Africarare

Name

Africarare

Legal name

UBU

Website

https://africarare.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Za'tar

HQ country

Algeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branded Campaigns: Revenue from brands and organizations commissioning custom branded metaverse experiences, virtual events, and digital campaigns within the UBU platform.
2. Digital Twin Events: Revenue from hosting virtual events and conferences in the metaverse, providing immersive digital twin experiences for corporate and organizational clients.
3. AI Retail Store Development: Revenue from creating AI-powered retail experiences and virtual stores within the metaverse for brands and retailers.
4. Branded Games: Revenue from developing and hosting branded games and interactive experiences within the UBU metaverse platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Africarare operates UBU, a metaverse-as-a-service platform that delivers branded 3D immersive experiences, digital twin events, AI retail store development, and branded games for enterprise clients. The platform supports multi-device access (desktop, mobile, VR) and includes an AI-powered Avatar Configurator with selfie-to-avatar generation and NFT minting capabilities. Services are commissioned by brands and organizations seeking turnkey virtual experiences with African contextual content.

Product overview

Africarare operates UBU, a unified metaverse-as-a-service platform that powers immersive 3D experiences across desktop, mobile, and VR headsets. The platform offers a portfolio of branded metaverse experiences including Lazarus Metaverse, Red Horizon, Singularity South Africa, OMA3 MSF Connect, and Fashion District, alongside branded games like Last Hodler and Am I The Asshole?. Core enabling features include an AI-powered Avatar Configurator for generating and minting custom avatars, Digital Twin Events for virtual event creation, Next Gen AI Retail for AI-powered shopping, and the AI-Ready Leadership Accelerator Course for immersive learning. The platform serves brands through Branded Campaigns and Branded Games services, enabling customizable virtual experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Ubuland: A metaverse world within UBU featuring multiple branded zones and experiences including Lazarus Metaverse, Red Horizon, Singularity South Africa, and various interactive experiences.
• Lazarus Metaverse
• Red Horizon
• Last Hodler
• AI-Ready Leadership Accelerator Course
• Digital Twin Events
• Next Gen AI Retail

Products and services

• UBU Metaverse Platform
• Branded Campaigns
• Digital Twin Events
• Next Gen AI Retail
• Branded Games
• AI-Ready Leadership Accelerator Course

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, flagship, major and minor.

• SingularityU South AfricacoreStrategic or Co-development PartnerStrategic partnership with SingularityU South Africa for the Singularity South Africa metaverse experience, focusing on exponential technology education and innovation in the African context.
• OMA3coreStrategic or Co-development PartnerPartnership with OMA3 (Open Metaverse Alliance) for the OMA3 MSF Connect experience, contributing to interoperability standards and cross-platform metaverse collaboration.
• Innovation AfricacoreStrategic or Co-development PartnerPartnership with Innovation Africa to create metaverse experiences focused on African innovation, entrepreneurship, and technology advancement across the continent.
• PrimediaflagshipStrategic or Co-development PartnerFlagship branded campaign partnership with Primedia (South African media company) for media engagement experiences within the UBU metaverse.
• Virgin ActivemajorStrategic or Co-development PartnerPartnership with Virgin Active South Africa for fitness and wellness branded experiences in the metaverse.
• SaatchimajorGTM or Marketing PartnerPartnership with Saatchi (advertising agency) for branded campaign development and marketing expertise.
• Mann MademinorStrategic or Co-development PartnerTechnology and development partner for metaverse experience creation and platform development.
• HAQQcoreTechnology or IntegrationBlockchain and Web3 technology partnership with HAQQ (Islamic cryptocurrency platform) suggesting blockchain/NFT integration capabilities.
• CyberKongzminorStrategic or Co-development PartnerNFT and digital collectibles partnership with CyberKongz for avatar and collectible item integration.
• BoityminorStrategic or Co-development PartnerPartnership with South African influencer/entertainment personality Boity for branded content and celebrity avatar experiences.
• AbundanceminorStrategic or Co-development PartnerPartnership with Abundance for abundance-focused experiences and content within the metaverse.
• SuttonminorStrategic or Co-development PartnerPartner for branded experiences and content development within UBU metaverse.
• BNAPminorStrategic or Co-development PartnerPartner organization for African entertainment and media content within the metaverse.
• ForwardminorStrategic or Co-development PartnerForward-looking partnership for innovation and future-focused metaverse experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decentraland: Decentraland is a Web3 metaverse virtual world with land, avatars, and NFT-based identity. It is the most direct analogue to Africarare's UBU platform in terms of social virtual world, NFT avatar ownership, and branded experience hosting for enterprise partners.
• The Sandbox: The Sandbox is a Web3 virtual world focused on user-generated branded experiences, avatar customization, and NFT land. Its branded partnership model (e.g., fashion and entertainment brands leasing virtual land) closely mirrors Africarare's Branded Campaigns and Fashion District plays.
• Spatial: Spatial hosts 3D virtual worlds, branded galleries, and NFT galleries accessible on desktop, mobile, and VR. Its white-label metaverse and cross-device strategy directly overlaps with UBU's branded campaigns and multi-device accessibility.
• Voxels (formerly Cryptovoxels): Voxels is a browser-based Web3 virtual world with NFT land and avatar identity. Its small-team, creator-driven model and NFT-native identity approach make it a close functional analogue to Africarare's NFT avatar and Ubuland model.
• VRChat: VRChat is a cross-device social VR platform with avatar customization and community worlds. While not Web3-native, its avatar focus, multi-device support, and community events overlap with UBU's consumer-facing metaverse features.

Emerging players

• Zepeto: Zepeto is an Asian-focused avatar metaverse with branded experiences from fashion and entertainment partners. It parallels Africarare's avatar-centric, brand-monetized approach but serves primarily Korean and Japanese markets, making it a regional comparator rather than direct competitor.
• Mona (Spatial Labs): Mona is a Web3 metaverse platform with AI-driven 3D world creation and NFT-based identity. Its generative AI world-building focus overlaps with Africarare's AI avatar and AI retail tooling, making it a relevant emerging comparator.

Broad incumbents

• Meta Horizon Worlds: Meta's Horizon Worlds is a large-scale social VR/metaverse platform. It competes for the same enterprise branded-experience and digital event budgets as Africarare but is part of Meta's broader portfolio rather than a focused emerging-market play.
• Roblox: Roblox is a massive UGC gaming and social platform hosting branded experiences (e.g., Gucci, Vans). It overlaps with Africarare's branded games and avatar customization but operates at a vastly larger scale and broader global footprint.
• Rec Room: Rec Room is a cross-platform social gaming/metaverse environment with user-generated rooms and branded activations. Its multi-device accessibility (console, PC, mobile, VR) and enterprise engagement model are comparable to UBU's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AfricarareNft
• LinkedInlinkedin.com/company/africarare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africarare