Simplot Partners, Inc.
Simplot Turf & Horticulture is a specialty distribution division of Simplot Company that sells proprietary fertilizers, soil surfactants, herbicides, and biostimulants through a direct field-sales network of 25+ U.S. locations to golf courses, sports fields, landscape contractors, and nursery operators.
- Company typePrivate
- Founded-
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Simplot Partners, Inc. does
Simplot Turf & Horticulture is a specialty distribution division of privately-held agribusiness Simplot Company, founded in 1939 by J.R. Simplot. The division supplies professional turf and horticulture inputs to golf courses, sports fields, landscape contractors, nurseries, sod farms, municipal properties, and professional lawn-care operators across more than 25 U.S. locations from California to Hawaii to Florida.
Its commercial offering centers on the PerformancePack® umbrella brand, which bundles ten sub-brands (ColorPack, GrowthPack, NutriPack, PestPack, SoilPack, SoluPack, SprayPack, SurfPack, TechPack, WaterPack) covering liquid and soluble fertilizers, soil surfactants, plant biostimulants, colorants, adjuvants, and pesticides. Standalone proprietary lines include the APEX®, BEST®, and GAL-XeONE® granulated fertilizer families, the Rely III® and Brilliance® soil surfactant portfolios, the patented Forté® protein-surfactant complex, the Extreme Green® iron/manganese nutrient range, SP 4Way™ and SP 3Way™ selective herbicides, and TruGyp® and TruLime® soil amendments. The GreenKeeper App is the division's digital decision-support platform for plant growth regulation, pest control, and soil/water/tissue testing, offered exclusively through Simplot T&H.
The business model is direct enterprise field sales: territory representatives averaging 20 years of industry experience serve as embedded advisors to professional customers, with quote-based pricing, credit financing through [email protected], and same- or next-day product availability from regional depots. The company does not sell via e-commerce or retail. Revenue and financials are not publicly disclosed.
Simplot Partners, Inc. firmographics
Firmographics- Name
- Simplot Partners, Inc.
- Legal name
- Simplot Company
- Website
- https://simplotpartners.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplot Turf & Horticulture is a specialty distribution division of Simplot Company that sells proprietary fertilizers, soil surfactants, herbicides, and biostimulants through a direct field-sales network of 25+ U.S. locations to golf courses, sports fields, landscape contractors, and nursery operators.
- Ownership category
- akta.pro rank
Simplot Partners, Inc. industry classification
Industry- Product category
- Specialty Turf and Horticulture Products
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
Keywords
Where Simplot Partners, Inc. is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Simplot Partners, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Fertilizer Products: Sale of granulated fertilizers under APEX, BEST, and GAL-Xeᴼᴺᴱ brands, along with specialty nutrient products including iron and manganese fertilizers (Extreme Green line).
- Turf Protection Products: Sale of herbicides (SP 3WAY, SP 4Way), soil surfactants (Rely III, Brilliance, Forté), and other pest management products for professional turf applications.
- Specialty Horticulture Products: Sale of nursery containers, soil amendments (TruGyp, TruLime), and ornamental plant management products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Simplot Partners, Inc. product offering
Product offeringCore offering
Simplot Turf & Horticulture, a division of Simplot Company, manufactures and distributes specialty turf and horticulture products including fertilizers, soil surfactants and wetting agents, herbicides, plant nutrition products, soil amendments, and nursery containers to professional markets such as golf courses, sports fields, landscapes, nurseries, lawn care operators, sod farms, and municipal properties. Sales are conducted exclusively through a network of 25+ territory representatives across the United States, supplemented by the GreenKeeper decision-support application for turfgrass professionals.
Product overview
Simplot Turf & Horticulture offers a comprehensive portfolio of professional turf and horticulture products and solutions. The core offering is the PerformancePack® brand system—a unified platform of specialty products encompassing eleven sub-brands (ColorPack®, GrowthPack®, NutriPack®, PestPack®, SoilPack®, SoluPack®, SprayPack®, SurfPack®, TechPack®, WaterPack®) that deliver liquid and soluble fertilizers, wetting agents, plant biostimulants, colorants, adjuvants, and pesticides. This is complemented by premium granulated fertilizers under the APEX®, BEST®, and GAL-Xeᴼᴺᴱ® brands. Key individual products include soil surfactants (Rely III™ G, Rely III™, Brilliance®, Forté™), iron/manganese nutrients (Extreme Green® 4.1L, 6L, 16, 20), herbicides (SP 4Way™, SP 3WAY™), soil amendments (TruGyp®, TruLime™), and nursery containers. The digital platform GreenKeeper App provides decision-support tools for turfgrass professionals. Products are distributed through over 25 U.S. locations to golf courses, sports turf, landscape, nursery, and lawncare operations.
Differentiator
Problem solved
Functional benefit
Brands
- PerformancePack®: A line of specialty turf and horticulture products including ColorPack®, GrowthPack®, NutriPack®, PestPack®, SoilPack®, SoluPack®, SprayPack®, SurfPack®, TechPack®, and WaterPack®.
- GreenKeeper
Products and services
- PerformancePack®
Companies that use Simplot Partners, Inc.
Customer profileSegments6 records
Ideal customer profiles6 records
Simplot Partners, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simplot Partners, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- APEXcorePremium granulated fertilizer brand carried by Simplot T&H, trusted for color, consistency, and performance in professional turf applications.
- BESTcorePremium granulated fertilizer brand offered through Simplot T&H for professional turf and landscape applications.
- GAL-XeᴼᴺᴱcoreControlled-release fertilizer brand available through Simplot T&H for professional horticulture applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simplot Partners, Inc. competitors and assessment
Company assessmentBroad incumbents
- Nufarm Americas: Nufarm is a global crop protection and specialty chemical company supplying herbicides and turf products. While its primary business is broad-acre agriculture, its Turf & Ornamental segment offers direct competition to Simplot T&H's herbicide and plant health lines and is also a Simplot T&H distribution partner.
- BASF Professional & Specialty Solutions: BASF's professional solutions arm supplies turf, ornamental, and pest control products globally under brands like Drive and Pillar. It is a major competing chemistry supplier to Simplot T&H while also distributing through Simplot's network, creating both partnership and competitive overlap.
- Syngenta Professional Solutions: Syngenta's Turf & Ornamental business provides fungicides, insecticides, and herbicides for golf and landscape markets. It is both a competing supplier and a Simplot T&H distribution partner, making it a key incumbent in the specialty turf chemicals category.
- Bayer Environmental Science: Bayer's Environmental Science division develops and markets turf, ornamental, and pest management products for golf, lawn care, and nursery professionals. It directly competes with Simplot T&H's PestPack and herbicide products while also distributing through the Simplot network.
Direct peers
- Target Specialty Products: Target Specialty Products distributes turf, ornamental, and pest control products to professional applicators in the Western US. It competes directly with Simplot T&H in California, Arizona, Nevada, and Hawaii, offering similar consultative field-sales distribution of fertilizers and pesticides.
- Harrell's: Harrell's is a specialty distributor of turf and ornamental products, including fertilizers, pesticides, and seed, primarily serving golf courses and superintendents in the Eastern and Southern US. It directly competes with Simplot T&H for golf course accounts in overlapping geographies.
- SiteOne Landscape Supply: SiteOne is the largest wholesale distributor of landscape supplies in the US, including fertilizers, herbicides, and turf products. It overlaps directly with Simplot T&H's product catalog and serves many of the same golf, sports turf, and landscape contractor customers through a national branch network.
- The Andersons: The Andersons operates a Plant Nutrient Group that produces professional turf fertilizers and specialty products marketed to golf courses, sports fields, and lawn care operators. It is both a listed distribution partner and a direct competitor to Simplot T&H in the specialty turf fertilizer category.
- LebanonTurf: LebanonTurf is a manufacturer and supplier of professional turf and landscape fertilizers, including controlled-release and specialty products. It is one of Simplot T&H's listed distribution partners and competes head-to-head with APEX, BEST, and GAL-XeONE in the professional granulated fertilizer category.
Regional players
- Helena Agri-Enterprises: Helena is a US-based distributor of agricultural and specialty inputs, including turf and ornamental products, with strong coverage across the South and Midwest. While primarily an agricultural distributor, its specialty division overlaps with Simplot T&H in turf and landscape markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplot Partners, Inc. social profiles
Digital presenceSimplot Partners, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplot Partners, Inc. leadership team
Management profileNumber of profiles
Simplot Partners, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplot Partners, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplot Partners, Inc.
What does Simplot Partners, Inc. do?
Simplot Turf & Horticulture, a division of Simplot Company, manufactures and distributes specialty turf and horticulture products including fertilizers, soil surfactants and wetting agents, herbicides, plant nutrition products, soil amendments, and nursery containers to professional markets such as golf courses, sports fields, landscapes, nurseries, lawn care operators, sod farms, and municipal properties. Sales are conducted exclusively through a network of 25+ territory representatives across the United States, supplemented by the GreenKeeper decision-support application for turfgrass professionals.
Is Simplot Partners, Inc. a public or private company?
Simplot Partners, Inc. is a private company. It is classified as family owned and is currently operating.
When was Simplot Partners, Inc. founded?
Simplot Partners, Inc. was founded in -1. It employs 11 to 50 people.
Where is Simplot Partners, Inc. based?
Simplot Partners, Inc. is headquartered in Boise, United States, in the North America region.
How does Simplot Partners, Inc. make money?
Three revenue lines are on record. Specialty Fertilizer Products are the primary driver. The others are turf Protection Products and specialty Horticulture Products.
Who are Simplot Partners, Inc.'s main competitors?
Broad incumbents on record are Nufarm Americas, BASF Professional & Specialty Solutions, Syngenta Professional Solutions and Bayer Environmental Science. Direct peers are Target Specialty Products, Harrell's, SiteOne Landscape Supply, The Andersons and LebanonTurf. Helena Agri-Enterprises is listed as a regional player.
Does Simplot Partners, Inc. have an API?
No public API is recorded for Simplot Partners, Inc..
What industry is Simplot Partners, Inc. in?
Simplot Partners, Inc.'s product category is Specialty Turf and Horticulture Products. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 3253 and its SIC code is 2870.