Magikflame
MagikFlame is a privately held, family-owned US manufacturer of premium electric fireplaces, selling patented HoloFlame holographic and DigiFlame LCD models ($3,495-$7,995) direct-to-consumer to luxury homeowners and modern-design buyers in the continental United States.
- Company typePrivate
- Founded2016
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magikflame does
MagikFlame is a privately held, family-owned US manufacturer of premium electric fireplaces, founded in 2015-2016 and operating with final assembly in Nashville (La Vergne), Tennessee. The company sells two consumer product lines through a direct-to-consumer model: the flagship MagikFlame brand built around its patented HoloFlame® holographic projection technology (which projects pre-recorded video of a real fire onto a physical log set to create 3D flame effects with rolling smoke and rising embers, with 30 flame styles and synchronized crackling audio), and the DragonBlaze sub-brand built on DigiFlame™ LCD display technology targeting modern linear and traditional fireplace formats. Pricing spans approximately $3,495 to $7,995, with SKUs ranging from a standalone 28-inch HoloFlame insert to complete mantel packages (Trinity, Artemis, Morpheus) and DragonBlaze Linear units up to 80 inches, all featuring fan-forced zone heating of 5,200-5,210 BTU, UL Labs safety certification, and iOS Bluetooth app or IR remote control.
The company's go-to-market is exclusively manufacturer-direct: sales occur through the magikflame.com e-commerce site (with an interactive Fireplace Finder tool), Amazon marketplace, and phone-based consultative selling, supported by Affirm consumer financing at 0-36% APR. Distribution is restricted to the continental United States, with Alaska, Hawaii, Canada, and international orders routed through third-party freight forwarders. Marketing emphasizes digital channels (YouTube, Facebook, Pinterest, Instagram) and an educational learning center with buying guides and cost calculators, targeting luxury homeowners, modern interior design enthusiasts, and urban/compact-living customers seeking fireplace ambiance without combustion, gas lines, chimneys, or professional installation. Free lifetime software updates via WiFi are positioned as a means of preventing product obsolescence.
MagikFlame holds a US patent on HoloFlame technology granted in 2016 and operates as the only US-patented holographic fireplace insert manufacturer per its own marketing. The business has no disclosed funding rounds, no institutional investors, no physical showrooms, no named enterprise or B2B customers, and a stated customer base described only as "hundreds of homeowners." The model is fundamentally a niche premium hardware business with a content-software component (flame updates, Virtual Fish Tank add-on) layered on top.
Magikflame firmographics
Firmographics- Name
- Magikflame
- Legal name
- MagikFlame LLC
- Website
- https://magikflame.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MagikFlame is a privately held, family-owned US manufacturer of premium electric fireplaces, selling patented HoloFlame holographic and DigiFlame LCD models ($3,495-$7,995) direct-to-consumer to luxury homeowners and modern-design buyers in the continental United States.
- Ownership category
- akta.pro rank
Where Magikflame is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Magikflame business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Electric Fireplace Hardware Sales: One-time purchase of electric fireplaces including mantel packages and fireplace inserts. Prices range from approximately $3,495 to $7,995 depending on model and configuration. Financing available through Affirm with 0-36% APR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MagikFlame 28" Insert |
| One time/ perpetual license | Pay-as-you-go | MagikFlame Mantel Packages (Artemis, Morpheus) |
| One time/ perpetual license | Pay-as-you-go | DragonBlaze Linear Inserts (DB-40 to DB-80) |
| One time/ perpetual license | Pay-as-you-go | DragonBlaze Traditional Inserts (DB-30 to DB-48) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Magikflame product offering
Product offeringCore offering
MagikFlame designs, manufactures, and sells premium electric fireplaces featuring patented holographic (HoloFlame) and LCD (DigiFlame) flame projection technology. The lineup includes 28-inch holographic inserts, complete mantel packages (Trinity, Artemis, Morpheus), and a DragonBlaze sub-brand range of linear (40"-80") and traditional (30"-48") fireplace inserts, all with 5,200-5,210 BTU zone heating, realistic flame visuals, synchronized audio, smartphone and touchscreen control, and free lifetime WiFi software updates.
Product overview
MagikFlame offers two distinct electric fireplace brands: MagikFlame (heritage luxury) and DragonBlaze (modern luxury). The MagikFlame line uses patented HoloFlame technology that holographically projects real fire video onto physical logs, available as standalone inserts (28") or complete mantel packages (Trinity, Artemis, Morpheus). DragonBlaze uses DigiFlame LCD technology in Linear formats (DB-40 through DB-80) for contemporary wall installations and Traditional formats (DB-30-26 through DB-48-36) for fireplace conversions. Both brands feature integrated heating (5,200-5,210 BTU), crackling sound effects, smartphone app or IR remote control, and are manufactured/assembled in Nashville, Tennessee.
Differentiator
Problem solved
Functional benefit
Brands
- DragonBlaze: Modern luxury electric fireplace brand featuring DigiFlame LCD technology with 7 flame colors and contemporary linear and traditional designs for modern spaces.
Products and services
- MagikFlame 28" HoloFlame Fireplace Insert The flagship 28-inch holographic electric fireplace insert featuring patented HoloFlame technology that projects real fire video onto physical logs, with 30 flame styles, crackling log sounds, 5,200 BTU heater, and iOS smartphone app control; targeted at U.S. homeowners wanting premium ambiance and supplemental heating.
- MagikFlame Trinity Mantel Package Large traditional white mantel (55"W x 48"T x 18"D) with fluted side posts and bull-nose edge, bundled with the 28-inch HoloFlame insert (30 flame styles, 5,200 BTU heater, crackling log sounds) for homeowners seeking a complete focal-point fireplace.
- MagikFlame Artemis Mantel Package Modern minimalist white mantel (52"W x 43"T x 18"D) with rectangular and square details framed by crown molding, bundled with the HoloFlame insert (30 flame styles, 5,200 BTU heater, iOS app control).
- MagikFlame Morpheus Mantel Package Compact Alpine White mantel (45"W x 43"H x 18"D) ideal for apartments and condos, with fluted side posts combining traditional European design with modern aesthetics, includes 30 flame styles and a 5,200 BTU heater.
- DragonBlaze Linear Fireplace Inserts (DB-40, DB-50, DB-60, DB-70, DB-80) Modern luxury linear fireplace collection sized 40"-80" featuring DigiFlame LCD technology with 7 flame colors, 13 ember bed options, adjustable flame speed, 5,210 BTU heater, and support for single, double, or three-sided viewing configurations for contemporary wall installations.
- DragonBlaze Traditional Fireplace Inserts (DB-30-26, DB-36-30, DB-42-32, DB-48-36) Traditional-format DragonBlaze fireplace inserts sized 30"-48" using DigiFlame LCD technology for fireplace conversions, with 7 flame colors, 13 ember bed colors, 5,210 BTU heater, and IR remote control.
Quantifiable outcome
- Power bills as low as $20/month when using heater for a few hours daily
- +3 more outcomes
Companies that use Magikflame
Customer profileSegments3 records
Ideal customer profiles3 records
Magikflame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature10 records
Magikflame partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AffirmsupportingFinancing partner providing payment plans for fireplace purchases. Offers 0-36% APR financing options with no impact to credit for pre-qualification. Enables customers to pay over time with rates dependent on creditworthiness.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Magikflame competitors and assessment
Company assessmentDirect peers
- SimpliFire: Electric fireplace brand owned by Hearth & Home Technologies, focused on linear wall-mount and recessed installations. Comparable to MagikFlame's DragonBlaze linear line in modern format and electric-only positioning, backed by a much larger parent company.
- Touchstone Home Products: Direct-to-consumer electric fireplace and home products brand selling wall-mounted and insert-style fireplaces online. Comparable to MagikFlame in DTC go-to-market motion and electric fireplace category, though with a lower price band and broader assortment.
- Modern Flames: Premium electric fireplace manufacturer specializing in modern linear and contemporary designs, including multi-sided configurations. Closely comparable to MagikFlame's DragonBlaze sub-brand in product format, modern aesthetic positioning, and luxury price point.
- European Home: Distributor and manufacturer of contemporary European-style fireplaces including electric, gas, and bioethanol formats, targeting the design-conscious luxury residential market. Comparable to MagikFlame in modern luxury positioning and electric fireplace focus.
- Dimplex: The global leader in electric fireplaces and heating products, offering a broad range of electric fireplace inserts, mantels, and stoves across residential and commercial segments. Directly comparable to MagikFlame in product category and target buyer, with significantly broader scale and distribution.
- Real Flame: Manufacturer of electric fireplaces, mantels, and outdoor fire features sold through retail and DTC channels. Comparable to MagikFlame in electric fireplace category and mantel-package product format, with a broader mid-market price range.
- Amantii: Electric fireplace manufacturer focused on contemporary linear and traditional formats with customizable flame colors, ember beds, and viewing configurations. Highly comparable to MagikFlame's DragonBlaze line in feature set, design-forward positioning, and B2B/dealer distribution.
- Sierra Flame: Premium electric fireplace brand offering linear and traditional inserts targeting the high-end residential market. Comparable to MagikFlame in premium positioning and electric-only product focus, with strong Western US distribution.
Broad incumbents
- Napoleon: Large Canadian manufacturer of hearth, heating, and outdoor living products, including gas, wood, and electric fireplaces. Comparable to MagikFlame in the fireplace category, with much broader scale, multi-fuel portfolio, and dealer network across North America.
- Hearth & Home Technologies: Largest US manufacturer of hearth products, parent of Heat & Glo, Heatilator, Quadra-Fire, and SimpliFire. Comparable to MagikFlame in the broader residential fireplace category, with substantially larger scale, dealer network, and multi-fuel offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Magikflame social profiles
Digital presenceMagikflame compliance and trust
Trust signalCompliance1 record
Magikflame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magikflame leadership team
Management profileNumber of profiles
Magikflame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magikflame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magikflame
What does Magikflame do?
MagikFlame designs, manufactures, and sells premium electric fireplaces featuring patented holographic (HoloFlame) and LCD (DigiFlame) flame projection technology. The lineup includes 28-inch holographic inserts, complete mantel packages (Trinity, Artemis, Morpheus), and a DragonBlaze sub-brand range of linear (40"-80") and traditional (30"-48") fireplace inserts, all with 5,200-5,210 BTU zone heating, realistic flame visuals, synchronized audio, smartphone and touchscreen control, and free lifetime WiFi software updates.
Is Magikflame a public or private company?
Magikflame is a private company. It is classified as family owned and is currently operating.
When was Magikflame founded?
Magikflame was founded in 2016. It employs 1 to 10 people.
Where is Magikflame based?
Magikflame is headquartered in Weston, United States, in the North America region.
How does Magikflame make money?
One revenue line is on record: electric Fireplace Hardware Sales.
Who are Magikflame's main competitors?
Direct peers on record are SimpliFire, Touchstone Home Products, Modern Flames, European Home, Dimplex, Real Flame, Amantii and Sierra Flame. Broad incumbents are Napoleon and Hearth & Home Technologies.
Does Magikflame have an API?
No public API is recorded for Magikflame.