Doing Good Digital

What Doing Good Digital does

Doing Good Digital is a digital-first professional services agency founded in 2018 that specializes in implementing, optimizing, and integrating fundraising technology for hospital foundations and nonprofit organizations across the United States and Canada. The firm is built around deep expertise in three core platforms — Blackbaud Luminate Online, Engaging Networks, and WordPress — and layers strategic consulting on top of technical implementation rather than separating the two disciplines. Its service portfolio includes Technical Services (platform implementation, donation forms, email campaign management, Supporter Center development, PCI compliance), Digital Strategy for both nonprofits and healthcare foundations, AI & Automation Services (AI Donor Journeys, donor segmentation, personalized engagement workflows), and recurring WordPress maintenance. Doing Good Digital also ships proprietary software add-ons, including the TeamRaiser WordPress Integration Plugin, the Luminate Online Insights Dashboard, and a CSP Scanning Bot for Engaging Networks, indicating an emerging productized layer on top of the agency model.

The firm's revenue model is professional services: project-based implementation, retainer-style strategic support, and paid AI/automation engagements, with free 30-minute consultations used as a top-of-funnel entry point. Go-to-market is consultative and direct, combining content marketing (an extensive blog and a downloadable AI Donor Journey guide), Instagram presence, email newsletters, co-hosted partner learning events (with Engaging Networks, Dataro, Direct Connection), and Blackbaud webinars to source leads. Customer segments are organized vertically into Nonprofit Organizations (animal welfare, food banks, social services, advocacy) and Hospital Foundations & Healthcare (philanthropy outreach, grateful patient programs, direct response fundraising). Named customers include Beth Israel Lahey Health, Intermountain Foundation, Bon Secours Mercy Health Foundation, Children's Hospital Los Angeles, Children's Wisconsin, HonorHealth Foundation, Sharp Healthcare, and the Ontario SPCA, with reported outcomes including tripling a campaign goal for HonorHealth Foundation and converting 27% of donors to recurring giving for Children's Wisconsin.

Doing Good Digital LLC is a privately held California LLC with no disclosed institutional funding, no parent company, and a headcount of 1–10 employees. It was named to the 2024 Inc. 5000 list of fastest-growing private companies in America and has expanded its footprint to include a Toronto presence alongside its California headquarters, with no evidence of M&A activity or outside capital to date.

Name

Doing Good Digital

Legal name

Doing Good Digital LLC

Website

https://doinggoodagency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Doing Good Digital is a digital-first agency that implements and optimizes Blackbaud Luminate Online, Engaging Networks, and WordPress for hospital foundations and nonprofits, offering technical services, digital strategy, and AI-powered donor journey automation across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Digital Fundraising Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPADAEAL

Digital Development & ICT4D / GovTech Technical Assistance

Business & Public Services/International Organizations & Development/International Development & Technical Assistance

Keywords

• Nonprofit digital fundraising
• Healthcare philanthropy strategy
• Blackbaud Luminate implementation
• Engaging Networks consulting
• AI donor journey automation

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Services: Professional services model providing technical implementation, digital strategy consulting, and ongoing support for healthcare and nonprofit clients. Services include platform setup, optimization, integration, campaign management, and AI/automation implementation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Doing Good Digital is a digital-first agency that provides implementation, optimization, and integration services for Blackbaud Luminate Online and Engaging Networks fundraising platforms, alongside AI-powered donor journey automation and digital strategy consulting. The agency serves nonprofit organizations and hospital foundations with technical solutions, custom WordPress plugins, and ongoing platform support.

Product overview

Doing Good Digital is a digital-first agency offering technical services and strategy for healthcare and nonprofit organizations. The core offering consists of Technical Services (implementing and optimizing Blackbaud Luminate Online and Engaging Networks platforms) and AI & Automation Services (AI-powered donor journeys and automation). The company also provides specialized WordPress plugins including the TeamRaiser WordPress Integration Plugin for live fundraising thermometer display, and the Luminate Online Insights Dashboard for enhanced reporting. Additional services include digital strategy consulting for nonprofits and healthcare organizations, and WordPress maintenance services. The product portfolio is completed with educational resources including an AI Donor Journey Guide.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Services Implementation, optimization, and integration services for Blackbaud Luminate Online and Engaging Networks platforms, covering donation forms, email campaigns, peer-to-peer fundraising, and supporter management for nonprofit and healthcare clients.
• AI & Automation Services Consulting and implementation services for AI-powered donor journeys, helping nonprofits build personalized, automated engagement workflows using AI-driven segmentation and data-driven strategies.
• Digital Strategy for Nonprofits Strategic consulting for nonprofit digital fundraising programs, including data-driven campaign planning, audience segmentation, and technology optimization.
• Digital Strategy for Healthcare Digital fundraising and strategy services for hospital foundations and healthcare organizations, including grateful patient programs and hospital philanthropy outreach.
• TeamRaiser WordPress Integration Plugin WordPress plugin that pulls live data from the Luminate Online TeamRaiser API to display an animated fundraising thermometer on any WordPress page via shortcode, with customizable colors and branding options.
• Luminate Online Insights Dashboard

Quantifiable outcome

• TRIPLED campaign goal for HonorHealth Foundation, funding 170,000 bottles of water
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Engaging NetworkscoreTechnology or IntegrationPrimary technology platform partner for digital fundraising. Doing Good Digital specializes in Engaging Networks implementation, optimization, and campaign management. They co-host educational events together and share expertise on platform features including Smart Pages, P2P fundraising modules, and conditional content capabilities.
• Blackbaud (Luminate Online, TeamRaiser)coreTechnology or IntegrationCore technology platforms that Doing Good Digital specializes in. The agency provides implementation, optimization, rebrand support, and PCI compliance services for Blackbaud Luminate Online and TeamRaiser. They developed custom WordPress integration plugins for TeamRaiser.
• DatarominorGTM or Marketing PartnerCo-hosted Orange County learning day event together with Engaging Networks and Direct Connection. Collaborative presentation on AI strategy for nonprofit digital fundraising.
• Direct ConnectionminorGTM or Marketing PartnerCo-hosted Orange County learning day event together with Engaging Networks and Dataro. Collaborative presentation on AI strategy for nonprofit digital fundraising.
• Feeding AmericaminorOthersReference to Feeding America's Digital Strategy Institute as a training resource that influenced client partnership decisions. Food Bank of Central Louisiana attended this institute before engaging Doing Good Digital.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heller Consulting: Heller Consulting is a long-standing Blackbaud implementation partner that builds, integrates, and supports nonprofit CRM and fundraising technology. It is the closest direct peer to Doing Good Digital in the Luminate Online / Blackbaud ecosystem.
• Zuri Group: Zuri Group is a Blackbaud consulting and implementation firm specializing in Luminate Online, Raiser's Edge NXT, and TeamRaiser. It directly competes with Doing Good Digital for nonprofit and healthcare foundation digital fundraising engagements.
• Pursuant (formerly Russ Reid): Pursuant is a fundraising and marketing agency serving nonprofits and healthcare foundations, with capabilities spanning direct response, digital, and analytics. It is a comparable agency peer in terms of mission-driven client base and digital fundraising services.
• Reingold: Reingold is a marketing and communications firm for nonprofits, associations, and socially-minded organizations. It is comparable to Doing Good Digital in serving mission-driven clients with integrated digital, brand, and fundraising services.

Emerging players

• Dataro: Dataro is an AI-powered donor propensity and segmentation tool for nonprofits that integrates with Blackbaud and Engaging Networks. It is an existing GTM partner of Doing Good Digital and a comparable adjacent player in the nonprofit AI fundraising space.
• Givebutter: Givebutter is a modern, free-tier online fundraising and CRM platform popular with small to mid-sized nonprofits. It is an emerging alternative to Engaging Networks and Luminate that Doing Good Digital's prospects may evaluate.
• Funraise: Funraise is a nonprofit fundraising platform that competes with Engaging Networks and Luminate Online on donation forms, CRM, and supporter engagement. It is a relevant emerging alternative in Doing Good Digital's competitive set.
• Virtuous Software: Virtuous is a nonprofit CRM and marketing automation platform aimed at mid-market and enterprise nonprofits. It is a comparable emerging player in the donor journey and fundraising automation space Doing Good Digital serves.

Broad incumbents

• Bonterra (formerly Network for Good, Salsa Labs): Bonterra is a large nonprofit software suite covering fundraising, donor management, and engagement. It sits upstream of Doing Good Digital as a platform vendor, with overlapping nonprofit and healthcare foundation customers.
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading online fundraising and donor management platform for nonprofits. It competes for the same hospital foundation and nonprofit digital giving budget that Doing Good Digital's clients allocate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/doinggoodagency
• Xx.com/doinggoodagency
• Facebookfacebook.com/DoingGoodDigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doing Good Digital