SEMSEA search engine marketing

Digital Marketing Agency Servicessemsea.ch

Company typePrivate
Founded2010
HeadquartersZürich, Switzerland
Headcount11–50
GTM typeB2B
OfferingServices

SEMSEA search engine marketing firmographics

Firmographics

Name: SEMSEA search engine marketing
Legal name: SEMSEA by BlueGlass Interactive AG
Website: https://semsea.ch
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SEMSEA search engine marketing industry classification

Industry

Product category: Digital Marketing Agency Services
NAICS: Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
akta.pro secondary industries: Paid Search (SEM) Media Buying (BPAFABAC), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

Search engine marketing
Google Ads management
Digital advertising agency
Programmatic advertising services
Social media advertising

Where SEMSEA search engine marketing is headquartered

Location

Headquarters

HQ city: Zürich
HQ country: Switzerland
HQ region: Europe

Offices4 records

Markets served

SEMSEA search engine marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Digital Marketing Consulting and Advisory Services: SEMSEA charges professional service fees for strategic consulting, campaign analysis, and concept development for online marketing campaigns. This includes omnichannel strategy development, customer journey mapping, and conversion rate optimization.
Digital Ads Campaign Management and Optimization: Agency fees for managing, monitoring, and optimizing Google Ads, Social Ads, and programmatic campaigns across platforms including Google, YouTube, Facebook, LinkedIn, Microsoft/Bing, and Amazon.
Seminars, Workshops, and Certification Programs: Revenue from conducting Google Ads seminars, workshops, and the SGO Business School Digital Ads Manager certification program (3-month course leading to diploma and two Google certifications).

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom professional services engagement based on client needs

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

SEMSEA search engine marketing product offering

Product offering

Core offering

SEMSEA is a Google Premier Partner digital marketing agency that provides managed Search Engine Marketing (SEM/SEA), paid social advertising, programmatic advertising, SEO, conversion optimization, and analytics services across Switzerland, Austria, and Germany. Its portfolio spans Google Ads (Search, Display, Shopping, YouTube, Remarketing, Gmail, Audio), social media platforms (Facebook, Instagram, LinkedIn, TikTok, Pinterest), Microsoft Advertising, Yahoo, Amazon, and Apple Search Ads, complemented by training programs such as the SGO Digital Ads Manager certification.

Product overview

SEMSEA is a digital advertising agency specializing in search engine marketing (SEM/SEA) as a single integrated service portfolio. The offering combines Google Ads as the core platform (including Search, Display, Shopping, YouTube, and Remarketing) with social media advertising (Facebook, Instagram, LinkedIn, TikTok, Pinterest), programmatic advertising, SEO services, analytics, and data science capabilities. Additional services include Amazon Ads, Apple Search Ads, Microsoft Advertising, Yahoo Ads, mobile app campaigns, audio advertising, landing page optimization, and professional training programs. The agency operates as a Google Premier Partner and Leading Agency with direct Google management support.

Differentiator

Problem solved

Functional benefit

Products and services

Google Ads Management Managed Google Ads services covering Search Ads, Display Network, YouTube, Gmail, and Shopping across the Google ecosystem, delivered to enterprise and mid-market clients in the DACH region.
Google Shopping Ads Product listing ads displayed in Google Shopping results and across partner platforms, designed for e-commerce clients seeking product visibility and online sales.
YouTube Ads Video advertising on YouTube including skippable ads, bumper ads, mastheads, and sponsored cards targeting 2 billion daily video viewers.
Social Media Ads Paid social advertising across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, Pinterest) for brand building and customer acquisition across DACH markets.
Programmatic Advertising AI-driven automated ad buying across display, video, social, mobile, CTV/OTT, audio, and digital out-of-home channels with real-time bidding optimization.
SEO Services Search engine optimization services including on-page, off-page, local SEO, and e-commerce SEO for DACH-region clients.
Digital Ads Audits Comprehensive audit services for evaluating digital advertising campaign performance and identifying optimization opportunities, with a guaranteed 10-20% optimization potential.
Google Ads Seminars and Workshops Training programs covering Google Ads fundamentals, bidding strategies, display, remarketing, and YouTube advertising, delivered at SEMSEA offices or on-site at client locations.
SGO Digital Ads Manager Certification Program 3-month diploma program in collaboration with SGO Business School for certified digital advertising management, culminating in two official Google certifications and a SGO diploma.
Conversion Optimization (CRO) Conversion rate optimization services to improve website performance, landing page effectiveness, and lead generation outcomes.
Microsoft Advertising (Bing Ads) Search advertising on Bing with 7-9% market share in Switzerland B2B and up to 19% in Germany, provided as a managed service.
Amazon Ads E-commerce advertising on Amazon for product visibility and sales conversion, managed for DACH-based e-commerce clients.
Google Remarketing Ads Targeted advertising reaching previous website visitors through the Display Network and Google Search to increase conversions, with reported 2-3x conversion lift.
YouTube Brand Lift Studies Brand research service measuring ad recall, brand awareness, consideration, and purchase intent through controlled experiments on YouTube campaigns.

Quantifiable outcome

10-20% guaranteed campaign optimization potential for existing campaigns
+4 more outcomes

Companies that use SEMSEA search engine marketing

Customer profile

Segments7 records

Ideal customer profiles4 records

SEMSEA search engine marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature7 records

SEMSEA search engine marketing partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core and minor.

Google (as Premium Partner and Leading Agency)coreStrategic or Co-development PartnerSEMSEA is a Google Premier Partner, Google Leading Agency Switzerland (one of ~8 agencies in the exclusive program), and a Managed Agency receiving direct support from Google managers. This includes Alpha/Beta testing access, Vertical Trends, Top 1000 keyword data, Benchmark data, Special Insights, and Account Health Reports. SEMSEA won the Google GameOn Masters 2016 competition.
Meta/FacebookcoreStrategic or Co-development PartnerSEMSEA holds multiple Facebook certifications: Certified Media Buying Professional, Certified Media Planning Professional, and Digital Marketing Associate. The agency manages Facebook Ads, Instagram Ads, and social commerce campaigns for clients.
Microsoft AdvertisingminorStrategic or Co-development PartnerSEMSEA is a Microsoft Advertising Partner with expertise in Bing Ads campaigns. The partnership enables SEMSEA to manage advertising across Bing search network.
Team FarnercoreStrategic or Co-development PartnerSEMSEA is part of Team Farner, a leading European digital marketing group. The partnership provides SEMSEA with European-scale capabilities, shared resources, and access to the Farner Group's marketing intelligence. Together they count among the recognized agencies in Europe.
SGO Business SchoolminorStrategic or Co-development PartnerSEMSEA partnered with SGO Business School to deliver the diplomierte Digital Ads Manager certification program. The 3-month course is powered by SEMSEA and covers all base knowledge for Digital Ads management, culminating in two official Google certifications and a diploma.
IAB SwitzerlandminorStrategic or Co-development PartnerSEMSEA holds an IAB SEA Certificate, demonstrating adherence to industry standards in Search Engine Advertising.
Swisscom BusinessminorStrategic or Co-development PartnerSEMSEA holds Platin Partner status with Swisscom Business, enabling collaboration on business telecommunications and digital solutions for Swiss enterprise clients.
BlueGlass Interactive AGcoreOthersSEMSEA operates as a brand under BlueGlass Interactive AG. The parent company provides the corporate structure and branding for the SEMSEA search engine marketing operations. Imprint and legal notices list 'SEMSEA by BlueGlass Interactive AG' as the registered entity.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

SEMSEA search engine marketing competitors and assessment

Company assessment

Broad incumbents

Jung von Matt: Leading German creative and digital agency group with performance marketing capabilities; comparable in DACH geography but with a much larger footprint and broader creative focus.
Performics (Publicis): Global performance marketing network within Publicis Groupe covering paid search, programmatic, and SEO; competes with SEMSEA for performance budgets in Switzerland, Germany, and Austria through its local Publicis agencies.
Dept Agency: Large European digital agency offering performance marketing, media buying, SEO, and creative across the DACH market and beyond; broader portfolio but overlapping SEM/paid media services.
iProspect (Dentsu): Global performance marketing network within Dentsu offering paid search, paid social, and programmatic; competes with SEMSEA for enterprise performance budgets in DACH as part of a much larger group.
Havas Media: Global media planning and buying network with dedicated performance and programmatic capabilities in DACH via Havas Village; competes with SEMSEA on paid search and digital media mandates.
GroupM: World's largest media investment group operating agencies like Mindshare, Wavemaker, and Essence; competes for the same advertisers as SEMSEA but via global media buying scale rather than boutique specialization.

Direct peers

Webrepublic: Swiss performance marketing agency focused on Google Ads, SEO, and digital advertising for DACH clients; directly comparable to SEMSEA in geography, service scope, and mid-market target.
Netzeffekt: German performance marketing agency specialized in Google Ads, SEO, and analytics services for mid-market and enterprise brands; competes directly with SEMSEA's DACH cross-border offering.

Others

Farner Gruppe (Team Farner): Parent marketing group of which SEMSEA is a subsidiary; provides broader communications and brand strategy services in Switzerland and offers both shared resources and inter-group client overlap relevant to SEMSEA.
BlueGlass Interactive AG: SEMSEA's own parent/corporate entity (BlueGlass Interactive AG) which shares branding and legal structure; relevant as the corporate parent layer rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

SEMSEA search engine marketing compliance and trust

Trust signal

Compliance9 records

SEMSEA search engine marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SEMSEA search engine marketing leadership team

Management profile

Number of profiles

SEMSEA search engine marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SEMSEA search engine marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEMSEA search engine marketing

What does SEMSEA search engine marketing do?

Is SEMSEA search engine marketing a public or private company?

SEMSEA search engine marketing is a private company. It is classified as corporate owned and is currently operating.

When was SEMSEA search engine marketing founded?

SEMSEA search engine marketing was founded in 2010. It employs 11 to 50 people.

Where is SEMSEA search engine marketing based?

SEMSEA search engine marketing is headquartered in Zürich, Switzerland, in the Europe region.

How does SEMSEA search engine marketing make money?

Three revenue lines are on record. Digital Marketing Consulting and Advisory Services are the primary driver. The others are digital Ads Campaign Management and Optimization and seminars, Workshops, and Certification Programs.

Who are SEMSEA search engine marketing's main competitors?

Broad incumbents on record are Jung von Matt, Performics (Publicis), Dept Agency, iProspect (Dentsu), Havas Media and GroupM. Direct peers are Webrepublic and Netzeffekt. Others are Farner Gruppe (Team Farner) and BlueGlass Interactive AG.

Does SEMSEA search engine marketing have an API?

No public API is recorded for SEMSEA search engine marketing.

What industry is SEMSEA search engine marketing in?

SEMSEA search engine marketing's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management, with a secondary code of BPAFABAC, Paid Search (SEM) Media Buying. Its NAICS code is 54181 and its SIC code is 7311.