Smilelove
Smilelove is a privately held, direct-to-consumer dental company that sells custom-made Smilelove Clear Aligners — transparent dental trays for at-home orthodontic treatment — to individual consumers as an alternative to traditional braces, operating at 1–10 employees out of Holladay, Utah.
- Company typePrivate
- Founded2017
- HeadquartersHolladay, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Smilelove does
Smilelove is a privately held, direct-to-consumer dental technology company headquartered in Holladay, Utah. Founded in 2017, the company sells a single product — Smilelove Clear Aligners — a custom-made transparent dental tray system designed to straighten teeth as an alternative to traditional wire braces, dispensed without in-office orthodontist visits. The company operates at micro-SMB scale with between 1 and 10 employees and maintains a consumer-facing e-commerce presence at smilelove.com.
The core product is a custom clear-aligner orthodontic treatment system. Per the company's published product description, the aligners are custom-fabricated transparent dental trays marketed as a removable, near-invisible alternative to fixed braces. The source material does not disclose the technical stack beyond the physical product itself: no proprietary software, planning algorithms, 3D-scanning workflows, manufacturing capabilities, or treatment-monitoring platforms are described, and the company's website content is reported to be a minimal landing page with no substantive technical disclosure. As a result, the technical basis of the offering cannot be characterized in further detail from the available data.
Smilelove's business model is a classic direct-to-consumer e-commerce play: aligners are sold to individual consumers, bypassing the in-office orthodontist channel and eliminating associated visit costs. The company's sole verified capital event is a $300,000 funding round closed on 2018-11-20; investor identities are not disclosed. No revenue figures, pricing schedules, customer counts, distribution partnerships, or payer/insurance integrations are present in the source data, and headcount remains in the 1–10 range. Operating geographies, customer segments, and revenue model details are all reported as unavailable, indicating that any forward investment thesis must be built on category-level dynamics rather than company-specific financials.
Smilelove firmographics
Firmographics- Name
- Smilelove
- Website
- https://smilelove.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Smilelove is a privately held, direct-to-consumer dental company that sells custom-made Smilelove Clear Aligners — transparent dental trays for at-home orthodontic treatment — to individual consumers as an alternative to traditional braces, operating at 1–10 employees out of Holladay, Utah.
- Ownership category
- akta.pro rank
Smilelove industry classification
Industry- Product category
- Orthodontic Devices
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industry
- Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where Smilelove is headquartered
LocationHeadquarters
- HQ city
- Holladay
- HQ country
- United States
- HQ region
- North America
Markets served
Smilelove business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Smilelove product offering
Product offeringCore offering
Smilelove is a direct-to-consumer clear aligner company that designs, manufactures, and sells custom-made transparent dental trays used for orthodontic teeth straightening. The product is marketed and shipped directly to individual consumers, providing an alternative to traditional metal braces without requiring in-office dental visits.
Product overview
Smilelove is a direct-to-consumer clear aligner company offering a single core product: Smilelove Clear Aligners. The company provides custom-made transparent aligners for orthodontic teeth straightening, sold directly to consumers without requiring in-office dental visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Smilelove Clear Aligners
Companies that use Smilelove
Customer profileIdeal customer profiles1 record
Smilelove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smilelove partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Smilelove competitors and assessment
Company assessmentDirect peers
- Candid Co. Candid is a DTC clear aligner company that pairs remote impression collection with in-network orthodontist oversight, directly comparable to Smilelove's DTC aligner offering and customer segment.
- SmileDirectClub: SmileDirectClub was the original direct-to-consumer clear aligner company, selling custom aligners directly to consumers without in-office visits—the same model Smilelove employs. It is the closest direct comparable in business model and target customer, though it filed for bankruptcy in late 2023.
- byte: byte was a leading DTC clear aligner brand acquired by Dentsply Sirona, offering custom aligners shipped directly to consumers. It targets the same value-conscious adult orthodontic segment as Smilelove.
- AlignerCo: AlignerCo is a lower-priced DTC clear aligner company selling directly to consumers online, making it a direct value-tier competitor to Smilelove on both model and price positioning.
- Eon Aligner: Eon Aligner is a clear aligner brand offering custom-made aligners to dental practices and, increasingly, direct to consumers. It overlaps with Smilelove in product type and increasingly in go-to-market approach.
Broad incumbents
- Align Technology (Invisalign): Align Technology is the global leader in clear aligner orthodontics with its Invisalign system. It is the dominant incumbent that Smilelove and every other clear aligner brand must compete against on technology, dentist network, and brand.
- SureSmile (Dentsply Sirona): SureSmile, owned by Dentsply Sirona, offers clear aligners primarily through dental professionals. It is comparable as a clear aligner brand competing for orthodontic cases, but its channel is dentist-mediated versus Smilelove's DTC approach.
- 3M Clarity Aligners: 3M's Clarity aligners are a broad-incumbent clear aligner brand sold through orthodontic and dental channels, comparable in product category but distributed professionally rather than directly to consumers like Smilelove.
Emerging players
- NewSmile: NewSmile is an emerging DTC clear aligner brand focused on the Canadian and U.S. markets with a remote-only treatment model, comparable to Smilelove's workflow and target demographic.
Regional players
- SmilePath: SmilePath is a DTC clear aligner brand primarily serving Australia and select international markets with a remote impression and aligner delivery model, comparable in product and business model though focused on a different geography than Smilelove.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Smilelove social profiles
Digital presenceSmilelove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smilelove leadership team
Management profileNumber of profiles
Smilelove funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smilelove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smilelove
What does Smilelove do?
Smilelove is a direct-to-consumer clear aligner company that designs, manufactures, and sells custom-made transparent dental trays used for orthodontic teeth straightening. The product is marketed and shipped directly to individual consumers, providing an alternative to traditional metal braces without requiring in-office dental visits.
When was Smilelove founded?
Smilelove was founded in 2017. It employs 1 to 10 people.
Where is Smilelove based?
Smilelove is headquartered in Holladay, United States, in the North America region.
Who are Smilelove's main competitors?
Direct peers on record are Candid Co., SmileDirectClub, byte, AlignerCo and Eon Aligner. Broad incumbents are Align Technology (Invisalign), SureSmile (Dentsply Sirona) and 3M Clarity Aligners. NewSmile is listed as an emerging player. SmilePath is listed as a regional player.
Does Smilelove have an API?
No public API is recorded for Smilelove.
What industry is Smilelove in?
Smilelove's product category is Orthodontic Devices. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of CRABAFAH, Orthodontic & Aligner Care (Cleaners, Cases, Wax). Its NAICS code is 339116 and its SIC code is 3843.