Singletracks
Singletracks is a privately held online media platform serving mountain biking enthusiasts since 1999 with a global trail database, gear reviews, skills content, podcast, and deals, monetized via affiliate links, display ads, and a $3/month subscription.
- Company typePrivate
- Founded1999
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Singletracks does
Singletracks, operated by Blue Spruce Ventures LLC and headquartered in Decatur, USA, is a privately held online media platform serving the mountain biking community since 1999. Its core offering is a web-based content management and publishing platform organized around seven interconnected verticals: a global mountain bike trail database with listings spanning six continents and 80+ countries, gear reviews and buyer guides, educational tips and skills content, a community hub featuring athlete profiles, bike shop directories, clubs, and race coverage, a curated deals section, news articles, and the Singletracks MTB Podcast distributed on Apple Podcasts and Spotify.
The underlying technology is a standard web-based content management and publishing platform with a structured trail database, product review system, and deal aggregation capabilities. The platform exposes no API, mobile app, or third-party integrations. All content is freely accessible under a freemium model. Singletracks monetizes primarily through affiliate referral commissions on gear purchases made via tracked links to retailers such as Jenson USA, Amazon, and Competitive Cyclist; secondary revenue comes from a $3/month (or $30/year) recurring support subscription and standard display advertising. The target customer is the recreational to serious mountain biking enthusiast seeking trail discovery, gear research, skills development, and MTB community content, served through a content-led, SEO-driven go-to-market motion with no enterprise or B2B components.
Operationally, the business is run by a small team of 1-10 employees, including staff writers Travis Reill and Jeff Barber, after the recent departure of Managing Editor Greg Heil. The company is bootstrapped with no recorded venture funding or institutional investors, and revenue is not publicly disclosed. The model is best characterized as a long-running, niche hobbyist media property monetized through affiliate commerce and a small reader-supported subscription layer.
Singletracks firmographics
Firmographics- Name
- Singletracks
- Legal name
- Blue Spruce Ventures LLC
- Website
- https://singletracks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Singletracks is a privately held online media platform serving mountain biking enthusiasts since 1999 with a global trail database, gear reviews, skills content, podcast, and deals, monetized via affiliate links, display ads, and a $3/month subscription.
- Ownership category
- akta.pro rank
Singletracks industry classification
Industry- Product category
- Mountain Biking Media and Trail Database
- NAICS
- Web Search Portals and All Other Information Services (519290)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industries
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Singletracks is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Markets served
Singletracks business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Affiliate Commerce: Revenue generated through affiliate links on product recommendations and deals. The site earns commissions when readers purchase products through tracked links from retailers like Jenson USA, Amazon, Competitive Cyclist, and others.
- Support Subscription: $3/month subscription offering supporting independent MTB journalism. Members receive access to support content and contribute to funding the journalism operations.
- Display Advertising: Standard display advertising on the website, including promotional content and sponsored articles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all trail maps, articles, reviews, and community content |
| Subscription | Monthly | $3/month support subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Singletracks product offering
Product offeringCore offering
Singletracks runs an online mountain biking media platform that publishes a global trail database, gear reviews and buyer guides, skills and tips tutorials, community stories, news articles, a curated deals section, and an MTB podcast. Content is freely accessible to readers and monetized via affiliate commerce links to cycling retailers, a $3/month reader support subscription, and display advertising on the website.
Product overview
Singletracks is a unified mountain biking media platform that provides trail discovery, gear reviews, educational content, community engagement, and deals aggregation. The core offering consists of seven interconnected content verticals: a trail database with global coverage, gear reviews and buyer guides, tips and skills tutorials, community stories and athlete profiles, a curated deals marketplace, a news articles feed, and an MTB podcast. All content is freely accessible with revenue generated through affiliate partnerships and optional premium subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain Bike Trail Database A comprehensive database of mountain bike trails worldwide, allowing users to find, explore, and review trails by location, with trail listings organized by regions, states, and countries across six continents.
- MTB Gear Reviews Product reviews of mountain bikes, components, tires, clothing, helmets, accessories, and other cycling gear, with buyer guides and roundups of recommended products.
- MTB Tips & Skills Content Educational content covering mountain bike skills, fitness and training, health and nutrition, repair tutorials, and beginner tips for mountain bikers.
- MTB Community Hub Community-focused content including athlete profiles, bike shop listings, club directories, race and event coverage, and discussions on industry topics.
- Mountain Bike Deals A curated deals section featuring discounted mountain bikes, components, clothing, and accessories from multiple online retailers with affiliate links.
- MTB News Articles Latest news and articles covering mountain biking destinations, trail developments, industry news, athlete stories, and product announcements.
- Singletracks Podcast A podcast series featuring interviews with industry experts, pro riders, and discussions on mountain biking topics including industry economics, bike technology, and cycling culture.
Companies that use Singletracks
Customer profileSegments3 records
Ideal customer profiles3 records
Singletracks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Singletracks partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Singletracks competitors and assessment
Company assessmentDirect peers
- Pinkbike: Pinkbike is the largest mountain biking digital media platform globally, offering MTB news, reviews, trail information, videos, and a thriving community forum — Singletracks' most direct competitor in MTB-focused content.
- Trailforks: Trailforks is a leading mountain bike trail database and companion app with crowd-sourced trail maps and reviews — directly comparable to Singletracks' global trail database offering.
- Vital MTB: Vital MTB is a mountain biking media site covering reviews, videos, news, and community content — closely overlapping Singletracks' content mix for MTB enthusiasts.
- NSMB.com (North Shore Mountain Biking): NSMB.com is an independent MTB media site featuring reviews, trail reports, and column-style editorial — a direct peer as an independent MTB content publisher with comparable audience focus.
- MTBR.com: MTBR.com is a mountain biking community and review site featuring forums, product reviews, and trail information — directly comparable to Singletracks' reviews and community functions.
- Flow Mountain Bike: Flow Mountain Bike is a digital MTB media outlet covering reviews, tech, riders, and travel — operating as a peer in the global MTB publishing niche alongside Singletracks.
Broad incumbents
- BikeRadar: BikeRadar is a major cycling media property covering road, gravel, and mountain biking with reviews, tech, and news — a scaled incumbent overlapping with Singletracks' gear-review and tips content.
- BikePerfect: BikePerfect is a multi-discipline cycling media outlet owned by Future plc covering MTB gear, technique, and trail content — a broad incumbent in cycling media with overlapping editorial coverage of Singletracks.
- Mountain Bike Action: Mountain Bike Action is a long-running MTB magazine and website publishing reviews, technique features, and destination stories — a broader incumbent in MTB print/digital media comparable to Singletracks.
Emerging players
- MTB Project (REI): MTB Project, owned by REI, is a trail discovery app and database with crowd-sourced MTB trail maps — an emerging/niche player with comparable trail-database functionality to Singletracks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Singletracks social profiles
Digital presenceSingletracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singletracks leadership team
Management profileNumber of profiles
Profiles2 records
Singletracks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singletracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singletracks
What does Singletracks do?
Singletracks runs an online mountain biking media platform that publishes a global trail database, gear reviews and buyer guides, skills and tips tutorials, community stories, news articles, a curated deals section, and an MTB podcast. Content is freely accessible to readers and monetized via affiliate commerce links to cycling retailers, a $3/month reader support subscription, and display advertising on the website.
Is Singletracks a public or private company?
Singletracks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singletracks founded?
Singletracks was founded in 1999. It employs 1 to 10 people.
Where is Singletracks based?
Singletracks is headquartered in Decatur, United States, in the North America region.
How does Singletracks make money?
Three revenue lines are on record. Affiliate Commerce is the primary driver. The others are support Subscription and display Advertising.
Who are Singletracks's main competitors?
Direct peers on record are Pinkbike, Trailforks, Vital MTB, NSMB.com (North Shore Mountain Biking), MTBR.com and Flow Mountain Bike. Broad incumbents are BikeRadar, BikePerfect and Mountain Bike Action. MTB Project (REI) is listed as an emerging player.
Does Singletracks have an API?
No public API is recorded for Singletracks.
What industry is Singletracks in?
Singletracks's product category is Mountain Biking Media and Trail Database. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of CRAMAHAL, Bike Online Retail & Omnichannel Specialists. Its NAICS code is 519290.