Peak Sports Club Fitness

What Peak Sports Club Fitness does

Peak Sports Club Fitness is a private operator of Peak Sports Club in Loves Park and Peak Fitness in Rockford, Illinois. It serves individuals, couples, and families through two 24-hour facilities offering fitness equipment, group exercise, indoor and outdoor pools, swim instruction, childcare, climbing, personal training, PSX functional training, Pilates and other mind-body programs, Peak+ spa and tanning services, birthday parties, and retail merchandise. Peak Sports Club provides the broader amenity set, while Peak Fitness operates at lower membership price points.\n\nThe company's core disclosed technology is a mobile member app available for iOS and Android. The app supports scan-card entry, class schedules, visit tracking, class and lap-lane reservations, account management, transaction history, payment updates, and location-data processing used for proximity-triggered check-in. The company also offers online membership enrollment and uses its website, mobile app, social media, email, and member referrals as customer-engagement channels.\n\nPeak primarily generates recurring revenue through monthly and annual memberships, supplemented by joining fees, premium training packages, personal training, swim lessons, Pilates, Peak+ memberships, childcare, events, and merchandise. Representative pricing includes $68.95 monthly or $803.40 annually for a Peak Sports Club single membership, $127.95 monthly or $1,511.40 annually for a family membership, and $39.95 monthly or $455.40 annually for a Peak Fitness single membership. Distribution is direct to consumers through the two physical clubs, the online join portal, the mobile app, and front-desk or staff-assisted sales.

Name

Peak Sports Club Fitness

Legal name

Peak Sports Club Fitness

Website

https://peaksportsclub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Peak Sports Club Fitness operates two 24-hour Illinois locations serving individuals and families in the Rockford area with gym access, group exercise, aquatics, childcare, personal training, and specialty wellness services.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Health club memberships
• Group fitness classes
• Personal training services
• Aquatics swim lessons
• Family fitness center

Headquarters

HQ city

Loves Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Fitness Membership Subscriptions: Monthly or annual membership fees providing 24-hour access to fitness equipment, group fitness classes, pools, and other club amenities at Peak Sports Club and/or Peak Fitness locations.
2. PSX Training Program: High-intensity functional training classes offered as an add-on membership. Members can choose unlimited monthly access, 2x/week packages, or drop-in rates.
3. Peak+ Spa Services: $29/month add-on package providing unlimited tanning, massage therapy (HydroMassage), and red light therapy. Requires minimum 3-month commitment.
4. Pilates Apparatus Training: Private and semi-private Pilates sessions using Reformer, Cadillac, Wunda Chair, Ladder Barrel equipment. Sold as starter packages, individual sessions, or 10-session bundles for members and non-members.
5. Swim Lessons: Group and private swim lessons for children and adults. Group lessons (Little Neptunes) offered in 6-8 week sessions. Private lessons sold in packages of 1, 4, 8, or 12 sessions.
6. Personal Training: One-on-one and couples personal training sessions with certified trainers. Offered in 25-minute and 50-minute sessions.
7. Peak Gear Shop: Retail merchandise including workout apparel, water bottles, and branded merchandise sold at the Peak Sports Club location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Peak Sports Club Fitness operates two 24-hour fitness facility locations in the Rockford, IL metropolitan area, selling recurring memberships that provide access to fitness equipment, group fitness classes, indoor and outdoor pools, and family amenities. The core offering is supplemented by add-on subscription services (PSX Training, Peak+ spa), professional services (personal training, Pilates, swim lessons), childcare (Kids Zone), and retail merchandise through the Peak Gear Shop.

Product overview

Peak Sports Club Fitness operates two fitness facilities (Peak Sports Club in Loves Park and Peak Fitness in Rockford, IL) offering a comprehensive fitness ecosystem. The core offering is facility access with state-of-the-art equipment and extensive group fitness programming including Les Mills classes (Body Pump, Body Combat, Body Balance, RPM, Grit, Core), yoga, Zumba, Taekwondo, and specialty programs. The aquatics complex features indoor/outdoor pools, swim lessons through the Little Neptunes program, and a competitive swim team. Add-on premium services include PSX Training (small-group functional fitness), Peak+ spa services (tanning, massage, red light therapy), Pilates/MindBody training with apparatus equipment, TRX/suspension training, Xtend Barre, and personal training. Additional offerings include childcare (Kids Zone), climbing wall, birthday party hosting, Peak Gear merchandise shop, and a digital mobile app for reservations and access control. The PSX Training Center operates as a dedicated functional fitness space at Peak Sports Club.

Differentiator

Problem solved

Functional benefit

Brands

• Peak Sports Club: Primary fitness club location at 4401 Peak Dr, Loves Park, IL 61111 offering comprehensive fitness facilities, group classes, aquatics, and childcare.
• Peak Fitness
• PSX Training
• Peak+

Products and services

• Peak Sports Club Membership Single, couples, and family monthly and annual memberships providing 24-hour access to fitness equipment, group fitness classes, indoor and outdoor pools, locker rooms, sauna, steam room, climbing wall, and Kids Zone childcare (for family tier) at the Loves Park, IL flagship location.
• Peak Fitness Membership Lower-priced membership tier at the Rockford, IL second location offering access to fitness equipment, group fitness classes, and childcare.
• Group Fitness Classes Extensive schedule of group exercise classes including Les Mills programs (Body Pump, Body Combat, Body Balance, Body Attack, RPM/Spin, Grit, Core), Boot Camp, Aqua Zumba, Yoga, Pilates Mix, Forever Fit, and Zumba for members.
• Personal Training One-on-one and couples personal training sessions with certified trainers holding university degrees or nationally recognized certifications in Exercise Physiology, Biomechanics, Kinesiology, or Nutrition. Offered in 25-minute and 50-minute formats.
• Swim Lessons Group swim lessons through the Little Neptunes program (Parent/Tot through Level 4) in 6-8 week sessions, Peak Neptunes competitive swim team, and private lessons sold in packages of 1, 4, 8, or 12 sessions for children and adults.
• PSX Training Proprietary high-intensity functional training program featuring functional movements, strength training, and cardio in small group settings at a dedicated PSX Training Center. Offered as add-on membership with unlimited monthly, 2x/week, or drop-in rates for members and non-members.
• Peak+ Spa and Wellness $29/month add-on package providing unlimited tanning (Ultra Lay Down, Mega Bed, Power Stand Up), HydroMassage therapy, and red light therapy. Requires minimum 3-month commitment; available at both Peak locations.
• Pilates and MindBody Training Private, semi-private, and small group Pilates sessions using Reformer, Cadillac, Wunda Chair, and Ladder Barrel apparatus, plus Pilates Group Equipment classes limited to 6 students. Sold as starter packages, individual sessions, and 10-session bundles.
• Xtend Barre Certified barre workout combining dance and Pilates principles for body sculpting. Classes limited to 10 students.
• TRX and Suspension Training Bodyweight suspension training including TRX Strength and TRX Yoga classes, plus Silk Suspension combining aerial Pilates and yoga.
• Taekwondo 9-rank Olympic-style martial arts program certified under World Taekwondo (WT) for all ages and belt levels including Kumdo sword art, taught by Master Yong Shik Kim.
• Birthday Party Hosting Event hosting service with party room rental, unlimited swim time, and Peak party favors. Birthday child is free; summer packages include food add-ons and cabana reservations.
• Kids Zone Childcare Supervised childcare for infants (3 months) through age 11 featuring a tropical-themed play structure. Free with Family Memberships; complimentary at Peak Fitness.
• Climbing Wall 28-foot auto-belay rock wall with five routes including waterfall and tree vines; weight limit 40-250 lbs; open weekends with helmets provided.
• Peak Lounge Wi-Fi enabled lounge with vending machines and flatscreen TVs for members to relax, check emails, or meet family after workouts.
• Guest Passes Day passes allowing non-members to access facilities with a sponsoring member. Guests ages 11 and under are $15; ages 12+ are $30.
• Peak Gear Shop Retail merchandise store at Peak Sports Club location selling branded apparel, workout tees, long sleeves, water bottles, and accessories.

Quantifiable outcome

• Members can burn up to 540 calories per Body Pump class
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AthleticominorStrategic or Co-development Partner · 28 June 2021Athletico Physical Therapy provides free monthly assessments to Peak Sports Club members on the first Friday of each month (9:30-10:30am) at their Loves Park location (4401 Peak Dr, Ste. 1, Loves Park, IL 61111). The partnership enhances member wellness services by offering physical therapy access. Note: Federal guidelines exclude beneficiaries of Medicare, Medicaid, Tricare, VHA, and other federally funded plans from free assessments.
• B. Alms Salon & SpaminorOthersB. Alms Salon & Spa is co-located at Peak Sports Club, providing beauty and spa services to members. The business is independently operated but offers services to the club's member base as part of the 'Extras' amenity category.
• Les MillscoreTechnology or IntegrationPeak Sports Club licenses Les Mills fitness programming including Body Pump, Body Combat, Body Balance, Body Attack, RPM, GRIT, Core, and other Les Mills brand classes. Certified instructors deliver these programs using Les Mills methodology and music.
• PSX TrainingcoreTechnology or IntegrationPSX Training is Peak Sports Club's proprietary high-intensity functional training program. The club has developed and branded this training methodology featuring functional movements, high-intensity workouts, and small group training in a dedicated PSX Training Center.
• Johnson & Johnson (disinfectant)minorOthersJohnson & Johnson disinfectant is used for spray bottles, floors, and surfaces throughout the club as part of enhanced cleaning protocols.

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Crunch Fitness: Crunch Fitness competes through tiered memberships, group classes, and personal training. Its combination of accessible memberships and varied programming is comparable to Peak's base-plus-add-on model.
• F45 Training: F45 Training provides paid functional group-fitness programs with recurring memberships and package options. It is directly comparable to Peak's PSX small-group, high-intensity training proposition.
• Snap Fitness: Snap Fitness operates local membership gyms with extended access and a mix of personal and small-group training. It is relevant to Peak's core recurring gym-access business, though its facilities are generally less service- and amenity-rich.
• Anytime Fitness: Anytime Fitness sells recurring memberships centered on convenient 24/7 access to local fitness facilities. It is comparable to Peak's always-open model, although it generally has a smaller-box, less amenity-intensive format.
• YMCA of Rock River Valley: YMCA of Rock River Valley is a regional membership fitness organization serving the same Rockford market with group exercise, aquatics, childcare, and family programming. Its service mix and member base make it the closest local peer.
• FitClub: FitClub is a local fitness operator that competes for Rockford-area members seeking flexible gym access, training, and group exercise. Its regional footprint and direct-to-consumer membership model are closely comparable to Peak's.

Broad incumbents

• Life Time: Life Time is a premium fitness operator offering memberships, group exercise, aquatics, training, childcare, and family-oriented amenities. It is comparable at the premium full-service end of Peak's market position.
• Planet Fitness: Planet Fitness is an established low-price membership competitor serving value-oriented fitness consumers. It overlaps with Peak Fitness's lower-price positioning but operates at substantially greater scale with a narrower amenity mix.
• LA Fitness: LA Fitness offers recurring gym memberships, group fitness, personal training, and club amenities to a broad consumer audience. Its larger full-service model overlaps substantially with Peak's core membership offering.
• XSport Fitness: XSport Fitness operates full-service clubs with group classes, personal training, pools, and extended-hour access. It overlaps strongly with Peak's broad facility and amenity proposition on a larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/peaksportsclub
• YouTubeyoutube.com/channel/UCeFDn5zcyJXaMYVVPmUGcWQ
• Facebookfacebook.com/peaksportsclub
• Instagraminstagram.com/peaksportsclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Sports Club Fitness