NetDirect
NetDirect is a Czech enterprise e-commerce software company founded in 2002, building custom B2B portals, B2C e-shops, and proprietary SaaS platforms (FastCentrik, Sunlight, FlexiB2B) with deep ERP integration for manufacturers, distributors, wholesalers, and SMBs across Central Europe.
- Company typePrivate
- Founded2002
- HeadquartersOstrava, Czechia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NetDirect does
NetDirect s.r.o. is a Czech enterprise e-commerce software company founded in 2002 in Ostrava, operating as part of the FLO Group since 2022. The company designs, develops, and operates custom B2B portals, B2C e-shops, and proprietary SaaS platforms (FastCentrik since 2008 with 3,000+ active shops, Sunlight since 2017, and FlexiB2B launched in 2025), built primarily on Microsoft .NET technologies with bidirectional integration into the Czech ERP ecosystem (SAP, Helios, K2, Money S5, Pohoda, MS Dynamics, and others). Its core technical differentiator is middleware-level ERP connectivity enabling real-time synchronization of pricing, inventory, orders, and customer data, supporting advanced B2B features such as contract pricing hierarchies, multi-level approval workflows, quick-order tools, and customer-specific catalogs.
The company employs 60+ in-house specialists across offices in Ostrava (headquarters), Prague, and Brno, covering the full lifecycle of development, integration, marketing (SEO, GEO, PPC, email), and cybersecurity (penetration testing, NIS2 gap analysis) without subcontractors. It serves manufacturers, distributors, wholesalers, retail/FMCG, and healthcare organizations with documented enterprise clients including Sonepar, United Bakeries, AGEL/Perfect Distribution, MARO, JIP potraviny, and Sýkora, alongside 120+ active projects and an SMB SaaS base on FastCentrik/Sunlight.
Revenue mechanics span (1) professional services for custom B2B portal and B2C e-shop development priced from 300,000 CZK for basic implementations to 4-6 million CZK for large ERP-integrated builds; (2) SaaS subscriptions from 380 CZK/month (FastCentrik) and 650 CZK/month (Sunlight); (3) hybrid engagements combining SaaS cores with custom modifications; and (4) recurring integration, digitalization, online marketing, and cybersecurity services. Customer tenure averages 8+ years and the platform maintains a 99.98% uptime SLA, with multi-year contracts, dedicated project management, and deep ERP integration creating high switching costs and supporting stable, recurring revenue from the enterprise base.
NetDirect firmographics
Firmographics- Name
- NetDirect
- Legal name
- NetDirect s.r.o.
- Website
- https://netdirect.cz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetDirect is a Czech enterprise e-commerce software company founded in 2002, building custom B2B portals, B2C e-shops, and proprietary SaaS platforms (FastCentrik, Sunlight, FlexiB2B) with deep ERP integration for manufacturers, distributors, wholesalers, and SMBs across Central Europe.
- Ownership category
- akta.pro rank
NetDirect industry classification
Industry- Product category
- Enterprise E-commerce Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where NetDirect is headquartered
LocationHeadquarters
- HQ city
- Ostrava
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
NetDirect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Custom E-commerce Development: Bespoke B2B portal and B2C e-shop development services for enterprise clients. Project-based pricing typically ranging from 300,000 CZK for basic B2B portals to 500,000+ CZK for advanced solutions with ERP integration. Long-term client relationships averaging 8+ years.
- FastCentrik SaaS Subscription: SaaS e-commerce platform rental model. Monthly subscription from 380 CZK/month for boxed solution. Includes hosting, maintenance, updates, and basic integrations. 3,000+ active e-shops on platform.
- Sunlight SaaS Subscription: Modern SaaS platform with advanced customization options. Monthly subscription from 650 CZK/month.
- Hybrid E-commerce Solutions: Box core with custom modifications - clients pay for custom features added to SaaS platform. Flexible pricing based on scope of custom development.
- Online Marketing Services: SEO, GEO, PPC, email marketing services bundled with platform services or as standalone offerings.
- Penetration Testing: Security testing services for web applications, infrastructure, and APIs. Certification team (OSCP, OSEP) serving regulated industries including banking, insurance, and energy.
- NIS2 Gap Analysis: Cybersecurity compliance assessment services to evaluate readiness for NIS2 requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FastCentrik boxed e-shop - basic SaaS platform |
| Subscription | Monthly | Sunlight SaaS platform - advanced customization |
| Hybrid | Monthly | Hybrid e-commerce solution |
| One time/ perpetual license | Multi-year contract | Basic B2B portal custom development |
| One time/ perpetual license | Multi-year contract | Advanced B2B solution with ERP integration |
| Outcome Based/ Performance | Multi-year contract | Sykora project - B2B portal with production system |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
NetDirect product offering
Product offeringCore offering
NetDirect designs, develops, and operates custom B2B e-commerce portals and bespoke B2C e-shops for Czech and European manufacturers, distributors, and wholesalers, complemented by three proprietary SaaS platforms — FastCentrik (from 380 CZK/month), Sunlight (from 650 CZK/month), and FlexiB2B (launched 2025) — used by 3,000+ active e-shops. The company's central capability is bidirectional ERP integration (SAP, Helios, K2, Money S5, Pohoda, MS Dynamics and others) via a proprietary middleware layer, supplemented by digitalization/automation, penetration testing, NIS2 gap analysis, and integrated online marketing (SEO, GEO, PPC, email).
Product overview
NetDirect operates a multi-tier product portfolio spanning custom-built e-commerce solutions, SaaS rental platforms, and professional services. The core offering consists of bespoke B2B portal and B2C e-commerce development built on custom architecture with deep ERP integration (SAP, Helios, K2, Money S5, Pohoda, MS Dynamics, and others). Complementing custom development are two SaaS platforms: FastCentrik (from 380 CZK/month, launched 2008, now at version 3.0) and Sunlight (from 650 CZK/month, launched 2017), both supporting hybrid upgrades to custom solutions. In 2025, NetDirect launched FlexiB2B as a next-generation B2B e-commerce platform. The service layer encompasses ERP/IS integration (with ready-made connectors and custom middleware), digitalization and process automation, penetration testing, NIS2 gap analysis, and online marketing (SEO, GEO, PPC, email). All custom solutions share a unified architecture integrating e-commerce, ERP, CRM, WMS, and logistics under one data layer.
Differentiator
Problem solved
Functional benefit
Brands
- FastCentrik: Proprietary SaaS e-commerce platform for small and medium e-shops, rental model starting from 380 CZK/month.
- Sunlight
- FlexiB2B
Products and services
- FastCentrik NetDirect's flagship proprietary SaaS e-commerce rental platform enabling rapid e-shop launch from 380 CZK/month. Includes ready-made templates, basic ERP connectors (POHODA, Money), payment gateways (Comgate, GoPay, GP webpay), shipping integrations (DPD, PPL, GLS, Zásilkovna), and a migration path to custom e-commerce solutions without data loss. Serves 3,000+ active e-shops.
- Sunlight Modern proprietary SaaS e-commerce platform from 650 CZK/month with advanced design customization and custom functionality options. Shares the FastCentrik integration ecosystem (ERP connectors, shipping, payment modules) and supports migration to custom e-commerce solutions.
- FlexiB2B Next-generation proprietary B2B e-commerce platform launched in 2025, built for B2B enterprise requirements including advanced pricing, approval workflows, multi-user management, and AI-augmented B2B commerce workflows.
- Custom B2B Portal Development Bespoke B2B e-commerce platform development starting from 300,000 CZK. Includes customer zones with contract pricing, advanced pricing engines, fast ordering (CSV import, repeat orders, favorites), and multi-level approval workflows. Built with bidirectional ERP integration across Helios, SAP, K2, Money S5, Pohoda, Abra, Vario, MS Dynamics, Byznys, Cézár, and TecDoc. Supports multi-store, multi-currency, and multi-language configurations.
- Custom B2C E-commerce Development Custom B2C e-commerce platform development priced from 300,000 CZK covering brand-first e-commerce, high-volume catalog management, and international multi-storefront implementations. Built with React/Next.js frontend, headless API architecture, and modular core. Typical delivery in 3-9 months depending on complexity, including UX strategy, design, development, integrations, and long-term operations.
- ERP/IS/API Integration Services Bidirectional API and middleware integration connecting e-commerce platforms with ERP, CRM, PIM, WMS, and accounting systems. Pre-built connectors for Helios, SAP, K2, Money S5, Pohoda, Abra, Vario, MS Dynamics, Byznys, Cézár, and TecDoc. Middleware layer includes retries, error handling, logging, and API monitoring. Implementation typically 2-4 weeks for standard systems, 1-3 months for complex scenarios.
- Digitalization and Process Automation End-to-end business process digitalization including ERP/e-commerce/CRM/logistics integration, automatic pricing rules, order processing automation, and real-time cross-system dashboards. Implements middleware integration layer for bidirectional data flow. Targets manufacturers, distributors, and wholesalers. Pricing automation starts from 2-4 weeks; full digitalization phases over 3-6 months.
- Penetration Testing Manual penetration testing service covering web applications, infrastructure, and APIs. Operates under OWASP, PTES, and NIST methodologies. Testing team holds OSCP and OSEP certifications. Delivers executive summary, technical report with CVSS 3.1 scoring, prioritized remediation roadmap, and retest with attestation letter. Typical web app pentest: 1-3 weeks; infrastructure: 1-4 weeks. Serves regulated industries including banking, insurance, and energy.
- NIS2 Gap Analysis Cybersecurity readiness assessment for NIS2 Directive compliance covering cyber risk management, incident handling, backup and recovery, supply chain security, and access management. Delivers executive report with readiness levels, prioritized action plan, and recommended remediation steps. Identifies applicability for medium and large organizations in energy, transport, healthcare, manufacturing, digital services, and public administration sectors.
- Online Marketing Services Integrated digital marketing covering SEO, GEO (AI search engine optimization for ChatGPT, Perplexity, Gemini, Google SGE), PPC (Google Ads, Sklik, Meta Ads, LinkedIn), price comparison engines (Heureka, Zboží.cz, Glami, Google Shopping), email marketing (Ecomail, SmartEmailing), social media, and analytics with attribution modeling. Connects to GA4 for cross-channel measurement.
Quantifiable outcome
- +44% year-over-year revenue growth for Sonepar
- +7 more outcomes
Companies that use NetDirect
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
NetDirect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
Feature9 records
NetDirect partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- POHODAcoreAccounting system integration partner. Pre-built connectors for POHODA accounting software on FastCentrik and Sunlight platforms. Synchronizes products, prices, stock, and orders.
- Money S5coreAccounting/ERP system integration partner with pre-built connector. Included in FastCentrik platform integrations.
- HelioscoreMajor ERP system integration partner. Pre-built modules for Helios Orange and Helios Green on custom B2B platforms and SaaS solutions.
- SAPcoreEnterprise ERP integration partner. SAP integration capabilities for custom e-commerce solutions. Example: United Bakeries SAP ERP implementation.
- K2coreERP system integration partner with pre-built connector for custom e-commerce solutions.
- MicrosoftcoreTechnology partnership. Microsoft Gold Certified Partner (2007), developing on Microsoft technologies and .NET platform. Winner of Microsoft Gold Certified Partner of the Year 2007.
- GooglecoreTechnology integration partner for Google Analytics 4, Google Ads, Google Tag Manager, and other Google marketing tools. Used across client platforms.
- FLO GroupcoreParent company group providing additional capabilities including brand strategy, customer experience, data analytics, and consulting services. NetDirect joined FLO Group in 2022.
Scale indicators9 records
Recent moves13 records
Expansion highlights6 records
NetDirect competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Headless, API-driven B2B and B2C commerce SaaS with native ERP integrations and multi-storefront features. Targets enterprise and mid-market merchants in the same whitespace as NetDirect's FlexiB2B platform.
- Adobe Commerce (Magento): Enterprise-grade open-source commerce platform with strong B2B features and deep customization on the Microsoft/PHP stack. Directly competes for the same enterprise custom-development projects NetDirect wins in Central Europe.
- Kentico (Xperience): Czech-headquartered digital experience platform with commerce capabilities, serving enterprise customers globally. Competes with NetDirect for enterprise B2B/B2C e-commerce projects but as part of a broader CMS/DXP portfolio.
- SAP Commerce Cloud: Enterprise commerce suite from SAP, particularly relevant because NetDirect already integrates with SAP ERP (Sonepar, United Bakeries). Represents both a partner and a competing platform for large B2B digitalization projects.
- Shopify (Shopify Plus): Global SaaS e-commerce platform with Shopify Plus tier aimed at B2B and enterprise merchants. Increasingly competitive for the same wholesale/distribution customers NetDirect serves, particularly via B2B modules and ERP integrations.
Regional players
- Inveo.cz: Czech e-commerce solution provider building custom B2B and B2C shops, often on open-source stacks. Comparable regional peer in the custom-development niche, though smaller in scale than NetDirect.
Direct peers
- Shoptet: Czech SaaS e-commerce platform that lets SMBs launch online stores via subscription, similar to NetDirect's FastCentrik and Sunlight products. Competes directly for the same Czech SMB and mid-market e-shop customer base.
- Shopsys: Czech e-commerce platform provider offering both SaaS and custom-built B2B and B2C shops. Directly comparable to NetDirect on custom B2B portal development, pricing model, and Czech enterprise customer segment.
- Atelier (formerly Magento CZ / Vision Labs): Czech e-commerce agency building custom B2B and B2C shops, often with ERP integration, serving similar manufacturers and distributors. Closest direct competitor for custom enterprise e-commerce development in the Czech market.
- Webglobe (formerly Webnode): Czech provider of website and e-commerce platforms with SMB-focused subscription tiers. Comparable to FastCentrik/Sunlight in offering self-service e-shop tooling to Czech small and mid-sized businesses.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NetDirect social profiles
Digital presenceNetDirect compliance and trust
Trust signalCompliance2 records
NetDirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetDirect leadership team
Management profileNumber of profiles
Profiles1 record
NetDirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetDirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetDirect
What does NetDirect do?
NetDirect designs, develops, and operates custom B2B e-commerce portals and bespoke B2C e-shops for Czech and European manufacturers, distributors, and wholesalers, complemented by three proprietary SaaS platforms — FastCentrik (from 380 CZK/month), Sunlight (from 650 CZK/month), and FlexiB2B (launched 2025) — used by 3,000+ active e-shops. The company's central capability is bidirectional ERP integration (SAP, Helios, K2, Money S5, Pohoda, MS Dynamics and others) via a proprietary middleware layer, supplemented by digitalization/automation, penetration testing, NIS2 gap analysis, and integrated online marketing (SEO, GEO, PPC, email).
Is NetDirect a public or private company?
NetDirect is a private company. It is classified as corporate owned and is currently operating.
When was NetDirect founded?
NetDirect was founded in 2002. It employs 51 to 100 people.
Where is NetDirect based?
NetDirect is headquartered in Ostrava, Czechia, in the Europe region.
How does NetDirect make money?
Seven revenue lines are on record. Custom E-commerce Development is the primary driver. The others are fastCentrik SaaS Subscription, sunlight SaaS Subscription, hybrid E-commerce Solutions, online Marketing Services, penetration Testing and NIS2 Gap Analysis.
Who are NetDirect's main competitors?
Broad incumbents on record are BigCommerce, Adobe Commerce (Magento), Kentico (Xperience), SAP Commerce Cloud and Shopify (Shopify Plus). Inveo.cz is listed as a regional player. Direct peers are Shoptet, Shopsys, Atelier (formerly Magento CZ / Vision Labs) and Webglobe (formerly Webnode).
Does NetDirect have an API?
No public API is recorded for NetDirect.
What industry is NetDirect in?
NetDirect's product category is Enterprise E-commerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541511 and its SIC code is 7371.