What Ranger Road does

Ranger Road is a California-based 501(c)-style nonprofit charitable organization that delivers experiential programs to US military veterans navigating the transition from military to civilian life. Founded by Mikhail Venikov, a veteran of the Second Army Ranger Battalion and winner of the 2006 Army Best Ranger Competition, the organization operates a portfolio of 12+ activity-based programs including Adaptive Fitness (swimming, MMA, cycling, boxing), Cage Side Warriors (MMA event experiences across the US), Doc's Corner (mental health psychoeducation on PTSD led by a Harvard-educated clinical psychologist), Scuba, Sailing, Skydiving, Motors, Rustic Healing, the Gibborim Rifle Project, Project Moving Forward, Shadow Arts, and Winding Way. Programs are delivered at no cost to veteran participants through direct partnerships with facilities such as Swimstitute and Team Alpha Male in Sacramento, California.

The organization's underlying technology stack is non-proprietary and limited to standard nonprofit and e-commerce SaaS: Shopify powers the branded merchandise storefront (apparel priced $30-$49), Donorbox and the Round Up Your Change app process donations, Mailchimp handles newsletter distribution, and Facebook, Instagram, and YouTube serve as organic community channels. There are no proprietary software products, APIs, or technology platforms; Ranger Road is a service-delivery nonprofit rather than a technology company.

Revenue is generated through three streams: direct donations via website and Donorbox, low-volume branded merchandise sales through Shopify sub-stores segmented by program (Skydiving, Scuba, Rustic Healing, Motors, Gibborim Rifle Project), and a tiered corporate sponsorship program (Platinum and Silver) anchored by Ridge Capital Inc. and Roseville Auto Mall, with additional Silver-tier support from brands including Oakley SI, KUIU, San Francisco Giants, Heller Pacific, Winn Communities, Patriots for Vets, and Google via Benevity. Annual financial figures are not publicly disclosed; the organization maintains certified audits (2018-2021) through Cook CPA Group. Governance is concentrated in the founding Venikov family, who hold all four Board of Directors seats (Founder/CEO, Vice Chairman, Treasurer, Secretary).

Name

Ranger Road

Legal name

Ranger Road

Website

https://rangerroad.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ranger Road is a California-based nonprofit charity that delivers free experiential programs — including skydiving, scuba, MMA, sailing, motorsports, and adaptive fitness — to US military veterans transitioning to civilian life, funded through donations, corporate sponsorships, and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

Keywords

• Veteran support services
• Nonprofit charity programs
• Experiential therapy programs
• Adaptive fitness programs
• Military transition assistance

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization accepts direct donations through its website and third-party platforms like Donorbox, as well as through the Round Up Your Change program.
2. Merchandise Sales: Ranger Road operates an e-commerce store selling branded merchandise including hoodies, t-shirts, swim trunks, and tank tops. Products are priced at $40 for hoodies, $49 for swim trunks, and $30 for tank tops.
3. Corporate Sponsorships: The organization receives support from corporate sponsors at Platinum and Silver tiers, including Ridge Capital Inc., Roseville Auto Mall, and various other companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ranger Road is a nonprofit veteran charity that provides free experiential programs (skydiving, scuba, sailing, MMA, motorsports, hunting, adaptive fitness, and mental health psychoeducation) to support veterans transitioning from military to civilian life. It funds these programs through individual donations, branded merchandise sales via its Shopify store, and corporate sponsorships at Platinum and Silver tiers.

Product overview

Ranger Road is a nonprofit veteran charity that operates as a dual-purpose organization: (1) a merchandise e-commerce store selling branded apparel and accessories to generate funding, and (2) a portfolio of veteran support programs. The product portfolio consists of the Ranger Road Merchandise Store (powered by Shopify) for branded apparel sales, and multiple veteran programs including Adaptive Fitness (swimming, MMA, cycling, boxing), Cage Side Warriors (MMA event experiences), Doc's Corner (mental health resources), and other programs such as Rustic Healing, Motors, Scuba, Sailing, Skydiving, Shadow Arts, Gibborim Rifle Project, Project Moving Forward, Winding Way, and Freedom Jump. The merchandise store and programs work together—the store generates revenue to fund the programs while both serve the organization's mission of supporting veteran transition from military to civilian life.

Differentiator

Problem solved

Functional benefit

Brands

• Cage Side Warriors: Program that takes select groups of veterans and their loved ones to various MMA events across America, providing cage-side experiences during fights.
• Doc's Corner
• Gibborim Rifle Project

Products and services

• Adaptive Fitness Program

Quantifiable outcome

• Veterans report lower rates of anxiety and depression through participation in programs
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Cook CPA GroupminorOthersProvides certified annual audits for Ranger Road. Located at 3400 Douglas Blvd, Suite 21, Roseville, CA 95661.
• Swimstitute (Sacramento, CA)coreStrategic or Co-development PartnerProvides swimming facility for Adaptive Fitness program - location for veteran swimming activities.
• Team Alpha Male (Sacramento, CA)coreStrategic or Co-development PartnerMMA gym providing training facilities for Adaptive Fitness program including MMA training and boxing workouts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wounded Warrior Project: Largest US veteran-support nonprofit offering programs spanning physical health, mental wellness, and employment; not adventure-specific but addresses the same veteran transition pain points as Ranger Road.

Direct peers

• Team Red White & Blue (Team RWB): Large veteran nonprofit that rebuilds camaraderie through community and physical/social activities; closely comparable activity-based veteran engagement model.
• Team Rubicon: Veteran-led disaster response and community service nonprofit; shares the "veterans serving veterans in high-impact activity" model.
• Disabled Sports USA: National nonprofit providing adaptive sports and outdoor recreation for disabled veterans and civilians; directly comparable adaptive fitness and adventure mission.
• No Barriers USA: Nonprofit that uses outdoor experiential programs (expeditions, wilderness) to help veterans and others overcome adversity; nearly identical adventure-based therapeutic model.
• Catch a Lift: Veteran nonprofit delivering physical fitness and recreation (gym memberships, outdoor activities) to wounded veterans; near-identical experiential recreation model.
• The Mission Continues: Nonprofit empowering veterans through service, leadership development, and community impact programs; operates in the same veteran-transition and purpose-restoration space.
• Higher Ground Sun Valley: Nonprofit offering recreational therapy and adaptive outdoor programs for wounded veterans; overlapping adventure-therapy approach and veteran focus.

Emerging players

• Soldier's Wish: Veteran nonprofit funding outdoor experiences (hunting, fishing, adventure) for post-9/11 vets; same experiential-adventure funding thesis and beneficiary.
• Warriors for Warriors Foundation: Smaller veteran nonprofit providing outdoor adventures, hunting, and fishing trips; directly comparable motors/hunting/experiential program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChl_6cObUndjh3BcuNAdR7w
• Facebookfacebook.com/RangerRoad
• Instagraminstagram.com/ranger_road
• LinkedInlinkedin.com/company/ranger-road

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranger Road