Monticello Homes
Monticello Homes is a San Antonio-based luxury custom homebuilder founded in 1994, designing and building high-end move-up homes at an average selling price of $750,000 for affluent buyers in the San Antonio, Boerne, and New Braunfels markets. The company was acquired by Drees Homes in January 2025.
- Company typePrivate
- Founded1994
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Monticello Homes does
Monticello Homes is a San Antonio-based luxury custom homebuilder founded in 1994, specializing in the design and construction of high-end move-up homes for affluent buyers in the San Antonio, Boerne, and New Braunfels markets of south central Texas. The company delivers fully custom homes with an average selling price of $750,000, offering buyers extensive floor plan customization, high-end finishes, integrated smart home technology, and energy-efficient design as standard features. Its core technology stack centers on residential construction craft rather than software: quality construction methods, customizable floor plans, smart home integration, and energy-efficient building standards rather than any proprietary platform or AI-driven systems.
The business operates a direct-to-consumer go-to-market model, selling homes one unit at a time through model home showings and new construction communities in planned developments across the San Antonio metropolitan area. Revenue is generated through one-time unit sales at an average price point of $750,000, with no recurring subscription or service revenue stream. At the time of acquisition, the company employed 44 people and served a single customer persona: luxury move-up homebuyers seeking premium, customized new construction in the Texas Hill Country.
On January 31, 2025, Monticello Homes was acquired by Drees Homes, a 96-year-old family-owned builder headquartered in the Cincinnati area and ranked as the 21st largest private builder in the United States. The transaction, for an undisclosed amount, integrated Monticello's operations, team, and customer base into Drees' Texas portfolio and marked Drees' entry into San Antonio — the nation's fifth-largest new-home construction market. The acquisition supports Drees' strategic objective to roughly double annual unit volume from 2,400 to 4,000 homes by 2028 and completes Drees' presence across all four of Texas' largest housing markets. Founder Wayne Moravits remained with the business for at least one year following the close to support the transition.
Monticello Homes firmographics
Firmographics- Name
- Monticello Homes
- Legal name
- Monticello Homes
- Website
- https://monticellohomes.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Monticello Homes is a San Antonio-based luxury custom homebuilder founded in 1994, designing and building high-end move-up homes at an average selling price of $750,000 for affluent buyers in the San Antonio, Boerne, and New Braunfels markets. The company was acquired by Drees Homes in January 2025.
- Ownership category
- akta.pro rank
Monticello Homes industry classification
Industry- Product category
- Luxury Custom Home Building
- NAICS
- Residential Building Construction (2361)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
Keywords
Where Monticello Homes is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monticello Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Sales: One-time sales of luxury custom homes at an average selling price of $750,000. Revenue is generated through direct home sales to buyers in the luxury move-up segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury move-up homes averaging $750,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Monticello Homes product offering
Product offeringCore offering
Monticello Homes designs and builds luxury custom homes in the San Antonio, Boerne, and New Braunfels markets of Texas. The company focuses on the luxury move-up segment, offering customizable floor plans, high-end finishes, smart home technology, and energy-efficient designs with an average selling price of $750,000. Following its January 2025 acquisition by Drees Homes, Monticello's operations were integrated into Drees' Texas portfolio.
Product overview
Monticello Homes was a luxury move-up homebuilder based in San Antonio, Texas, founded in 1994. The company specialized in building high-end custom homes with an average selling price of $750,000. On January 31, 2025, Monticello Homes was acquired by Drees Homes, a 96-year-old family-owned builder headquartered in the Cincinnati area. Following the acquisition, Monticello's operations, team of 44 employees, and luxury homebuilding business were integrated into Drees' Texas portfolio. Founder Wayne Moravits remained active for at least one year to assist with the transition. The source data does not contain detailed information about specific product lines, floor plans, or named offerings from Monticello Homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building Design and construction of luxury custom homes for affluent move-up buyers in the San Antonio, Boerne, and New Braunfels markets. Homes feature high-end finishes, customizable floor plans, smart home technology, and energy-efficient design at an average selling price of $750,000.
- Quick Move-In Homes
Companies that use Monticello Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Monticello Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monticello Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drees HomescoreDrees Homes, a 96-year-old family-owned builder based in the Cincinnati area, acquired Monticello Homes in January 2025 for an undisclosed amount. The acquisition supports Drees' strategic goal of expanding from 2,400 to 4,000 annual units by 2028. Monticello founder Wayne Moravits will remain active for at least a year to assist with the transition. Both companies characterize this as a cultural and strategic fit rather than a cost-cutting play.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Monticello Homes competitors and assessment
Company assessmentDirect peers
- Perry Homes: Houston-based private luxury homebuilder serving the Texas market, including San Antonio. Directly comparable to Monticello on luxury custom/semi-custom positioning, Texas regional focus, and move-up buyer segment.
- Highland Homes: Dallas-based Texas-focused homebuilder with strong San Antonio presence. Comparable to Monticello on premium move-up product, floor plan variety, and high-end finishes targeting similar buyer profiles.
- David Weekley Homes: Houston-based private homebuilder with active San Antonio operations. Comparable on custom-design options, energy-efficient building standards, and move-up to luxury buyer segments across Texas metros.
- Ashton Woods: Private homebuilder with strong Texas presence focused on design-forward, customizable move-up and luxury homes. Closely comparable on personalization model and buyer experience emphasis.
Broad incumbents
- Toll Brothers: National leader in luxury move-up and custom homebuilding with active Texas presence. Comparable on luxury ASP and customization capabilities, but operates at significantly greater scale and geographic breadth than Monticello.
- Taylor Morrison: Large national homebuilder with substantial Texas operations including San Antonio. Comparable on move-up to luxury product and customization, but at materially larger unit volume and multi-market scale.
- M/I Homes: Columbus-based national homebuilder with meaningful San Antonio / Texas footprint. Comparable on custom-design and energy-efficient product positioning; larger scale and broader geographic reach.
- Tri Pointe Homes: National homebuilder with Texas operations through its brands. Comparable on move-up custom offerings and design flexibility, but at larger scale than the standalone Monticello business.
- PulteGroup: One of the largest U.S. homebuilders with deep Texas operations across all top metros. Comparable end-buyer segments (move-up) but much broader portfolio spanning entry-level through luxury.
Others
- Drees Homes: 96-year-old family-owned builder and Monticello's acquirer (Jan 2025). Not a competitor post-acquisition, but a parent/strategic operator and the most directly relevant comparison for capability, culture, and operating model going forward.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Monticello Homes social profiles
Digital presenceMonticello Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monticello Homes leadership team
Management profileNumber of profiles
Profiles1 record
Monticello Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monticello Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monticello Homes
What does Monticello Homes do?
Monticello Homes designs and builds luxury custom homes in the San Antonio, Boerne, and New Braunfels markets of Texas. The company focuses on the luxury move-up segment, offering customizable floor plans, high-end finishes, smart home technology, and energy-efficient designs with an average selling price of $750,000. Following its January 2025 acquisition by Drees Homes, Monticello's operations were integrated into Drees' Texas portfolio.
Is Monticello Homes a public or private company?
Monticello Homes is a private company. It is classified as corporate owned and is currently acquired.
When was Monticello Homes founded?
Monticello Homes was founded in 1994. It employs 11 to 50 people.
Where is Monticello Homes based?
Monticello Homes is headquartered in San Antonio, United States, in the North America region.
How does Monticello Homes make money?
One revenue line is on record: custom Home Sales.
Who are Monticello Homes's main competitors?
Direct peers on record are Perry Homes, Highland Homes, David Weekley Homes and Ashton Woods. Broad incumbents are Toll Brothers, Taylor Morrison, M/I Homes, Tri Pointe Homes and PulteGroup. Drees Homes is listed as an others.
Does Monticello Homes have an API?
No public API is recorded for Monticello Homes.
What industry is Monticello Homes in?
Monticello Homes's product category is Luxury Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 2361.