Martha's Hands Home Care
Martha's Hands Home Care is a family-owned, private-pay home care operator founded in 1997 in Town and Country, Missouri, serving elderly, post-acute, chronic-disease, hospice, maternal, and veteran clients across the St. Louis metro under a Nurse Care Manager oversight model.
- Company typePrivate
- Founded1997
- HeadquartersTown And Country, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Martha's Hands Home Care does
Martha's Hands Home Care is a privately held, family-owned home care services company founded in 1997 by registered nurse Eileen McCaffrey Hedrick, headquartered in Town and Country, Missouri and operating across the St. Louis metropolitan area. It provides private-duty home care under a distinctive Nurse Care Manager Model in which RN Care Managers conduct the initial nursing assessment, design customized service plans, select and train caregivers, perform ongoing supervisory visits, and act as 24/7 clinical resources for clients and families. The core service line is assistance with activities of daily living (bathing, dressing, walking, meal preparation, medication reminders, light housekeeping, laundry, errands, companionship), anchored by a five-part caregiver background screen (Family Care Safety Registry, national background, OIG/SAM, E-Verify, skills test, four-hour competency class, two-year experience verification, personal references) and a computerized Skills/Assignment matching system reviewed by seven team members before placement.
The product surface extends well beyond ADL care into Care Management, Hospital Care Transitions to Home (readmission reduction focus), Hospice Supportive Care, Mobile Dentistry (delivered via a partnership with Dr. Dennis McCaffrey), Just For Moms Care (pregnancy and postpartum support), Physical Wellness Services (in-home personal training), Medical and Home Supplies, Disease Care (Alzheimer's, Parkinson's, Diabetes, CHF, COPD), and Safe Home Care (COVID-mitigation protocols). The business runs exclusively on a private-pay basis — it does not participate in Medicare or Medicaid — and supports five non-cash funding pathways: long-term care insurance reimbursement, VA Aid and Attendance, reverse mortgage proceeds, and life-care funding, alongside direct out-of-pocket payment. Headcount is in the 251-500 range, and the firm crossed a 6,000,000-hour cumulative service milestone in 2023.
Go-to-market is hybrid: sales-led via a free consultation → nursing assessment → service agreement funnel, plus community-led via partnerships with hospitals, hospice agencies, senior living communities, the Alzheimer's Association St. Louis Chapter, Home Care Association of America, Missouri Alliance for Home Care, and the Continuum of Care Marketing Association. Marketing relies on the company website, the Martha's Messenger blog, and association/chamber referrals rather than performance advertising. There is no consumer mobile app, no public API, and no external funding or institutional ownership disclosed.
Martha's Hands Home Care firmographics
Firmographics- Name
- Martha's Hands Home Care
- Legal name
- Martha's Hands Home Care Services
- Website
- https://marthashands.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Martha's Hands Home Care is a family-owned, private-pay home care operator founded in 1997 in Town and Country, Missouri, serving elderly, post-acute, chronic-disease, hospice, maternal, and veteran clients across the St. Louis metro under a Nurse Care Manager oversight model.
- Ownership category
- akta.pro rank
Martha's Hands Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Chronic Care & Complex Care Management (HSABAIAD), Home Health Clinical Care Coordination & Case Management (HSABACAO)
Keywords
Where Martha's Hands Home Care is headquartered
LocationHeadquarters
- HQ city
- Town And Country
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Martha's Hands Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Private Pay Services: Direct out-of-pocket payment from clients for home care services. Martha's Hands does not participate in Medicare or Medicaid programs, allowing focus on providing care without program limitations.
- Long Term Care Insurance Reimbursement: Working with all major LTC insurance companies. Once approved, services are provided and the company sends courtesy billing and support documentation to expedite reimbursement.
- Veteran's Aid and Attendance: Veterans and surviving spouses who qualify for the VA Aid and Attendance Pension Benefit can use it to pay for home care services.
- Reverse Mortgage Proceeds: Clients can use proceeds from reverse mortgages to pay for healthcare services including home care.
- Life Care Funding: Converts life insurance death benefits into a Long Term Care Benefit Plan to pay for immediate care needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Private Pay Home Care Services |
| Unit Pricing | Pay-as-you-go | Physical Wellness Program Bundles |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Martha's Hands Home Care product offering
Product offeringCore offering
Martha's Hands Home Care is a private duty home care agency that provides paid caregivers to assist elderly clients and other adults with daily living activities (bathing, dressing, walking, meals, medication reminders, housekeeping, errands, and companionship) in their homes. All services are coordinated and supervised through a proprietary Nurse Care Manager Model in which registered nurses conduct the initial assessment, build a customized Service Plan, train and match caregivers, perform ongoing supervisory visits, and provide 24/7 phone clinical support. The company supplements core home care with specialty programs including Hospital-to-Home transitions, Hospice Supportive Care, Disease Care, Care Management, Just For Moms Care, Physical Wellness, and Mobile Dentistry coordination.
Product overview
Martha's Hands Home Care is a private duty home care services company offering a comprehensive suite of care services centered around a unique Nurse Care Manager Model. The core product is Home Care Services providing daily activity assistance, supported by specialized care modules including Care Management, Hospital to Home Transitions, Hospice Supportive Care, Mobile Dentistry, Just For Moms Care, Physical Wellness Services, Medical and Home Supplies, Disease Care, and Safe Home Care. The Nurse Care Manager model provides professional oversight for all services through initial assessments, customized service plans, caregiver matching, and ongoing supervisory visits.
Differentiator
Problem solved
Functional benefit
Brands
- Care Management: Professional nurse care management services providing oversight and coordination of complex care issues and decisions for clients.
- Mobile Dentistry
- Just For Moms Care
- Home Physical Wellness Program
Products and services
- Home Care Services Core private duty home care service providing assistance with daily activities including bathing, dressing, walking, meal preparation, medication reminders, light housekeeping, laundry, errand running, and companionship to help clients remain independent in their homes.
- Care Management Professional nurse-led care coordination service featuring Initial Nursing Assessment, Service Plan Development, Caregiver In-Home Orientation, Regular In-Home Supervisory Visits, and 24-Hour Phone Nursing Support to help clients remain independent.
- Hospital Care Transitions to Home Care transition program partnering with hospital discharge teams to reduce readmissions through Nurse Care Management, Nursing Assessment and Care Planning, Home Safety Assessment, and Clinical Directive Compliance monitoring.
- Hospice Supportive Care Complementary hospice support services that work alongside Medicare Hospice programs, providing one-on-one caregiver support including 24/7 care with dignity and compassion for patients in end stages of life.
- Mobile Dentistry Mobile dental service partnership bringing state-of-the-art dental equipment to retirement and assisted living communities for exams, cleanings, fillings, and denture work in the convenience of the community setting, with Martha's Hands charging a coordination fee for arranging these services.
- Just For Moms Care Specialized care program for expectant and new mothers providing pregnancy support, newborn care including bathing, dressing, feeding (day or night), sibling care, meal preparation, and light housekeeping.
- Physical Wellness Services In-home personal training and wellness coaching service providing personalized wellness programs with goals to increase strength, flexibility, mobility, and improve balance and coordination to reduce fall risks, available as bundle pricing of visits after an Initial Wellness Evaluation.
- Medical and Home Supplies Provider of medical equipment and home supplies on a private-pay basis including wheelchairs, walkers, canes, commodes, shower chairs, bed rails, incontinence supplies, gloves, and ramp systems.
- Disease Care Specialized care services for clients with chronic conditions such as Alzheimer's Disease, Parkinson's Disease, Diabetes, Congestive Heart Failure, COPD and other disease conditions requiring ongoing management.
- Safe Home Care COVID-19 mitigation and vaccination program featuring self-health checks, PPE protocols (mask wearing, hand washing, glove use, surface disinfection), physical distancing, and caregiver vaccination coordination.
Quantifiable outcome
- Less than 1/4 of one percent of clients contracted COVID
- +1 more outcomes
Companies that use Martha's Hands Home Care
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Martha's Hands Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Martha's Hands Home Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Dennis McCaffrey and Mobile Dentistry TeamcoreMartha’s Hands partnered with Dr. Dennis McCaffrey and his Mobile Dentistry Team to provide basic dental services to clients in retirement and assisted living communities. Dr. McCaffrey's team brings state-of-the-art mobile dental equipment to perform exams, cleanings, fillings, and denture work. Martha's Hands charges a coordination fee for arranging these services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Martha's Hands Home Care competitors and assessment
Company assessmentBroad incumbents
- Interim HealthCare: Franchised home health, hospice, and personal care provider with national reach — broader service portfolio including skilled nursing and hospice, comparable personal care and care management offerings.
- Bayada Home Health Care: Large national home health provider with adult, pediatric, and hospice services — broader portfolio than Martha's Hands but overlaps materially on private-duty nursing, hospice support, and hospital-to-home transitions.
- Amedisys: Public home health and hospice operator with personal care services — competes in the same regional markets with Medicare-certified skilled services that Martha's Hands does not offer, but overlaps on hospice supportive care.
Direct peers
- BrightStar Care: National private-duty home care franchise offering companion, personal, and skilled nursing care with a nurse-led care team model — directly comparable to Martha's Hands' Nurse Care Manager approach and private-pay focus.
- Right at Home: Franchised in-home senior care provider offering personal care, companionship, and specialty chronic-condition programs — comparable in scope, payer mix orientation, and care management emphasis.
- Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialty dementia/Alzheimer's support — overlaps directly with Martha's Hands' Disease Care and elderly-individual segments.
- Caring Senior Service: Private-pay-focused in-home care agency offering personal care, transportation, and care management — closely aligned to Martha's Hands' private-pay stance and Care Management module.
- Senior Helpers: National franchised senior home care brand with Parkinson's, Alzheimer's, and chronic disease care programs — directly analogous to Martha's Hands' Disease Care module and elderly primary segment.
- Home Instead (Honor Technology): Large franchised network specializing in non-medical in-home care for seniors — same private-duty, ADL-assistance model as Martha's Hands, with comparable caregiver matching and family communication workflows.
- Visiting Angels: National franchised private-duty home care agency serving seniors with ADL support, respite, and companion care. Comparable service mix, private-pay emphasis, and franchise-driven regional model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Martha's Hands Home Care social profiles
Digital presenceMartha's Hands Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martha's Hands Home Care leadership team
Management profileNumber of profiles
Profiles4 records
Martha's Hands Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martha's Hands Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martha's Hands Home Care
What does Martha's Hands Home Care do?
Martha's Hands Home Care is a private duty home care agency that provides paid caregivers to assist elderly clients and other adults with daily living activities (bathing, dressing, walking, meals, medication reminders, housekeeping, errands, and companionship) in their homes. All services are coordinated and supervised through a proprietary Nurse Care Manager Model in which registered nurses conduct the initial assessment, build a customized Service Plan, train and match caregivers, perform ongoing supervisory visits, and provide 24/7 phone clinical support. The company supplements core home care with specialty programs including Hospital-to-Home transitions, Hospice Supportive Care, Disease Care, Care Management, Just For Moms Care, Physical Wellness, and Mobile Dentistry coordination.
Is Martha's Hands Home Care a public or private company?
Martha's Hands Home Care is a private company. It is classified as family owned and is currently operating.
When was Martha's Hands Home Care founded?
Martha's Hands Home Care was founded in 1997. It employs 251 to 500 people.
Where is Martha's Hands Home Care based?
Martha's Hands Home Care is headquartered in Town And Country, United States, in the North America region.
How does Martha's Hands Home Care make money?
Five revenue lines are on record. Private Pay Services are the primary driver. The others are long Term Care Insurance Reimbursement, veteran's Aid and Attendance, reverse Mortgage Proceeds and life Care Funding.
Who are Martha's Hands Home Care's main competitors?
Broad incumbents on record are Interim HealthCare, Bayada Home Health Care and Amedisys. Direct peers are BrightStar Care, Right at Home, Comfort Keepers, Caring Senior Service, Senior Helpers, Home Instead (Honor Technology) and Visiting Angels.
Does Martha's Hands Home Care have an API?
No public API is recorded for Martha's Hands Home Care.
What industry is Martha's Hands Home Care in?
Martha's Hands Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HSABAIAD, Chronic Care & Complex Care Management. Its NAICS code is 62161 and its SIC code is 8082.