BetterAge

What BetterAge does

BetterAge is a San Francisco-based public benefit corporation founded in 2020 that operates a personalized, web-based program designed to assess and improve the health and well-being of older adults. The core platform runs a proprietary rules-based expert system that evaluates twelve domains of wellbeing, including social determinants of health and consumer preferences, and produces personalized, actionable plans delivered through a three-stage program structure (Awareness, Action, Achievement). The platform simultaneously captures population-level data and insights intended to inform aging-services organizations and policymakers.

The company serves two intertwined customer segments: individual older adults, who access the program free of charge, and institutional buyers including senior centers, Area Agencies on Aging, state Offices on Aging, retirement communities, and national aging-services bodies. Direct consumer monetization is absent; commercial value is expected to flow from B2B partnerships with these organizations, supplemented by non-dilutive grant funding. To date, BetterAge has been awarded two NIH Small Business Innovation Research grants from the National Institute on Aging totaling $5.5 million (April 2024 and September 2025) to fund platform development, pilot studies at six community-based organizations across Texas, New York, Massachusetts, and Pennsylvania, and a planned randomized controlled trial.

BetterAge is founder-led by CEO and Co-Founder Diana Yin, with a leadership team drawn from On Lok (the originator of the PACE program), the National Council on Aging, and value-based-care companies such as Solera Health, Evolent Health, and Canopie Health. The company maintains a partnership network spanning state and federal aging agencies (including USAging and ADvancing States), academic gerontology experts, and a senior-center distribution layer across at least six U.S. states. As of mid-2026, BetterAge remains a pre-revenue, early-stage organization with 1–10 employees focused on platform validation and B2B partnership development.

Name

BetterAge

Legal name

BetterAge

Website

https://betterage.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BetterAge is a San Francisco-based public benefit corporation that operates a free, web-based personalized wellbeing program for older adults, using a proprietary twelve-domain expert system to generate actionable plans, with institutional partnerships with aging-services organizations as its commercial pathway.

Ownership category

akta.pro rank

Product category

Senior Health & Wellbeing Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Online & Hybrid Senior Learning Platforms (EDAAAMAD), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)

Keywords

• Elderly health assessment
• Aging well-being platform
• Senior care software
• Personalized health programs
• Population health analytics

Headquarters

HQ city

Sunnyside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Revenue model

1. Grant Funding: BetterAge operates as a public benefit corporation receiving grant funding from government sources (NIH SBIR grant) to develop and validate its platform. The $2.5M SBIR grant from National Institute on Aging funds research, development, and validation phases.
2. B2B Partnerships with Aging Services Organizations: Revenue generated through partnerships with senior centers, Area Agencies on Aging, government agencies, and retirement communities. These organizations use BetterAge to enhance their services, measure participant outcomes, and demonstrate value to funders.
3. Free Individual Consumer Access: The personalized program for individuals is completely free of charge, enabling broad adoption and data collection while monetization occurs through B2B partnerships rather than direct consumer fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BetterAge provides a free, web-based personalized program for older adults that conducts a comprehensive 12-domain wellbeing assessment covering health, social determinants of health, and consumer preferences, then delivers evidence-based, actionable plans through a three-stage journey (Awareness, Action, Achievement). The platform simultaneously captures population-level health data and insights to inform aging-services organizations and policymakers.

Product overview

BetterAge is a web-based platform offering a single, unified personalized program for older adults and the organizations that serve them. The core BetterAge Platform provides a 3-stage program (Awareness, Action, Achievement) for health and well-being assessment and support. The platform is complemented by two white papers—one for Senior Centers and another for Area Agencies on Aging and Government Agencies—that serve as resources and sales enablement tools for organizational partners. All offerings are provided free of charge to individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• BetterAge Platform

Quantifiable outcome

• Evidence-based personalized plans for older adults based on comprehensive 12-domain assessment
• +1 more outcomes

Named customers3 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• BenTen TechnologiescoreTechnology or IntegrationTechnology development partner contributing expertise in building the platform. Led by co-founder Tony Ma, BenTen Technologies specializes in healthcare research and development.
• New York State Office on AgingcoreStrategic or Co-development PartnerState government agency serving older adults that has committed to expansion of BetterAge platform in New York. Director Greg Olsen praised the platform as a significant advancement for older adult wellbeing.
• Association for Aging in New YorkcoreStrategic or Co-development PartnerStatewide organization representing Area Agencies on Aging that will use BetterAge to help agencies reach older adults earlier and provide data for policy advocacy.
• USAgingmajorStrategic or Co-development PartnerNational membership organization representing Area Agencies on Aging and aging services providers; strategic partner in aging services ecosystem.
• ADvancing StatesmajorStrategic or Co-development PartnerNational organization representing state agencies on aging and disabled adults; strategic partner in aging services ecosystem.
• Washington State Department of Social & Health ServicesmajorStrategic or Co-development PartnerState government agency providing aging services; partner in Washington State aging services network.
• WellMed Charitable FoundationmajorStrategic or Co-development PartnerHealthcare foundation focused on older adult health and wellbeing; partner in aging services ecosystem.
• Six Community-Based Organizations (Pilot Sites)coreStrategic or Co-development PartnerPilot and research sites in Texas, New York, Massachusetts, and Pennsylvania collaborating on platform development and validation. Organizations include senior centers and Area Agencies on Aging.
• Academic Research PartnersmajorStrategic or Co-development PartnerExpert contributors including Brita Roy (NYU Langone), Susan Hughes (U of Illinois), Dacher Keltner (UC Berkeley), Robyn Golden (Rush Medical), Chintan Pandaya (Johns Hopkins), David Bass (Benjamin Rose Institute), Prabhjot Singh (Mt. Sinai), Jay Greenberg (Social Enterprise Advisors).
• Area Agencies on Aging (Various State Associations)majorStrategic or Co-development PartnerPartnership network including Washington Association of Area Agencies on Aging and various state-level AAA associations for distribution and collaboration.
• Senior Center Network PartnersmajorChannel Partner/ Reseller/ DistributorNetwork of senior centers including Duxbury Senior Center, Stamford Senior Center, St. Patrick Senior Center, Portage Zhang Senior Center, Burlington Council on Aging and Senior Center, Thrive 55 Active Living Center, Baltimore County Department of Aging that serve as distribution and pilot partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Papa: Papa connects older adults with companion "Papa Pals" for social support, transportation, and daily assistance. It targets a similar older-adult population through partnerships with health plans and employers, making it a directly comparable consumer-and-enterprise aging platform play.
• Care.coach: Care.coach delivers 24/7 virtual health coaching and companionship via an avatar-driven platform for older adults and complex-needs populations. It shares BetterAge's model of combining individualized engagement with population-level insights for health plans and provider partners.
• GetSetUp: GetSetUp is an online learning platform offering live classes and content designed for older adults, often delivered via partnerships with AAAs, libraries, and health plans. It mirrors BetterAge's web-based senior-engagement model and B2B2C distribution through aging-services organizations.
• Honor Technology: Honor operates a technology platform powering in-home care for older adults, connecting them with professional caregivers. While focused on care delivery rather than wellness coaching, it serves the same target population and competes for the same AAA and aging-services partner relationships.
• CarePredict: CarePredict uses AI-driven wearable activity monitoring to detect health changes in older adults and provides insights to caregivers and senior living operators. It shares BetterAge's emphasis on continuous engagement, AI-driven personalization, and value to institutional partners serving seniors.
• WelbeHealth: WelbeHealth operates PACE (Program of All-Inclusive Care for the Elderly) programs serving frail older adults. Diana Yin, BetterAge's CEO, previously led strategy at On Lok, the original PACE inventor; WelbeHealth represents a closely related model focused on holistic wellbeing for vulnerable seniors.
• iN2L (It's Never 2 Late): iN2L provides engagement technology and content for older adults in senior living communities, focusing on cognitive, social, and physical wellness. It shares BetterAge's positioning as a wellbeing engagement layer deployed through senior-serving organizations.
• LifeBio: LifeBio uses reminiscence and life-storytelling to improve wellbeing and care outcomes for older adults, with a B2B model selling to senior living, healthcare, and community aging-services providers. It overlaps with BetterAge's wellbeing-assessment and engagement approach for the senior population.

Broad incumbents

• National Council on Aging (NCOA): NCOA is a national nonprofit that promotes aging-wellness programs and benefits access for older adults. BetterAge's founder James Firman led NCOA for 25 years, and the organizations share overlapping missions around evidence-based healthy aging, making NCOA both a partner and a broader incumbent in the space.

Emerging players

• GoGoGrandparent: GoGoGrandparent offers on-demand transportation and assistance services for older adults who don't use smartphones, bridging them to rideshare and delivery. While focused on logistics rather than wellness coaching, it addresses the same older-adult demographic through a tech-enabled service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betterage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterAge