UNIVEG

What UNIVEG does

UNIVEG (operating as Greenyard) is a Belgium-headquartered (Sint-Katelijne-Waver) privately held company founded in 1983 by Hein Deprez and is one of the largest global suppliers of fruit and vegetables. The company is organized into three operating divisions: Greenyard Fresh (fresh produce), Greenyard Frozen (frozen fruits and vegetables), and Greenyard Prepared (ready-to-eat products), collectively spanning the full produce universe in fresh, frozen, and prepared formats, and across traditional, new, exotic, and local varieties in pre-packaged or bulk form.

Greenyard employs more than 9,000 people across 19 countries, combining a worldwide supply network with local sales offices and production plants to serve foodservice operators and retail chains. Its core technology and product backbone is physical — production plants, cold-chain logistics, and distribution centers — rather than software or AI-based; the source data explicitly notes that core technology is not disclosed. Notable operational assets include the Bakker Barendrecht state-of-the-art centre for fresh produce and ongoing regional buildout via the Gelagri negotiations in Brittany.

Revenue is generated through B2B supply contracts (described as transaction-fee based) with foodservice and retail customers under quote-based pricing arrangements. The go-to-market is sales-led, leveraging direct enterprise relationships and local proximity, supported by PR/media communications and newsletter marketing. Customer relationships of strategic significance include Sligro Food Group and Bakker Barendrecht, and recent public disclosures indicate solid topline growth with rising net sales and Adjusted EBITDA.

Name

UNIVEG

Legal name

Greenyard

Website

https://univeg.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

UNIVEG operates as Greenyard, a Belgium-based global supplier of fresh, frozen, and prepared fruits and vegetables organized into three divisions, serving foodservice operators and retail chains across 19 countries with 9,000+ employees via local production and distribution assets.

Ownership category

akta.pro rank

Product category

Fresh produce distribution

NAICS

Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruits & Vegetables Wholesale (AFAIAHAE)

Keywords

• Fresh produce supply
• Frozen vegetables
• Prepared fruit vegetables
• Foodservice distribution
• Fruit vegetable supplier

Headquarters

HQ city

Sint-katelijne-waver

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fruit and vegetable supply: Greenyard generates revenue through the supply of fresh, frozen, and prepared fruits and vegetables to foodservice and retail customers. Products are offered in pre-packaged or bulk formats, serving various lifestyle and consumption needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

UNIVEG (operating as Greenyard) supplies fresh, frozen, and prepared fruits and vegetables to foodservice operators and retail chains. Its offering spans traditional and new varieties, exotic and local produce, and is available in pre-packaged or bulk formats. The company operates three divisions — Greenyard Fresh, Greenyard Frozen, and Greenyard Prepared — and serves customers through a worldwide network of local sales offices and production plants across 19 countries.

Product overview

Greenyard operates as a unified platform offering fresh, frozen, and prepared fruits and vegetables through three distinct divisions: Greenyard Fresh (fresh produce), Greenyard Frozen (frozen foods), and Greenyard Prepared (ready-to-eat options). The company positions itself as one of the largest suppliers of fruit and vegetables globally, providing healthy food products for any lifestyle, age group, or consumption need, available in traditional or new varieties, exotic or local, pre-packaged or in bulk.

Differentiator

Problem solved

Functional benefit

Brands

• Greenyard Fresh: Division focused on fresh fruits and vegetables.
• Greenyard Frozen
• Greenyard Prepared

Products and services

• Greenyard Fresh Fresh produce division offering a wide selection of fresh fruits and vegetables for any lifestyle, age group, or consumption need, supplied to foodservice operators and retail chains.
• Greenyard Frozen Frozen food division offering a wide range of frozen food products, including frozen fruits and vegetables, catering to the needs of any lifestyle and supplied to foodservice operators and retail chains.
• Greenyard Prepared Prepared foods division providing easy, fast, and pleasurable ready-to-eat fruit and vegetable products for consumption at any moment, supplied to foodservice operators and retail chains.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sligro Food GroupcoreStrategic or Co-development PartnerSligro Food Group and Greenyard launched a close partnership for fresh fruit, vegetables and potatoes supply. This partnership strengthens Greenyard's position in the foodservice distribution market.
• GelagricoreStrategic or Co-development PartnerGreenyard and Gelagri entered exclusive negotiations to join forces in Brittany. This strategic move aims to strengthen Greenyard Frozen's position in the Brittany region through combined operations with Gelagri.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ardo: Belgian-based major European processor of frozen vegetables, herbs, and fruit serving retail, foodservice, and industrial customers — closely aligned with Greenyard Frozen's product set and European customer base.
• Dole plc: Global producer and marketer of fresh fruit and vegetables with operations across multiple continents and exposure to fresh, value-added, and diversified produce categories — direct overlap with Greenyard's Fresh, Frozen, and Prepared divisions.
• Total Produce (now part of Dole plc): Was a major Irish-headquartered fresh produce distributor with extensive European footprint before merging with Dole plc — direct overlap with Greenyard's fresh produce distribution model and customer base.
• Fresh Del Monte Produce: Vertically integrated producer, distributor, and marketer of fresh and prepared fruits and vegetables worldwide, with strong foodservice and retail reach — directly comparable business model and product mix to Greenyard.
• Bonduelle Group: French-headquartered producer of canned and frozen vegetables and prepared salads serving retail and foodservice across Europe — directly comparable in frozen/prepared fruit and vegetable categories with overlapping European retail and foodservice customers.

Emerging players

• Wawona Frozen Foods: US-based frozen fruit supplier focused on foodservice and industrial customers — narrower geographic and product overlap but comparable frozen fruit/vegetable manufacturing model.
• Fruity Line / SVZ: European processor of fruit and vegetable purees, concentrates, and ingredients for food and beverage customers — comparable as a vertically integrated fruit/vegetable processor serving B2B customers.

Broad incumbents

• Simplot Food Group: Major North American food manufacturer with significant frozen vegetables, fruits, and prepared foods operations serving retail and foodservice globally — broad incumbent with overlapping category set.
• McCain Foods: Global leader in frozen potato products and broader frozen prepared foods with foodservice and retail exposure — broad incumbent in the same frozen prepared category where Greenyard Frozen competes, especially in foodservice channels.
• Nomad Foods (Birds Eye): Europe's largest frozen food company with strong branded portfolio (Birds Eye, iglo) operating across frozen vegetables and prepared meals — broad incumbent whose frozen vegetable category directly overlaps Greenyard Frozen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIVEG