Britto Orthodontics

What Britto Orthodontics does

Britto Orthodontics is a privately held orthodontic practice operating two clinical locations in Northern Virginia — Chantilly (4080 Lafayette Center Dr, Ste 160-A) and Woodbridge (12700 Black Forest Lane, Ste 300) — serving children, teenagers, and adults across nine named sub-markets including South Riding, Manassas, Centreville, Fairfax, Dale City, Lake Ridge, and Dumfries. The practice is led by founder Dr. Ajit Denis Britto and a second board-certified orthodontist, Dr. Elisavet Konstantinidou, both credentialed through the American Board of Orthodontics (a designation held by only one in three orthodontists) and recognized as Top Invisalign Providers by Align Technology. Across more than 15 years in operation, the practice reports over 30,000 completed orthodontic cases.

The service offering is centered on two core modalities — traditional braces (metal, ceramic, self-ligating, and lingual variants) and Invisalign clear aligners — supported by adjunct treatments including palatal expanders, custom retainers, protective mouthguards, emergency orthodontic care, and post-treatment teeth whitening. The clinical workflow is built on Align Technology's commercial technology stack, specifically the ClinCheck digital treatment-planning platform and the iTero 3D intraoral scanner, which the practice uses to plan cases and fabricate custom aligners. Both doctors are stated to be personally involved in treatment planning for every case, positioning hands-on customization as the operational signature.

The business model is a professional-services practice with a sales-led go-to-market motion: patient acquisition is driven primarily by free initial consultations, dentist referrals, word-of-mouth, and local search/review channels. Revenue is generated per treatment case with no-interest monthly payment plans and most major insurance plans accepted to lower the access barrier; no subscription or SaaS revenue is involved. The practice is independently owned by its founding orthodontists, with no private equity, venture capital, or parent-company involvement, and reports 1–10 total employees. Revenue and case-start volumes are not publicly disclosed.

Name

Britto Orthodontics

Legal name

Britto Orthodontics

Website

https://brittoorthodontics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Britto Orthodontics is a privately held, two-location orthodontic practice in Northern Virginia (Chantilly and Woodbridge) providing braces, Invisalign, and adjunct orthodontic services for children, teens, and adults, led by two board-certified orthodontists with over 30,000 cumulative completed cases.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic services
• Invisalign treatment
• Dental braces
• Teeth alignment
• Orthodontic care

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream comes from orthodontic treatment services including braces and Invisalign. The practice offers no-interest payment options and easy financing, accepting most major credit cards and insurance plans.
2. Teeth Whitening Services: Professional teeth whitening services offered as a post-treatment add-on service.
3. After-Treatment Services: Retainers and maintenance services provided after active orthodontic treatment is completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Britto Orthodontics is a dual-location orthodontic practice in Northern Virginia that provides teeth alignment and bite correction services for children, teens, and adults. The practice's core offerings include traditional braces (metal, ceramic, self-ligating) and Invisalign clear aligners, supported by palatal expanders, retainers, custom mouthguards, and emergency orthodontic care, with professional teeth whitening offered as a post-treatment enhancement.

Product overview

Britto Orthodontics is a dual-location orthodontic practice offering comprehensive teeth alignment services. The practice provides two core treatment modalities: traditional braces (metal or ceramic brackets with archwires) and Invisalign clear aligners. Supporting treatments include palatal expanders, retainers, and custom mouthguards. Post-treatment cosmetic services include professional teeth whitening. The practice serves patients of all ages—children, teens, and adults—and provides emergency care for orthodontic issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces Traditional orthodontic braces (metal, ceramic, self-ligating, Damon, and lingual options) for adults, teens, and children that apply steady pressure to move teeth into proper alignment.
• Invisalign Clear plastic aligner trays (including Invisalign Teen) that gently shift teeth into place, offering a discreet alternative to traditional braces for patients of all ages.
• Palatal Expander Orthodontic device that gently widens the upper jaw to create room for teeth alignment and enhance bite function, primarily used in children for early interceptive treatment.
• Retainers Custom devices that hold teeth in their corrected positions after braces or aligner treatment to prevent relapse.
• Mouthguards Custom-fitted oral appliances that protect teeth and braces during sports activities and prevent damage from nighttime grinding.
• Teeth Whitening Professional teeth whitening services to brighten and enhance smiles, offered as a post-treatment cosmetic enhancement after orthodontic care.
• Emergency Care Treatment services for orthodontic emergencies including broken appliances, loose brackets, and direct injuries to the mouth and teeth during active treatment.

Quantifiable outcome

• Over 30,000 smiles perfected and counting

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• American Board of OrthodonticscoreOthersThe American Board of Orthodontics (ABO) is the only certifying board in the specialty of orthodontics recognized by the American Dental Association. Founded in 1929, it is the oldest specialty board in dentistry. Both Dr. Britto and Dr. Konstantinidou have achieved board certification through this organization.
• American Association of OrthodontistsminorOthersProfessional membership organization that supports orthodontists in their practice and advances the specialty of orthodontics.
• Align Technology (Invisalign)coreTechnology or IntegrationDr. Elizabeth Konstantinidou works with Dr. Maz Moshiri, a globally recognized Invisalign speaker, for advanced Invisalign treatment. The practice uses Align Technology's ClinCheck treatment planning system and iTero scanning technology for precise aligner fabrication.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepts most major insurance plans to make orthodontic treatment more accessible to patients. The practice works with insurance providers to maximize patient benefits and minimize out-of-pocket costs.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Smile Doctors: Largest orthodontic-focused DSO in the U.S., with hundreds of affiliated practices. Operates a similar orthodontics-only service model (braces + Invisalign) across multiple states, but at significantly greater scale and with PE-backed marketing and operating infrastructure.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting thousands of doctors across general and specialty dentistry. While broader than orthodontics, it competes for the same patient pool and the same associate-doctor talent in regional markets.
• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — the technology backbone of Britto Orthodontics' clear-aligner offering. Functions as a critical supplier/partner and indirectly shapes the competitive dynamics of every Invisalign-provider practice.

Emerging players

• Candid: Hybrid clear-aligner brand that pairs remote treatment monitoring with in-office orthodontist oversight. Competes for adult and teen clear-aligner patients who might otherwise choose an in-office Invisalign provider like Britto.

Direct peers

• Northern Virginia Orthodontics: Multi-location orthodontic practice serving Northern Virginia with traditional braces and Invisalign. Directly competes with Britto Orthodontics in the same geography and patient demographic.
• Elate Orthodontics: Multi-location orthodontic practice offering braces and Invisalign for children, teens, and adults. Operates with a comparable full-service orthodontic model in overlapping Mid-Atlantic markets.
• Lupi Orthodontics: Orthodontic practice in the Greater Washington/Northern Virginia area offering braces and Invisalign across age groups. Directly comparable in service mix, patient segments, and regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Britto Orthodontics