What Clearview Soft Wash does

Clearview Soft Wash (also styled Clearview SoftWash) is a family-owned exterior cleaning services company founded in 2004 in Lodi, California. The company's core offering is soft washing — a low-pressure cleaning technique (typically below 500 PSI) that combines biodegradable cleaning solutions containing sodium hypochlorite and surfactants with water to remove algae, mold, mildew, and dirt without damaging delicate surfaces such as roofs, siding, and painted exteriors. Service delivery is supported by the proprietary Blend 6 Module from SoftWash Systems, a battery-operated, truck-bed-mounted chemical mixing skid assembly, and an innovative drone-assisted cleaning capability for high-rise exteriors up to 400 feet. The product portfolio centers on soft wash roof cleaning and soft wash house/building cleaning, supplemented by add-on services including window cleaning, gutter cleaning, solar panel cleaning, surface sanitization, and seasonal Christmas lighting installation.

The business operates a direct-to-consumer service model targeting primarily residential homeowners with a secondary commercial segment (churches, office buildings, multi-story structures). Pricing is quote-based, with free in-person estimates; soft washing is generally priced at $0.15-$0.35 per square foot depending on surface and scope. Customers reach the company via phone, website quote requests, Yelp, and home and garden shows. Geographic coverage spans approximately a dozen cities across Northern and Central California (Lodi, Sacramento, Elk Grove, Folsom, Stockton, Modesto, and others) plus Houston, Texas. The company is a SoftWash Systems Network-certified operator, holds California Contractor License 1128215, and offers a 5-year warranty on services — an unusually long guarantee for the category.

Clearview SoftWash has no institutional investors, no parent company, and no subsidiaries; ownership remains with the founding family. The company has operated for over 21 years continuously, suggesting stability rather than venture-backed expansion. With 11-50 employees and a localized field-service delivery model, the business is best characterized as a durable, owner-operated regional services franchise with modest geographic and product-line expansion underway.

Name

Clearview Soft Wash

Legal name

Clearview SoftWash

Website

https://cvsoftwash.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Clearview Soft Wash is a family-owned exterior cleaning services company founded in 2004 in Lodi, California, using proprietary low-pressure soft washing technology and drones to clean roofs, buildings, and surfaces for residential and commercial customers across California and Texas.

Ownership category

akta.pro rank

Product category

Exterior Cleaning Services

SIC

Sanitary Services (4950)

akta.pro primary industry

House & Building Exterior Soft Washing (Siding/Stucco/Vinyl) (HSAEAMAA)

akta.pro secondary industries

Roof Cleaning (Soft Wash, Moss & Algae Removal) (HSAIAMAB), Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ)

Keywords

• Exterior soft washing
• Roof cleaning services
• Drone exterior cleaning
• Residential property maintenance
• Gutter window cleaning

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exterior Cleaning Services: One-time service-based revenue from residential and commercial exterior cleaning. Services include soft wash roof cleaning, soft wash house/buildings, window cleaning, gutter cleaning, solar panel cleaning, Christmas lighting installation, and drone exterior cleaning. Customers pay per project based on property size and scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Clearview Soft Wash provides exterior cleaning services for residential and commercial properties, centered on low-pressure soft washing that uses biodegradable cleaning solutions to remove algae, mold, mildew, and dirt from roofs, siding, and other surfaces without causing damage. The portfolio includes soft wash roof cleaning, soft wash house and building cleaning, window cleaning, gutter cleaning, solar panel cleaning, surface sanitization, seasonal Christmas lighting installation, and drone-assisted exterior cleaning for high-rise or hard-to-reach areas reaching up to 400 feet.

Product overview

Clearview Soft Wash is a service company offering exterior cleaning solutions for residential and commercial properties. The core service offering is soft washing, a low-pressure cleaning technique using specialized biodegradable cleaning solutions (containing sodium hypochlorite, surfactants, and water) to safely remove dirt, algae, mold, and mildew without damaging delicate surfaces. The company operates a fleet of service vehicles equipped with SoftWash Systems equipment featuring the Blend 6 Module for precise chemical mixing. The product portfolio consists of the foundational soft wash services (roof cleaning and house/building cleaning) complemented by add-on services including window cleaning, gutter cleaning, solar panel cleaning, surface sanitization, and Christmas lighting installation. The company also offers an innovative Drone Exterior Cleaning service using unmanned aerial vehicles to access hard-to-reach areas, differentiating it from traditional cleaning providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Wash Roof Cleaning Low-pressure exterior cleaning service that removes algae, mold, and mildew from roofing surfaces using biodegradable cleaning solutions, providing an alternative to pressure washing or roof replacement. Targeted at residential and commercial property owners.
• Soft Wash House and Buildings Exterior soft wash cleaning service for residential and commercial building surfaces including siding, stucco, brick, and painted surfaces, using low-pressure techniques that prevent damage from high-pressure washing.
• Window Cleaning Professional window cleaning service that delivers streak-free results for residential and commercial properties, including hard-to-reach windows.
• Gutter Cleaning Gutter cleaning service designed to protect homes and buildings from water damage by preventing clogs and ensuring proper water flow through gutter systems.
• Solar Panel Cleaning Solar panel cleaning service using a deionized water filtration system to remove dirt and debris, improving panel efficiency and electric bill savings.
• Sanitize Surface Surface sanitization service that sanitizes exterior surfaces to eliminate bacteria and harmful microorganisms using eco-friendly cleaning agents.
• Christmas Lighting Seasonal Christmas lighting installation and removal service using energy-efficient LED lights that mimic the appearance of incandescent bulbs while reducing energy costs.
• Drone Exterior Cleaning Innovative exterior cleaning service utilizing drone technology to safely clean high and hard-to-reach areas including multi-story roofs and building facades, reaching heights up to 400 feet while eliminating the need for ladders or scaffolding.

Quantifiable outcome

• Results typically last 12-18 months compared to pressure washing requiring repeat cleanings every few months
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SoftWash SystemscoreStrategic or Co-development PartnerPrimary technology and training partner providing proprietary soft washing equipment (Blend 6 Module), certification programs, industry credentials (Five Star Company, Good Steward Program, Sanitized, The Seal), and warranty claims support. Clearview SoftWash is trained, tested, and certified through the SoftWash Systems Network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoftWash Systems: SoftWash Systems is the equipment, chemistry, and training franchisor/network that Clearview is certified through. It is the closest peer: it trains and certifies the same class of soft-wash service providers Clearview competes with and partners with, and its Blend 6 Module and warranty program underpin Clearview's operating model.
• Window Genie: Window Genie is a Neighborly-branded franchise offering window cleaning, gutter cleaning, and exterior cleaning services to residential customers. Highly comparable to Clearview's exterior cleaning, window cleaning, and gutter cleaning service lines, with a similar direct-to-consumer service business model.
• The Grounds Guys: The Grounds Guys is a Neighborly franchise providing outdoor services including lawn care and exterior property maintenance. While more lawn-focused, its residential property owner customer base and exterior service delivery model closely overlap with Clearview's residential soft-wash and exterior maintenance offerings.

Emerging players

• Renew Crew: Renew Crew is a newer franchise focused on exterior cleaning and home surface renewal (roof, siding, concrete). It targets the same residential customer with similar exterior soft-wash and pressure-wash services, but at an earlier scale and brand recognition.

Broad incumbents

• Stanley Steemer: Stanley Steemer is a large established cleaning services brand known for carpet, upholstery, tile, and water damage restoration. It is a broad incumbent in the residential cleaning services market, with deeper marketing scale and a multi-service offering that competes for the same homeowner wallet share as Clearview.
• MOLLY MAID: MOLLY MAID is a Neighborly franchise providing recurring residential house cleaning services. While interior-focused, it competes for the same residential cleaning-services customer relationship and operates via a comparable direct-to-consumer, recurring-service franchise model.
• Authority Brands: Authority Brands is the parent company of multiple residential service franchises including Window Genie, The Grounds Guys, MOLLY MAID, and others. It is the broader platform against which Clearview's localized, owner-operated service delivery must compete for marketing efficiency and operational scale.
• Neighborly: Neighborly (formerly Dwyer Group) is the franchising platform that owns Authority Brands and its portfolio of home service franchises. It is a relevant comparable given the franchise-driven, multi-service approach that Clearview could conceivably pursue to scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cvsoftwash
• Instagraminstagram.com/clearview_softwash/?hl=en
• LinkedInlinkedin.com/company/clearview-softwash-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearview Soft Wash