Duncan Yeardley

What Duncan Yeardley does

Duncan Yeardley is an independent UK estate and letting agency registered in England and Wales as DUNCAN YEARDLEY ESTATE AGENT LIMITED and founded in 1987. It operates two physical branches in Ascot (62 High Street, Sunninghill) and Bracknell (9 Crown Row), serving Ascot, Bracknell, Sunningdale, Sunninghill, Warfield, Old Windsor, and surrounding areas of Berkshire in South East England. The company is multi-award-winning, holding British Property Awards Gold Winner status for 2025 and multiple Trusted Agent Awards from the Kerfuffle Conference, and is a member of Propertymark (ARLA/NAEA), The Property Ombudsman, and the Tenancy Deposit Scheme.

The company's core offering comprises residential property sales and lettings, supported by ancillary services including property valuations (free instant online plus expert in-person), mortgage referrals, new homes sales, specialist relocation services, and property auctions. Buyers, sellers, landlords, tenants, developers, and landowners constitute the customer base, with primary revenue streams being sales commissions, recurring lettings and property management fees, and ancillary fees such as anti-money laundering compliance checks (charged at £95 for sellers and £65 for buyers and landlords, inclusive of VAT).

The technology stack is built entirely on third-party integrations: Reapit powers property listings and management (including image hosting on assets.reapit.net), OneDome provides instant online valuations, Goodlord handles tenant referencing and landlord/tenant insurance, Lifetime Legal conducts AML identity verification, PropertyStream is the website builder, Area manages leads, and Integrated Interest handles email marketing. Distribution is augmented through major UK property portals Rightmove and OnTheMarket, alongside active Instagram content, downloadable buyer/seller guides, blog content, and Google reviews. The business is privately held with no disclosed institutional ownership, funding rounds, or headcount figures.

Name

Duncan Yeardley

Legal name

DUNCAN YEARDLEY ESTATE AGENT LIMITED

Website

https://duncanyeardley.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Duncan Yeardley is an independent UK estate and letting agency founded in 1987, operating two branches in Ascot and Bracknell, Berkshire. It provides residential sales, lettings, property management, and ancillary services to homeowners, landlords, buyers, and tenants across the South East.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property sales
• Property lettings services
• Estate agency services
• Property valuation services
• Property management services

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based fees charged to sellers for residential property sales transactions. Commission rates are not publicly disclosed.
2. Lettings and Property Management: Fees for landlord services including property letting and management. Additional services include tenant referencing through Goodlord.
3. Ancillary Property Services: Mortgage referral fees, new homes sales, relocation services, and auction services. Anti-money laundering checks charged at £95 for sellers and £65 for buyers/landlords.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Duncan Yeardley is an independent estate and letting agent providing residential property sales, lettings, and management services across Ascot, Bracknell, and surrounding Berkshire areas. Core offerings include seller representation (valuations, marketing, viewings, negotiations), landlord services (tenant sourcing, referencing, property management), buyer and tenant search support, plus ancillary services such as mortgage referrals, new homes marketing, relocation, and auctions.

Product overview

Duncan Yeardley is an independent estate and letting agent offering a comprehensive property services portfolio. The company operates as a multi-award-winning agency with two branch locations in Ascot and Bracknell, Berkshire. The core offering consists of residential property sales and lettings services, supported by property valuations, mortgage advisory partnerships, new homes sales, relocation services, and auction services. The company also provides buyer and tenant services through its property search portal. The product architecture is service-based rather than a software platform, combining human-led agency services with digital tools including an online property search system, instant valuation calculators, video tour capabilities, and downloadable seller/landlord guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Propertymark (ARLA/NAEA)coreOthersProfessional membership in ARLA Propertymark and NAEA Propertymark, demonstrating adherence to industry standards and professional codes of conduct.
• RightmovecoreTechnology or IntegrationProperty listings distributed through the UK's largest property portal for maximum buyer visibility.
• ReapitcoreTechnology or IntegrationProperty management and listing platform technology provider powering the company's property database and website listings.
• Lifetime LegalcoreImplementation/ SI/ Consulting PartnerThird-party provider conducting anti-money laundering identity checks on behalf of the company for all property transactions.
• GoodlordcoreTechnology or IntegrationTenant referencing and tenant & landlord insurance services for the lettings division.
• Mortgage RequiredminorChannel Partner/ Reseller/ DistributorIndependent mortgage advisers providing referral services to customers.
• GoogleminorOthersGoogle reviews platform for customer testimonials and ratings.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Foxtons: London-centric residential estate and lettings agency with a branch-led model. Comparable core services (sales, lettings, property management) but serves a different primary geography (central London) than Duncan Yeardley's Berkshire focus.
• Knight Frank: International residential and commercial property firm with premium UK estate agency presence. Comparable service mix (sales, lettings, new homes) and overlap in affluent South East markets, but as part of a global, multi-service platform.
• Connells Group: Largest UK estate and letting agency network encompassing multiple regional brands and a mortgage services arm. Same residential sales, lettings, and mortgage referral model, but at vastly greater scale and national reach.
• Savills: Global real estate services firm with substantial UK residential agency, surveying, and advisory operations. Comparable residential sales, lettings, and new homes offerings, but operates as a broad incumbent with national/international scope rather than a local specialist.

Direct peers

• Hamptons International: Premium-focused UK estate and letting agency serving similar affluent suburban and commuter-belt markets. Closely comparable business model (sales, lettings, property management) and customer profile to Duncan Yeardley's Ascot and Bracknell catchment.
• Romans: Regional UK estate and letting agency network with broad residential services. Comparable business model, branch distribution, and customer segments, and overlap with South East commuter markets.
• Prospect Estate Agents: Multi-branch independent estate and letting agency serving commuter-belt towns in the South East and Surrey. Comparable branch-led GTM, residential sales and lettings focus, and similar mid-market to premium customer mix.
• Strutt & Parker: Premium residential and rural property advisor covering the South East and beyond. Closely comparable premium positioning, high-touch service model, and catchment overlap with affluent Berkshire vendors and landlords.
• Chancellors: Large UK regional estate and letting agency network operating a branch-led residential sales and lettings model across southern England. Directly comparable multi-branch brokerage GTM and customer segments to Duncan Yeardley, though at substantially greater scale.

Regional players

• Andrew Scott Robertson: Boutique independent estate and letting agent operating in Berkshire/surrounding counties. Direct overlap in geography and customer segments with Duncan Yeardley, providing a like-for-like local competitive benchmark.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/duncanyeardley
• Xx.com/DuncanYeardley
• Facebookfacebook.com/duncan.yeardley.estate.agent
• LinkedInlinkedin.com/company/duncan-yeardley

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duncan Yeardley