Kennedy Care

What Kennedy Care does

Kennedy Care is a privately held, founder-owned home care services agency established in 2003 by David Kennedy and headquartered in Ann Arbor, Michigan. The company provides non-medical in-home care, geriatric care management, and condition-specific programs for seniors, veterans, children, and individuals with autism, operating across Michigan and Northern Ohio. Its services are organized under a multi-brand portfolio: the core Kennedy Care service, CuraVitae (enhanced senior home care), Patriot Care (veteran-focused care), Safe At Home (in-home child care and nanny services), and Dashi Rivers Autism Care (center-based, in-home, and community-based ABA therapy for autistic children). Kennedy Care has also established Love Is Above All, a non-profit initiative to deliver supplemental resources to veterans, caregivers, and clients not typically covered by medical or employer benefits. The firm remains privately held with no external funding rounds disclosed and operates as Kennedy Care Ann Arbor LLC.

The company's core operating model is a care management framework introduced in 2019, in which registered nurses and master-level social workers lead client intake, design personalized care plans, coordinate with external providers, and oversee client-specific training, while Life Care Professionals (the company's branded caregiver workforce) deliver in-home services. Caregiver selection, training, and matching have been refined over more than 15 years and are supported by free caregiver educational courses. Operationally, Kennedy Care runs on third-party platforms including Generations Homecare for live caregiver/client scheduling and WellSky (formerly ClearCare) for day-to-day client and Life Care Professional management. The company does not develop proprietary technology and instead positions domain specialization and platform integration as its primary technical differentiators. In 2023, Kennedy Care opened a new Northville, Michigan center for Dashi Rivers Autism Care with dedicated spaces for gross motor play, sensory play, and daily-living skills development.

Kennedy Care monetizes primarily through subscription-style recurring bi-weekly billing for home care hours at rates set per Order Confirmation, with the Geriatric Care Management service (introduced January 2019) billed on a professional-services basis. The company does not publish tiered pricing; custom care plans and a free Care Assessment are the entry point. Go-to-market is sales-led direct-to-consumer via a phone line (800-796-CARE), website contact forms, and in-home consultations, supplemented by an enterprise channel through the Michigan State University partnership, which makes Kennedy Care the sole provider of senior and child back-up care to university faculty and staff. Revenue is not publicly disclosed; the company has reported a 27% revenue increase in 2019 coinciding with the Innovations Health Care acquisition and care management model rollout, and has since continued to expand via sub-brand launches and a Northville autism care center. Recognized as a Detroit Free Press Top Workplace in 2022, Kennedy Care employs 251-500 staff across its operations.

Name

Kennedy Care

Legal name

Kennedy Care Ann Arbor LLC

Website

https://kennedycare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Kennedy Care is a privately held, founder-owned home care agency in Ann Arbor, Michigan, providing in-home care, geriatric care management, and ABA therapy for seniors, veterans, children, and autistic individuals across Michigan and Northern Ohio through a multi-brand portfolio.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

akta.pro secondary industries

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Home care services
• Senior care
• Veteran home care
• In-home child care
• Autism therapy services

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home Care Services: Professional home care services billed bi-weekly on the 1st and 15th of each month. Payment due within 30 days of invoice. Clients engage Kennedy Care through Order Confirmation for home care services.
2. Care Management Services: Geriatric care management introduced in January 2019, allowing clinicians to assist clients with home care and other facets of their care as needs change.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kennedy Care is a home care services agency that places professionally trained caregivers and Life Care Professionals in clients' homes across Michigan and Northern Ohio. The company's services span senior care, veteran care, in-home child care, ABA therapy for autism (Dashi Rivers), and geriatric care management led by RNs and MSWs. Services are billed bi-weekly on customized care plans developed through free in-home Care Assessments.

Product overview

Kennedy Care operates as a comprehensive home care services platform with a multi-brand portfolio. The core Kennedy Care brand provides home care for seniors, veterans, and children across Michigan and Northern Ohio. Under its umbrella, it operates CuraVitae (enhanced senior home care), Patriot Care (veteran-specific care), Safe At Home Child Care (in-home childcare services), and Dashi Rivers Autism Care (ABA therapy for autistic children). Additionally, the company is launching Love Is Above All, a non-profit initiative to provide supplemental resources to clients and caregivers. The company shifted to a care management model in 2019, with RNs and MSWs leading client care coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Kennedy Care Home Care Services Home care services placing professionally trained caregivers and Life Care Professionals in clients' homes across Michigan and Northern Ohio. Service covers seniors, veterans, children, and individuals with chronic conditions or traumatic injuries, including daily living assistance, companionship, medication reminders, personal care, and mobility support.
• CuraVitae Enhanced Senior Home Care Enhanced home care services providing comprehensive household assistance to enable seniors to stay independent, safe, and healthy at home. Includes customized care plans, in-home coordination for household projects, grocery shopping, holiday decorating, and landscaping coordination.
• Patriot Care Veteran Home Care

Quantifiable outcome

• 27% revenue increase in 2019
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MindbloomminorOthers · 1 January 2023Mental health partnership providing ketamine-assisted therapy as an employee benefit to those experiencing anxiety or depression, supporting employee mental health.
• EthicsPointminorOthers · 1 January 2023External partnership providing anonymous, confidential reporting outlet for employees to report policy violations or standards concerns.
• WellSky (formerly ClearCare)coreTechnology or Integration · 1 January 2023Software platform for day-to-day client and LCP management, transitioning CuraVitae operations to WellSky for enhanced care coordination capabilities.
• Michigan State UniversitycoreStrategic or Co-development Partner · 1 January 2019Kennedy Care serves as the sole provider of senior and child back-up care to Michigan State University faculty and staff, providing comprehensive home care services to university employees.
• Innovations Health CarecoreStrategic or Co-development Partner · 1 January 2019Acquired in Ann Arbor, Michigan, expanding Kennedy Care's service capabilities and geographic presence within the region.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interim HealthCare: Franchise network providing home health, personal care, and hospice services. Comparable multi-vertical home care services including senior care, veteran care, and care management.
• BrightStar Care: Home care and medical staffing franchise combining non-medical and skilled nursing services. Comparable care management positioning with RN oversight, serving similar elderly and chronic-condition client base.
• Visiting Angels: National franchise network of non-medical home care agencies serving seniors and veterans, with strong presence in Michigan. Directly comparable to Kennedy Care in service model, customer base, and caregiver-staffing approach.
• Senior Helpers: National in-home senior care franchise offering personal care, Alzheimer's/dementia care, and specialized programs. Direct peer in non-medical home care for seniors with similar service lines.
• Comfort Keepers: Franchise-based in-home care agency providing personal care, companionship, and specialty care for seniors. Directly comparable service offerings including veteran care and senior in-home support.

Broad incumbents

• Bayada Home Health Care: Large non-profit home health provider offering skilled nursing, therapy, and personal care services across multiple states. Comparable home-based care delivery model with broader clinical capability.
• Aveanna Healthcare: Publicly traded home health and hospice provider with pediatric and adult home care services. Comparable home-based care delivery at scale; relevant for understanding capital markets comparables.
• Home Instead (Honor Technology): One of the largest non-medical home care franchise networks globally, now part of Honor Technology. Operates in Michigan with overlapping senior care services; comparable for senior home care delivery model at greater scale.
• Help at Home: PE-backed (Centerbridge) multi-state provider of personal care services to Medicaid-eligible seniors and disabled individuals. Comparable personal care services at significantly larger scale, illustrating competitive consolidation pressure.

Regional players

• Caregivers America (Modivcare): Personal care services division of Modivcare (formerly Caregivers America), serving Medicaid populations. Comparable personal care model; less direct overlap given payer mix and geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kennedy_care
• Facebookfacebook.com/kennedycare
• LinkedInlinkedin.com/company/kennedy-care
• Instagraminstagram.com/kennedyhomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennedy Care