Avid Design

What Avid Design does

Avid Design is a privately held, founder-owned full-service boutique marketing agency headquartered in Edwards, Colorado, in the Vail Valley. Founded circa 1996 (25th anniversary referenced in 2021 newsletters; firmographics list 1998), the firm operates with a small team of 1–10 employees, led by founder Brad Farans alongside Creative Director Kristen Le, developer Brian Musinski, and Marketing Director Stephanie Russell. Its core offerings span branding and identity, graphic and print design, website design and development, e-commerce builds, content creation, SEO, social media, search engine marketing, and reputation management.

The technology stack is CMS-centric and partnership-leveraged rather than proprietary. Avid builds websites primarily on WordPress and ExpressionEngine, with e-commerce work on Shopify, Magento, and WooCommerce, supplemented by custom HTML/CSS/PHP/JavaScript and responsive design. It integrates third-party platforms including MailChimp and Constant Contact for email, OpenTable and FareHarbor for reservations, TravelClick iHotelier for hotel booking, HubSpot for inbound, MINDBODY for fitness scheduling, RETS for MLS real estate data, and Google Analytics and Google Ads for measurement and paid acquisition. There is no disclosed proprietary platform, AI/ML capability, or SDK/API offering.

The business model is primarily professional services — project-based and retainer engagements for SMB and mid-market clients in hospitality, food and beverage, construction, non-profit, adventure tourism, and technology/communications — augmented by a small direct-to-consumer branded merchandise e-commerce storefront built on WooCommerce. Pricing is quote-based and not publicly disclosed, and customer acquisition is driven by portfolio, referrals, and case studies rather than paid demand generation. The company claims nationwide reach despite a single physical office, with a documented client base spanning Colorado, Ohio, Texas, Utah, the Northeast, and parts of Latin America.

Name

Avid Design

Legal name

Avid Design

Website

https://avidonline.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Avid Design is a privately held, founder-owned boutique marketing agency in Edwards, Colorado, providing branding, web design and development, graphic design, SEO, and digital marketing services to SMB and mid-market clients across hospitality, tourism, construction, and technology sectors.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Graphic design services
• Web design development
• Digital marketing agency
• Branding identity services
• Search engine optimization

Headquarters

HQ city

Edwards

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing and Design Services: Fees charged for branding and identity, graphic and print design, website design and development, digital marketing (SEM, social media, email), SEO, and reputation management services. Primarily project-based and retainer arrangements for professional services.
2. Branded Merchandise E-Commerce: Direct-to-consumer sales of branded apparel and merchandise (hoodies, hats, aloha shirts, can coolers) through the company's own WooCommerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Avid Design is a full-service boutique marketing agency that delivers branding and identity, graphic and print design, website design and development, e-commerce builds, content creation, digital marketing (SEM, social media, email), SEO, and reputation management services to small and mid-sized businesses. Their work spans CMS-based and custom-coded websites, integrated marketing campaigns combining print and digital channels, and supporting photography, videography, and PR coordination. The agency additionally sells branded apparel and accessories directly to consumers through its own WooCommerce online shop.

Product overview

Avid Design is a full-service boutique marketing agency based in Edwards, Colorado, offering a comprehensive suite of design and digital marketing services. The company's core offerings include Website Design and Development (supporting WordPress, ExpressionEngine, Shopify, Magento, Wix, and SquareSpace platforms with responsive design and e-commerce capabilities), Branding and Identity Services (logo design, brand guidelines, signage), Graphic Design and Print Marketing (packaging, print ads, collateral), Content Creation and Digital Marketing (SEM, social media, email campaigns), Search Engine Optimization, and Reputation Management. Additionally, the company operates an e-commerce shop selling branded merchandise including hoodies, shirts, hats, and accessories. The company works with diverse clients across industries including construction, hospitality, real estate, food and beverage, non-profits, health, satellite communications, and adventure outfitters.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Custom website design and development services for businesses, combining custom programming and CMS-based builds (WordPress, ExpressionEngine, Shopify, Magento) with responsive design, e-commerce integrations, custom database management, and application development. Also supports Wix and SquareSpace implementations.
• Branding and Identity Services Comprehensive branding package for businesses including logo design, stationery, brand guidelines, brand voice development, signage design, and website design concepts that scale with business growth.
• Graphic Design and Print Marketing Print and digital graphic design services for businesses, including packaging design, print advertisements, brochures, rack cards, business cards, menus, posters, books, and apparel design for brands across physical and digital media.
• Content Creation and Digital Marketing Multi-channel digital marketing for businesses including Search Engine Marketing, banner and display ads, email marketing campaigns, and social media management, supported by photography, videography, press releases, and on-air segment coordination.
• Search Engine Optimization SEO services for businesses covering code foundations optimized for Google's algorithms, strategic on-page copywriting and hierarchy, off-page brand mentions and inbound link building, full UX quality assurance, schema markups, keyword-driven metadata and ALT tags, and responsive design implementation.
• Reputation Management Comprehensive review site management for hospitality and SMB clients across TripAdvisor, Google, Yelp, Facebook, OpenTable, and Expedia, including monitoring, responding to reviews, updating business listings, creating posts with announcements and promotions, and managing special offers.
• Branded Merchandise (Apparel and Accessories) Avid Design-branded apparel and accessories sold directly to consumers through an online shop, including hoodies, aloha shirts, trucker hats, and can coolers, built and operated on WooCommerce.

Quantifiable outcome

• 25th anniversary Taste of Vail poster nominated by Art Directors' Club Denver (now The ONE Club – Denver) in 2015

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• WordPresscoreTechnology or IntegrationPrimary CMS platform for website builds, enabling content-manageable websites for clients. Avid uses WordPress extensively for client website development.
• ShopifycoreTechnology or IntegrationE-commerce CMS platform used for client online store builds, including their own merchandise shop.
• MagentocoreTechnology or IntegrationEnterprise e-commerce platform used for complex client online store builds.
• ExpressionEnginecoreTechnology or IntegrationCMS platform used alongside WordPress for certain client website builds.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce plugin used for client e-commerce builds, including the Lost Identity Beverage Co. website and Avid's own merchandise store.
• MailChimpsupportingTechnology or IntegrationEmail marketing platform used for client email campaign management, email collection widgets, and newsletter automation.
• OpenTablesupportingTechnology or IntegrationRestaurant reservation platform integrated into client websites (Hooked, bōl, Up the Creek, others) for online booking.
• Google AdssupportingTechnology or IntegrationSearch and display advertising platform used for client SEM campaigns and remarketing efforts.
• FareHarborsupportingTechnology or IntegrationBooking and reservation platform integrated into adventure tourism client websites for tour booking (e.g., Adrift Dinosaur).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SmartSites: SmartSites is a larger, established digital agency offering web design, SEO, PPC, and branding services with overlapping service lines to Avid but at significantly greater scale and broader geographic reach.
• Blue Fountain Media: Blue Fountain Media is a mid-sized digital agency offering web design, development, and digital marketing comparable to Avid's offering but with broader enterprise reach and larger production capacity.
• Scorpion Internet Marketing: Scorpion is a larger full-service digital marketing firm offering websites, SEO, paid media, and branding to SMB clients — overlapping directly with Avid's core services but with greater technology infrastructure and sales scale.
• Thrive Internet Marketing Agency: Thrive is a sizable full-service digital marketing agency offering web design, SEO, social media, and branding — a comparable service mix to Avid but at significantly larger scale and broader geographic footprint.

Direct peers

• Lounge Lizard Worldwide: Lounge Lizard is a boutique digital marketing and web design agency that, like Avid Design, blends branding, custom web development, SEO, and digital marketing for SMB and mid-market clients across multiple verticals.
• Big Duck: Big Duck is a small branding and communications agency specialized in the non-profit sector, comparable to Avid's non-profit work (Small Champions, Eagle River Coalition, Taste of Vail) in delivering integrated branding, print, and digital marketing for mission-driven clients.
• Bop Design: Bop Design is a boutique B2B web design and branding agency of similar size and service mix to Avid, focused on SMB and mid-market clients needing integrated branding, website development, and content marketing.
• Ruckus Marketing: Ruckus Marketing is a boutique full-service agency offering branding, web design/development, and digital marketing comparable to Avid's integrated offering, with a similar SMB-to-mid-market client focus.
• Huemor: Huemor is a boutique web design and development agency that combines custom site builds, e-commerce, and brand strategy, directly overlapping with Avid's core web design and CMS-based build services for mid-market clients.

Emerging players

• Stout Design: Stout Design is a small design and branding studio focused on craft beverage and food brands (labels, packaging, identity), closely overlapping with Avid's beverage/restaurant work such as Lost Identity Beverage Co. and CO Ranch House.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aviddesign
• Xx.com/avid_design
• Facebookfacebook.com/aviddesign
• LinkedInlinkedin.com/company/avid-design-vail

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avid Design