More Than Rewards
More Than Rewards (Smart Innovations, LLC) provides a vertically-specialized loyalty rewards and CRM SaaS platform for Harley-Davidson, Powersports, Marine, and Auto parts dealerships, combining locally-branded loyalty programs, sales CRM, dealer system integrations, and engagement modules.
- Company typePrivate
- Founded2003
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What More Than Rewards does
More Than Rewards, operating as Smart Innovations, LLC, is a vertically-specialized loyalty and CRM SaaS provider focused primarily on Harley-Davidson and broader Powersports, Marine, and Auto parts dealerships across the United States. Founded in 2003 and headquartered in Milwaukee/Oak Creek, Wisconsin, the company built its flagship RiderRewards loyalty platform to combine locally-branded dealer programs with national rewards network benefits, alongside HyperDrive CRM ($50/user/month) for sales and marketing automation. The platform integrates with major dealer management systems (Talon ES, LightSpeed EVO) and Shopify, and includes adjacent modules: check-in keypads, HOG Chapter Manager (MyChapterManager.com), email marketing services, gamification/sweepstakes engines, gift card systems, website builder, eCommerce, and a private-label social network app with live stream commerce.
The company operates a sales-led GTM targeting dealerships directly, supplemented by an official partnership with Harley-Davidson (preferred CRM vendor since 2019), a channel partnership with Powersport website developer 50 Below, and a multi-channel marketing mix of website, email, phone, and social. Revenue is generated predominantly through recurring SaaS subscriptions, supplemented by design services and done-for-you email marketing. The company maintains a sub-brand portfolio (Let's Buy Local for restaurants, Private Tabs for ticket resellers, SHOEBOXX CLUB for sneaker consignment POS) and a separately-branded AI platform (BikerBot) for voice, SMS, live chat, and mobile app automation. The organization is privately held, bootstrapped with no disclosed institutional funding, and operates with 11-50 employees under a virtual customer service model adopted in 2023.
More Than Rewards firmographics
Firmographics- Name
- More Than Rewards
- Legal name
- Smart Innovations, LLC
- Website
- https://morethanrewards.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- More Than Rewards (Smart Innovations, LLC) provides a vertically-specialized loyalty rewards and CRM SaaS platform for Harley-Davidson, Powersports, Marine, and Auto parts dealerships, combining locally-branded loyalty programs, sales CRM, dealer system integrations, and engagement modules.
- Ownership category
- akta.pro rank
Where More Than Rewards is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
More Than Rewards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- HyperDrive CRM Subscription: SaaS subscription model at $50 per month per user with fast and free data migration and expert support included. Recurring monthly revenue from CRM software sales to Powersport, Marine, and Auto dealers.
- Loyalty Program Platform: Loyalty rewards platform subscription for Harley-Davidson and Powersport dealers. Works with dealer management systems and offers locally branded loyalty programs with national rewards integration.
- Email Marketing Services: Newsletter creation tools and services for dealerships, with both self-service editor and done-for-you monthly newsletter options.
- Design Services: Card design services (loyalty cards, HOG membership cards, gift cards), brochures, and point-of-sale promotional materials.
- No-fee Gift Card System: Gift card module included free with loyalty platform - no per-transaction fees unlike many competitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | HyperDrive CRM - Single tier at $50/month/user |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
More Than Rewards product offering
Product offeringCore offering
More Than Rewards sells a SaaS loyalty rewards and CRM platform targeted at Powersport, Marine, and Auto dealerships, with deep specialization in the Harley-Davidson dealer network. The flagship RiderRewards product combines locally branded dealer loyalty programs with national rewards integration, while HyperDrive CRM provides sales and marketing automation with AI-powered lead prediction. Supporting modules cover check-in tracking, HOG chapter management, email/SMS marketing, gamification, sweepstakes, gift cards, website building, eCommerce, and live stream commerce.
Product overview
More Than Rewards operates as a multi-channel retail solutions company built around a unified loyalty and CRM platform architecture. The core product is RiderRewards, a locally branded loyalty program with national rewards benefits for Harley-Davidson and Powersport dealers, complemented by HyperDrive CRM for sales and marketing automation. Additional modules include Website Builder, eCommerce, Gift Cards, Check-In Keypads, HOG Chapter Manager, Email Marketing, Mass Communication Suite, Gamification, Sweepstakes, and a Private Label Social Network App with Live Stream Commerce. The company also maintains sub-brands including Private Tabs (ticket resellers), Let's Buy Local (restaurants), and SHOEBOXX CLUB (sneaker consignment POS). An associated AI platform called BikerBot handles voice, SMS, live chat, and mobile app capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- RiderRewards: Locally branded loyalty program with national reward benefits for Harley-Davidson and Powersport dealers.
- HyperDrive CRM
- Let's Buy Local
- Private Tabs
- Shoeboxx Club
- MyChapterManager.com
Products and services
- RiderRewards
- HyperDrive CRM
- HOG Chapter Manager (MyChapterManager.com)
- Design Services
Quantifiable outcome
- 30% increase in sales within first year for most dealerships
- +2 more outcomes
Companies that use More Than Rewards
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
More Than Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature13 records
More Than Rewards partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Harley-DavidsonflagshipOfficial 1-year partnership starting in 2012 since 80% of H-D top dealers used Rider Rewards. Recruited to help send emails for their new Sales CRM CONNECT. Became a preferred CRM vendor in 2019. Platform installed in 90% of H-D dealer network from 2002-2007.
- 50 BelowcorePartnership with popular industry website developer 50 Below to help Powersport dealers save time and money through easy and effective mass email tools. 50 Below dealers enjoy the convenience of having emails created for them automatically based on their website content.
- Talon EScoreHyperDrive CRM integrates with Talon ES dealer management system, enabling seamless data flow for Powersport dealers using this DMS.
- LightSpeed EVOcoreHyperDrive CRM integrates with LightSpeed EVO dealer management system, providing compatibility with this popular DMS platform for Powersport dealers.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
More Than Rewards competitors and assessment
Company assessmentEmerging players
- Yext: Yext provides listings, pages, and digital presence management used by dealer networks. It overlaps with MTR's website builder and digital marketing layer for multi-location dealer brands.
- Podium: Podium is a customer messaging and reviews platform widely adopted by dealerships. It overlaps with MTR's SMS/email marketing and review-driving capabilities but does not specialize in Powersports or loyalty programs.
- Impel: Impel delivers AI-powered customer engagement and merchandising tools for automotive dealers. It is comparable to MTR's newer AI Lead Prediction and BikerBot capabilities and targets overlapping dealer customers.
- Sales Boomerang: Sales Boomerang provides automated lead re-engagement and customer lifecycle tools for automotive dealers. It overlaps with MTR's CRM-driven automated follow-up and AI-based lead prioritization features.
- Outsell: Outsell is an AI-driven customer engagement platform for automotive dealers. It is comparable to HyperDrive CRM's marketing automation and AI prediction modules, focused on the same dealership buyer.
- DealerCenter: DealerCenter provides DMS and CRM for independent and small-to-mid dealers including Powersports. It overlaps with MTR's HyperDrive CRM + DMS-integration positioning at the smaller end of the dealer market.
Broad incumbents
- VinSolutions (Cox Automotive): VinSolutions is a leading automotive dealer CRM and marketing platform owned by Cox Automotive. It is comparable as a CRM/marketing system sold to dealers, though it focuses on the broader automotive retail vertical rather than Powersports specialization.
- DealerSocket (Cox Automotive): DealerSocket provides CRM, marketing, and dealership management software to automotive dealers under Cox Automotive. It is comparable to HyperDrive CRM as a dealer-facing sales and marketing platform, but at much larger scale and broader automotive focus.
- Dominion Dealer Solutions: Dominion offers DMS, CRM, and digital marketing tools for automotive dealers. It competes for the same dealer-IT wallet as More Than Rewards, particularly around CRM and marketing automation, but is more general-purpose across auto retail.
- ELEAD1ONE (Cox Automotive): ELEAD1ONE is a CRM and dealer-customer engagement platform within the Cox Automotive suite. It is comparable to HyperDrive CRM in serving SMB-to-mid-market dealers with contact management, automation, and follow-up workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
More Than Rewards social profiles
Digital presenceMore Than Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Than Rewards leadership team
Management profileNumber of profiles
Profiles1 record
More Than Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Than Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Than Rewards
What does More Than Rewards do?
More Than Rewards sells a SaaS loyalty rewards and CRM platform targeted at Powersport, Marine, and Auto dealerships, with deep specialization in the Harley-Davidson dealer network. The flagship RiderRewards product combines locally branded dealer loyalty programs with national rewards integration, while HyperDrive CRM provides sales and marketing automation with AI-powered lead prediction. Supporting modules cover check-in tracking, HOG chapter management, email/SMS marketing, gamification, sweepstakes, gift cards, website building, eCommerce, and live stream commerce.
Is More Than Rewards a public or private company?
More Than Rewards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was More Than Rewards founded?
More Than Rewards was founded in 2003. It employs 11 to 50 people.
Where is More Than Rewards based?
More Than Rewards is headquartered in Franklin, United States, in the North America region.
How does More Than Rewards make money?
Five revenue lines are on record. HyperDrive CRM Subscription is the primary driver. The others are loyalty Program Platform, email Marketing Services, design Services and no-fee Gift Card System.
Who are More Than Rewards's main competitors?
Emerging players on record are Yext, Podium, Impel, Sales Boomerang, Outsell and DealerCenter. Broad incumbents are VinSolutions (Cox Automotive), DealerSocket (Cox Automotive), Dominion Dealer Solutions and ELEAD1ONE (Cox Automotive).
Does More Than Rewards have an API?
Yes. API provides complete control over all products via well-documented API. Developers can access documentation at developers.morethanrewards.com. Multi-channel support team provides direct customer support via phone, email, SMS, or live chat for integrations. Developer documentation is at developers.morethanrewards.com.