XAD spoteffects
XAD spoteffects GmbH is a Munich-based B2B SaaS company providing TV advertising analytics, cross-media attribution, and competitive intelligence to media agencies, brands, consultancies, and e-commerce advertisers across Germany, Austria, and Switzerland.
- Company typePrivate
- Founded2018
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What XAD spoteffects does
XAD spoteffects GmbH is a privately held Munich-based B2B software company that provides TV advertising analytics, attribution, and competitive intelligence for the German-speaking market. Formed in September 2018 through the merger of XAD Service GmbH (founded 2010) and webeffects GmbH (founded 2012 by current Managing Director Jasper Sasse), the company combines media research heritage with pioneering cross-media TV-impact measurement technology, including in-house Automatic Content Recognition (ACR) deployed since 2013 and real-time synchronization services linking TV spot airings to online user responses.
The company's product portfolio comprises an integrated platform with three core offerings: spoteffects (a TV-to-Web attribution engine split into Linear TV and Connected TV modules), spotresearch (a comprehensive TV advertising database with daily-updated data on 500,000+ ads, 40,000+ brands, and 12 million+ tracked airings per year across Germany, Austria, and Switzerland), and supporting tools spotbot (second-by-second airing data) and spotsync (real-time ad synchronization). Underlying technology is proprietary ACR plus a real-time synchronization layer and a baseline/uplift attribution methodology, all developed in-house. The CTV module is also distributed through European DSPs, enabling attribution at the point of programmatic media buying.
XAD spoteffects monetizes through SaaS subscriptions and usage-based data purchases. The spotresearch product is offered on a freemium Vantage tier (€0 base fee, pay-as-you-go) and a Premium subscription starting at €450/month, while spoteffects attribution services are sold via subscription and custom enterprise contracts to media agencies, brands, consultancies, and e-commerce advertisers. The company serves 400+ active clients including the largest German media agencies and approximately 40% of TV-intensive e-commerce advertisers, generating revenue under a hybrid direct-sales/self-service GTM motion, with no external funding disclosed since the founding merger.
XAD spoteffects firmographics
Firmographics- Name
- XAD spoteffects
- Legal name
- XAD spoteffects GmbH
- Website
- https://xadspoteffects.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XAD spoteffects GmbH is a Munich-based B2B SaaS company providing TV advertising analytics, cross-media attribution, and competitive intelligence to media agencies, brands, consultancies, and e-commerce advertisers across Germany, Austria, and Switzerland.
- Ownership category
- akta.pro rank
XAD spoteffects industry classification
Industry- Product category
- TV Advertising Analytics / Marketing Attribution Software
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)
- akta.pro secondary industry
- Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
Keywords
Where XAD spoteffects is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
XAD spoteffects business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- spotresearch SaaS Subscriptions: XAD spoteffects generates revenue primarily through SaaS subscriptions for its spotresearch media intelligence platform. The Vantage tier offers pay-as-you-go data access with no monthly base fees or contract commitments. The Premium tier provides comprehensive access starting at €450/month. Revenue is recurring from active subscribers who pay for on-demand data access, daily alerts, and premium features such as airing data, gross media spending, and comparative analysis.
- On-Demand Data Purchases: Flexible revenue model where customers purchase specific data sets, reports, and visualizations without monthly commitments. Users pay per data extraction or feature activation, supporting both one-time and recurring revenue interactions. All data and related graphical visualizations are available for download.
- TV Attribution Analytics Services: Revenue from spoteffects TV attribution analysis services that measure the impact of TV campaigns on website traffic. This includes second screen attribution, CTV attribution, and campaign optimization insights sold to media agencies, brands, and consultancies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Vantage - Free tier with pay-as-you-go data access |
| Subscription | Monthly | Premium - Full transparency across German-speaking TV advertising market |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
XAD spoteffects product offering
Product offeringCore offering
XAD spoteffects sells a B2B SaaS platform for TV advertising analytics and TV-to-Web attribution. Its portfolio quantifies the direct impact of linear TV and Connected TV (CTV) advertising on website and app traffic via proprietary Automatic Content Recognition (ACR), real-time online synchronization, and baseline/uplift attribution algorithms. Offerings include spoteffects (Linear TV and CTV attribution), spotresearch (a DACH-wide TV advertising database with 500,000+ ads and 12 million+ tracked airings annually), spotbot (second-by-second airing tracking), and spotsync (real-time ad delivery).
Product overview
XAD spoteffects offers an integrated TV-Ad-Analytics platform comprising three core products: spoteffects (for TV-to-Web attribution), spotresearch (for comprehensive TV campaign database and competitive intelligence), and spotbot (for real-time campaign tracking). The spoteffects platform splits into two deployment modes: spoteffects for Linear TV (measuring traditional broadcast TV impact) and spoteffects for Connected TV (measuring streaming and CTV advertising). Additional modules include spotbot (down-to-the-second airing data) and spotsync (real-time ad synchronization). The portfolio results from the 2018 merger of XAD Service GmbH (media research, founded 2010) and webeffects GmbH (pioneer in cross-media TV impact, founded 2012/2013).
Differentiator
Problem solved
Functional benefit
Brands
- spoteffects: Core product brand for TV advertising performance measurement, including linear TV attribution and CTV (Connected TV) impact analysis.
- spotresearch
- spotbot
Products and services
- spoteffects Cross-media TV attribution platform that measures the direct impact of TV advertising on websites and apps by correlating visitor traffic with exact spot airings, enabling campaign optimization and ROI analysis for media agencies, brands, and e-commerce advertisers.
- spoteffects for Linear TV Linear TV-to-Web attribution solution that measures the immediate reaction of TV viewers to advertised websites via second-screen devices, providing minute-by-minute traffic analysis and KPI comparisons for linear broadcast TV campaigns.
- spoteffects for Connected TV Connected TV attribution solution that tracks CTV ad impressions and second-screen responses within households, enabling data-driven campaign optimization across streaming platforms and DSP inventories, including programmatic deal and insertion order bookings.
- spotresearch Comprehensive TV advertising database providing daily updated campaign data, gross media spending, airing schedules, and competitive analysis tools for over 500,000 ads, 40,000 brands, and 12 million tracked airings annually, available via a self-serve Vantage tier (pay-as-you-go) and Premium subscription from €450/month.
- spotbot Real-time TV campaign tracking tool delivering exact second-by-second information on TV ad airings via email, download link, or API on a daily basis for campaign monitoring.
- spotsync Real-time synchronization service for TV advertising that enables immediate online ad delivery synchronized with TV spot airings, part of the company's foundational ACR technology stack.
Quantifiable outcome
- 80% second screen usage rate factored into attribution methodology
- +3 more outcomes
Companies that use XAD spoteffects
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
XAD spoteffects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
XAD spoteffects partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
XAD spoteffects competitors and assessment
Company assessmentDirect peers
- iSpot.tv: iSpot.tv provides real-time TV ad measurement, attribution, and cross-platform analytics using ACR technology. It directly competes with XAD spoteffects in TV attribution and CTV measurement, albeit primarily in the US market.
- VideoAmp: VideoAmp provides cross-platform measurement and currency solutions with a strong CTV focus, enabling advertisers to plan, buy, and measure across TV and digital. It overlaps directly with XAD spoteffects' CTV attribution and cross-media optimization capabilities.
- Samba TV: Samba TV is a global ACR-based TV measurement and analytics platform offering cross-screen audience insights and advertising analytics. It is directly comparable to XAD spoteffects' ACR-driven TV tracking and attribution offering.
- Realytics: Realytics is a European TV attribution company offering TV-to-digital campaign measurement for advertisers and agencies. It is the closest direct competitor to XAD spoteffects' spoteffects product, particularly across continental European markets.
- TVision: TVision uses ACR and panel-based technology to measure TV viewer attention and ad engagement. It is a direct competitor in TV-level engagement and second-screen attribution analytics.
Emerging players
- Innovid: Innovid provides ad serving, creative personalization, and measurement across CTV and digital video. It intersects with XAD spoteffects on CTV delivery and performance measurement, but is more ad-tech platform than pure analytics.
Broad incumbents
- Nielsen: Nielsen is the dominant global TV ratings and audience measurement provider, with currency-grade panels and increasingly cross-platform measurement. It overlaps with XAD spoteffects' TV tracking and audience analytics but operates across broader geographies and formats.
- Kantar Media: Kantar Media provides global audience measurement, advertising intelligence, and cross-media analytics. Its TV advertising intelligence portfolio is comparable to spotresearch at a much larger, multi-region scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XAD spoteffects social profiles
Digital presenceXAD spoteffects compliance and trust
Trust signalCompliance1 record
XAD spoteffects financial estimates
Financial estimateRevenue estimate
Valuation estimate
XAD spoteffects leadership team
Management profileNumber of profiles
Profiles2 records
XAD spoteffects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XAD spoteffects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XAD spoteffects
What does XAD spoteffects do?
XAD spoteffects sells a B2B SaaS platform for TV advertising analytics and TV-to-Web attribution. Its portfolio quantifies the direct impact of linear TV and Connected TV (CTV) advertising on website and app traffic via proprietary Automatic Content Recognition (ACR), real-time online synchronization, and baseline/uplift attribution algorithms. Offerings include spoteffects (Linear TV and CTV attribution), spotresearch (a DACH-wide TV advertising database with 500,000+ ads and 12 million+ tracked airings annually), spotbot (second-by-second airing tracking), and spotsync (real-time ad delivery).
Is XAD spoteffects a public or private company?
XAD spoteffects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XAD spoteffects founded?
XAD spoteffects was founded in 2018. It employs 11 to 50 people.
Where is XAD spoteffects based?
XAD spoteffects is headquartered in Munich, Germany, in the Europe region.
How does XAD spoteffects make money?
Three revenue lines are on record. spotresearch SaaS Subscriptions are the primary driver. The others are on-Demand Data Purchases and TV Attribution Analytics Services.
Who are XAD spoteffects's main competitors?
Direct peers on record are iSpot.tv, VideoAmp, Samba TV, Realytics and TVision. Innovid is listed as an emerging player. Broad incumbents are Nielsen and Kantar Media.
Does XAD spoteffects have an API?
No public API is recorded for XAD spoteffects.
What industry is XAD spoteffects in?
XAD spoteffects's product category is TV Advertising Analytics / Marketing Attribution Software. Its primary akta.pro industry code is MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers, with a secondary code of MPABAGAJ, Pay-TV Advertising Sales & Monetization (Addressable/Local Avails). Its NAICS code is 54181 and its SIC code is 7310.