Partlow Insurance
Family-owned independent insurance agency founded in 2001, operating five offices across Virginia and New Jersey. Provides personal, commercial, transportation, professional liability, employee benefits, and nonprofit social services insurance, with a nationally recognized specialty in special education institution coverage.
- Company typePrivate
- Founded2001
- HeadquartersWinchester, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Partlow Insurance does
Partlow Insurance Agency, Inc. is a privately held, family-owned independent insurance agency founded in May 2001 by Jerry B. Partlow and headquartered in Winchester, Virginia. The firm is a full-service insurance broker distributing personal and commercial coverage on behalf of multiple carriers through five physical offices across Virginia and New Jersey, employing 30+ staff organized into product-dedicated divisions covering Personal Lines, Business Insurance, Transportation, Professional Liability, Social Services/Nonprofit Special Education, and Employee Benefits/Group Health.
Revenue is generated primarily through carrier commissions on policies placed, with no external funding. The go-to-market is sales-led: in-person service at branch offices, phone-based sales supported by a toll-free number, and segmented online quote request forms for each product line (transportation, business, malpractice, lawyer's professional liability, group health, plus personal lines via a third-party SemCat entry form). Marketing channels include Facebook, Twitter/X, YouTube, LinkedIn, a blog with educational content, community event sponsorships, and direct quote-request capture.
The firm's most defensible position is its national reputation as a leader in insuring nonprofit social services and special education institutions, anchored by endorsement relationships with five state-level associations (NAPSEC, VAISEF, ASAH, IAPSEC, AAPSEP). Other verticals of note include transportation/trucking insurance (under VP David Partlow), medical malpractice for physician practices, and lawyer's professional liability. Growth has been executed through bolt-on agency acquisitions (Jamison & Gore in 2001, Fredericksburg/New Jersey in 2015, Front Royal in 2021) and de novo branch openings (Old Town Winchester in 2020), with the Partlow family retaining controlling ownership and senior leadership across the CEO, President, and four VP seats.
Partlow Insurance firmographics
Firmographics- Name
- Partlow Insurance
- Legal name
- Partlow Insurance Agency, Inc.
- Website
- https://partlowinsurance.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned independent insurance agency founded in 2001, operating five offices across Virginia and New Jersey. Provides personal, commercial, transportation, professional liability, employee benefits, and nonprofit social services insurance, with a nationally recognized specialty in special education institution coverage.
- Ownership category
- akta.pro rank
Partlow Insurance industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industries
- Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Long-Term Disability (LTD) Insurance (FSAIAIAD), Standalone Umbrella Liability (FSAJANAE), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)
Keywords
Where Partlow Insurance is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Partlow Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Commissions: Agency earns commissions from insurance carriers for policies placed. Revenue is derived from commissions on personal lines (auto, home, life, health), commercial/business insurance, professional liability, transportation insurance, and employee benefits policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Partlow Insurance product offering
Product offeringCore offering
Partlow Insurance is a full-service independent insurance agency that places personal and commercial insurance policies with multiple carriers on behalf of clients. Its offerings span Personal Lines (auto, homeowners, umbrella, life, health), Business Insurance (workers compensation, commercial coverage), Professional Liability, Transportation Insurance, Social Services/nonprofit insurance, and Group Health/Employee Benefits consulting. Revenue is earned through commissions paid by the underwriting carriers on policies placed.
Product overview
Partlow Insurance is a full-service insurance agency offering a unified platform of insurance products across multiple categories. The core portfolio includes Personal Lines (auto, homeowners, umbrella, life, health), Business Insurance (workers compensation, commercial coverage), Professional Liability (malpractice, errors and omissions, cyber liability), Transportation Insurance (auto liability, cargo, physical damage), Social Services insurance for nonprofits, and Employee Benefits/Group Health (medical, dental, vision, disability). The agency operates multiple specialized divisions with dedicated staff for each product line, serving clients across Virginia and New Jersey through multiple office locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Lines Insurance Personal insurance coverage for individuals and households including auto, homeowners, umbrella, life, and health insurance; the agency monitors life changes to proactively adjust coverage.
- Business Insurance Comprehensive business insurance coverage including workers compensation and commercial lines for retailers, manufacturers, professionals, artisans, wholesalers, clubs, schools, and commercial contractors.
- Social Services Insurance Specialized insurance for nonprofit social service organizations and special education institutions; recognized nationally as a leader in this sector.
- Transportation Insurance Comprehensive insurance for transportation businesses and truckers including auto liability, physical damage, cargo, garagekeepers, inland marine, excess liability, and trailer interchange coverage.
- Professional Liability Insurance Professional liability insurance for physicians, lawyers, accountants, real estate professionals, and others; covers malpractice, employment practices liability, cyber liability, D&O, E&O, workers compensation, general liability, and commercial umbrella.
- Group Health / Employee Benefits Full-service employee benefits consulting including medical/Rx, consumer-driven health plans, self-funded programs, dental, vision, life, disability, voluntary worksite benefits, PEOs, Medicare solutions, plus wellness, HR consulting, healthcare reform compliance, and benefit communication.
Companies that use Partlow Insurance
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Partlow Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Partlow Insurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- NAPSEC (National Association of Private Special Education Centers)corePartlow Insurance began with endorsement from NAPSEC, one of three original social service agency endorsements. The agency originally focused on special needs education centers and physicians practices.
- VAISEF (Virginia Association of Independent Special Education Facilities)coreInitial endorsement partner for Partlow Insurance's social services division.
- ASAH (New Jersey Association)coreInitial endorsement partner for Partlow Insurance's social services division serving New Jersey region.
- IAPSEC (Illinois Association of Private Special Education Centers)coreLater endorsement partner added to expand social services coverage to Illinois.
- AAPSEP (Arizona Association of Private Special Education Providers)coreFifth endorsement partner added to extend social services coverage to Arizona.
- Insurance Carriers (Transportation)corePartnership with financially strong carriers who understand the transportation industry and truckers' unique insurance needs.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
Partlow Insurance competitors and assessment
Company assessmentBroad incumbents
- Hub International: Hub International is a large North American insurance brokerage built largely through acquisitions of independent agencies offering personal, commercial, and employee benefits coverage. Partlow mirrors Hub's multi-line agency model and regional consolidation approach, making it a structural comparable.
- Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm with a substantial retail brokerage segment built on acquired regional agencies. It competes with Partlow for the same commercial and personal lines clients and represents a strategic exit counterparty.
- Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh McLennan, providing commercial, personal, and employee benefits solutions through regional offices. It directly overlaps with Partlow's middle-market commercial and benefits service offerings.
- Brown & Brown: Brown & Brown is a large publicly traded insurance distributor that has built its business through acquisitions of regional agencies offering similar multi-line products. It serves as a public-market reference point for valuation multiples on a roll-up of agencies like Partlow.
- Acrisure: Acrisure is one of the largest insurance brokers in the world and an aggressive acquirer of small-to-mid-market agencies across personal, commercial, and specialty lines. Like Partlow, it serves multi-line clients and relies heavily on commission revenue; it represents the most likely strategic acquirer profile for a regional roll-up candidate.
Direct peers
- The Hilb Group: The Hilb Group is a PE-backed insurance brokerage roll-up focused on Mid-Atlantic and Southeastern U.S. agencies offering personal, commercial, and employee benefits. It is a strong regional comparable to Partlow, which operates in Virginia and New Jersey with similar product breadth.
- World Insurance Associates: World Insurance Associates is a PE-backed insurance agency roll-up acquiring regional brokers across personal, commercial, transportation, and benefits lines. As a consolidator of agencies similar in size and product mix to Partlow, it is one of the closest direct comparables for valuation and exit dynamics.
- Risk Strategies Company: Risk Strategies is a PE-backed national insurance brokerage acquiring specialty and mid-market agencies across professional, transportation, personal lines, and benefits. Its acquisition-led growth and specialty focus closely mirror Partlow's niche-led, multi-line model.
Emerging players
- Valley Insurance Agency Alliance: Valley Insurance Agency Alliance is a cluster group of independent insurance agencies sharing carrier access and back-office resources. As a peer support network model, it overlaps with how Partlow accesses multiple carriers and operates as an independent agency.
Regional players
- INSURICA Insurance Managers & Advisors: INSURICA is a multi-state independent insurance agency offering personal, commercial, transportation, and employee benefits coverage through regional offices. Its product mix and agency-led model are highly comparable to Partlow's full-service approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Partlow Insurance social profiles
Digital presencePartlow Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partlow Insurance leadership team
Management profileNumber of profiles
Profiles7 records
Partlow Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partlow Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partlow Insurance
What does Partlow Insurance do?
Partlow Insurance is a full-service independent insurance agency that places personal and commercial insurance policies with multiple carriers on behalf of clients. Its offerings span Personal Lines (auto, homeowners, umbrella, life, health), Business Insurance (workers compensation, commercial coverage), Professional Liability, Transportation Insurance, Social Services/nonprofit insurance, and Group Health/Employee Benefits consulting. Revenue is earned through commissions paid by the underwriting carriers on policies placed.
Is Partlow Insurance a public or private company?
Partlow Insurance is a private company. It is classified as family owned and is currently operating.
When was Partlow Insurance founded?
Partlow Insurance was founded in 2001. It employs 11 to 50 people.
Where is Partlow Insurance based?
Partlow Insurance is headquartered in Winchester, United States, in the North America region.
How does Partlow Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Partlow Insurance's main competitors?
Broad incumbents on record are Hub International, Arthur J. Gallagher & Co., Marsh McLennan Agency, Brown & Brown and Acrisure. Direct peers are The Hilb Group, World Insurance Associates and Risk Strategies Company. Valley Insurance Agency Alliance is listed as an emerging player. INSURICA Insurance Managers & Advisors is listed as a regional player.
Does Partlow Insurance have an API?
No public API is recorded for Partlow Insurance.
What industry is Partlow Insurance in?
Partlow Insurance's product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of FSAIAKAF, Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid). Its NAICS code is 524210 and its SIC code is 6411.