ERP Focus

What ERP Focus does

ERP Focus is a B2B content and lead generation platform operated by Converted Media Ltd, a private limited company incorporated in England and Wales and headquartered at The Core, Science Central, Newcastle upon Tyne, UK. The company provides knowledge, evaluation resources, and lead generation services to ERP software professionals researching ERP solutions and to the ERP software vendors seeking to reach those professionals. ERP Focus does not sell ERP software itself; instead it serves as an independent information intermediary between organizations evaluating ERP systems and the vendors competing for that demand.

The platform's core products include an ERP Product Comparison Tool featuring over 100 ERP solutions (SAP, Oracle NetSuite, IFS, Sage, Acumatica, etc.) populated with vendor-submitted data on pricing, features, industry coverage, and scalability; an ERP Vendor Directory covering North America and Canada with vendor backgrounds, offerings, and contact details; industry-specific Specialty ERP Comparisons across 11 verticals including Manufacturing, Distribution, Construction, Apparel, Pharmaceutical, Healthcare, Retail, Food & Beverage, Automotive, Electronics, and Chemical; and a library of downloadable white papers and guides covering ERP selection, implementation, cost justification, AI ERP, and requirements templates. The site integrates with Prospect Path, a sales lead and prospect intelligence platform that has been connected to ERP Focus since 2012, to deliver qualified sales leads to ERP vendors with 23+ data points per lead including company revenue, industry, user counts, and purchase requirements.

ERP Focus monetizes through a multi-stream model: free editorial content and comparison tools for ERP buyers, pay-per-lead services delivered to ERP vendors via the Prospect Path integration on a no-contract basis, advertising revenue including remarketing and Google Content Network placements, and white paper downloads that capture lead information shared with vendors. The platform is accessible globally with stated operational focus on the North American and Canadian ERP markets, and is run by a small team of 11-50 employees with no disclosed external funding, parent company, or institutional investment signals in the available data.

Name

ERP Focus

Legal name

Converted Media Ltd

Website

https://erpfocus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ERP Focus is a B2B content and lead generation platform operated by Converted Media Ltd, serving ERP software buyers and vendors with vendor comparisons, white papers, and a directory of 100+ ERP solutions.

Ownership category

akta.pro rank

Product category

ERP Software Research and Lead Generation

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• ERP software research
• ERP vendor comparison
• Lead generation services
• ERP vendor directory
• ERP selection resources

Headquarters

HQ city

Newcastle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation Services: Pay-per-lead services for ERP vendors through Prospect Path integration, providing qualified sales leads matched to targeting criteria. Revenue model based on delivering live selection projects from website visitors with buying intent.
2. White Paper Downloads: Free downloadable white papers, guides, and comparison resources that capture lead information (name, email, company, phone) which is shared with ERP software vendors.
3. Advertising Revenue: The site depends upon revenue from advertising and marketing services. Uses remarketing and Google Content Network for targeted advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ERP Focus operates a B2B content and lead generation platform that provides independent ERP software knowledge, opinion, and advice to ERP software professionals. The platform publishes expert articles, downloadable white papers, and vendor comparison tools covering over 100 ERP solutions, and monetizes its audience by delivering qualified sales leads to ERP software vendors through the integrated Prospect Path platform.

Product overview

ERP Focus is a B2B content and lead generation platform (operated by Converted Media Ltd) focused exclusively on the ERP software market. The platform does not sell ERP software but instead provides editorial content, comparison tools, and vendor directories to assist ERP selection professionals. Core offerings include an ERP Product Comparison tool (100+ solutions), ERP Vendor Directory, industry-specific Specialty ERP Comparisons, and downloadable White Papers/Guides. The platform is monetized through an ERP Lead Generation program that connects vendors with qualified prospects. Prospect Path serves as the integrated sales intelligence platform powering lead generation services.

Differentiator

Problem solved

Functional benefit

Brands

• Prospect Path: Sales lead and prospect intelligence platform integrated with ERP Focus for lead generation services.

Products and services

• ERP Product Comparison Tool
• ERP Vendor Directory Comprehensive directory featuring ERP vendors in North America and Canada, including vendor profiles with offerings, company background, and contact details. Available as a downloadable PDF. Used by ERP software professionals researching vendors.
• Specialty ERP Comparison Industry-specific ERP comparison pages covering Manufacturing, Distribution, Construction, Apparel, Pharmaceutical, Healthcare, Retail, Food & Beverage, Automotive, Electronics, and Chemical ERP software. Used by ERP software professionals evaluating solutions for specific verticals.
• White Papers and Guides Downloadable PDF resources including Top 10 Manufacturing ERP Comparison, ERP Software Pricing Guide, Top 10 Construction ERP, Top 20 ERP Comparison, Top AI ERP Comparison Guide, ERP Demo Guide & Scorecard, ERP Requirements Template, and Oracle vs SAP comparison. Used by ERP software professionals for evaluation.
• ERP Lead Generation Service Lead generation service connecting ERP vendors with prospective buyers. Provides qualified sales leads with detailed project information, targeting parameters, and telephone qualification for ERP software selection projects. Sold to ERP software vendors on a pay-per-lead basis via the Prospect Path integration.
• Prospect Path Sales lead and prospect intelligence platform integrated with ERP Focus. Delivers qualified leads with 23+ data points including company revenue, industry sector, user numbers, and reasons for purchase. Supports pay-per-lead pricing with no contract commitment. Sold to ERP software vendors.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Prospect PathcoreGTM or Marketing PartnerProspect Path is the sales lead and prospect intelligence platform integrated with ERP Focus. It enables ERP Focus to monetize their visitor traffic by delivering qualified sales leads to ERP software vendors. The partnership allows vendors to receive leads with detailed information including company revenue, industry sector, number of users, reasons for purchase, and required features. Prospect Path has been filling lead pipelines since 2012.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Software Advice: Software Advice, a Gartner-owned advisor site, connects ERP and other software buyers with vendors via profile listings, reviews, and lead matching — directly mirroring ERP Focus's vendor directory and lead-gen flow.
• G2: G2 is the largest B2B software review and comparison marketplace, monetizing via vendor-sponsored placements and lead generation. It is a direct peer to ERP Focus given the overlapping buyer-side comparison and vendor lead-gen model, even though G2 is much broader than ERP-only.
• Capterra: Capterra is a Gartner-owned B2B software comparison and lead-generation marketplace covering many categories including ERP. It is a direct peer to ERP Focus in the comparison-plus-pay-per-lead vendor monetization model.
• TrustRadius: TrustRadius is a B2B software review and buying-intelligence platform with a strong vendor-side lead generation motion; it competes for the same buyer-research-and-vendor-lead pipeline as ERP Focus.
• SelectHub: SelectHub is a software selection platform offering product comparisons, requirements fit scoring, and RFP tools for ERP and other enterprise software — the closest direct ERP-only peer to ERP Focus's feature set.
• Technology Evaluation Centers (TEC): TEC publishes independent enterprise software reviews with deep ERP category coverage, comparison reports, and analyst-led selection research — directly comparable to ERP Focus's editorial and comparison offerings.
• GetApp: GetApp, a Gartner-owned marketplace, lists business software including ERP categories and captures buyer intent for vendor lead delivery — a directly analogous model to ERP Focus's directory-and-lead-gen stack.
• PeerSpot: PeerSpot is an enterprise software review and comparison community with strong ERP and infrastructure category coverage, monetizing via vendor-side intelligence and lead generation — a direct peer to ERP Focus's model.

Emerging players

• Crozdesk: Crozdesk is a smaller B2B software comparison and discovery platform covering categories including ERP, competing for the same buyer-research and vendor-sponsorship wallet as ERP Focus.

Broad incumbents

• Gartner Peer Insights: Gartner Peer Insights hosts verified enterprise software reviews (heavy ERP coverage) backed by Gartner's research franchise; it is a broad incumbent that competes with ERP Focus for buyer-research attention and vendor-sponsored content budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/erpfocus
• Facebookfacebook.com/277807922279110
• LinkedInlinkedin.com/company/erp-focus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERP Focus