MTB Project
MTB Project is a free, community-driven mountain bike trail mapping platform with 183,214 miles of documented trails across 100+ countries, operated by onX Maps, Inc. as a content and acquisition funnel for the parent's onX Backcountry subscription product.
- Company typePrivate
- Founded-
- HeadquartersLittle Rock, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What MTB Project does
MTB Project is a community-driven mountain bike trail mapping platform that operates as a free web and mobile service for individual riders and trail organizations. The platform hosts a database of 183,214 miles across 59,353 trails spanning 100+ countries, with content generated and maintained by users through a points-based contribution system that rewards trail submissions, route recommendations, photos, and condition reports. The core product offering consists of a searchable trail directory at mtbproject.com, native iOS and Android applications with offline GPS navigation, and supplementary features including a race calendar, clubs directory, GPX downloads, and integrated embeds for YouTube and Vimeo video content.
The platform is built on standard web and mobile architecture with an interactive Google Maps interface, Google Maps integration for driving directions to trailheads, Facebook social login, and reCAPTCHA for abuse protection. Its distinguishing technical feature is a 3D trail exploration capability enabled through integration with onX Backcountry, the parent company's premium mapping product. MTB Project is part of the Adventure Projects network — which also includes Mountain Project, Hiking Project, Trail Run Project, and Powder Project — all sharing a common account system.
MTB Project has no direct revenue model and is offered free to users. The platform has been acquired by and is operated as a project of onX Maps, Inc., a private, venture-backed (Series C) outdoor navigation company headquartered in Bozeman, Montana. MTB Project's strategic role within the onX portfolio is to serve as a top-of-funnel community and content asset that drives referral traffic to onX Backcountry, where the parent company captures subscription revenue. The platform generates revenue indirectly by funneling engaged mountain bikers into the onX Backcountry premium subscription product, rather than through any direct monetization on the MTB Project surface itself.
MTB Project firmographics
Firmographics- Name
- MTB Project
- Legal name
- MTB Project
- Website
- https://mtbproject.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MTB Project is a free, community-driven mountain bike trail mapping platform with 183,214 miles of documented trails across 100+ countries, operated by onX Maps, Inc. as a content and acquisition funnel for the parent's onX Backcountry subscription product.
- Ownership category
- akta.pro rank
MTB Project industry classification
Industry- Product category
- Outdoor Recreation Trail Mapping
- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
- akta.pro secondary industry
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)
Keywords
Where MTB Project is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MTB Project business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Free User Platform: MTB Project operates as a free platform for mountain bikers with no explicit revenue model disclosed. The site is owned by onX Maps Inc., which monetizes through its separate onX Backcountry subscription product that MTB Project drives referrals to.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MTB Project product offering
Product offeringCore offering
MTB Project operates a free, community-driven online platform that catalogs and maps mountain bike trails worldwide, offering a searchable directory, route planning, offline GPS navigation, and user-generated content sharing. The service is delivered through a website and native iOS/Android mobile applications, and it functions as a top-of-funnel asset for parent company onX Maps, Inc.'s paid onX Backcountry subscription product.
Product overview
MTB Project is a community-driven mountain biking platform that operates as a unified web and mobile product. The core offering consists of the MTB Project Website and MTB Project Mobile App, which together provide access to a database of 183,214 miles across 59,353 trails. Users can search and explore trails via the Trail Directory, follow Recommended Routes, download GPX files for GPS devices, and contribute through photo/video sharing and trail condition check-ins. The platform includes a race calendar and local clubs directory. Integration with onX Backcountry enables 3D trail exploration features.
Differentiator
Problem solved
Functional benefit
Products and services
- MTB Project Website The primary web platform at mtbproject.com providing a searchable directory of 183,214 miles of mountain bike trails across 59,353 trails in the US and internationally, with trail guides, recommended routes, ratings, photos, race listings, and community features for individual mountain bikers.
- MTB Project Mobile App Native iOS and Android applications providing offline trail access, GPS navigation, ride tracking, check-ins, and the same trail database and community features as the website for mountain bikers using trails without cell signal.
Quantifiable outcome
- 183,214 miles of mountain bike trails documented globally
- +1 more outcomes
Companies that use MTB Project
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
MTB Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
MTB Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- onX MapscoreMTB Project is owned by onX Maps Inc. and operates as part of the Adventure Projects network. The platform integrates with onX Backcountry for 3D trail visualization and drives referrals to onX premium products. MTB Project data is accessible within the onX ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MTB Project competitors and assessment
Company assessmentDirect peers
- Ride with GPS: Ride with GPS is a cycling-focused route planning and navigation platform with trail database, offline maps, and turn-by-turn navigation for road and mountain biking. It targets the same core use case of discovering, planning, and navigating rides as MTB Project.
- Bikemap: Bikemap is one of the world's largest cycling route databases with millions of routes contributed by cyclists globally, offering route planning and navigation. It is a direct peer in the cycling trail/route discovery category, particularly relevant for MTB Project's international user base.
- AllTrails: AllTrails is the leading crowd-sourced trail database covering hiking, mountain biking, and trail running with millions of user-contributed trail maps, GPS navigation, and offline functionality. It is the most direct competitor to MTB Project, operating the same community-driven trail-mapping model with a larger total user base and broader sport coverage.
- Strava: Strava is the dominant activity-tracking social network for cyclists and mountain bikers, with route planning, segment competition, and a heatmap of where people ride. Its massive engaged user base and recent investments in mountain biking-specific features make it a primary competitive threat for rider mindshare and content contribution.
- Outdooractive: Outdooractive is a European outdoor adventure platform offering crowd-sourced trail data, route planning, and navigation for hiking, mountain biking, and other activities. It competes directly with MTB Project for trail discovery and planning, especially strong in the European mountain biking market.
- Komoot: Komoot is a route-planning platform for outdoor activities including mountain biking, hiking, and cycling, with crowd-sourced trail data, turn-by-turn navigation, and offline maps. It competes directly for outdoor adventure planning use cases, particularly strong in European markets where MTB Project also has coverage.
- Trailforks: Trailforks is a mountain biking-specialized trail database with global coverage, user-contributed trail data, condition reports, and GPS routing. It is the most direct MTB-only competitor to MTB Project and competes head-to-head for mountain biker attention and contributor engagement.
Broad incumbents
- Gaia GPS: Gaia GPS is an established outdoor mapping application with extensive topographic and trail data, offline functionality, and route planning across hiking, biking, and backcountry use. It overlaps with MTB Project's mountain biking navigation use case as part of a broader outdoor portfolio with a paid subscription model.
- onX Backcountry: onX Backcountry is the sister product of MTB Project under parent onX Maps, offering premium outdoor navigation with 3D terrain visualization, offline maps, and route planning. It is the primary monetization vehicle that MTB Project drives referrals to and represents the closest internal integration point.
- REI Co-op (app): REI's mobile app integrates trail discovery and route planning with its large retail co-op member base, providing trail maps for hiking and biking adjacent to MTB Project's core use case. It competes for the same outdoor enthusiast audience with the advantage of a large established retail brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
MTB Project social profiles
Digital presenceMTB Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTB Project leadership team
Management profileNumber of profiles
MTB Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTB Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTB Project
What does MTB Project do?
MTB Project operates a free, community-driven online platform that catalogs and maps mountain bike trails worldwide, offering a searchable directory, route planning, offline GPS navigation, and user-generated content sharing. The service is delivered through a website and native iOS/Android mobile applications, and it functions as a top-of-funnel asset for parent company onX Maps, Inc.'s paid onX Backcountry subscription product.
Is MTB Project a public or private company?
MTB Project is a private company. It is classified as corporate owned and is currently operating.
When was MTB Project founded?
MTB Project was founded in -1. It employs 51 to 100 people.
Where is MTB Project based?
MTB Project is headquartered in Little Rock, United States, in the North America region.
How does MTB Project make money?
One revenue line is on record: free User Platform.
Who are MTB Project's main competitors?
Direct peers on record are Ride with GPS, Bikemap, AllTrails, Strava, Outdooractive, Komoot and Trailforks. Broad incumbents are Gaia GPS, onX Backcountry and REI Co-op (app).
Does MTB Project have an API?
No public API is recorded for MTB Project.
What industry is MTB Project in?
MTB Project's product category is Outdoor Recreation Trail Mapping. Its primary akta.pro industry code is THAJABAF, Cycling, Mountain Biking & E-bike Adventures, with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 56152.