Stens

What Stens does

Stens is a B2B distributor of aftermarket replacement parts serving authorized dealers across outdoor power equipment, industrial/rental, hardware, turf management, golf course, and agricultural equipment markets. The company offers an extensive cross-compatible catalog spanning 35+ product categories — including air filters, belts, blades, maintenance kits, spark plugs, starters/alternators, engine components, fuel systems, lubricants, hydraulics, and equipment-specific parts for chainsaws, mowers, snowblowers, trimmers, pressure washers, and golf/turf machinery — compatible with parts originally manufactured by Briggs & Stratton, Kawasaki, Kohler, Honda, John Deere, Stihl, Husqvarna, and over 100 other equipment makers. Its core technical asset is a parts compatibility and cross-reference database that allows dealers to identify correct SKUs by equipment make, model, type, and year, supplemented by proprietary Stens-owned brands including Stens Shield (fuel treatments and engine oils), Xtreme (clutches), Mega-Fire (spark plugs), Silver Streak (cut-off saw blades), and True Blue (hydraulics and steering).

Stens operates exclusively through a B2B authorized dealer network, with no direct-to-consumer sales. Revenue is generated via one-time sales of replacement parts under three pricing tiers — List (standard), Dealer (authorized dealers), and Gold Medalist (top-tier dealers) — with 2/10 net 30 open-account terms. Orders are accepted through a 24/7 online dealer portal, phone, fax, and email, with same-day shipping for orders placed before 4:00 pm ET and free shipping on backorders; the company backs every SKU with a $5 million comprehensive product liability policy and a 1-year warranty (2 years on belts). Stens Specialty Brands, LLC, the Indiana-domiciled operating entity, has been a core subsidiary of Arrowhead Engineered Products since December 2016, when the two aftermarket suppliers combined to leverage Arrowhead's supply chain and product development with Stens' parts catalog and dealer relationships. The combined footprint operates from a Blaine, Minnesota headquarters, a Portland, Tennessee distribution center, and a Chicago invoicing office.

Name

Stens

Legal name

Stens Specialty Brands, LLC

Website

https://stens.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Stens is a B2B distributor of aftermarket replacement parts for outdoor power equipment, industrial, agricultural, and turf markets. A subsidiary of Arrowhead Engineered Products since 2016, it sells exclusively through authorized dealers using proprietary brands like Stens Shield and Xtreme.

Ownership category

akta.pro rank

Product category

Aftermarket Replacement Parts Distribution

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Bolts, Nuts, Screws, Rivets & Washers (3452)

akta.pro primary industry

Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates) (IMADACAJ)

Keywords

• Aftermarket replacement parts
• Outdoor power equipment parts
• Engine components distribution
• Dealer parts supply
• Agricultural equipment parts

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aftermarket Replacement Parts Sales: Stens generates revenue through the sale of aftermarket replacement parts to authorized dealers. The company sells a wide range of parts including air filters, belts, blades, engine components, fuel systems, maintenance kits, spark plugs, and more. Parts are priced at different tiers (list, dealer, gold medalist prices) with open account terms of 2/10 net 30.
2. Stens Shield Branded Products: Sale of proprietary branded products including engine oils, fuel treatments, and chemicals under the Stens Shield brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stens is a B2B distributor of aftermarket replacement parts serving the outdoor power equipment, industrial/rental, hardware, turf management, golf course, and agricultural equipment markets. The company sells through an authorized dealer network and offers a comprehensive catalog of parts compatible with major OEM brands (Briggs & Stratton, Honda, John Deere, Stihl, Husqvarna, etc.), complemented by proprietary sub-brands including Stens Shield (fuels, fuel treatments, engine oils), Xtreme Clutches, Mega-Fire Spark Plugs, True Blue parts, and Silver Streak cut-off saw blades.

Product overview

Stens is an aftermarket replacement parts supplier serving outdoor power equipment, industrial/rental, hardware, turf management, golf course, and agricultural equipment markets. The company operates as a parts distributor offering a comprehensive portfolio organized around multiple sub-brands including Stens Shield (fuel treatments and engine oils), Xtreme Clutches, Silver Streak cut-off saw blades, True Blue, and Mega-Fire spark plugs. The core product offering spans dozens of product categories including air filters, maintenance kits, belts, blades, fuel parts, spark plugs, starters/alternators, engine components, oil filters, lubricants/chemicals, and specialized parts for golf/turf mowers, golf carts, snowblowers, trimmers, chainsaws, and mowers. Stens joined Arrowhead Engineered Products in December 2016, combining two major aftermarket parts suppliers under unified supply chain and product development operations.

Differentiator

Problem solved

Functional benefit

Brands

• Stens Shield: Brand for Stens maintenance and chemical products including fuel treatments and engine oils
• Xtreme
• Silver Streak
• True Blue
• Mega-Fire

Products and services

• Stens Aftermarket Replacement Parts

Quantifiable outcome

• Same-day shipping for orders placed before 4:00 pm ET
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Arrowhead Engineered ProductscoreOthers · 1 December 2016Stens joined Arrowhead Engineered Products in December 2016. This merger combined two of the strongest aftermarket parts suppliers in the industry. Arrowhead provides world-class supply chain, product development, and expanded product offering, while Stens contributes guaranteed parts quality, quick delivery, and exceptional sales and customer service teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• John Deere: Global OEM of agricultural, turf, and outdoor power equipment with extensive parts and service operations. Competes with Stens through authorized John Deere parts channels serving overlapping turf and agricultural dealer segments.
• Stihl: Global OEM of chainsaws and outdoor power equipment with a strong authorized dealer network selling proprietary replacement parts. Competes with Stens in the chainsaw parts aftermarket but operates primarily as a full-line equipment manufacturer.
• Husqvarna Group: Global manufacturer of outdoor power equipment (chainsaws, mowers, trimmers) and a major parts distributor through its dealer network. Competes with Stens in aftermarket parts across multiple of the same equipment categories.
• Briggs & Stratton: Major OEM of small engines for outdoor power equipment with a substantial authorized parts distribution operation. Competes with Stens on replacement parts for Briggs & Stratton engines but as part of a much broader engine and equipment portfolio.

Others

• NGK Spark Plugs: Manufacturer of spark plugs and ignition components distributed through Stens and competing aftermarket channels. Adjacent supplier whose products appear in Stens' catalog but does not compete head-to-head as a parts distributor.
• Champion Auto Parts (Federal-Mogul / DRiV): Manufacturer of spark plugs and ignition products sold through outdoor power equipment aftermarket channels. Adjacent supplier whose products are co-distributed by Stens alongside its own Mega-Fire proprietary line.

Direct peers

• Rotary Corporation: Direct competitor distributing aftermarket replacement parts for outdoor power equipment, chainsaws, lawn mowers, and small engines through a similar B2B dealer network. Closest direct analog to Stens' product mix and customer segments.
• Arnold: Aftermarket parts brand specializing in lawn mower blades, belts, and accessories for outdoor power equipment. Comparable product categories and dealer-channel distribution model.
• Oregon Products (Blount International): Manufacturer and distributor of cutting systems, chainsaw chains, bars, and outdoor power equipment parts under the Oregon brand. Competes directly with Stens' blade, chain, and replacement parts offerings through overlapping dealer channels.
• Maxpower Precision Parts: Aftermarket manufacturer of cutting blades, trimmer line, and replacement parts for outdoor power equipment. Direct competitor focused on similar end-product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stenscorp
• YouTubeyoutube.com/user/StensCorporation
• Facebookfacebook.com/stens.corporation1
• LinkedInlinkedin.com/company/stens-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stens