VA, USDA, Jumbo, Renovation, Fannie Mae HomeReady, Freddie Mac HomeOne, Freddie Mac Home Possible, and Non-Warrantable Condo loans. The company operates a vertically integrated model with in-house underwriting, processing, closing, post-closing, and secondary operations, and delivers loan applications and tracking through its proprietary SoutheastGO mobile app. It also provides construction financing and extended rate lock programs tailored to home builder partners.

Product overview

Southeast Mortgage of Georgia, Inc. is a direct mortgage lender offering a comprehensive suite of home loan products through multiple delivery channels including a proprietary mobile app (SoutheastGO), online platforms, and in-person branch locations across 8 southeastern states. The product portfolio centers on the SoutheastGO mobile app for loan applications and tracking, complemented by traditional mortgage products including Conventional, FHA, VA, USDA, Jumbo, and Renovation loans. The company also provides specialized programs like LockSmart (extended rate locks) and Vertical Construction Financing for builder partners. All loans are serviced through in-house operations including underwriting, processing, closing, post-closing, and secondary operations.

Differentiator

Problem solved

Functional benefit

Brands

• SoutheastGO: Mobile mortgage application platform enabling pre-approval in as little as 15 minutes and real-time loan tracking through a smartphone app.

Products and services

• Conventional Loans Flexible residential mortgage with down payment options as low as 3%, allowing elimination of mortgage insurance with 20% down, for individual home buyers and refinancers.
• FHA Loans Government-insured residential mortgage for buyers with less-than-perfect credit, requiring a low down payment and a minimum credit score of 580.
• VA Loans Residential mortgages for active or former US Military personnel, offering the potential for no down payment and flexible credit requirements.
• USDA Loans Rural area residential mortgages offering fixed rates with no down payment required for eligible rural properties.
• Jumbo Loans Residential mortgages for higher-priced homes requiring 5%+ down payment, higher credit scores, and larger cash reserves.
• Renovation Loans Financing for homebuyers purchasing fixer-upper properties requiring repairs, bundling the purchase and renovation costs into a single loan.
• Fannie Mae HomeReady Mortgage Mortgage program for low-to-moderate income buyers requiring a 620+ credit score and minimum 3% down payment.
• Freddie Mac HomeOne Mortgage First-time homebuyer mortgage offering 3% down payment without income or geography restrictions.
• Freddie Mac Home Possible Mortgage Mortgage for low-to-moderate income buyers requiring a 620+ credit score and minimum 3% down payment.
• Non-Warrantable Condo Loans Specialized residential loan options for non-warrantable condominiums based on individual borrower needs.
• SoutheastGO Mobile App Mobile application enabling homebuyers to apply for mortgages, receive pre-approvals in as little as 15 minutes, track loan progress, and stay connected throughout the mortgage process.
• Vertical Construction Financing Streamlined construction loan approval process for loans up to 95% of construction costs, designed for home builder partners and their buyers.
• LockSmart Extended Lock Program Extended rate lock program offering rate locks of 90-235 days with one-time rate float downs available, designed for home builder partners to align with build timelines.

Quantifiable outcome

• Pre-approval in as little as 15 minutes
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Fannie MaecoreTechnology or Integration · 1 January 2000Obtained Fannie Mae Seller/Servicer certification in 2000, enabling direct lending capabilities and vertically integrated operations.
• Freddie MaccoreTechnology or Integration · 1 January 2000Obtained Freddie Mac Seller/Servicer certification in 2000, enabling direct lending capabilities and vertically integrated operations.
• Georgia Bulldogs AthleticscoreGTM or Marketing PartnerOfficial Home Loan Lender of The Georgia Bulldogs. Partnership includes exclusive events access for partnered realtors, video marketing content featuring Coach Kirby Smart, and branded content for home field advantage campaigns.
• Georgia Tech AthleticscoreGTM or Marketing PartnerOfficial Home Loan Lender of Georgia Tech Athletics. Partnership includes interview content with coaches, branded content for Yellow Jacket fans, and fan engagement events.
• Ginnie MaecoreTechnology or IntegrationGinnie Mae approved issuer, providing government-backed mortgage securities and enabling VA, FHA, and USDA loan programs.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Fairway Independent Mortgage Corporation: Privately held, mid-sized direct mortgage lender with a multi-branch retail model and strong realtor referral focus, very comparable in scale, channel mix, and product breadth to Southeast Mortgage.
• Movement Mortgage: Large privately held direct mortgage lender with a similar retail branch and realtor partnership model, multi-state Southeast footprint, and a brand emphasizing loan officer productivity and fast closings.
• Academy Mortgage Corporation: Privately held, mid-sized direct mortgage lender operating branches across multiple states with a focus on purchase mortgages and realtor/builder relationships — closely comparable in business model and size to Southeast Mortgage.
• PrimeLending: National, mid-to-large direct mortgage lender offering a similar product shelf (conventional, FHA, VA, USDA, jumbo) through retail branches and realtor partnerships, with significant Southeast presence.
• Guild Mortgage Company: Privately held direct mortgage lender with a comparable retail-branch and purchase-focused model, broadly similar in size and product offerings, including GSE-eligible and government loan programs.

Broad incumbents

• loanDepot: Large national direct-to-consumer and retail mortgage lender and servicer; overlaps with Southeast Mortgage's purchase and refi products but operates at materially greater scale with both retail and wholesale channels.
• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender; competes indirectly with Southeast Mortgage for broker and correspondent channel volume and indirectly for retail borrower share, while operating at fundamentally larger scale.
• Rocket Mortgage: Largest US direct-to-consumer mortgage lender with a heavily digital, national brand; competes with Southeast Mortgage for purchase and refinance demand across all of the company's licensed states, especially via online origination.
• NewRez (formerly Caliber Home Loans): Large national direct and wholesale mortgage lender and servicer with broad product offerings including GSE and government programs, competing in many of the same states as Southeast Mortgage.

Emerging players

• Better.com: Digital-first direct mortgage lender targeting consumers in Southeast markets with a fully online application and approval flow; competes for the same purchase-money demand but with a tech-native cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/semofga
• YouTubeyoutube.com/user/SEMortgage
• Facebookfacebook.com/southeastmortgage
• LinkedInlinkedin.com/company/915856
• Instagraminstagram.com/southeastmortgage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Mortgage of Georgia, Inc.