What FIRE DOG does

Fire Dog, LLC (DBA Firedog Solutions) is a private IT services and managed services provider headquartered in Alpharetta, Georgia, founded in 1995. The company operates as a full-service technology firm delivering a broad portfolio that includes managed services, IT consulting and project solutions, cloud computing setup and management, data protection and backup/recovery, 24/7 help desk support, VoIP, hosting, vendor management, and telecom expense auditing. Its core technical differentiator is specialized hospitality WiFi network solutions, supplemented by proprietary offerings including the FDTV+ App (a hospitality guest-experience mobile application), Vu Telepresence video conferencing, Haas (Hardware as a Service), and HD Cams surveillance products. Service delivery is operated through a ConnectWise-powered client portal and PSA stack.

Fire Dog's go-to-market is sales-led and relationship-driven, with primary outreach via direct phone contact (404-881-6271) and a service-marketing website. Revenue is generated through a mix of recurring managed services subscriptions (managed services, cloud, data protection, hosting, VoIP) and professional services engagements (IT consulting, telecom audits, online marketing). Pricing is quote-based and not publicly disclosed; the company explicitly markets a flexible engagement model where clients "pay for help when you need it." Customer segmentation is vertical, with hospitality (hotels and motels) designated as the primary segment and general corporate businesses as secondary.

The company operates a regional footprint within the Atlanta metropolitan area, maintaining its headquarters at 12655 Edison Drive in Alpharetta and a secondary office in Woodstock, Georgia. It maintains a modest digital presence through Facebook, Instagram, LinkedIn, and YouTube channels plus an email newsletter. There is no disclosed evidence of funding, M&A activity, AI/ML capability development, partnerships beyond vendor-level tooling relationships, or expansion outside Georgia, indicating a stable but geographically constrained operating profile.

Name

FIRE DOG

Legal name

Fire Dog, LLC

Website

https://firedogit.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Dog, LLC is a Georgia-based managed IT services provider founded in 1995 that delivers cloud, data protection, VoIP, help desk, and managed services to corporate clients, with primary specialization in hospitality WiFi networks for hotels and motels.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Recurring managed IT services providing ongoing support, monitoring, and maintenance of client IT infrastructure. This forms the core revenue stream, offering clients predictable costs and continuous support.
2. IT Consulting & Project Solutions: On-demand IT consulting services where clients pay for help when needed. This includes project-based work, strategic IT planning, and implementation services.
3. Cloud Computing Services: Setup and management of cloud computing infrastructure, offering customization options for clients looking to revamp or partially upgrade their IT infrastructure.
4. Data Protection Services: Backup and recovery solutions to protect businesses from data loss due to natural or human disasters.
5. Hosting Services: Web and application hosting services for business operations.
6. VoIP Services: Voice over IP telecommunications services.
7. Telecom Audit Services: One-time or periodic telecom expense audits to identify cost savings.
8. Online Marketing Services: Digital marketing services for business growth.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FIRE DOG is a full-service technology firm that delivers managed IT services, IT consulting, cloud computing, data protection, help desk support, hosting, VoIP, telecom auditing, vendor management, and specialized hospitality WiFi network solutions to businesses and hospitality operators. The company operates a pay-for-help-when-you-need-it on-demand model alongside ongoing managed service subscriptions, and also offers proprietary products such as the FDTV+ App and Vu Telepresence.

Product overview

Fire Dog is a full-service technology firm offering a comprehensive portfolio of IT services and solutions designed to help businesses achieve greater productivity and profitability. The company provides core managed services including IT Consulting & Project Solutions, Cloud Computing, Data Protection, Help Desk (24/7 support), Hospitality WiFi Networks, Hosting Services, Managed Services, Vendor Management, and VoIP. These core offerings are complemented by specialized add-on services such as Online Marketing Services, Telecom Audit Services, Vu Telepresence, Haas (Hardware as a Service), HD Cams, and the FDTV+ App for hospitality environments. The company operates primarily in the hospitality sector while serving corporate clients across various industries, positioning itself as a connectivity and IT infrastructure partner.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Consulting & Project Solutions On-demand IT consulting services providing cost-effective technical expertise and project-based solutions for businesses needing assistance with IT strategy, implementation, and support.
• Cloud Computing Cloud setup and management services enabling businesses to revamp or partially upgrade their IT infrastructure with customized, cost-effective cloud solutions.
• Data Protection Backup and disaster recovery solutions protecting businesses from data loss caused by natural or human disasters through full-service data protection offerings.
• Help Desk 24/7 technical support service providing friendly, on-demand IT support to encourage productivity and help businesses accomplish their goals.
• Hospitality WiFi Networks Specialized WiFi network solutions for the hospitality industry, providing reliable connectivity for hotel and motel owners and guests.
• Hosting Services Web and application hosting infrastructure services for businesses requiring managed hosting solutions.
• Managed Services Ongoing IT management and monitoring services providing proactive maintenance and support for business technology infrastructure.
• Online Marketing Services Digital marketing solutions helping businesses improve their online presence and reach target audiences effectively.
• Telecom Audit Services Telecommunications auditing and optimization services helping businesses review and manage their telecom expenses and contracts.
• Vendor Management IT vendor and supplier management services, helping businesses effectively track and manage relationships with IT vendors to serve their operational needs.
• VoIP Voice over IP telephone solutions providing business communication capabilities through internet-based voice services.
• Vu Telepresence Video telepresence and conferencing solutions enabling remote collaboration and virtual meetings for businesses.
• Haas (Hardware as a Service) Hardware provisioning and management services allowing businesses to access technology equipment through a service model rather than outright purchase.
• HD Cams High-definition camera solutions for surveillance and security monitoring in hospitality and corporate environments.
• FDTV+ App Mobile application providing hospitality guests with access to entertainment content, hotel information, and services through a connected TV experience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ConnectWise: Leading software platform purpose-built for MSPs, including PSA, RMM, and cybersecurity. Fire Dog itself runs its client portal on ConnectWise, making it both a vendor and a structural comparable in the same managed-services ecosystem.
• Kaseya: Global provider of IT management and security software for MSPs and mid-market IT teams. Competes for the same managed-services customer wallet with broader portfolio (RMM, backup, security), though at much larger scale than Fire Dog.
• Datto: Backup, disaster recovery, and business continuity solutions for SMBs and the MSPs that serve them. Directly overlaps Fire Dog's data protection and managed-services offerings; now part of Kaseya.
• CompuCom: Large-scale IT managed services and workplace solutions provider serving enterprise and mid-market. Competes for the same managed-IT RFPs Fire Dog targets, but at significantly larger scale and breadth.
• SHI International: Large IT solutions and services provider offering managed services, cloud, hardware procurement, and consulting. Overlaps Fire Dog's vendor management, hardware-as-a-service, and cloud practices at enterprise scale.
• Insight Enterprises: Global IT provider combining hardware, software, and services including managed and cloud solutions. Targets the same mid-market and SMB managed-IT buyer that Fire Dog serves.

Others

• Pax8: Cloud distribution and enablement platform that empowers MSPs to buy, sell, and manage cloud services. Enables the same MSP go-to-market Fire Dog pursues, and serves as a key channel partner in the ecosystem.

Direct peers

• TPx Communications: Managed communications, networking, and security provider for SMB and mid-market customers. Closely matches Fire Dog's mix of managed services, UCaaS/VoIP, and connectivity offerings.
• Expedient:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FIREDOGga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRE DOG