Reed Behavioral Health

What Reed Behavioral Health does

Reed Behavioral Health is a privately held outpatient behavioral health provider headquartered in Plymouth, Minnesota, operating a second clinic in Edina and serving the Twin Cities metro area. The organization treats substance use disorders and co-occurring mental health conditions (depression, anxiety, trauma, eating disorders, OCD, ADHD) in adolescents, adults, couples, and families, organized under the AERO (Access, Engagement, Recovery-Oriented Care) philosophy that emphasizes long-term, relationship-based, non-punitive care. Core service lines include Outpatient Therapy, an Intensive Outpatient Program (IOP) with morning and evening tracks, and Medication Management including Medication Assisted Treatment (MAT) for Opioid and Alcohol Use Disorders, supported by a multi-disciplinary clinical team (Psychologists, LPCCs, LICSWs, LMFTs, LADCs, Dietitians, Physicians). The company operates two sub-brands, The Recovery Clinic (integrated addiction and co-occurring treatment) and Kodiak Recovery (long-term recovery support), and runs a Training & Consultation program for clinician licensure tracks. Underlying technology is limited to the Doxy.Me HIPAA-compliant telehealth platform, with no proprietary software, AI/ML systems, or mobile applications disclosed; therapeutic delivery relies on standard evidence-based modalities (CBT, DBT, EMDR, ACT, ART, ERP, TF-CBT, mindfulness).

Revenue is generated through per-session fees (individual therapy $100-$200, family/couples $150-$200, group $75, diagnostic assessment $250), IOP programming, MAT services (rates provided upon request), and reimbursement from ten in-network Minnesota payers (Blue Cross Blue Shield, HealthPartners, Cigna, PreferredOne, UCare, Medica/UBH, Aetna, TriCare, Medicare, Medical Assistance), supplemented by private pay and a sliding fee scale. The go-to-market is sales-led and regionally concentrated: patient acquisition flows from direct admissions (phone, web form, email), provider referrals from area treatment centers (Hazelden, Melrose Center, the Emily Program) and individual therapists/psychiatrists, and insurance case managers. Marketing emphasizes educational blog content and organic social (Facebook, Instagram, LinkedIn, Twitter/X) with a Minnesota-only operating footprint (no global expansion claimed). The organization reports serving hundreds of clients cumulatively over a decade and references no external funding, parent company, or M&A activity.

Name

Reed Behavioral Health

Legal name

Reed Behavioral Health

Website

https://reedhealthcare.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Reed Behavioral Health is a private outpatient behavioral health clinic in Plymouth and Edina, Minnesota, providing integrated substance use and mental health treatment including IOP, MAT, and therapy for adolescents, adults, and families under the AERO care model.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Outpatient mental health
• Substance use treatment
• Intensive outpatient program
• Medication assisted treatment
• Co-occurring disorder care

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outpatient Therapy Services: Individual psychotherapy sessions billed at standard rates per session length ($100-$200), including 60-minute ($200), 45-minute ($175), and 30-minute ($100) sessions; group psychotherapy at $75 per session; family psychotherapy at $200 per session.
2. Intensive Outpatient Program (IOP): Structured co-occurring disorder IOP programming offered in morning (9:00 AM - 12:00 PM) and evening (4:00 PM - 7:00 PM) tracks, with specialized professionals programming on Monday evenings.
3. Medication Management / MAT: Medication management services for substance use disorder and co-occurring psychiatric conditions, including Medication Assisted Treatment (MAT) for Opioid Use Disorder and Alcohol Use Disorder, with separate fee scale provided upon request.
4. Diagnostic Assessment: Comprehensive diagnostic and psychological assessments billed at $250 per hour for testing; initial diagnostic evaluation at $250.
5. Insurance Reimbursement: In-network billing with major insurance providers including Blue Cross Blue Shield, HealthPartners, Cigna, PreferredOne, UCare, Medica/UBH, Aetna, TriCare, Medicare, and Medical Assistance. Out-of-network superbills provided for reimbursement claims.
6. Private Pay / Sliding Scale: Private pay options and sliding fee scale based on documented financial need for uninsured or underinsured clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reed Behavioral Health operates an outpatient mental health and substance use disorder treatment clinic that treats co-occurring disorders simultaneously through individual/couples/family/group therapy, an Intensive Outpatient Program (IOP), psychiatric and Medication-Assisted Treatment (MAT) services, diagnostic assessments, and telehealth sessions. Services are delivered under the proprietary AERO (Access, Engagement, Recovery-Oriented Care) philosophy at its Plymouth and Edina, Minnesota clinics and via HIPAA-compliant Doxy.Me virtual visits.

Product overview

Reed Behavioral Health is an outpatient behavioral health treatment system offering a unified platform of mental health and addiction services. The core offerings include Outpatient Therapy, Intensive Outpatient Program (IOP), and Medication Management/MAT Services. These are complemented by specialized therapy services including Adolescent, Child, Couples, Eating Disorder, Anxiety, Depression, Trauma, OCD, and Telehealth therapy. The organization operates sub-brands including The Recovery Clinic (focused on addiction and co-occurring disorders) and Kodiak Recovery (long-term recovery support). The AERO model (Access, Engagement, Recovery-Oriented Care) underpins all services, emphasizing flexible, client-centered treatment that meets individuals where they are rather than forcing change on fixed timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Therapy Individual, couples, family, and group therapy services using evidence-based methods within an empathic therapeutic environment; delivered in-person at Reed Behavioral Health's Minnesota clinics and via telehealth. Designed for adults, adolescents, children, couples, and families seeking outpatient mental health and addiction treatment.
• Intensive Outpatient Program (IOP) Client-centered, trauma-informed intensive outpatient program for individuals struggling with co-occurring mental health and substance use disorders. Offers flexible morning (9 AM-12 PM) and evening (4 PM-7 PM) tracks, including a specialized Healthcare Professionals track on Monday evenings, allowing clients to maintain daily life activities while in treatment.
• Medication Management and MAT Services Psychiatric medication management services for substance use disorder and co-occurring psychiatric conditions, including Medication-Assisted Treatment (MAT) for Opioid Use Disorder and Alcohol Use Disorder. Delivered by physicians and prescribers at Reed Behavioral Health with telehealth and in-person options.
• Telehealth Services Virtual therapy, medication management (including MAT), and IOP sessions delivered through the Doxy.Me HIPAA-compliant audio-video platform, accessible via computer, tablet, or smartphone for clients who cannot attend in person due to schedule, illness, transportation, or childcare constraints.
• Diagnostic Assessment and Psychological Testing Comprehensive diagnostic and psychological assessments delivered for $250 per diagnostic evaluation and $250 per hour for testing, used to determine treatment needs and shape individualized care plans across the Reed Behavioral Health practice.
• The Recovery Clinic Sub-brand and dedicated care center of Reed Behavioral Health specializing in integrated addiction treatment for co-occurring disorders, eating disorders, and compulsive behaviors. Offers Individual, Family and Group Therapy, an Addiction and Eating Disorder Program, a Motivation Track, Behavioral Health Nutrition Counseling, Case Management and Monitoring, and the Healthcare Professionals Program.
• Kodiak Recovery Sub-brand of Reed Behavioral Health that provides extended recovery care, focused on interrupting addictive behaviors and addressing the underlying factors that prevent full recovery, supporting clients for as long as they need treatment to maintain gains.
• Training and Consultation Paid training and consultation offering for clinicians and licensure-track candidates covering co-occurring disorders treatment, designed to meet supervision requirements for LPCC, LICSW, LP, and LADC licenses and to build a pipeline of aligned therapists.

Quantifiable outcome

• The organization has served hundreds of clients over more than a decade with their relationship-based care model, and their approach aligns with research linking long-term, relationship-based care to better outcomes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Brightside Health: Telehealth psychiatry and therapy platform with therapy + medication management combined — overlaps with Reed's telehealth MAT and therapy offering and represents a venture-backed digital competitor in the same payor networks.
• Charlie Health: Virtual-first intensive outpatient and mental health provider for adolescents and young adults — directly overlaps with Reed's adolescent IOP and telehealth strategy and represents the digitally native competitive threat.

Direct peers

• The Emily Program: Twin Cities-based specialty provider for eating disorders and co-occurring substance use, also listed among the founder's prior affiliations — competes for the same adolescent, adult, and family co-occurring disorder cases in the same metro.
• Sandstone Care: Adolescent and young adult focused IOP/PHP and outpatient provider treating co-occurring substance use and mental health — comparable in target demographic, clinical scope, and multi-modality treatment approach.
• Lightfully Behavioral Health: Multi-state residential and IOP provider for primary mental health with evidence-based modalities (CBT, DBT, EMDR, ACT) — directly comparable on modality mix, levels of care, and outcome-oriented positioning.
• Rogers Behavioral Health: National psychiatric and behavioral health system specializing in OCD, anxiety, depression, and eating disorders with residential, PHP, and IOP levels of care — competes for higher-acuity co-occurring referrals and offers a benchmark for multi-site expansion.
• Hazelden Betty Ford Foundation: Minnesota-headquartered addiction and co-occurring disorder treatment provider offering residential, IOP, and outpatient programs — the most established regional peer and former employer of Reed's founder; directly comparable in clinical scope and patient population.
• Nystrom & Associates: Large Minnesota behavioral health provider offering outpatient therapy, psychiatry, SUD services, and IOP across 20+ locations; competes head-to-head for in-network referrals from the same commercial and Medicaid payors.
• Melrose Center: Twin Cities-based eating disorder and addiction treatment program (Park Nicollet) — directly comparable for the eating disorder + co-occurring SUD segment Reed addresses, and prior employer of the founder.

Broad incumbents

• Talkspace: Public online therapy and psychiatry platform serving commercial and EAP payors nationwide — represents the scale-driven competitive threat on the telehealth therapy side of Reed's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ReedPsychology
• Facebookfacebook.com/ReedBehavioralHealth
• LinkedInlinkedin.com/company/reed-behavioral-health
• Instagraminstagram.com/reed_behavioral_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Behavioral Health