Ninetech
Ninetech is a Swedish digital agency serving enterprise and mid-market clients in manufacturing, travel, construction, and retail with B2B e-commerce, websites, customer portals, CPQ, PIM, and gamification solutions built on Microsoft Azure and Optimizely.
- Company typePrivate
- Founded1993
- HeadquartersKarlstad, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ninetech does
Ninetech is a Swedish digital agency founded in 1993 and headquartered in Karlstad, with additional offices in Stockholm and Örebro (and a Linköping office being transferred as of May 2026). Employing 51-100 people, it operates as the core digital-agency company within the CombinedX (formerly Combined Excellence AB) group of specialist digital companies. Ninetech builds B2B e-commerce platforms, websites, customer portals, CPQ/product configurators, PIM implementations, and gamification/loyalty programs for enterprise and large mid-market clients, concentrating on manufacturing, travel/experience, construction/real estate, and specialized retail/healthcare verticals.
Technically, the company operates a "platform-plus-frameworks" architecture: a solutions layer (E-handel B2B, Webbplatser, Kundportaler, AI Search & Assist, CPQ, PIM-system, Gamification) sits atop proprietary pre-built frameworks (Azure Commerce, Azure Product Catalog, Azure Portal, Azure CPQ, AI Search & Assist, Optimizely Website Framework) that run on Microsoft Azure and Optimizely (Episerver) as foundational platforms. Ninetech integrates third-party tools including Voyado/Apptus (marketing automation and personalized recommendations), inRiver/Struct/Plytix PIM, Norce Commerce, and Microsoft Dynamics 365 CRM, and delivers client-specific products such as ServeIT Online (optician business system used by ~270 opticians), Husbyggaren (house configurator for Smålandsvillan with 10,000+ houses configured), and MySkiStar/SkiStar Game (gamified loyalty platform with 100,000+ first-season users). It holds Microsoft Gold competencies and Optimizely/Episerver Premium Solution Partner status.
The business model is services-based rather than product-license-based. Revenue is generated through project-based digital consulting/advisory, custom development and implementation, and long-term maintenance/support (Ninetech Care, a managed-services stream). Pricing is bespoke and quote-driven per project scope, with multi-year contract cadence and no publicly disclosed tiers. Go-to-market is direct enterprise field sales complemented by technology-platform partnerships (Microsoft, Optimizely, inRiver, Voyado) and referrals across CombinedX sister companies (CloudPro, Two, Netgain).
Ninetech firmographics
Firmographics- Name
- Ninetech
- Legal name
- Ninetech AB
- Website
- https://ninetech.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ninetech is a Swedish digital agency serving enterprise and mid-market clients in manufacturing, travel, construction, and retail with B2B e-commerce, websites, customer portals, CPQ, PIM, and gamification solutions built on Microsoft Azure and Optimizely.
- Ownership category
- akta.pro rank
Ninetech industry classification
Industry- Product category
- Digital Agency Services / B2B Digital Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industry
- Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)
Keywords
Where Ninetech is headquartered
LocationHeadquarters
- HQ city
- Karlstad
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Ninetech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Consulting & Advisory Services: Strategic digital advisory, service design, and digital transformation consulting for enterprise clients
- Custom Development & Implementation: Custom software development, system integration, and platform implementation projects
- Ongoing Maintenance & Support (Ninetech Care): Long-term maintenance, support, and optimization services for delivered solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for enterprise digital solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ninetech product offering
Product offeringCore offering
Ninetech is a Swedish digital agency that designs, builds and operates B2B e-commerce platforms, customer portals, websites, CPQ/product configurators, PIM solutions, and gamification/loyalty platforms for enterprise clients. The firm delivers bespoke solutions built on its proprietary Microsoft Azure frameworks (Commerce, Product Catalog, Portal, CPQ, AI Search & Assist) and on Optimizely (Episerver) CMS, complemented with integrations to inRiver PIM, Voyado, Norce Commerce, and Microsoft Dynamics 365. It also offers long-term managed support ('Ninetech Care') and digital advisory services.
Product overview
Ninetech is a digital agency and full-service partner specializing in e-commerce, websites, customer portals, and AI-powered digital solutions for B2B and experience industries. Its offering is organized as a platform-plus-frameworks architecture: the core solutions layer includes E-handel B2B, Webbplatser, Kundportaler, AI Search & Assist, CPQ & Produktkonfiguratorer, PIM-system, and Gamification/kundklubbar. These are built on a portfolio of proprietary frameworks (Azure Commerce Framework, Azure Product Catalog Framework, Azure Portal Framework, Azure CPQ Framework, AI Search & Assist Framework, Optimizely Website Framework) which in turn run on Microsoft Azure and Optimizely (Episerver) as foundational platforms. Ninetech also integrates third-party platforms — Voyado (marketing automation), inRiver/Struct/Plytix PIM, Norce Commerce, and Microsoft Dynamics 365 CRM — to deliver complete digital ecosystems. Notable sub-products and client-specific solutions include ServeIT Online (cloud-based optician business system), Husbyggaren (house configurator for Smålandsvillan), MySkiStar/SkiStar Game (gamified loyalty platform), and Intra Designstudio (sink configurator). The company serves clients across manufacturing, tourism, construction, retail, and experience industries.
Differentiator
Problem solved
Functional benefit
Products and services
- E-handel B2B (B2B E-commerce) B2B e-commerce platform solutions for manufacturing and professional buyer segments, including omnichannel strategy, PunchOut integration, real-time inventory, and integration with ERP (e.g., Infor M3), PIM (inRiver) and CRM systems.
- Webbplatser (Websites) Website design and development solutions, including UX design, content management, and digital presence optimization across industries (e.g., SkiStar.com, Elmia multi-site platform, Viking Line cross-market sites).
- Kundportaler (Customer Portals) Modern customer portal solutions enabling self-service, order tracking, account management, and personalized experiences for business customers, including the Azure Portal Framework.
- AI Search & Assist AI-powered semantic search, natural language product queries, personalized recommendations, and generative AI-assisted product discovery across e-commerce and portal solutions.
- CPQ & Produktkonfiguratorer (CPQ & Product Configurators) Configure-Price-Quote and product configurator solutions for complex products, enabling guided selling, pricing, and order configuration workflows (e.g., Azure CPQ Framework, house configurators, sink configurators).
- PIM-system (Product Information Management) Product information management systems and implementation services (inRiver PIM, Struct PIM, Plytix PIM) for structuring, enriching, and distributing product data across all digital channels.
- Gamification och kundklubbar (Gamification & Loyalty Programs) Gamified loyalty platforms and customer club solutions, including challenge systems, points/pins mechanics, group competitions, and engagement tracking (e.g., MySkiStar / SkiStar Game, Skanska gamification).
- ServeIT Online Cloud-based business management system for opticians handling patient records, product/inventory/pricing data, appointment scheduling, subscriptions, and POS integrations.
- Husbyggaren 'Build your house online' platform - a complete product configurator and sales support tool for SmålandsVillan enabling customers to design, configure and order custom homes online with full cost visibility; fully integrated with CRM and ERP.
- MySkiStar / SkiStar Game Gamified loyalty and engagement platform for SkiStar enabling skiers to track performance stats, earn pins, compete on leaderboards and receive personalized offers.
- Intra Designstudio Product configurator for custom stainless steel sinks (Intra), built with HTML5, AngularJS and a custom .NET backend that allows customers to configure dimensions, edges, and faucet placement.
Quantifiable outcome
- SkiStar Game: 100,000+ users first season, 90 billion vertical meters tracked, over 300 million runs registered
- +3 more outcomes
Companies that use Ninetech
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Ninetech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature7 records
Ninetech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MicrosoftcoreGold Application Development, Gold Collaboration and Content, Gold Cloud Productivity; Silver Cloud Platform, Silver Small and Midmarket Cloud Solutions. Ninetech leverages Microsoft Azure, Visual Studio, SharePoint, and Office 365 for digital solutions. Partnership operates at group level with Ninetech and sister company CloudPro combining expertise.
- Optimizely (Episerver)coreEpiServer Premium Solution Partner (highest tier) maintained since 2017. Optimizely Content Cloud used as CMS platform for websites. Ninetech has over a decade of Episerver-based deliveries.
- InRivercoreCertified partner for InRiver PIM implementation. Ninetech has multiple certified employees and extensive experience implementing PIM solutions for clients like Würth, Morakniv, Vedum, and Dormy.
- VoyadocoreStrategic partnership for marketing automation platform integrated into Ninetech's digital offering alongside Microsoft Azure and InRiver PIM for creating customized digital customer experiences.
- CloudProcoreSister company within Combined Excellence group specializing in hosting and infrastructure. Together with Ninetech provides comprehensive Microsoft solutions. Co-hosting event 'Good vibes & great meetings' at World of Volvo.
- TwominorSister company within Combined Excellence group specializing in Microsoft Dynamics 365 for Operations and Jeeves ERP. Collaborated on Morakniv PIM implementation integrated with Jeeves ERP.
- Motification ABminorCompany founded within Combined Excellence for gamification strategy, consulting, and concept development around motivation theory. Anders Tufvesson serves as CEO. Ninetech serves as digital development partner.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
Ninetech competitors and assessment
Company assessmentDirect peers
- Avensia: Swedish-headquartered digital commerce consultancy focused on B2B and B2C omnichannel commerce, with deep Optimizely/Episerver and InRiver PIM expertise — directly mirrors Ninetech's manufacturing-vertical proposition and reuse of the same technology stack.
- Epinova: Norwegian/Swedish digital agency specialising in Optimizely (Episerver) and Microsoft-based e-commerce and PIM solutions. Closely comparable size and tech stack as a Nordic Optimizely Premium partner serving enterprise B2B buyers.
- Iteam: Swedish digital agency of comparable size (~120 employees) delivering custom web and e-commerce platforms to enterprise clients. Competitor for similar mid-market and enterprise Nordic digital transformation deals.
- Creuna: Nordic digital agency delivering digital experiences, e-commerce, and customer platforms for enterprise and public-sector clients. Competes directly with Ninetech for website, portal, and transformation engagements in the Nordics.
- Netlight: Nordic digital strategy and technology consultancy combining advisory and delivery. Adjacent peer because Ninetech positions as a strategic digital transformation partner alongside bespoke execution — the same combined posture Netlight sells.
- Curamando: Swedish digital consultancy and Google Marketing Platform partner covering digital strategy, analytics, and e-commerce enablement. Overlaps with Ninetech on the marketing-tech and digital-customer-experience side of enterprise engagements.
Emerging players
- Litium: Swedish e-commerce platform vendor focused on B2B and complex product commerce. Comparable because Litium's B2B commerce proposition overlaps with Ninetech's Azure Commerce Framework / CPQ offering, though Litium is a productised SaaS player versus Ninetech's services-led model.
- Sana Commerce: Productised B2B e-commerce platform built natively on Microsoft Dynamics. Competes head-to-head with custom B2B commerce builds (like Ninetech's Azure Commerce Framework) by offering a faster, pre-integrated Dynamics-first alternative.
Broad incumbents
- Knowit: Larger Nordic digital and IT consultancy offering e-commerce, PIM, and Microsoft-based solutions across the region. A broader incumbent whose scope, scale, and listed status contrast with Ninetech's specialised agency model.
- Sigma Group: Nordic IT solutions and digital services group with significant Microsoft, e-commerce, and digital consulting practices in Sweden. A scaled incumbent whose Sweden-and-Nordic offering intersects with Ninetech's enterprise delivery footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Ninetech social profiles
Digital presenceNinetech compliance and trust
Trust signalCompliance6 records
Ninetech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ninetech leadership team
Management profileNumber of profiles
Profiles14 records
Ninetech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ninetech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ninetech
What does Ninetech do?
Ninetech is a Swedish digital agency that designs, builds and operates B2B e-commerce platforms, customer portals, websites, CPQ/product configurators, PIM solutions, and gamification/loyalty platforms for enterprise clients. The firm delivers bespoke solutions built on its proprietary Microsoft Azure frameworks (Commerce, Product Catalog, Portal, CPQ, AI Search & Assist) and on Optimizely (Episerver) CMS, complemented with integrations to inRiver PIM, Voyado, Norce Commerce, and Microsoft Dynamics 365. It also offers long-term managed support ('Ninetech Care') and digital advisory services.
Is Ninetech a public or private company?
Ninetech is a private company. It is classified as corporate owned and is currently operating.
When was Ninetech founded?
Ninetech was founded in 1993. It employs 51 to 100 people.
Where is Ninetech based?
Ninetech is headquartered in Karlstad, Sweden, in the Europe region.
How does Ninetech make money?
Three revenue lines are on record. Digital Consulting & Advisory Services are the primary driver. The others are custom Development & Implementation and ongoing Maintenance & Support (Ninetech Care).
Who are Ninetech's main competitors?
Direct peers on record are Avensia, Epinova, Iteam, Creuna, Netlight and Curamando. Emerging players are Litium and Sana Commerce. Broad incumbents are Knowit and Sigma Group.
Does Ninetech have an API?
No public API is recorded for Ninetech.
What industry is Ninetech in?
Ninetech's product category is Digital Agency Services / B2B Digital Solutions. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of BPAEAIAD, Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings). Its NAICS code is 54151 and its SIC code is 7370.