What Applewood Plumbing Heating & Electric does

Applewood Plumbing Heating & Electric is a third-generation, family-owned residential home services company founded in 1973 by John Ward in Golden, Colorado, currently led by Josh Ward. The company exclusively serves homeowners across the Denver-Boulder-Longmont metro area with five integrated service categories: plumbing, heating, cooling, drain cleaning, and electrical. Operations are delivered through approximately 200 employees and a fleet of 125+ fully-stocked service trucks operating 6AM-10PM, seven days a week, with no overtime charges and a stated 96% on-time arrival rate. Service breadth spans water heaters, pipe repair and trenchless replacement, sump pumps, video pipe inspection, fixture repair, furnaces, boilers, heat pumps, mini splits, thermostats, whole-house humidifiers, A/C repair and installation, sewer and drain cleaning, hydro jetting, electrical repairs, GFCI outlets, EV charging stations, surge protection, and code corrections.

The business model is direct-to-consumer professional services priced per job with upfront estimates, augmented by a recurring Applewood Service Club annual maintenance membership and GreenSky consumer financing (interest-free 6-month and extended 180-month plans) that enables higher-ticket installations. Marketing combines content (blog, email newsletter), seasonal couponing, a referral program, and deep community sponsorships (Colorado Avalanche NHL partnership, school and nonprofit support) to drive acquisition and retention in a single metro. The company reports 350,000+ lifetime residential customers served, 17,000+ Google reviews at a 4.8-star average, 60%+ repeat-customer retention from first-time jobs, and a multi-year streak of regional awards including Best of Denver 2024 and 14-time Denver Top Workplace recognition. Underlying technology is largely conventional — licensed trade labor, fleet logistics, and diagnostic hardware such as high-resolution video pipe inspection — with no disclosed AI/ML capability.

Name

Applewood Plumbing Heating & Electric

Legal name

Applewood Plumbing Heating & Electric

Website

https://applewoodfixit.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Applewood Plumbing Heating & Electric is a third-generation, family-owned home services company founded in 1973 in Golden, Colorado, serving residential homeowners in the Denver-Boulder-Longmont metro with integrated plumbing, heating, cooling, electrical, and drain cleaning delivered via 125+ trucks and 200 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Plumbing Services: One-time repair and maintenance services for sinks, faucets, toilets, water heaters, pipes, garbage disposals, sump pumps, and water pressure issues. Also includes water line service and whole-house water filter installation.
2. Heating Services: Furnace repair, boiler services, heat pump installation and repair, mini split systems, thermostat installation, and whole house humidifier installation. Both repair and new installation revenue.
3. Cooling Services: A/C repair, installation, maintenance, and swamp cooler solutions for Colorado homes.
4. Electrical Services: Electrical repairs, upgrades, GFCI outlets, EV charging stations, whole house surge protection, outdoor lighting, aluminum wiring, and code corrections.
5. Drain Cleaning: Sewer and drain cleaning, trenchless sewer repair, high pressure jetting, and cast iron pipe service.
6. Applewood Service Club Membership: Annual maintenance agreement program providing priority scheduling, exclusive discounts, and annual maintenance checks for members.
7. Financing Services: Partnership with GreenSky for financing options. Offers interest-free 6-month financing and extended 180-month financing plans to enable customers to pay for repairs in monthly installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Applewood Plumbing Heating & Electric provides residential plumbing, heating, cooling, drain cleaning, and electrical repair and installation services exclusively to homeowners in the Denver-Boulder-Longmont metro area. Services include water heater, pipe, sump pump, water line, fixture, and garbage disposal work; furnace, boiler, heat pump, mini split, thermostat, and whole-house humidifier services; A/C repair, installation, maintenance, and swamp cooler solutions; sewer/drain cleaning, trenchless sewer repair, and hydro jetting; and electrical repairs, upgrades, GFCI outlets, EV charging stations, surge protection, and outdoor lighting. A recurring Service Club membership and GreenSky-backed financing support ongoing customer relationships.

Product overview

Applewood Plumbing Heating & Electric is a family-owned home services company offering a unified portfolio of residential plumbing, heating, cooling, drain cleaning, and electrical services exclusively for homeowners in the Denver-Boulder metro area. The company provides over 20 distinct service offerings organized into five core categories: Plumbing (water heaters, pipe repair, sump pumps, video inspections, fixture repair, garbage disposal, water filtration, pressure repair, water line service), Heating (furnaces, boilers, heat pumps, mini splits, thermostats, humidifiers), Cooling (A/C repair, installation, maintenance, swamp coolers), Drain Cleaning (sewer services, trenchless repair, hydro jetting), and Electrical (repairs, upgrades, surge protection, EV charging, outlets, lighting). Services operate 6AM-10PM, 7 days a week with no overtime charges, backed by two-year warranties on parts and labor.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing Services Comprehensive residential plumbing repair, maintenance, and installation services for Denver-Boulder homeowners, covering water heaters (electric, gas, tankless, hybrid, heat pump), pipe repair and replacement (including trenchless), sump pump installation/repair with battery backup, video pipe inspection, toilet/sink/faucet repair, garbage disposal service, whole-house water filter installation, water pressure diagnosis and repair, and main water line service.
• Residential Heating Services Residential heating repair, installation, and maintenance covering furnaces (gas and electric), boilers (including radiant heating), heat pumps (including cold-climate systems), ductless mini split systems, thermostat installation/replacement (including smart thermostats such as Nest, Ecobee, Honeywell), and whole-house humidifier installation integrated with HVAC systems to address Colorado's dry air.
• Residential Cooling Services Residential cooling services including A/C repair (refrigerant leaks, compressor replacement), new A/C installation (central AC and heat pumps with proper sizing), annual A/C maintenance and tune-ups (coil cleaning, refrigerant checks), and swamp cooler solutions for Colorado homes.
• Drain and Sewer Cleaning Services Professional drain and sewer services for homeowners, including sewer and drain cleaning, trenchless sewer line replacement, high-pressure hydro jetting, cast iron pipe service, and diagnostic video pipe inspection to identify broken lines, tree roots, and clogs.
• Residential Electrical Services Full-scope residential electrical services for homeowners, covering repairs, electrical upgrades and service panels, circuit breakers, GFCI and USB outlet installation/repair, EV charging station installation, whole-house surge protection, outdoor and interior lighting, light switch and dimmer service, aluminum wiring remediation, emergency electrical repair, and code corrections.
• Applewood Home Maintenance Service Club Membership Recurring annual maintenance agreement that gives Service Club members priority scheduling, exclusive member discounts, and scheduled annual maintenance checks across plumbing, heating, cooling, and electrical systems. Designed to drive retention and recurring revenue.

Quantifiable outcome

• 96% on-time service record
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered major and minor.

• Colorado AvalanchemajorGTM or Marketing PartnerNHL team sponsorship. Applewood is a proud partner of the Avalanche, sponsoring the Zamboni and puck shuffle. Partnership includes visible branding at games and community events.
• University of Denver PioneersminorGTM or Marketing PartnerSponsorship of University of Denver hockey team. Applewood branding on Zamboni, puck shuffle, and dasher board at games.
• Hyland Hills JaguarsminorGTM or Marketing PartnerYouth hockey sponsorship. Supporting Jr hockey by sponsoring the Jaguar's zamboni and dasher board.
• South Suburban Sports ComplexminorGTM or Marketing PartnerFamily skate time sponsorship on the dasher board at South Suburban Sports Complex.
• Foothills Park and RecminorGTM or Marketing PartnerDasher board sponsorship at Edge Ice Arena.
• Town of ErieminorGTM or Marketing PartnerCommunity event sponsorship including Tails and Ales and Boo on Briggs Street trick-or-treat event. Dasher board on outdoor skate rink.
• Town of FrederickminorGTM or Marketing PartnerFrederick in Flight paragliding event sponsorship. Halloween and holiday celebration support at Tiny Terror Town.
• Brown International AcademyminorGTM or Marketing PartnerDenver public school support. Applewood attends school events and brings treats for students.
• Prospect Valley PTAminorGTM or Marketing PartnerSupporting educational staff and families at Prospect Valley Elementary.
• North High SchoolminorGTM or Marketing PartnerInvesting in the community's future through school support.
• Littleton High SchoolminorGTM or Marketing PartnerTeam training for annual 5K race sponsorship.
• Lakewood High SchoolminorGTM or Marketing PartnerTiger Prowl 5K race sponsorship.
• Wheat Ridge High SchoolminorGTM or Marketing Partner5K race sponsorship supporting local high school.
• Maple Grove PTAminorGTM or Marketing PartnerAnnual fun run sponsorship supporting kids and families.
• Humane Colorado's Furry ScurryminorGTM or Marketing PartnerLong-time sponsor of this annual dog walk event. Employees and families participate each year.
• Jodi's RaceminorGTM or Marketing PartnerSponsorship of this community race event supporting a good cause.
• Safehouse DenverminorGTM or Marketing PartnerSupporting victims of abuse through donations and community support. Safehouse provides housing for those in need.
• Ethics in Business RotaryminorGTM or Marketing PartnerConnecting with local business community through Golden Rotary ethics organization.
• Elitch TheaterminorGTM or Marketing PartnerSupporting this historic community landmark and treasure of the area.
• Brent's PlaceminorGTM or Marketing PartnerLocal Colorado nonprofit receiving $5,000 quarterly Caring Community Giveaway. Brent's Place provides housing resources for families.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Mister Sparky Electric: Neighborly-owned national residential electrical services franchise. Directly comparable to Applewood's electrical service line (repairs, panel upgrades, GFCI, surge protection, EV chargers) with similar on-demand, licensed-technician delivery.
• One Hour Heating & Air Conditioning: Neighborly-owned HVAC franchise specializing in residential heating and cooling service, repair, and installation. Directly comparable to Applewood's heating/cooling service line and offers the same flat-rate pricing model.
• Mr. Rooter Plumbing: Neighborly-owned residential plumbing franchise operating across the U.S. with similar service model (truck-based, on-demand, residential focus) and overlapping product categories in plumbing, drain cleaning, and trenchless repair.
• Benjamin Franklin Plumbing: National residential plumbing franchise under Neighborly with the same on-time guarantees, licensed-technician model, and emergency service orientation that Applewood uses to differentiate in the Denver market.
• bluefrog Plumbing + Drain: Residential plumbing and drain franchise expanding across U.S. metros. Operates with the same truck-based, licensed-technician, residential-only model as Applewood's plumbing service line.

Broad incumbents

• Roto-Rooter: National plumbing, drain cleaning, and water cleanup franchise with deep residential service overlap. Comparable because both serve homeowners for plumbing, sewer, and drain issues via truck-based field service delivery.
• ARS / Rescue Rooter: Multi-state residential HVAC, plumbing, and drain services platform owned by American Residential Properties. Comparable as a multi-trade residential services operator with similar service mix to Applewood.
• HomeServe USA: National home repair plan and warranty provider that partners with utility companies and municipalities to offer coverage for plumbing, electrical, and HVAC repairs. Comparable business model adjacency via recurring maintenance contracts similar to Applewood's Service Club.
• ServiceMaster Brands (American Home Shield / Frontdoor): Public home warranty and on-demand home services platform. Comparable in that it dispatches local trades for residential plumbing, HVAC, and electrical issues, directly competing for the same homeowner wallet share as Applewood.

Regional players

• Cool Today (Lee Company): Multi-trade residential services operator in the Southeast U.S. offering HVAC, plumbing, and electrical. Comparable multi-trade model but geographically distinct from Applewood's Denver focus, illustrating how the same playbook can be replicated regionally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/applewoodPHE
• Facebookfacebook.com/ApplewoodPHE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applewood Plumbing Heating & Electric